SocialPilot

JULY 12, 2024

That is where the practice of social media analytics comes in. By analyzing the data collected behind your social media presence, you can unlock powerful and actionable insights to fine-tune your social media strategies and get real results. What is Social Media Analytics? But what all gets covered in social media analytics?

Analytics 115

Analytics Transform User-Generated PR 115

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. What is a social media marketing strategy? The more specific your plan is, the more effective it will be.

Social Media Marketing 109

Social Media Marketing Marketing Strategy Marketers Marketing 109

Hubspot Marketing

NOVEMBER 21, 2024

That‘s when it hit me: B2B video marketing isn’t just another checkbox in our marketing strategy — it's a fundamental shift in how we engage with our audience. Table of Contents What is B2B video marketing? When I look at video analytics, I’m always struck by how much they reveal about buyer preferences.

Video Marketing 129

Video Marketing Marketing Strategy Transform B2C 129

Sprout Social

DECEMBER 17, 2024

Thats where understanding Threads analytics plays a vital role. When you know what posts resonate, whether its long-form text posts or image posts, you can create a data-driven content strategy for the app. In this guide, well walk through Meta Threads analytics, from how to access the dashboard to making sense of the data.

Analytics 95

Analytics Social Media Marketing Place Marketing Strategy 95

Martech

DECEMBER 16, 2024

These insights completely reshaped Dropboxs marketing strategy. Dig deeper: How to augment market research and glean customer insights with AI Why do we fall into the assumption trap and how to get out Dropboxs transformation was powerful, but they arent alone. They also assume they have identified the best channels.

Marketing Strategy 104

Marketing Strategy Customer Transform Marketing Mix 104

Buffer Marketing

MARCH 5, 2025

But what’s the difference between a social media calendar and a social media marketing strategy? A social media marketing strategy is the driving force behind why you post what you post and choose the social media platforms you’ve selected. Why do you need a social media marketing strategy?

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketers Marketing 115

Marketing Insider Group

OCTOBER 1, 2024

Most modern CRM systems have reporting and analytics features that help businesses extract meaningful insights from their data. This article will explore how reporting and analytics in CRM systems empower organizations to reach their full potential. What is CRM Analytics?

CRM 115

CRM Analytics Key Performance Indicator Transform 115

Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. This is where predictive analytics comes into play. Predictive analytics, a form of artificial intelligence, uses historical data and advanced algorithms to: Forecast future trends.

Analytics 92

Analytics Transform Customer Acquisition Customer loyalty 92

Martech

NOVEMBER 12, 2024

The evidence underscores the need for a strong analytics partner who can help model the effectiveness and efficiency gains driven by genAI adoption. B2B marketers and sales teams love frameworks, and good ones have value. The post 2025 GTM forecast: Key shifts redefining the future of go-to-market strategy appeared first on MarTech.

Marketing Strategy 117

Marketing Strategy B2C Finance Analytics 117

Trade Press Services Newsletter

JANUARY 9, 2025

To drive continued success, it’s essential for businesses in all industries to future-proof their marketing strategies to adapt to these emerging trends and changes. A Future-Proof Marketing Plan According to business management expert Peter Drucker , “The best way to predict the future is to create it.”

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketers 220

Buffer Marketing

DECEMBER 5, 2024

What are social media analytics? First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. By paying close attention to social media analytics, you can measure your performance against your social media goals.

Analytics 105

Analytics Price Social Media Marketing Key Performance Indicator 105

Martech

AUGUST 6, 2024

We should see this shift as a clear reminder of how important authentic connections with consumers are for long-term marketing success and customer retention. The post Why your marketing strategy should still be cookie-less despite Google’s shift appeared first on MarTech. Processing.

Marketing Strategy 125

Marketing Strategy Marketers Marketing Price 125

Sprout Social

SEPTEMBER 24, 2024

While we’ve structured this influencer marketing plan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations. What is an influencer marketing strategy template? The post 7-week influencer marketing strategy template appeared first on Sprout Social.

Influencer Marketing 96

Influencer Marketing Marketing Strategy Marketers Marketing 96

Jeff Bullas

MARCH 1, 2023

Receptiviti Receptiviti is an AI-powered customer analytics platform that helps businesses understand customer sentiment, personality, and behavior. Its platform uses natural language processing to analyze customer data and provide insights that can be used to improve marketing campaigns.

Transform 295

Transform Marketing Strategy Marketers Marketing 295

Hubspot Marketing

DECEMBER 16, 2024

So, trust me when I say AI automated email marketing made my work as an email marketer a breeze. Ad targeting and optimization As youve probably noticed by now, AI is a pro at using data to help create a seamless, targeted marketing campaign.

Marketing Strategy 113

Marketing Strategy Health Marketers Marketing 113

Marketing Insider Group

MARCH 18, 2025

Use audience data from Google Analytics, social media insights, or past ad campaigns. Age, interests, pain points? Where do they spend time online? What motivates them to take action? Discounts, exclusivity, convenience? Example: Selling high-end fitness gear? Target health-conscious professionals on Instagram. Running a local law firm?

Marketing Strategy 107

Marketing Strategy User-Generated Law Health 107

Martech

MARCH 18, 2025

Call analytics and conversation intelligence platforms have the potential to help marketers transform their marketing strategies and improve customer engagement. As with many applications on the martech stack, the power of call analytics platforms is in the data. Email: Business email address Sign me up!

Analytics 82

Analytics Transform Affiliate Marketing Law 82

Marketing Insider Group

MARCH 17, 2025

Analytics tools break this down further, showing which search engines drive traffic, what percentage comes from social media, and whether paid campaigns steal the show. Analytics show what works, what flops, and where to focus next. Tracking traffic, conversions, rankings, and user behavior keeps SEO strategies sharp.

Analytics 76

Analytics SEO Promotion Marketing Strategy 76

Duct Tape Marketing

AUGUST 8, 2024

The Ultimate Guide to Integrated Marketing Strategy: The Pyramid Framework written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. 01:34] The essence of marketing strategy.

Marketing Strategy 91

Marketing Strategy Customer Journey Marketers Marketing 91

Duct Tape Marketing

AUGUST 30, 2024

Scale Your Business with Precision: A Step-by-Step Guide to Implementing the Marketing Strategy Pyramid written by John Jantsch read more at Duct Tape Marketing Want to stay ahead of your competition and keep your business growing? A solid marketing strategy and understanding the Marketing Strategy Pyramid are key.

Marketing Strategy 91

Marketing Strategy Customer Journey Marketers Marketing 91

Hubspot Marketing

DECEMBER 18, 2024

And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. I also use Google Analytics for detailed performance metrics. Over the past five years, Ive been creating content for some of the most successful content-first brands. Think about it.

Marketing Strategy 106

Marketing Strategy Thought Leadership Marketers Marketing 106

Marketing Insider Group

OCTOBER 16, 2024

In fact, Impact Marketing and Public Relations estimates it takes at least six touchpoints to make a sale — and those touchpoints tend to take a criss-cross journey across diverse digital sites. With this in mind, marketers have developed cross-channel marketing strategies.

Marketing Strategy 69

Marketing Strategy CRM Analytics Fashion 69

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Marketing Insider Group

SEPTEMBER 23, 2024

Quick Takeaways Marketing management software automates and simplifies tasks like campaign management, content creation, and data analysis, boosting productivity and saving time. This software provides valuable data insights, helping businesses make informed, data-driven decisions, leading to optimized marketing strategies and better results.

Management 125

Management CRM Analytics Marketers 125

Buffer Marketing

MARCH 4, 2025

  Instagram analytics can be a goldmine of insights for you as a creator or small business owner. These numbers can shape your Instagram strategy, helping you pinpoint exactly what kind of content will boost your reach and help grow your audience. There are plenty of numbers in Instagram analytics tools.

Analytics 68

Analytics Social Media Marketing Price Influencer Marketing 68

Martech

AUGUST 26, 2024

Prompt: What are essential platforms for my marketing stack? Do I need a ABM tool, data warehouse, data cleansing tool, marketing automation , BI tool and web analytics tool? Answer: The platforms you mentioned are indeed important components of a comprehensive marketing technology stack.

CMO 113

CMO Marketing Automation Platform Key Performance Indicator Analytics 113

Hubspot Marketing

NOVEMBER 14, 2024

Specifically, AI target audience tools examine audience behaviors, interests, regional preferences, and demographics to guide marketing strategies and content. Benefits of Using AI for Target Audiences Using AI target audience tools can help improve many aspects of a marketing strategy.

User-Generated 129

User-Generated Analytics Advertisers Advertising 129

Marketing Insider Group

AUGUST 14, 2024

These services promise enhanced analytics, ad-free experiences, and exclusive content, enticing businesses to invest in their potential. From there, you can make an informed decision about whether these premium services can elevate your business strategy and maximize your online presence.

Analytics 128

Analytics Education Advertisers Advertising 128

Marketing Insider Group

AUGUST 26, 2024

You can use AI to predict customer behavior and trends, allowing for data-driven marketing strategies. AI Marketing Automation Basics On a basic level, AI marketing automation refers to using artificial intelligence technologies to automate and enhance marketing tasks.

CRM 123

CRM Transform Marketers Marketing 123

Martech

MARCH 7, 2025

Understanding how Google Analytics 4 (GA4) tracks sessions is key to making sense of your website data. GA4 tracks sessions differently than Universal Analytics, affecting your reports and insights. Lets explore how GA4 defines sessions, how traffic sources influence session tracking and what they mean for your analytics.

Analytics 104

Analytics Shipping Marketing Strategy Marketers 104

Martech

NOVEMBER 4, 2024

Prompt: I’m in the digital marketing and analytics field for the last 10 years. Answer: Transitioning to martech (marketing technology) from a background in digital marketing and analytics can be a strategic and beneficial move, especially given your decade of experience in the field.

CMO 111

CMO Marketing Automation Platform Analytics Digital Marketing 111

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. Now: Basic predictive analytics alone is no longer enough, as customers expect companies to adapt in real-time.

Market Trends 125

Market Trends Transform Customer loyalty Millennials 125

Marketing Insider Group

OCTOBER 16, 2024

In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue. Get to Know Your Target Audience Understanding your target audience is the first step of any successful B2B social media marketing strategy.

Social Media Marketing 119

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 119

Buffer Marketing

FEBRUARY 17, 2025

As social media managers, you likely have to communicate with various stakeholders — all of whom have different levels of knowledge about your marketing strategy and social media in general. So, they need more explainers behind your marketing strategy. Which social media analytics do they care about the most?

Transform 114

Transform Analytics Social Media Marketing Key Performance Indicator 114

Martech

JULY 18, 2024

This webinar dives deep into how GenAI, combined with the power of data and analytics, can help you personalize experiences at scale, boost your marketing efficiency and rurn insights from data into actionable marketing strategies.

Analytics 111

Analytics Marketers Marketing Marketing Strategy 111

Martech

JULY 26, 2024

Comprehensive analytics : Advanced analytics provide deep insights into customer behavior, allowing for fine-tuned marketing strategies that align with business objectives. Deep analytics platforms : Employ tools like Google Analytics 360, Adobe Analytics and Tableau for granular data analysis and actionable insights.

Transform 125

Transform Whitepaper Thought Leadership Customer Journey 125

Buffer Marketing

SEPTEMBER 17, 2024

  As I always do in these articles on the best time to post on social media, I advise experimenting with your posting schedule as part of your  LinkedIn marketing  strategy, then digging into your  social media analytics  to uncover your unique best time to post and make the most of the  LinkedIn algorithm. 

Analytics 132

Analytics Social Media Marketing Place Branding 132