Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. These insights completely reshaped Dropboxs marketing strategy.

Marketing Strategy 106

Marketing Strategy Customer Transform Marketing Mix 106

Sprout Social

DECEMBER 17, 2024

Thats where understanding Threads analytics plays a vital role. When you know what posts resonate, whether its long-form text posts or image posts, you can create a data-driven content strategy for the app. In this guide, well walk through Meta Threads analytics, from how to access the dashboard to making sense of the data.

Analytics 94

Analytics Social Media Marketing Place Marketing Strategy 94

Buffer Marketing

MARCH 5, 2025

But what’s the difference between a social media calendar and a social media marketing strategy? A content calendar is the place where you slot your social media posts. A social media marketing strategy is the driving force behind why you post what you post and choose the social media platforms you’ve selected.

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Sprout Social

SEPTEMBER 24, 2024

While we’ve structured this influencer marketing plan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations. What is an influencer marketing strategy template? The post 7-week influencer marketing strategy template appeared first on Sprout Social.

Influencer Marketing 98

Influencer Marketing Marketing Strategy Marketing Marketers 98

Buffer Marketing

DECEMBER 5, 2024

What are social media analytics? First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. By paying close attention to social media analytics, you can measure your performance against your social media goals.

Analytics 104

Analytics Price Social Media Marketing Key Performance Indicator 104

Duct Tape Marketing

AUGUST 8, 2024

The Ultimate Guide to Integrated Marketing Strategy: The Pyramid Framework written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. 01:34] The essence of marketing strategy.

Marketing Strategy 92

Marketing Strategy Customer Journey Marketing Marketers 92

SMEI

MARCH 10, 2022

Learn To Create A Marketing Strategy That Gets Your Products And Services In Front Of Motivated Buyer With This 13 Step Guide. A marketing strategy is a plan of action that will help you achieve your business goals. A great marketing plan will give you a sustainable competitive advantage. What are your objectives?

Marketing Strategy 194

Marketing Strategy Marketing Marketers Direct Mail 194

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Duct Tape Marketing

AUGUST 30, 2024

Scale Your Business with Precision: A Step-by-Step Guide to Implementing the Marketing Strategy Pyramid written by John Jantsch read more at Duct Tape Marketing Want to stay ahead of your competition and keep your business growing? A solid marketing strategy and understanding the Marketing Strategy Pyramid are key.

Marketing Strategy 92

Marketing Strategy Customer Journey Marketing Marketers 92

Marketing Insider Group

OCTOBER 16, 2024

In fact, Impact Marketing and Public Relations estimates it takes at least six touchpoints to make a sale — and those touchpoints tend to take a criss-cross journey across diverse digital sites. With this in mind, marketers have developed cross-channel marketing strategies.

Marketing Strategy 69

Marketing Strategy CRM Analytics Fashion 69

Hubspot Marketing

JULY 26, 2024

In a report from May 2023 , Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance. These include serving personalized ads or collecting analytics via trackers. Who is Google Consent Mode for?

Law 124

Law Analytics Advertising Advertisers 124

Martech

APRIL 10, 2025

However, some of that lost organic traffic may be categorized differently in your analytics. Let’s say your website supports a chain of ice cream parlors, and an AI assistant helps users find the nearest location with hours and directions when they ask, “Where is the closest place to buy ice cream right now?”

Transform 134

Transform User-Generated Analytics Retail 134

Martech

OCTOBER 29, 2024

“While the universality of the creative process has been noticed, it has not been noticed universally.” — Robert and Michele Root-Bernstein, “Sparks of Genius” Step 1: Define the problem Contrary to a common misconception, a blank sheet of paper is a poor place to start innovating. Step 4 is the analytical part of the process.

Energy 124

Energy Marketing Marketers Customer Journey 124

Hootsuite

NOVEMBER 28, 2024

Where ads on other social platforms disrupt the flow of content, Pinterest marketing blends seamlessly into a feed of aesthetic content — making it a worthy option to add to your social media marketing strategy. In this case, developing affiliate marketing efforts or a paid marketing strategy for Pinterest may be your forte!

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

Martech

OCTOBER 29, 2024

Your web analytic tools also track web activity, but often they don’t allow you to see what specific users are doing. CDP as your activation hub A CDP is designed to house all of your customer data and connect to other systems, which can make it a good place to orchestrate campaigns. That’s not always true.

Customer 123

Customer Customer loyalty Customer Journey Analytics 123

Buffer Marketing

SEPTEMBER 17, 2024

  As I always do in these articles on the best time to post on social media, I advise experimenting with your posting schedule as part of your  LinkedIn marketing  strategy, then digging into your  social media analytics  to uncover your unique best time to post and make the most of the  LinkedIn algorithm. 

Analytics 131

Analytics Social Media Marketing Place Branding 131

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. Setting clear goals and objectives will give your monitoring efforts direction and focus and connect them to your overarching Facebook marketing strategy.

Analytics 100

Analytics Social Media Marketing Marketing Marketers 100

Hubspot Marketing

OCTOBER 22, 2024

The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform. This hinders marketers’ ability to get the whole picture about their performance. Here are five key areas where I think AI reporting will make life easier for marketers.

Analytics 121

Analytics Transform CRM Marketing 121

Martech

OCTOBER 18, 2024

Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for LinkedIn LinkedIn Live Employee advocacy LinkedIn Groups Marketing tips What is LinkedIn?

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Martech

AUGUST 1, 2024

When you enter a McDonald’s, you’re greeted by a kiosk for placing your order, not an employee. Customers can place their orders even without entering the restaurant. Analytical AI tools within an email service provider can identify: Your most engaged customers. Also, ensure it is relevant to your reader.

Email Marketing 134

Email Marketing Food Marketing Marketers 134

Marketing Insider Group

AUGUST 12, 2024

These features enable you to create dynamic, interactive pages that significantly boost your marketing efforts. MonsterInsights MonsterInsights is a popular analytics plugin for WordPress that brings the power of Google Analytics directly to your website dashboard. Statista reports that about 46.8%

User-Generated 119

User-Generated Analytics Marketing Marketers 119

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. Well, they’re the backbone of every successful marketing strategy. Mastering these four elements is what separates good marketing from great marketing. Absolutely.

Price 111

Price Real Estate Promotion Food 111

Martech

JULY 30, 2024

Data insights and analytics: Both use data insights and analytics to refine strategies, understand user behavior and market trends and optimize content performance. By leveraging this data, you can refine your strategies to better meet user needs, improve content relevance and drive more effective engagement.

Transform 113

Transform User-Generated SEO Digital Marketing 113

Martech

OCTOBER 16, 2024

The CMO’s attribution dilemma If you’re a CMO, chances are you’re laser-focused on delivering results and spending most of your marketing budget on digital channels. retail sales taking place in brick-and-mortar stores and nearly 80% of marketing budgets spent on digital channels, something doesn’t add up​.

Retail 123

Retail CMO Customer Journey Shoppers 123

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy 7. Understand your analytics 10. No one should have to manually go and search for you on Instagram if they already follow you in other places. A small Instagram icon or your QR code works for most places. Optimize your Instagram bio 4. Write compelling captions 8.

Social Media Marketing 118

Social Media Marketing Education Analytics Entertainment 118

Hootsuite

JULY 26, 2024

The thing is, your own performance analysis is much more valuable when your marketing efforts are placed in the context of your industry niche. 1 Analytics Tool for Growth Beautiful reports. Hootsuite Hootsuite offers built-in competitor analysis and benchmarking tools within Hootsuite Analytics. Clear data.

Analytics 116

Analytics User-Generated Branding Social Media Marketing 116

Sprout Social

FEBRUARY 29, 2024

The best way to do this is through keeping a close eye on your TikTok analytics —monitoring your most popular videos, analyzing your audience demographics and using your findings to adapt your strategy. TikTok analytics tools give you more complete insight into the effectiveness of your marketing strategy.

Analytics 132

Analytics Price Social Media Marketing Management 132

Martech

SEPTEMBER 6, 2024

From improving how you engage with your audience to getting more out of your analytics, these updates will give you better visibility into your organization, and better tools to act on what you learn. With the new Social Inbox, you can streamline all your social interactions in one place, eliminating the need to switch between platforms.

CRM 115

CRM User-Generated Analytics Management 115

Martech

JULY 10, 2024

It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product. Recent advancements in generative AI and tools like ChatGPT have marketers asking how to prove ROI and measure success.

User-Generated 131

User-Generated Social Media Marketing Marketing Marketers 131

Search Engine Land

SEPTEMBER 27, 2024

Diib Diib is designed to automate your SEO with an answer engine that dives deep into your analytic data to identify benchmarks that you can start using to grow online brands. Semantic analytics further help you understand search intent and provide usable data that you can use to optimize your content. Implementing improvements.

SEO 119

SEO Transform User-Generated Analytics 119

Hootsuite

DECEMBER 3, 2024

Key takeaways Social media measurement involves tracking social metrics using analytics tools to assess the success of your social strategy and how it aligns with broader business goals. Social media measurement involves using social metrics and analytics tools to track the success of your brand on social channels.

Analytics 112

Analytics CRM Price Key Performance Indicator 112

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should. Conduct a situation analysis.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketing Marketers 106

Hubspot Marketing

OCTOBER 14, 2024

A good marketing framework doesn’t just give you clarity: it turns your entire strategy into a well-oiled machine, helping you run campaigns confidently and get real, measurable results. Table of Contents What is a marketing strategy framework? Place: Where are you going to sell it?

Price 117

Price Marketing Marketers User-Generated 117

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. Statista) 45.1%

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Sprout Social

DECEMBER 20, 2024

Sprout Influencer Marketing empowers you to go beyond surface-level metrics like follower count and dive deep into the data to understand the true impact of your influencer collaborations. Go beyond vanity metrics and prove the value of your influencer marketing strategy with detailed reports and actionable insights.

Branding 125

Branding Influencer Marketing User-Generated Key Performance Indicator 125

Use Insider

JANUARY 23, 2025

Instead, brands that truly maximize their SMS efforts and spending have a data-driven strategy that underpins their efforts. A SMS marketing strategy ensures that your messages are serving your business goals, while also being based on your customers needs, interests, and preferences. What is an SMS marketing strategy ?

Marketing Strategy 52

Marketing Strategy Customer Journey eCommerce Marketing 52

Buffer Marketing

SEPTEMBER 16, 2024

  Crowded as it may be, it’s still a powerful  social media marketing  platform for businesses and creators — if you have the right  social media strategy  in place.    Part of that content strategy involves figuring out the best time to post on Facebook for maximum engagement.

User-Generated 116

User-Generated Analytics Social Media Marketing Place 116