Calvyn Lee Blog

DECEMBER 4, 2023

Doing marketing without a strategic plan leads to failure. As a business owner, you need a clear, actionable marketing plan guide to reach your goals. This comprehensive guide walks through the 10 essential steps for crafting an effective marketing plan from scratch.

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Scoop.it!

NOVEMBER 29, 2022

Content marketing publications should engage prospective customers, provide valuable information, and ultimately turn them into paying customers. Here’s a guide on how to develop an effective SaaS content marketing plan. The first step in creating your Saas content marketing plan is identifying customer pain points.

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Marketing Plan Content Marketing Whitepaper Key Performance Indicator 115

SocialPilot

APRIL 23, 2025

Strategy 7: Track social media analytics Let’s talk about the elephant in the room: social media analytics. Here are some key analytics you should focus on: Lastly, conduct regular social media audits. The post Result Driving Social Media Marketing Plan for Small Businesses appeared first on SocialPilot.

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Social Media Marketing Marketing Plan User-Generated Marketing 52

Hootsuite

APRIL 12, 2023

For LinkedIn power users, that superpower is LinkedIn hashtag analytics skills. Free 30-Day Trial What is LinkedIn hashtag analytics? LinkedIn hashtag analytics is the process of tracking and analyzing the performance of hashtags on your LinkedIn posts, articles, company page, and profile. 3 ways to track LinkedIn analytics 1.

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Rock Content

JANUARY 8, 2024

The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. But what actually constitutes an effective marketing plan ? Now, let’s delve into the building blocks of an effective marketing plan.

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Marketing Plan Key Performance Indicator Marketers Marketing 96

Martech

APRIL 23, 2025

MOps can provide access to technology, reporting analytics and decisionmakers, increasing creative ops’ influence. Dig deeper: Mastering the art and science of creative analytics Assessing your creative team’s value proposition How do you decide where creative ops belongs in your organization? Metrics and reporting.

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Martech

JANUARY 14, 2025

Your analytics can help you pinpoint areas for improvement quickly so you can implement needed changes efficiently. Analytics are imperative to proving the effectiveness of your new strategy, so test your events before and after the campaign launch. Initial planning and setup are vital, so account for the time and resources needed.

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Customer Acquisition Customer Journey Marketers Marketing 121

Hubspot Marketing

SEPTEMBER 26, 2023

Marketing plans provide a framework to funnel customers from awareness to decision to purchase. When it comes to software-as-a-service (SaaS) offerings, these plans must account for the recurring nature of SaaS solutions. Table of Contents What is a SaaS marketing plan? SaaS plans prioritize revenue over time.

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Marketing Plan Gen Z User-Generated Price 114

Hubspot Marketing

AUGUST 20, 2024

If you have the knowledge and development resources, interactive content powered by AI can be an extremely valuable B2B marketing tool. Take SEO analytics company Ahrefs. HubSpot Marketing Plan Generator Creating a marketing plan takes a lot of time and effort.

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User-Generated Food Transform Marketing 128

The Marketing Operations Leader

MARCH 25, 2025

Fill out this form to learn more about The Marketing Operations Leader sponsorships. Easy Breakdown of Marketing Strategy and Planning There’s a tremendous amount of work that goes into marketing planning and strategy. POLL: Which AI Use Cases Will Drive the Most Marketing Business Impact? Leslie K.

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Marketing Strategy Customer Acquisition Finance Marketers 130

Hubspot Marketing

JANUARY 16, 2025

The numbers matter : Over half of marketing decisions are influenced by marketing analytics. 87% of marketers reported that data was their companys most underutilized asset. Some tools will score content by assigning an objective number, while others will gather analytical data. Later : social analytics.

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Analytics SEO Price User-Generated 115

SmartBrief - Marketing

MARCH 10, 2024

Use analytics tools to track your open rates, click-thru rates and unsubscribe rates. By implementing the above steps and considering competitor insights, you can develop an effective email marketing plan for your brand that attracts, engages, and converts potential customers.

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Analytics Key Performance Indicator Email Marketing Place 138

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

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Marketing Plan Social Media Marketing Marketers Marketing 98

Buffer Marketing

SEPTEMBER 23, 2024

  With all that in mind, you’re far better off with a digital marketing plan and  social media calendar  with a unique posting schedule for each platform. Some social media platforms, like Instagram and YouTube, will include high-engagement times in their native analytics.

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Analytics User-Generated Social Media Marketing Education 115

Martech

APRIL 15, 2022

Then, something happens (merger, stock market decline, pandemic, war – fill in the blank). Which team do you think recovers the quickest by adjusting their marketing plans? They will know which market segments will be most impacted by the “event” and what tactics will need to be adjusted.

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Analytics Transform User-Generated CRM 117

Buffer Marketing

SEPTEMBER 18, 2024

There are plenty of factors to consider when figuring out the optimal times to share in your TikTok marketing plan. Plan, create, and schedule content to get more exposure and engagement with Buffer's TikTok scheduling and analytics tools. Is there a best time to post on TikTok?

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Analytics Social Media Marketing Health Succession Planning 114

Martech

APRIL 7, 2025

” Dig deeper: How to use ChatGPT to simulate martech tools and marketing strategy 3. Social media scheduler What it is: An application that helps marketers plan, schedule, and generate social media posts across various platforms. How it works: Users input their marketing goals, target audience and preferred posting times.

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Key Performance Indicator Transform User-Generated SEO 88

Rock Content

APRIL 22, 2024

What’s the biggest difference between marketing that makes money and marketing that’s just a huge waste of time? “It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. These analytics aren’t about data.

Digital Marketing 98

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 98

Martech

JANUARY 7, 2025

Technology integration: Oversee the integration of various marketing technologies (e.g., CRM, email marketing, event management software) to streamline event planning, registration, and attendee engagement. Marketing and promotion: Develop a marketing plan to promote the event.

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Key Performance Indicator Logistics Marketers Marketing 107

Martech

OCTOBER 1, 2024

I loaded the first file as background context and asked Gemini to complete analysis, while taking on the role of a senior analytics expert. I’m increasingly hopeful we can all start to reclaim our agency to improve our customer-focused marketing plans. Email: Business email address Sign me up! Processing.

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CRM User-Generated Marketing Automation Platform Marketers 120

Marketing Insider Group

JULY 24, 2023

Your B2B marketing strategy can only succeed with accurate data capturing your efforts and how well they worked for you—and all that information needs to be stored and analyzed somewhere. That’s where Google Analytics 4 (GA4) comes in. Ready to get started with more advanced tracking and more accurate marketing analytics?

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Analytics Key Performance Indicator User-Generated B2C 98

Marketing Insider Group

JULY 29, 2024

Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters. However, your digital marketing plan is only as powerful as the data you collect to inform your decisions. This guide explores four strategies for incorporating donor insights into your digital marketing plan.

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Digital Marketing CRM Marketers Marketing 74

Vertical Response

JULY 29, 2024

For instance, a product launch marketing plan might segment the audience by age, geographic location, or purchasing behavior to ensure the marketing message is highly targeted and effective. Hidden costs in marketing, such as research and product testing, should be factored into the overall budget to avoid financial surprises.

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Key Performance Indicator Marketers Marketing Communications 102

Marketing Insider Group

SEPTEMBER 24, 2024

Prioritizing your customers’ needs and feedback can drive your social strategies, ensuring your marketing efforts resonate with your audience. Setting clear business objectives for your social media efforts helps integrate social media into your broader marketing plan, driving meaningful business outcomes.

Transform 77

Transform Social Media Marketing Whitepaper Marketers 77

Martech

AUGUST 27, 2024

Dig deeper: Intense election ad buying could upend brands’ holiday marketing plans Why we care: There are fewer days between Thanksgiving and New Year’s to reach consumers. This means retailers will be under pressure to hit holiday sales goals.

Customer Acquisition 129

Customer Acquisition Retail Shoppers Advertising 129

Search Engine Land

AUGUST 29, 2024

While new marketing strategies may seem promising, ensure these channels align with your customer’s journey. Use Google Search Console and Google Analytics : Leverage tools like search console and analytics to understand customer search trends and compare them with industry-wide search changes.

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Digital Marketing Transform Key Performance Indicator Customer Journey 85

Hootsuite

OCTOBER 18, 2024

Social media goals should align with your overall marketing objectives. Start developing a successful social media marketing plan by writing down at least three goals for social media. Check out our guide to using social media analytics and the tools you need to track them.

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Social Media Marketing Marketing Strategy Marketers Marketing 114

Sprout Social

SEPTEMBER 24, 2024

That’s where this flexible seven-week influencer marketing plan comes in. While we’ve structured this influencer marketing plan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations.

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Influencer Marketing Marketing Strategy Marketers Marketing 100

SMEI

MARCH 10, 2022

A marketing strategy is a plan of action that will help you achieve your business goals. Marketing strategies can be used to increase sales, get your product or service in front of motivated buyers, or boost your brand awareness. A great marketing plan will give you a sustainable competitive advantage.

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Buffer Marketing

OCTOBER 24, 2024

Here’s a complete guide on the concept (with tons of examples) to help you bake it into your social media marketing plan. Automate some tasks of your social media process Social media automation is outsourcing the boring, repetitive, but necessary tasks of your social media plan to software.

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Management Social Media Marketing Energy Analytics 117

Martech

APRIL 2, 2025

Dig deeper: Why you should always ask why: Strategy must lead tactics in marketing planning Messaging and CTA Now that you’ve identified your variables and assessed those of your primary competitors, it’s time to define your goals and the next steps for your messaging.

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CRM Thought Leadership Finance Shipping 113

Buffer Marketing

JULY 24, 2024

Social media analytics tools automate collecting all the metrics related to your performance data so you don’t have to do the math yourself. Read more : The Beginner's Guide to Creating a Social Media Marketing Plan From Scratch 7: Use templates to create content and answer FAQs Templates have a wide variety of use cases.

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Social Media Marketing User-Generated Influencer Marketing Management 115

Hubspot Marketing

OCTOBER 14, 2024

Instead, you'll likely spend days, weeks, and even months identifying your target audience, where they spend time, determining the perfect way to reach them, and communicating the benefits of your product or service in a marketing plan. Example: Let’s say I’m scaling a new SaaS product using the Lean Analytics Stages framework.

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Price Marketers Marketing User-Generated 116

Hubspot Marketing

JANUARY 8, 2025

Data analytics and reporting: This includes evaluating post-level metrics (e.g., Another way to leverage data is to see whats trending in your industry among like-minded social media marketers. reach, impressions, engagements), building reports, and optimizing content performance.

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Social Media Marketing CMO Finance Health 128

Hubspot Marketing

DECEMBER 12, 2024

Better Analytics When you publish an article in a newspaper or hang a billboard, you cant truly know how many people took the time to read that message and take action. This is all a part of a greater content marketing plan.) You create your game plan for the piece of content you want to create.

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Tentpole Gen Z Thought Leadership User-Generated 107

Welcome Software

MAY 2, 2025

Take a quick scroll through your inbox, Slack or teams, workflows, project management boards, analytics dashboards, paid ad reports, campaign briefs, and… wait—what were you doing again? Welcome to modern marketing, friends. A world where doing more (and being pretty stressed about it) often feels like the only option.

Marketers 52

Marketers Marketing Analytics Communications 52

Duct Tape Marketing

AUGUST 22, 2024

Key Takeaways: Strategic Thinking: A fractional CMO must lead with strategy, developing comprehensive marketing plans aligned with business objectives. Leadership: Many businesses lack strategic marketing leadership, especially in the $3 to $30 million range. Here are the analytics tools that we need to put in place.

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