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How to grow your organic reach with behavioral analytics insights

Martech

Behavioral analytics provides a clear view of how users interact with your site: where they click, what grabs their attention and what makes them leave. Behavioral analytics is a practical toolkit for building a more user-friendly site that keeps visitors returning. What is behavioral analytics in a nutshell?

Analytics 125
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Have You Tried Performance Video in Your 2020 Content Marketing Plan

Marketing Insider Group

In conditions like these, performance video is a smart approach. Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment. What Is Performance Video?

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Why we care about performance marketing

Martech

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action. In this post we’ll cover: What is performance marketing?

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Why full-funnel marketing is key to profitability

Martech

This way, you can better understand the channels performing well and the customer journey. Your analytics can help you pinpoint areas for improvement quickly so you can implement needed changes efficiently. Each channel in a full-funnel marketing plan amplifies the effectiveness of the others; if one is stopped, the others suffer.

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Marketing Planning Software: The Best Options on The Market

Rock Content

On the other hand, you can look for robust marketing planning software , which offers assistance with automation and integration. Those applications are the most modern and powerful alternatives on the market. This way, you will be able to achieve the best results with your Digital Marketing plan.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Have a Formal Marketing Plan. Partner with a Marketing Agency. Have a Formal Marketing Plan.

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Q1 Marketing Plays That'll Start Your Year Strong, According to State of Marketing Data

Hubspot Marketing

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Half of marketers plan to increase their influencer marketing investment in 2024. Reflect on last year's performance. Let's dive in.

eCommerce 136