Marketing Insider Group

MARCH 17, 2025

Analytics tools break this down further, showing which search engines drive traffic, what percentage comes from social media, and whether paid campaigns steal the show. E-commerce stores use this to plan promotions, while content creators time posts to match seasonal demand. A sudden traffic drop from search?

Analytics

SocialPilot

OCTOBER 20, 2024

Here are my actionable strategies that can help you increase those chances and achieve your first viral post. 11 Proven Strategies to Go Viral on Instagram I have broken my complete process into 11 actionable steps, where each point holds equal weight. Over 200 million businesses are promoting their products and services on Instagram.

User-Generated

Marketing Insider Group

AUGUST 26, 2024

You can use AI to predict customer behavior and trends, allowing for data-driven marketing strategies. AI Marketing Automation Basics On a basic level, AI marketing automation refers to using artificial intelligence technologies to automate and enhance marketing tasks.

CRM

Martech

AUGUST 12, 2024

Feedback loops: Incorporate customer feedback mechanisms to gather insights on their experiences, which can be analyzed through the CDP to refine marketing strategies. This data can inform future marketing strategies and optimizations. This allows for better tracking of customer interactions and preferences.

Customer

Hootsuite

NOVEMBER 4, 2024

Then, you analyze that data for insights to guide your social marketing strategy. Audience demographics Hootsuite Analytics These are the basic characteristics of your audience – things like age, gender, language, and location. What is social media audience analysis? Where does your audience spend their time on social media?

Analytics

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. Well, they’re the backbone of every successful marketing strategy. Mastering these four elements is what separates good marketing from great marketing. Absolutely.

Price

SocialPilot

JULY 24, 2024

16 Social Media Metrics That Businesses Always Look For Every team has its business priorities; based on them, they curate their marketing strategy. However, there are always some key metrics that all social media marketers and businesses keep track of.

Key Performance Indicator

Marketing Insider Group

AUGUST 12, 2024

Marketing integrations are another highlight of Elementor. The plugin supports a variety of marketing tools, including forms and pop-ups, which you can seamlessly integrate into your site to capture leads, promote special offers, and engage visitors more effectively.

User-Generated

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace.

CRM

Marketing Insider Group

JANUARY 8, 2025

Native advertising is a subtle yet valuable approach that blends promotional content seamlessly into the format of the platform it appears on. Native advertising is an alternate type of paid promotion that blends seamlessly with the content, format, and style of the platform where it appears. What is Native Advertising?

Advertisers

Hubspot Marketing

JUNE 30, 2025

Research and analytical skills. An understanding of digital marketing tools and tactics. You should have command of best practices and trends in social media marketing, enjoy being creative, and understand how to both build and convert a digital audience. Conducting analytical projects to improve blog strategies/tactics.

Management

Martech

DECEMBER 18, 2024

founder and CEO of data analytics firn Amoeba, lets explore how AI-powered solutions can turn overwhelming data into actionable marketing intelligence. Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions.

Transform

Hootsuite

NOVEMBER 28, 2024

Where ads on other social platforms disrupt the flow of content, Pinterest marketing blends seamlessly into a feed of aesthetic content — making it a worthy option to add to your social media marketing strategy. In this case, developing affiliate marketing efforts or a paid marketing strategy for Pinterest may be your forte!

Gen Z

Sprout Social

JULY 24, 2024

They help you measure how customers interact with your brand and how they respond to your marketing strategies. As such, they give you a better understanding of how connected they feel to your brand and how certain strategies resonate. This lets you put together targeted retention strategies that ultimately boost loyalty.

Customer

Buffer Marketing

NOVEMBER 14, 2024

Cross-promote your Instagram handle on other channels 5. Build an Instagram marketing strategy 7. Understand your analytics 10. Use   Buffer’s analytics  to determine the best times to post, the best types of posts, and the best post frequency. Embed keywords into your username and name 3.

Social Media Marketing

Martech

JULY 29, 2024

For a jewelry brand, this could include high-resolution images of products, promotional videos, and marketing collateral. Volume of digital assets: If your brand produces a large number of digital assets (like product images, videos, and marketing materials), a DAM is essential for efficient organization and retrieval.

Management

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy?

Social Media Marketing

Martech

OCTOBER 18, 2024

Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for LinkedIn LinkedIn Live Employee advocacy LinkedIn Groups Marketing tips What is LinkedIn?

User-Generated

Litmus

OCTOBER 17, 2024

Email communication that works well at the conversion stage of the email funnel includes: Promotional offers: send exclusive discounts, limited-time offers, or special promotions to incentivize purchases and create urgency with a clear “buy now” message and strong call to action (CTA).

Email Marketing

Lynton Web

MAY 8, 2025

This granular understanding helps you craft targeted campaigns that address specific motivations rather than generic promotions that fail to connect deeply with anyone. Digital Ecosystem: Building Your Online Marketing Foundation Today's recreation centers need a sophisticated digital presence that works seamlessly across multiple platforms.

Marketing Strategy

Hubspot Marketing

OCTOBER 18, 2024

I didn’t know it yet, but I was about to take a crash course in event marketing. Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Integrate with your marketing tracking. Relationships and partnerships are also a free or low-cost way to market your event.

Event Marketing

Marketing Insider Group

DECEMBER 10, 2024

This guide will walk you through the steps to set up a CRM email marketing system that generates results. Quick Takeaways CRM-based email marketing enables precise targeting and personalization. Integrated CRM campaigns improve tracking and analytics. CRM email marketing offers more personalized engagement with audiences.

CRM

Hubspot Marketing

OCTOBER 3, 2024

Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data. The future of brand tracking is here — and it’s powered by AI. Estimate your NPS score.

Branding

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. Is Reddit a good platform for marketing? Reddit is… interesting. And with an average visit time of almost 19 minutes!)

Marketers

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Position-less marketers, in contrast, understand the whole journey and can create cohesive, cross-channel experiences.

Customer

Litmus

SEPTEMBER 25, 2024

By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. Despite the clear benefits, only 44% of marketers use lifecycle emails to activate, engage, and retain customers—leaving a significant opportunity on the table.

Management

Buffer Marketing

FEBRUARY 6, 2025

A TikTok business account is suitable for people using the TikTok app to promote their products or services. It has additional commercial features like the TikTok business center , advanced analytics, etc. The best TikTok marketing strategy is combining organic and paid efforts. These are a lot of powerful features!

SEO

Calvyn Lee Blog

JULY 31, 2025

Baby Boomers Millennials Generation X Generation Z Question: Which level in the social media marketing hierarchy focuses on defining the brand’s approach to achieving its objectives? Marketing Mix Marketing Objectives Social Media Guidelines Marketing Strategy Question: What is the role of the Marketing Mix in social media strategy?

Marketing Mix

Martech

JULY 26, 2024

Comprehensive analytics : Advanced analytics provide deep insights into customer behavior, allowing for fine-tuned marketing strategies that align with business objectives. Deep analytics platforms : Employ tools like Google Analytics 360, Adobe Analytics and Tableau for granular data analysis and actionable insights.

Transform

Marketing Insider Group

JULY 22, 2024

Google Analytics 4 (GA4) is the latest version of Google’s powerful analytics platform. This guide will help you unlock the potential of your analytics data, offering practical insights to enhance user engagement and boost your website’s effectiveness. Reach out to learn more or book your free consultation.

User-Generated

Sprout Social

DECEMBER 20, 2024

TikTok branded content can take several forms, including: Paid promotions : Where a creator is compensated with money or free products to feature a brand. Sprout Influencer Marketing empowers you to go beyond surface-level metrics like follower count and dive deep into the data to understand the true impact of your influencer collaborations.

Branding

Vertical Response

AUGUST 19, 2024

As the marketing landscape evolves, alternative advertising is becoming increasingly important by catering to changing consumer preferences and demands. Guerrilla Marketing Tactics Guerrilla marketing is all about utilizing unconventional methods to promote brands, aiming to evoke surprise and engage consumers.

Advertisers

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should. Conduct a situation analysis.

Marketing Plan

Martech

JULY 17, 2024

Dig deeper: Pepsi, McDonald’s and the latest in digital out-of-home Programmatic benefits for evolving times Every marketing strategy must balance privacy concerns and efficient value. Raincoat ads can be displayed at bus stops during a rainy day, or restaurant promotions can appear near office areas at lunchtime.

Advertisers

illumin

JANUARY 23, 2025

Footfall attribution refers to tracking and measuring how online marketing campaigns (like ads or social media promotions) lead to physical visits at brick-and-mortar stores. How footfall attribution works Footfall attribution uses a combination of technology, data, and analytics tools to track visitors.

Retail

Hubspot Marketing

NOVEMBER 18, 2024

Affiliate Marketing In this model, the influencers promote your brand's products and earn a percentage commission on the sales generated through their unique affiliate links. I learned this after talking with Mina Kozman , the director of marketing at Speakap. I’ve shared more details in the upcoming sections.)

Influencer Marketing

Marketing Insider Group

JULY 24, 2024

Optimize your marketing funnel to convert leads efficiently, and continuously track and adjust your strategies based on performance metrics. A well-planned content calendar ensures regular posting while focusing on quality, which attracts and retains readers and drives better results for your content marketing strategy.

Content Marketing