Marketing Insider Group

OCTOBER 16, 2024

In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue. Get to Know Your Target Audience Understanding your target audience is the first step of any successful B2B social media marketing strategy.

Social Media Marketing 119

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 119

Marketing Insider Group

JANUARY 14, 2025

This article will take you through some basics, like conducting audience research, segmenting your audience, and implementing actionable strategies to target potential customers. Quick Takeaways Understanding your target audience through insights, surveys, and competitor analysis helps shape more relevant marketing strategies.

Thought Leadership 121

Thought Leadership Entertainment Analytics Social Media Marketing 121

SocialPilot

JANUARY 27, 2025

Here are the key objectives of a B2B social media strategy: Brand Awareness: Position your company as a trusted thought leader in the industry. Thought Leadership: Share insights, case studies, and innovative ideas to build credibility. Use analytics tools to understand where you currently stand.

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Marketing Insider Group

NOVEMBER 21, 2024

Image source Real-Time Data for Campaign Optimization CRM systems integrated with social media provide brands with access to real-time data that can directly inform marketing strategies. Future CRM trends point toward deeper integration with social platforms, enhanced automation capabilities, and more robust analytics tools.

CRM 107

CRM Management Thought Leadership Market Trends 107

Hootsuite

DECEMBER 1, 2022

A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. Building an effective strategy will require some planning and perseverance. What is a LinkedIn marketing strategy? A LinkedIn marketing strategy is a plan for using LinkedIn to reach specific marketing goals.

Marketing Strategy 145

Marketing Strategy Thought Leadership Marketing Marketers 145

Martech

FEBRUARY 6, 2025

Marketing strategies must be verified and proven with metrics and analytics. Top-of-funnel content, being less overtly sales-driven, nurtures audiences with education, thought leadership and even mild entertainment. This demand generation strategy drives more high-level visitors (top of funnel).

Thought Leadership 81

Thought Leadership Customer Journey Customer loyalty Marketing 81

Marketing Insider Group

JULY 6, 2020

If you want to up your LinkedIn game and start seeing results, you need to follow these top tips for LinkedIn Marketing success. LinkedIn is a highly valuable marketing platform for businesses of all sizes. You need a proper LinkedIn marketing strategy to make the most of your time and content. Content marketing.

Marketing Strategy 145

Marketing Strategy User-Generated Thought Leadership Marketing 145

Adobe Experience Cloud Blog

FEBRUARY 23, 2015

Marketing Analytics Strategy. There are many different types of analytics that come with an engagement platform. When marketers are new to their platform they may be heavily focused on implementation—leaving analytics as an after-thought despite the fact that everyone agrees it is critical.

Marketing Strategy 133

Marketing Strategy Thought Leadership Marketing Marketers 133

Neil Patel

OCTOBER 4, 2020

For many business owners and marketers, analyzing and deploying data can be an intimidating prospect. For that reason, analytics agencies have emerged, whose aim is to help businesses leverage their data for better decision making and improved outcomes. The reason for this is that not every analytics agency is built in the same way.

Analytics 136

Analytics Thought Leadership Communications User-Generated 136

Calvyn Lee Blog

OCTOBER 14, 2021

As mentioned in the previous post ( LinkedIn Marketing Fundamentals Study Guide ), I have completed both LinkedIn Marketing certification 2 months ago, LinkedIn Marketing Fundamentals and LinkedIn Marketing Strategy. If you interest to explore this 2 certification from LinkedIn, do visit LinkedIn Marketing Labs.

Marketing Strategy 130

Marketing Strategy Thought Leadership Marketing Marketers 130

Buffer Marketing

JULY 25, 2024

Publishing a LinkedIn newsletter can be a game-changer for your content marketing strategy. Build thought leadership and authority : Consistently sharing high-quality, insightful content through your LinkedIn newsletter helps establish you as a thought leader in your industry. Why publish a LinkedIn newsletter?

Analytics 118

Analytics Thought Leadership Email Marketing SEO 118

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts. Using a template provides an easy way to organize your strategy.

Marketing Strategy 145

Marketing Strategy Content Marketing Thought Leadership Marketing 145

Orbit Media Studios

DECEMBER 17, 2024

Audience research: Communities and PR opportunities This method comes from our friend, Liza Adams , who uses AI for marketing strategy and research. This may give you ideas for PR, event marketing and community engagement. [add Of course, AI cant produce thought leadership itself because it has no opinions.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketing 117

Hootsuite

AUGUST 26, 2020

And without LinkedIn analytics, your ability to track these goals is just guesswork. LinkedIn analytics metrics are the proof points of your LinkedIn marketing efforts. Learn where to find your company page ’s analytics and the best metrics to track. How to use LinkedIn analytics. LinkedIn Post Analytics.

Analytics 145

Analytics Marketing Marketers Thought Leadership 145

Hootsuite

DECEMBER 4, 2024

This conversation is part of an exciting new series on our blog, so stay tuned for more thought leadership from top C-suite executives… It’s important to read the room — even if the room isn’t a physical space. Use your analytics to see if your intended audience and your target audience match up.

Non-Profit 103

Non-Profit Education Analytics Thought Leadership 103

SmartBrief - Marketing

MARCH 19, 2025

Helping to establish thought leadership Showcasing certain authority is an important part of building a companys reputation. Regularly tracking engagement levels using the analytics tools available on most social media and blog platforms can provide useful information when helping you develop various types of user content.

Thought Leadership 82

Thought Leadership Analytics Marketing Strategy Promotion 82

Martech

DECEMBER 23, 2024

Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning.

Whitepaper 104

Whitepaper Key Performance Indicator Thought Leadership User-Generated 104

Hubspot Marketing

APRIL 25, 2019

Social media is an instrumental component of any business's marketing strategy. And, whether your business's social media goals align with improving brand recognition or increasing traffic, keeping an eye on analytics is critical for ensuring your content strategy is successful. What is Pinterest Analytics?

Analytics 145

Analytics Thought Leadership Promotion Advertising 145

Martech

JANUARY 26, 2023

For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. Therefore, companies must collect and analyze data from all sources — digital, social media and audience analytics. Digital analytics provides performance-based metrics based on a campaign in the market.

Marketing Strategy 141

Marketing Strategy Whitepaper Key Performance Indicator Analytics 141

Adobe Experience Cloud Blog

OCTOBER 26, 2015

Further, they will fail to get those same executives to focus on the right social strategy because they are not demonstrating the impact of their efforts. The good news is that proving the value of your social media marketing strategy is not as hard as it seems. Engagement Rate.

Social Media Marketing 134

Social Media Marketing Marketing Strategy Thought Leadership User-Generated 134

OnDemand CMO

DECEMBER 18, 2024

AI is no longer a nice-to-have; its officially the backbone of smart marketing. From creating personalized customer experiences to real-time analytics, AI is changing the gameand if youre not playing, youre falling behind. Use AI analytics to monitor campaigns and pivot when the data tells you to. AI is HereAre You Ready?

Transform 74

Transform Thought Leadership CMO Marketing 74

Sprout Social

NOVEMBER 14, 2022

Listening makes creating data-driven marketing strategies more accessible, and gives your entire organization the tools to outpace the competition, improve your content strategy, iterate on new product designs and build more impactful campaigns. How much social volume do our PR efforts and thought leadership content generate?

Marketing Strategy 134

Marketing Strategy Thought Leadership Transform PR 134

Sprout Social

NOVEMBER 2, 2021

By experimenting with a TikTok marketing strategy we’re poised to be an early leader and a source of data, inspiration and thought leadership within our industry. Dive into Sprout’s testing approach, results and top takeaways for other marketers hoping to launch their brand’s TikTok channel. sproutsocial.

Marketing Strategy 138

Marketing Strategy Key Performance Indicator Thought Leadership Social Media Marketing 138

Adobe Experience Cloud Blog

OCTOBER 13, 2017

One source of new ideas that may come as a surprise is SEO website analytics. Reviewing web analytics reports can help marketers find new uses for underperforming content, discover new audiences to engage and educate, and identify gaps in coverage that need to be filled. Click the “Audience” tab. Expand “Demographics.”.

Analytics 134

Analytics SEO Transform User-Generated 134

Adobe Experience Cloud Blog

OCTOBER 20, 2017

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email.

Digital Marketing 134

Digital Marketing Marketing Strategy Marketing Marketers 134

Scoop.it!

DECEMBER 19, 2023

Either way, you can take advantage of this opportunity with the right B2B holiday marketing strategies. Reasons Why B2B Companies Should Invest in Holiday Marketing You may think slowing down your B2B marketing efforts during the holidays is necessary. Consider the length of the holiday season.

Marketing Strategy 118

Marketing Strategy Gen Z Whitepaper Marketing 118

Businesses Grow

MARCH 10, 2025

A few years ago, I wrote a book about one solution to this dilemma : Belonging to the Brand: Why Community is the Last Great Marketing Strategy. As I am writing this post, I’m attending the global thought leadership conference SXSW. In the current marketing environment, this might be a hotter topic than AI.

Transform 104

Transform Influencer Marketing Thought Leadership Marketing 104

Sprout Social

JANUARY 30, 2020

Even so, the cloud market is scheduled to grow a staggering 17% in 2020. Doing so means nailing down your SaaS marketing strategy, though. In this guide, we’ve broken down everything you need to know about SaaS marketing. What are the staples of a SaaS marketing strategy? Hey, good question!

Marketing Strategy 128

Marketing Strategy Price Marketing Marketers 128

Hootsuite

OCTOBER 22, 2024

Share your current social media strategy and ask them which types of content would show off the company culture or what would fit in with the goals of your employee advocacy program. Use the feedback your teams give you to guide your overall marketing strategy. Our program earns over 4.1 million organic impressions per quarter!

Gen Z 111

Gen Z PR Thought Leadership Communications 111

Marketing Insider Group

FEBRUARY 3, 2022

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. Aligns your team to the business goals marketing can solve (more revenue).

Marketing Strategy 107

Marketing Strategy Marketing Marketers PR 107

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. Facebook 3.65

Branding 121

Branding Social Media Marketing User-Generated Advertising 121

Orbit Media Studios

MARCH 29, 2023

But sometimes it’s an unexpected insight or perspective (thought leadership). Some success metrics are channel-specific (email clickthrough rates, social engagement) and others are in your Analytics (traffic, conversions) All of them align directly or indirectly to the goals. The post One-Sentence Content Marketing Strategies?

Marketing Strategy 126

Marketing Strategy Content Marketing PR Non-Profit 126

Buffer Marketing

AUGUST 12, 2024

I lacked strategy, struggled with the technical aspects of video production, and failed to gain traction despite publishing 35 videos. A few years later, while addressing client questions about setting up Google Analytics 4, I decided to create a tutorial video. This led to me eventually abandoning my YouTube efforts altogether.

SEO 92

SEO Thought Leadership Place Marketing Strategy 92

Litmus

SEPTEMBER 25, 2024

By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. As Dan Oshinsky from Inbox Collective shares, “I would love to see more organizations build newsletters into their overall strategy because it is such a powerful relationship-building tool.

Management 96

Management Marketing Marketers CRM 96

Buffer Marketing

FEBRUARY 12, 2025

Ask for their help — B2B social media marketing (and any marketing, for that matter) is cross-functional. Cognism’s overall digital marketing strategy does this exceptionally well. Your existing customers are the source of the most accurate information about your specific B2B social media marketing.

B2C 89

B2C Social Media Marketing User-Generated Entertainment 89

Litmus

OCTOBER 17, 2024

Your email service provider (ESP) is a great starting point for segmentation, but to refine your strategy, consider an email marketing analytics tool like Litmus Email Analytics for advanced audience insights like email read rates , mobile vs. desktop engagement, and more.

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Hubspot Marketing

DECEMBER 6, 2018

Recent double major in English and Economics from Pomona College who has completed four content marketing internships in the MarTech space. Used creative and analytical skills to craft compelling content and refine content marketing strategies. Experienced journalist set on making a career switch to content marketing.”.

Thought Leadership 142

Thought Leadership Analytics Management Advertising 142