Marketing Insider Group

AUGUST 26, 2024

You can use AI to predict customer behavior and trends, allowing for data-driven marketing strategies. AI Marketing Automation Basics On a basic level, AI marketing automation refers to using artificial intelligence technologies to automate and enhance marketing tasks.

CRM 123

CRM Transform Marketing Marketers 123

Martech

AUGUST 12, 2024

Feedback loops: Incorporate customer feedback mechanisms to gather insights on their experiences, which can be analyzed through the CDP to refine marketing strategies. This data can inform future marketing strategies and optimizations. This allows for better tracking of customer interactions and preferences.

Customer 116

Customer B2C CMO Customer Journey 116

Martech

JULY 26, 2024

Comprehensive analytics : Advanced analytics provide deep insights into customer behavior, allowing for fine-tuned marketing strategies that align with business objectives. Deep analytics platforms : Employ tools like Google Analytics 360, Adobe Analytics and Tableau for granular data analysis and actionable insights.

Transform 130

Transform Whitepaper Thought Leadership Customer Journey 130

SocialPilot

OCTOBER 20, 2024

Here are my actionable strategies that can help you increase those chances and achieve your first viral post. 11 Proven Strategies to Go Viral on Instagram I have broken my complete process into 11 actionable steps, where each point holds equal weight. Over 200 million businesses are promoting their products and services on Instagram.

User-Generated 109

User-Generated Analytics Promotion Branding 109

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace.

CRM 115

CRM Marketing Marketers Customer loyalty 115

SocialPilot

JULY 24, 2024

16 Social Media Metrics That Businesses Always Look For Every team has its business priorities; based on them, they curate their marketing strategy. However, there are always some key metrics that all social media marketers and businesses keep track of.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

Martech

OCTOBER 18, 2024

Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for LinkedIn LinkedIn Live Employee advocacy LinkedIn Groups Marketing tips What is LinkedIn?

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Martech

JULY 29, 2024

For a jewelry brand, this could include high-resolution images of products, promotional videos, and marketing collateral. Volume of digital assets: If your brand produces a large number of digital assets (like product images, videos, and marketing materials), a DAM is essential for efficient organization and retrieval.

Management 120

Management eCommerce CRM User-Generated 120

Sprout Social

JULY 24, 2024

They help you measure how customers interact with your brand and how they respond to your marketing strategies. As such, they give you a better understanding of how connected they feel to your brand and how certain strategies resonate. This lets you put together targeted retention strategies that ultimately boost loyalty.

Customer 118

Customer Customer loyalty Analytics Promotion 118

Hootsuite

NOVEMBER 4, 2024

Then, you analyze that data for insights to guide your social marketing strategy. Audience demographics Hootsuite Analytics These are the basic characteristics of your audience – things like age, gender, language, and location. What is social media audience analysis? Where does your audience spend their time on social media?

Analytics 106

Analytics Price Social Media Marketing CRM 106

Martech

DECEMBER 18, 2024

founder and CEO of data analytics firn Amoeba, lets explore how AI-powered solutions can turn overwhelming data into actionable marketing intelligence. Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions.

Transform 104

Transform CRM Analytics eCommerce 104

Marketing Insider Group

JANUARY 8, 2025

Native advertising is a subtle yet valuable approach that blends promotional content seamlessly into the format of the platform it appears on. Native advertising is an alternate type of paid promotion that blends seamlessly with the content, format, and style of the platform where it appears. What is Native Advertising?

Advertising 114

Advertising Advertisers Promotion Entertainment 114

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. Well, they’re the backbone of every successful marketing strategy. Mastering these four elements is what separates good marketing from great marketing. Absolutely.

Price 111

Price Real Estate Promotion Food 111

Sprout Social

DECEMBER 20, 2024

TikTok branded content can take several forms, including: Paid promotions : Where a creator is compensated with money or free products to feature a brand. Sprout Influencer Marketing empowers you to go beyond surface-level metrics like follower count and dive deep into the data to understand the true impact of your influencer collaborations.

Branding 125

Branding Influencer Marketing User-Generated Key Performance Indicator 125

Sprout Social

FEBRUARY 7, 2024

TikTok Promote may be the answer. Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply. What is TikTok promotion? claireliz_ part 2 of trying out tiktoks promote feature!

Promotion 138

Promotion Advertising Advertisers Price 138

Marketing Insider Group

AUGUST 12, 2024

Marketing integrations are another highlight of Elementor. The plugin supports a variety of marketing tools, including forms and pop-ups, which you can seamlessly integrate into your site to capture leads, promote special offers, and engage visitors more effectively.

User-Generated 119

User-Generated Analytics Marketing Marketers 119

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Position-less marketers, in contrast, understand the whole journey and can create cohesive, cross-channel experiences.

Customer 129

Customer Transform Customer loyalty Marketing 129

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy?

Social Media Marketing 131

Social Media Marketing Marketing Marketers User-Generated 131

Hubspot Marketing

OCTOBER 3, 2024

Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data. The future of brand tracking is here — and it’s powered by AI. Estimate your NPS score.

Branding 130

Branding Customer loyalty CMO Market Segmentation 130

Buffer Marketing

FEBRUARY 6, 2025

A TikTok business account is suitable for people using the TikTok app to promote their products or services. It has additional commercial features like the TikTok business center , advanced analytics, etc. The best TikTok marketing strategy is combining organic and paid efforts. These are a lot of powerful features!

SEO 110

SEO Real Estate User-Generated Promotion 110

Hootsuite

NOVEMBER 28, 2024

Where ads on other social platforms disrupt the flow of content, Pinterest marketing blends seamlessly into a feed of aesthetic content — making it a worthy option to add to your social media marketing strategy. In this case, developing affiliate marketing efforts or a paid marketing strategy for Pinterest may be your forte!

Gen Z 116

Gen Z Affiliate Marketing Fashion Social Media Marketing 116

Marketing Insider Group

JULY 22, 2024

Google Analytics 4 (GA4) is the latest version of Google’s powerful analytics platform. This guide will help you unlock the potential of your analytics data, offering practical insights to enhance user engagement and boost your website’s effectiveness. Reach out to learn more or book your free consultation.

User-Generated 122

User-Generated Analytics Performance Marketing Promotion 122

Martech

JULY 17, 2024

Marketing must drive the transition from problem-market fit to product-market fit. A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Systematic market research and customer feedback must guide product iterations and refine marketing strategies.

Product Marketing 102

Product Marketing Product Transform Marketing 102

Martech

JULY 17, 2024

Dig deeper: Pepsi, McDonald’s and the latest in digital out-of-home Programmatic benefits for evolving times Every marketing strategy must balance privacy concerns and efficient value. Raincoat ads can be displayed at bus stops during a rainy day, or restaurant promotions can appear near office areas at lunchtime.

Advertising 120

Advertising Advertisers Retail Marketing 120

illumin

JANUARY 23, 2025

Footfall attribution refers to tracking and measuring how online marketing campaigns (like ads or social media promotions) lead to physical visits at brick-and-mortar stores. How footfall attribution works Footfall attribution uses a combination of technology, data, and analytics tools to track visitors.

Retail 94

Retail Transform Analytics Promotion 94

Use Insider

JANUARY 23, 2025

Instead, brands that truly maximize their SMS efforts and spending have a data-driven strategy that underpins their efforts. A SMS marketing strategy ensures that your messages are serving your business goals, while also being based on your customers needs, interests, and preferences. What is an SMS marketing strategy ?

Marketing Strategy 52

Marketing Strategy Customer Journey eCommerce Marketing 52

Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. Table of Contents What are LinkedIn hashtag analytics? This is where LinkedIn hashtag analytics come into play.

Analytics 136

Analytics User-Generated Social Media Marketing Promotion 136

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

Analytics 144

Analytics User-Generated Key Performance Indicator Social Media Marketing 144

Marketing Insider Group

DECEMBER 10, 2024

This guide will walk you through the steps to set up a CRM email marketing system that generates results. Quick Takeaways CRM-based email marketing enables precise targeting and personalization. Integrated CRM campaigns improve tracking and analytics. CRM email marketing offers more personalized engagement with audiences.

CRM 111

CRM Email Marketing Analytics Marketing 111

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. Is Reddit a good platform for marketing? Reddit is… interesting. And with an average visit time of almost 19 minutes!)

Marketing 97

Marketing Marketers Promotion User-Generated 97

Hubspot Marketing

OCTOBER 14, 2024

A good marketing framework doesn’t just give you clarity: it turns your entire strategy into a well-oiled machine, helping you run campaigns confidently and get real, measurable results. Table of Contents What is a marketing strategy framework? Promotion: How are you going to get the word out?

Price 117

Price Marketing Marketers User-Generated 117

Marketing Insider Group

JUNE 10, 2024

Every transaction represents revenue and growth, and luck isn’t enough because boosting your sales requires insight, strategy, and precision. Fortunately, product analytics can guide you along the path to sales mastery. Quick Takeaways Product analytics can unlock the secrets of customer behavior, leading to more sales.

Analytics 126

Analytics Product Transform Customer Journey 126

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should. Conduct a situation analysis.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketing Marketers 106

Buffer Marketing

NOVEMBER 14, 2024

Cross-promote your Instagram handle on other channels 5. Build an Instagram marketing strategy 7. Understand your analytics 10. Use   Buffer’s analytics  to determine the best times to post, the best types of posts, and the best post frequency. Embed keywords into your username and name 3.

Social Media Marketing 118

Social Media Marketing Education Analytics Entertainment 118

Martech

MARCH 26, 2025

They will also promote the survey and the webinar about it. Executives need hard numbers before investing in data hygiene, yet without analytics, it’s nearly impossible to prove that quality is satisfactory. An event-first approach to marketing can spark a year’s worth of content people want.

Marketing 119

Marketing Marketers Event Marketing Analytics 119

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. That, in turn, increases the amount that you can afford to spend on customer acquisition and increases the ROI of your social marketing strategy. Brand loyalty increases your lifetime customer value. The question?

Branding 121

Branding Customer loyalty User-Generated Promotion 121

Welcome Software

JANUARY 24, 2025

Well, we might have something for you: it's called an integrated marketing strategy --and before you ask: no, you don't need to hire 100 more marketers, and no, it won't mean you have to beg for more budget. If you'd prefer an eBook, download your integrated marketing guide here.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52