Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. What is a social media marketing strategy? The more specific your plan is, the more effective it will be.

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketing Marketers 113

Sprout Social

DECEMBER 17, 2024

Thats where understanding Threads analytics plays a vital role. When you know what posts resonate, whether its long-form text posts or image posts, you can create a data-driven content strategy for the app. In this guide, well walk through Meta Threads analytics, from how to access the dashboard to making sense of the data.

Analytics 96

Analytics Social Media Marketing Place Marketing Strategy 96

Martech

DECEMBER 16, 2024

These insights completely reshaped Dropboxs marketing strategy. Dig deeper: How to augment market research and glean customer insights with AI Why do we fall into the assumption trap and how to get out Dropboxs transformation was powerful, but they arent alone. They also assume they have identified the best channels.

Marketing Strategy 106

Marketing Strategy Customer Transform Marketing Mix 106

Martech

NOVEMBER 12, 2024

The evidence underscores the need for a strong analytics partner who can help model the effectiveness and efficiency gains driven by genAI adoption. B2B marketers and sales teams love frameworks, and good ones have value. The post 2025 GTM forecast: Key shifts redefining the future of go-to-market strategy appeared first on MarTech.

Marketing Strategy 123

Marketing Strategy B2C Finance Analytics 123

Marketing Insider Group

OCTOBER 1, 2024

Most modern CRM systems have reporting and analytics features that help businesses extract meaningful insights from their data. This article will explore how reporting and analytics in CRM systems empower organizations to reach their full potential. What is CRM Analytics?

CRM 115

CRM Analytics Key Performance Indicator Transform 115

Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. This is where predictive analytics comes into play. Predictive analytics, a form of artificial intelligence, uses historical data and advanced algorithms to: Forecast future trends.

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94

Martech

AUGUST 6, 2024

We should see this shift as a clear reminder of how important authentic connections with consumers are for long-term marketing success and customer retention. The post Why your marketing strategy should still be cookie-less despite Google’s shift appeared first on MarTech. Processing.

Marketing Strategy 130

Marketing Strategy Marketers Marketing Price 130

Trade Press Services Newsletter

JANUARY 9, 2025

To drive continued success, it’s essential for businesses in all industries to future-proof their marketing strategies to adapt to these emerging trends and changes. A Future-Proof Marketing Plan According to business management expert Peter Drucker , “The best way to predict the future is to create it.”

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketing 220

Sprout Social

SEPTEMBER 24, 2024

While we’ve structured this influencer marketing plan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations. What is an influencer marketing strategy template? The post 7-week influencer marketing strategy template appeared first on Sprout Social.

Influencer Marketing 99

Influencer Marketing Marketing Strategy Marketing Marketers 99

Buffer Marketing

MARCH 5, 2025

But what’s the difference between a social media calendar and a social media marketing strategy? A social media marketing strategy is the driving force behind why you post what you post and choose the social media platforms you’ve selected. Why do you need a social media marketing strategy?

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketers Marketing 114

Buffer Marketing

DECEMBER 5, 2024

What are social media analytics? First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. By paying close attention to social media analytics, you can measure your performance against your social media goals.

Analytics 99

Analytics Price Social Media Marketing Key Performance Indicator 99

Hubspot Marketing

DECEMBER 16, 2024

So, trust me when I say AI automated email marketing made my work as an email marketer a breeze. Ad targeting and optimization As youve probably noticed by now, AI is a pro at using data to help create a seamless, targeted marketing campaign.

Marketing Strategy 111

Marketing Strategy Health Marketing Marketers 111

Duct Tape Marketing

AUGUST 8, 2024

The Ultimate Guide to Integrated Marketing Strategy: The Pyramid Framework written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. 01:34] The essence of marketing strategy.

Marketing Strategy 92

Marketing Strategy Customer Journey Marketers Marketing 92

Duct Tape Marketing

AUGUST 30, 2024

Scale Your Business with Precision: A Step-by-Step Guide to Implementing the Marketing Strategy Pyramid written by John Jantsch read more at Duct Tape Marketing Want to stay ahead of your competition and keep your business growing? A solid marketing strategy and understanding the Marketing Strategy Pyramid are key.

Marketing Strategy 92

Marketing Strategy Customer Journey Customer loyalty Marketers 92

Martech

MARCH 18, 2025

Call analytics and conversation intelligence platforms have the potential to help marketers transform their marketing strategies and improve customer engagement. As with many applications on the martech stack, the power of call analytics platforms is in the data. Email: Business email address Sign me up!

Analytics 87

Analytics Transform Affiliate Marketing Law 87

Hubspot Marketing

DECEMBER 18, 2024

And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. I also use Google Analytics for detailed performance metrics. Over the past five years, Ive been creating content for some of the most successful content-first brands. Think about it.

Marketing Strategy 103

Marketing Strategy Thought Leadership Marketing Marketers 103

Marketing Insider Group

MARCH 18, 2025

Use audience data from Google Analytics, social media insights, or past ad campaigns. Age, interests, pain points? Where do they spend time online? What motivates them to take action? Discounts, exclusivity, convenience? Example: Selling high-end fitness gear? Target health-conscious professionals on Instagram. Running a local law firm?

Marketing Strategy 107

Marketing Strategy User-Generated Law Health 107

Marketing Insider Group

MARCH 17, 2025

Analytics tools break this down further, showing which search engines drive traffic, what percentage comes from social media, and whether paid campaigns steal the show. Analytics show what works, what flops, and where to focus next. Tracking traffic, conversions, rankings, and user behavior keeps SEO strategies sharp.

Analytics 76

Analytics SEO Promotion Marketing Strategy 76

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Marketing Insider Group

SEPTEMBER 23, 2024

Quick Takeaways Marketing management software automates and simplifies tasks like campaign management, content creation, and data analysis, boosting productivity and saving time. This software provides valuable data insights, helping businesses make informed, data-driven decisions, leading to optimized marketing strategies and better results.

Management 125

Management CRM Analytics Marketers 125

Martech

AUGUST 26, 2024

Prompt: What are essential platforms for my marketing stack? Do I need a ABM tool, data warehouse, data cleansing tool, marketing automation , BI tool and web analytics tool? Answer: The platforms you mentioned are indeed important components of a comprehensive marketing technology stack.

CMO 118

CMO Marketing Automation Platform Key Performance Indicator Analytics 118

Hubspot Marketing

JULY 26, 2024

In a nutshell, we can say that Consent Mode helps advertisers, publishers, or website owners comply with the consent requirements set by data protection laws (like the GDPR ) while still leveraging Google services (such as Analytics and Ads). These include serving personalized ads or collecting analytics via trackers.

Law 123

Law Analytics Advertising Advertisers 123

Martech

APRIL 10, 2025

However, some of that lost organic traffic may be categorized differently in your analytics. With this, you can craft an AI marketing strategy that targets these emerging audiences. Take action now: Set up your analytics tool to track AI-driven visits. In some cases, AI tools do send header information.

Transform 134

Transform User-Generated Analytics Retail 134

Marketing Insider Group

AUGUST 14, 2024

These services promise enhanced analytics, ad-free experiences, and exclusive content, enticing businesses to invest in their potential. From there, you can make an informed decision about whether these premium services can elevate your business strategy and maximize your online presence.

Analytics 128

Analytics Education Advertisers Advertising 128

Martech

NOVEMBER 4, 2024

Prompt: I’m in the digital marketing and analytics field for the last 10 years. Answer: Transitioning to martech (marketing technology) from a background in digital marketing and analytics can be a strategic and beneficial move, especially given your decade of experience in the field.

CMO 116

CMO Marketing Automation Platform Analytics Digital Marketing 116

Marketing Insider Group

AUGUST 26, 2024

You can use AI to predict customer behavior and trends, allowing for data-driven marketing strategies. AI Marketing Automation Basics On a basic level, AI marketing automation refers to using artificial intelligence technologies to automate and enhance marketing tasks.

CRM 123

CRM Transform Marketing Marketers 123

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. Now: Basic predictive analytics alone is no longer enough, as customers expect companies to adapt in real-time.

Market Trends 130

Market Trends Transform Customer loyalty Millennials 130

Hubspot Marketing

NOVEMBER 14, 2024

Specifically, AI target audience tools examine audience behaviors, interests, regional preferences, and demographics to guide marketing strategies and content. Benefits of Using AI for Target Audiences Using AI target audience tools can help improve many aspects of a marketing strategy.

User-Generated 125

User-Generated Analytics Advertisers Advertising 125

Martech

JULY 18, 2024

This webinar dives deep into how GenAI, combined with the power of data and analytics, can help you personalize experiences at scale, boost your marketing efficiency and rurn insights from data into actionable marketing strategies.

Analytics 116

Analytics Marketers Marketing Marketing Strategy 116

Martech

JULY 26, 2024

Comprehensive analytics : Advanced analytics provide deep insights into customer behavior, allowing for fine-tuned marketing strategies that align with business objectives. Deep analytics platforms : Employ tools like Google Analytics 360, Adobe Analytics and Tableau for granular data analysis and actionable insights.

Transform 130

Transform Whitepaper Thought Leadership Customer Journey 130

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace.

CRM 115

CRM Marketers Marketing Customer loyalty 115

Martech

OCTOBER 14, 2024

Familiarize yourself with tools such as CRM systems, marketing automation platforms (like Marketo or HubSpot), and analytics tools. Data management and analytics: Prioritize data governance to maintain data quality, integrity and privacy. Leverage data analytics to generate insights that inform decision-making and strategy.

Key Performance Indicator 115

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 115

Marketing Insider Group

OCTOBER 16, 2024

In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue. Get to Know Your Target Audience Understanding your target audience is the first step of any successful B2B social media marketing strategy.

Social Media Marketing 119

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 119

Martech

AUGUST 8, 2024

Use common keys, like email addresses and phone numbers, to integrate data from various sources, including ecommerce and customer relationship management (CRM) platforms and web and mobile app analytics. This unified view enables more personalized and timely marketing efforts, helping build stronger customer relationships. Processing.

Transform 126

Transform Analytics eCommerce CRM 126

Martech

AUGUST 7, 2024

Teams relying on gut instincts and anecdotal evidence for planning are falling behind more sophisticated brands using predictive analytics and data insights. Data-driven marketing is the right approach for running campaigns. Gather quantitative and qualitative data using tools such as surveys, focus groups and analytics platforms.

Key Performance Indicator 127

Key Performance Indicator Analytics CRM Retail 127

Hootsuite

NOVEMBER 4, 2024

Then, you analyze that data for insights to guide your social marketing strategy. Audience demographics Hootsuite Analytics These are the basic characteristics of your audience – things like age, gender, language, and location. What is social media audience analysis? Where does your audience spend their time on social media?

Analytics 110

Analytics Price Social Media Marketing CRM 110

Martech

AUGUST 15, 2024

What would AI say about this particular marketing strategy? MetaRouter , a provider of server-side tag management and real-time event routing, is partnering with Magellan AI , an audio intelligence, analytics, and measurement company. Anyway, here are this week’s AI-powered martech news and releases.

Analytics 127

Analytics User-Generated Advertising Advertisers 127