Martech

JULY 17, 2024

Marketing must drive the transition from problem-market fit to product-market fit. A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Systematic market research and customer feedback must guide product iterations and refine marketing strategies.

Product Marketing 101

Product Marketing Product Transform Marketing 101

Martech

SEPTEMBER 16, 2024

Establishing a martech center of excellence (COE) is essential for navigating modern marketing challenges. Think of it as the core of your marketing strategy, where all tools and processes support your business goals. Partner marketing Role: Use partnerships to extend market reach.

User-Generated 63

User-Generated CRM Customer Acquisition Partner Marketing 63

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

He pointed out integration, personalization, and migration/automation as some of the key trends in the marketing technology space today. He then went into a deep discussion around LUMA Partners’ Marketing Technology LUMAscape. How do you market to these new self-educating buyers? You Need Technology That Scales.

Outbound Marketing 133

Outbound Marketing Inbound Marketing Marketing Thought Leadership 133

Customers.ai

JANUARY 17, 2024

At the heart of it, we are seeing 10 key trends in 2024: Loss of Cookies Privacy & Data Changes Email Constraints Purpose-Driven Marketing Generative AI & Content Creation Video Content is Still Here AI-Based Personalization Advanced Data Analytics Agile Marketing Partnership Marketing Let’s dive a bit deeper into each of these trends.

User-Generated 84

User-Generated Marketing Marketers Analytics 84

Sprout Social

JULY 25, 2016

What Exactly Is Co-Marketing? Co-marketing is the process of building strategic relationships with other entities, typically separate companies or organizations relevant to your own. This marketing strategy is used to help you increase your brand’s overall reach.

Branding 98

Branding eBook Marketing Marketers 98

CXL

JUNE 2, 2022

Alignment with sales ops, field marketing, customer marketing, and the sales dev team is a non-negotiable for Snowflake. “We We needed to make sure that when you see an ABM campaign, it’s reflective of not only sales input, but also product marketing, partner marketing, field marketing, and our SDRs.

Direct Mail 87

Direct Mail Transform Marketing Marketers 87

Animalz blog

MAY 3, 2024

The Challenges and Opportunities of Enterprise Content Marketing As we wrote in 2019 Content Trends Gleaned From 160+ Sales Calls , small companies often outperform large ones when it comes to traffic. Large blogs and legacy content necessitate ancillary projects like content audits , custom analytics solutions, and reporting.

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52