Calvyn Lee Blog

JANUARY 10, 2024

Core Topic: Social Media Marketing Sub-Topic: Social Media Strategy Article: “Building a Successful Social Media Marketing Plan” Article: “Choosing the Right Social Media Platforms for Your Business” Sub-Topic: Paid Social Advertising Article: “Maximizing ROI with Paid Social Media Advertising” Article: “A/B (..)

Digital Marketing 130

Digital Marketing Marketing Marketers Social Media Marketing 130

Hootsuite

JULY 21, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Social video metrics for every platform. Facebook video metrics. Tip: To get a deeper dive on this topic, check out our article on Facebook analytics and insights. Instagram video metrics.

Analytics 145

Analytics Promotion Social Media Marketing Management 145

Marketing Insider Group

FEBRUARY 5, 2024

(Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. Statista) 45.1%

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hubspot Marketing

AUGUST 7, 2019

To answer that question, let’s take a look at the various types of content marketing, plus some examples of each. This section will give you a better understanding of how you can incorporate content in your business’s marketing plans. Types of Content Marketing. Social Media Content Marketing. Google Analytics.

Content Marketing 145

Content Marketing Inbound Marketing Shipping Key Performance Indicator 145

Neil Patel

FEBRUARY 3, 2023

Google Analytics 4 can support your business by giving you insights on key objectives like generating leads or connecting customer engagement online and offline. You’ll have access to new predictive insights about user behavior and conversions, prospective audience, and more to improve your marketing tactics.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Trade Press Services Newsletter

DECEMBER 1, 2022

In fact, despite the fact that costs are on the rise, more than half of marketers say their budget was the same or less than 2021 allotments. Costs are on the rise and staffing is on the decline, yet marketers are expected to achieve the same or better results each year.

Whitepaper 130

Whitepaper Transform PR eBook 130

Hubspot Marketing

OCTOBER 27, 2022

If you're having trouble planning for the upcoming year or need some fresh ideas to include in your plan, read on. In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Here it is. Define your goal.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Neil Patel

AUGUST 5, 2021

Track them closely using tools like Google Analytics to ensure they’re actually working for you effectively. Try Video Marketing. YouTube , one of the world’s most popular video-sharing websites, is ideal for fitness professionals trying to grow their business through online exposure. Are you running paid ads?

Advertisers 141

Advertisers Advertising Health User-Generated 141

Digital Marketer

JULY 11, 2023

Viral marketing videos spread fast online and get millions of likes, shares, comments, and views. Short-form video is dubbed the most engaging type of in-feed social content by 66% of marketers. Granted, short-form video is captivating, engaging, and boosts conversions. And that’s not all.

Transform 86

Transform Social Media Marketing Video Marketing Analytics 86

Neil Patel

APRIL 19, 2021

Then, measure activity and track goals with a tool like Google Analytics. Video has become hugely popular in the content world with 94 percent of marketers who use video planning to continue. Currently, 60 percent of businesses use video in their marketing plans. One is native videos.

User-Generated 137

User-Generated Promotion Energy Analytics 137

Rock Content

JANUARY 7, 2024

When it comes to your marketing plan, finding the balance between what works for your brand and the newest trends that capture the attention of target audiences can be challenging. To meet this challenge, however, you’ll first need to determine which content marketing trend s are here to stay and why Enter video content marketing.

Entertainment 95

Entertainment Video Marketing Thought Leadership Education 95

Sprout Social

AUGUST 22, 2022

To help your audience find your videos in YouTube and Google search alike, you need to use the right tools. From underused YouTube search features to analytics on Premium YouTube features, here are some tools that can help you get the most out of your YouTube marketing plan. Other channels/videos your audience watches.

Analytics 98

Analytics Health SEO Promotion 98

Neil Patel

OCTOBER 23, 2020

How to Identify and Hire the Best Specialized Marketing Agency for Your Company? Before signing up for an agency, ask yourself the following questions: Is your company generating sufficient marketing leads? Are all your marketing plan elements being carried out efficiently? Here are a few other examples: Market Research.

Marketing 112

Marketing Marketers Inbound Marketing Advertisers 112

SMA Marketing

APRIL 13, 2023

Through careful analysis of analytics data and metrics collected from these campaigns, businesses can modify their strategies as needed and get quick results. Website Content and Design - Your website is often your most important digital marketing channel. It's often your best opportunity to make a great first impression.

Affiliate Marketing 94

Affiliate Marketing Marketing Marketers Millennials 94

Digital Marketer

JULY 1, 2022

Are you looking to pursue a content marketing career path? Content marketing is blowing up, set to be worth $600 billion in 2024 (Technavio research). What’s more, 89% of companies that hire content marketers plan to either continue or increase their current investments throughout 2022. You’re in a good place.

Content Marketing 77

Content Marketing Marketing Marketers Analytics 77

Neil Patel

JANUARY 27, 2021

If you need more help, check out my YouTube video below. Digital Marketing Challenge Day 4: Diagnose and Fix SEO Issues. When executing a killer marketing plan, the last thing you want is for rookie SEO mistakes to hold you back. Digital Marketing Challenge Day 19: Promote Your Content.

Digital Marketing 129

Digital Marketing Marketing Marketers Affiliate Marketing 129

OnPassive Marketing

JULY 12, 2022

It’s essential to keep your e-commerce marketing strategy up-to-date as new trends emerge in the market. For example, you might need to include more video content if video marketing is becoming more popular. Give special attention to analytics associated with your social channels.

Shoppers 78

Shoppers Marketing Mix Content Marketing User-Generated 78

OnPassive Marketing

JUNE 10, 2022

As part of the free audio marketing tools package, many online platforms offer audio analytics to allow additional reporting on how your audience responds to each segment or recording. Audio marketing is an essential part of any business’s marketing plan, and it can be a powerful way to reach your target audience.

Marketing Strategy 70

Marketing Strategy Entertainment Marketing Marketers 70

Backlinko

JUNE 4, 2024

These videos led to 1,705 orders for goPure within 60 days. They also helped generate $200K in revenue with a 13% average conversion rate from video-engaged visitors on the site. There are lots of other video marketing formats you can use to engage your audience. And the videos don’t even need to be on your website.

eCommerce 107

eCommerce Shoppers User-Generated Marketers 107

Marketing Insider Group

SEPTEMBER 14, 2020

Strategy Analytics ). This may be why the State of Inbound report revealed that 11% of marketers plan to start their own podcast program. Video Marketing Statistics. Images help to increase content marketing effectiveness because they help sites reach more views with a larger audience. Edison Research ).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Vertical Response

MARCH 22, 2024

This involves implementing strategies to drive traffic to your website through various channels like: influencer marketing social media SEO email marketing Remember, online businesses can operate 24/7. A detailed guide and use of analytics can streamline this launch process.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Rock Content

JANUARY 22, 2021

Now that you know the triggers most commonly used for Buzz Marketing campaigns, it’s time to learn how to get people talking about your brand. The goal for any Buzz Marketing campaign should be to deliver value to the customer. Step 5: go for a video marketing campaign. Step 7: monitor and learn.

Buzz Marketing 59

Buzz Marketing Branding Marketing Marketers 59

AWeber

JUNE 10, 2024

But if you want to stand out from the crowd, leveraging Instagram video marketing can bring you ahead of your competitors, as this content format is taking the world by storm. Now, it's the second most popular platform for video content after Facebook. Scroll down your Instagram feed, and you will see more videos than images.

Video Marketing 105

Video Marketing Gen Z User-Generated Marketing 105

Lusha

NOVEMBER 15, 2021

Video marketing is your ticket to some of the highest engagement and conversion rates you’ll probably ever see. According to Explain Ninja , when a person watches a video, they consume 95% of the message—compared to a dismal 10% when reading. Many marketers may throw in the towel and just believe video marketing is not for them.

Video Marketing 52

Video Marketing Marketing Marketers Energy 52

Scoop.it!

FEBRUARY 7, 2023

In this article, we’ve compiled a list of what you’ll need to do when inserting influencer marketing and user-generated content into your company’s marketing strategy. That’s why you need to examine analytics and use AI tools to determine your audience’s buying habits and interests. Video marketing.

User-Generated 111

User-Generated Customer Journey Customer Affiliate Marketing 111

Sprout Social

OCTOBER 10, 2019

For example, your Twitter marketing strategy isn’t going to be the same as your Pinterest or Facebook marketing plan. Twitter analytics: 6 tools to amplify your Twitter strategy. Similar to planning ahead, you should also have a set posting schedule for your Twitter account. Twitter Video. Related Articles.

Marketing Strategy 111

Marketing Strategy Marketing Marketers User-Generated 111

Marketing Insider Group

MARCH 28, 2024

By integrating Fomo with Google Analytics, you can also measure the ROI of showing customer interactions on your site. Refer to our Google Analytics guide if you need any help with setting up this tracking. Step 4: Put a clear launch and marketing plan in place. To get started, it’s easiest to use a tool like Fomo.

eCommerce 121

eCommerce Shoppers User-Generated Promotion 121

Backlinko

MAY 14, 2024

And inform your marketing strategies and product offerings. Google Analytics also helps with market research. Gyubee also uses video marketing to showcase menu items. Helping to engage its target market. And how you can use them to create an effective small business marketing plan.

PR 113

PR Customer loyalty User-Generated SEO 113