Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy.

Video Marketing 145

Video Marketing Marketers Marketing Transform 145

Digital Marketer

SEPTEMBER 22, 2023

In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. of marketers are using AI tools for work.

Video Marketing 101

Video Marketing Transform User-Generated Marketers 101

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. Want to know which of your videos are binge-worthy? But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important.

Analytics 145

Analytics User-Generated Advertising Advertisers 145

Martech

APRIL 10, 2025

Content marketers are spoiled from the number of content capabilities, integrations and analytics insights available. Here are 12 underrated content marketing tools and unique ways to use popular tools. It is one of the most widely used website analytics platforms available. Email: Business email address Sign me up!

Content Marketing 115

Content Marketing User-Generated CRM Social Media Marketing 115

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 106

Video Marketing Gen Z Marketers Marketing 106

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. Statista) 45.1%

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Marketing Insider Group

MAY 27, 2020

The digital revolution has leveled the playing field when it comes to winning at marketing. It’s no longer necessary to have a huge marketing budget and to work with a pricey agency to increase your sales. But you can’t expect to be successful in digital marketing without a solid plan. Content marketing. Email marketing.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketers Marketing 145

SocialPilot

JULY 24, 2024

16 Social Media Metrics That Businesses Always Look For Every team has its business priorities; based on them, they curate their marketing strategy. However, there are always some key metrics that all social media marketers and businesses keep track of. The simplest one is to look into each platform’s native analytics section.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertisers 111

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy 7. Understand your analytics 10. Use   Buffer’s analytics  to determine the best times to post, the best types of posts, and the best post frequency. Instagram has native analytics  on its app, but they’re pretty limited. Use relevant hashtags 9.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Sprout Social

MARCH 28, 2025

Your fans may not care about a new aesthetic for your videos, but it might be the hook that draws in new customers. Trying something new can feel uncertain, especially when it comes to video. Video content is key to your Instagram marketing strategy in particular, and requires a certain level of creativity to standout.

User-Generated 103

User-Generated Traditional Marketing Social Media Marketing Branding 103

Neil Patel

DECEMBER 16, 2021

Another easy way to find keywords is to check for searches that show up in your Google Analytics Acquisition reports. It’s a great marketing strategy for building trust. Instead of automating marketing tasks, you can have them completed by a global workforce of thousands. Host Your Video Content on YouTube.

Marketing Strategy 145

Marketing Strategy Affiliate Marketing Marketers Marketing 145

SocialPilot

MARCH 9, 2025

Use Video Marketing for Maximum Engagement Video marketing is one of the essential tools in real estate social media marketing. From house videos and client testimonials to valuable shots, videos instantly grab potential buyers attention and keep them engaged. How to Use Video Marketing?

Real Estate 42

Real Estate Social Media Marketing Marketing Strategy Transform 42

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Vertical Response

AUGUST 19, 2024

From lower costs and unique engagement methods to capturing audience attention in a crowded digital space, these strategies offer a fresh approach to marketing. As the marketing landscape evolves, alternative advertising is becoming increasingly important by catering to changing consumer preferences and demands.

Advertisers 84

Advertisers Advertising Buzz Marketing Marketers 84

Marketing Insider Group

MARCH 17, 2025

One of the most powerful applications of AI in marketing is predictive analytics, which helps businesses anticipate customer behavior and trends. This not only reduces wasted spend but also improves campaign efficiency by adjusting bidding strategies, targeting preferences, and segmenting audiences.

User-Generated 58

User-Generated Influencer Marketing SEO Marketers 58

Scoop.it!

JULY 26, 2022

With that in mind, clarity and readability should be at the forefront of your mobile marketing strategy in 2022 and in the years to come. Keep in mind that video marketing and other visuals are also content, so make sure that those scale properly when viewing your content on mobile devices.

Marketing Strategy 105

Marketing Strategy Content Marketing User-Generated Digital Marketing 105

Neil Patel

JANUARY 28, 2023

Video as a marketing medium is a powerful tool. So how can you use video to supercharge your marketing strategy? I use video marketing , successfully, and you can too. In this post, we’ll discuss the psychology of videos in marketing. source ) That’s a big audience for video content.

Marketing Strategy 88

Marketing Strategy Gen Z Marketers Marketing 88

Duct Tape Marketing

DECEMBER 20, 2024

AI-Driven Marketing Orchestration AI will become the central nervous system of campaign management. From automation to advanced analytics, AI can optimize processes, from SOPs to campaigns. Im also observing how Google Analytics is leveraging AI for analysis. Video marketing trends evolve quickly.

Market Trends 73

Market Trends CMO Transform Influencer Marketing 73

Buffer Marketing

JANUARY 30, 2025

If educational carousels drive conversions, create more of them. Try out new formats alongside proven content types to keep things fresh without losing what already works.

User-Generated 97

User-Generated Education Analytics Thought Leadership 97

Marketing Insider Group

MAY 22, 2023

More specifically, we understand the importance of crafting effective ChatGPT prompts for digital marketing to receive a well-rounded, quality response. Today, we’re saving you the guesswork so you can start leveling up your digital marketing strategy with AI. What are common content creation mistakes made by content marketers?

Digital Marketing 27

Digital Marketing Promotion User-Generated Marketers 27

Duct Tape Marketing

JANUARY 17, 2014

Why Video Marketing is Underrated (and How to Use it to Your Advantage) written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today is guest post day here at Duct Tape Marketing and today’s guest is David Preston – Enjoy! photo credit: Andrew* via photopin cc.

Video Marketing 78

Video Marketing Whitepaper User-Generated Entertainment 78

Digital Marketer

JULY 24, 2023

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing? But what exactly is video marketing? Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023.

Video Marketing 74

Video Marketing Digital Marketing Marketers Marketing 74

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Video Marketing Digital Marketing 134

Hubspot Marketing

AUGUST 7, 2019

Keep reading to learn about the ways your business can implement content marketing tactics and strategies to connect with your audience. Why is content marketing important? Content marketing has become a popular way for businesses to combat this issue. Now, let’s talk about your content marketing strategy.

Content Marketing 145

Content Marketing Inbound Marketing Shipping Key Performance Indicator 145

Sprout Social

OCTOBER 18, 2021

If you’re looking to ramp up your video marketing strategy , it’s important to know how to measure its performance. And that all starts with knowing the right video metrics to track. What are video content KPIs and why is it important to measure them? Ready to dive in? Engagement.

Key Performance Indicator 145

Key Performance Indicator Education Video Marketing Entertainment 145

Calvyn Lee Blog

JANUARY 10, 2024

Core Topic: Digital Marketing Sub-Topic: Introduction to Digital Marketing Article: “Understanding the Basics of Digital Marketing” Article: “Evolution of Digital Marketing: A Historical Perspective” Article: “The Future Trends Shaping Digital Marketing” Sub-Topic: Digital Marketing Strategies Article: “Creating (..)

Digital Marketing 130

Digital Marketing Marketers Marketing Social Media Marketing 130

Neil Patel

OCTOBER 12, 2020

The certification requires ten courses, starting with an intro to digital marketing and wrapping up with an advanced digital marketing strategy class. Once you’ve learned the basics of digital marketing (principles, research methods, consumer psychology, etc.), Google Analytics Individual Qualification. Cost: Free!

Social Media Marketing 145

Social Media Marketing Digital Marketing Analytics Marketers 145

OnPassive Marketing

JUNE 10, 2022

Audio marketing uses audio content, such as podcasts, audio blogs, and even audiobooks to reach and engage customers. Here are some tips for creating an audio marketing strategy for your business. How To Create a Good Audio Marketing Strategy. Research What’s Popular In Your Industry.

Marketing Strategy 70

Marketing Strategy Entertainment Marketers Marketing 70

Sprout Social

SEPTEMBER 2, 2020

As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. What makes Instagram video marketing so compelling?

Branding 145

Branding User-Generated Video Marketing Analytics 145

Adobe Experience Cloud Blog

OCTOBER 20, 2014

The biggest, and maybe the most obvious, is because it’s Google owned and therefore it’s likely to affect your current digital strategy and SEO. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo!,

B2C 134

B2C Thought Leadership Marketers Marketing 134

Hubspot Marketing

MAY 9, 2019

Google Analytics for Beginners by Google. This course shows new Google Analytics users how to create an account, implement a tracking code, and set up data filters. You'll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. Content Marketing Courses.

Inbound Marketing 145

Inbound Marketing Finance eCommerce Non-Profit 145

Duct Tape Marketing

AUGUST 30, 2024

Scale Your Business with Precision: A Step-by-Step Guide to Implementing the Marketing Strategy Pyramid written by John Jantsch read more at Duct Tape Marketing Want to stay ahead of your competition and keep your business growing? A solid marketing strategy and understanding the Marketing Strategy Pyramid are key.

Marketing Strategy 69

Marketing Strategy Customer Journey Marketing Marketers 69

Hubspot Marketing

JANUARY 5, 2021

A 2020 Wyzowl report found that viewers want to see more of this video style from brands. Educational videos are great added-value content because they help audiences in their day-to-day lives. Brands that make education a priority in their marketing strategy can improve lead generation and build stronger brand loyalty.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Duct Tape Marketing

DECEMBER 30, 2023

Vimeo – Vimeo offers a comprehensive solution for video marketing, providing tools that cover every aspect of the process – from creation and editing to collaboration and analytics. It’s the ideal platform for businesses and creatives seeking to elevate their video marketing strategies.

Video Marketing 92

Video Marketing User-Generated Analytics Marketing Strategy 92

Hubspot Marketing

JUNE 24, 2022

Marketing can help with that, too. These are just a handful of reasons you should invest in your nonprofit's marketing strategy (particularly inbound marketing). Now, let's discuss how to build a nonprofit marketing plan so you can start bringing in new funds, volunteers, and constituents.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Adobe Experience Cloud Blog

JANUARY 15, 2020

It relies on solid market research to inform the next course of action. . 73% of marketers believe their social media marketing efforts are somewhat working for their business. 83% of marketers used video marketing in 2019 and 87% said video was earning them “a good ROI”.

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketers 174

Sprout Social

JULY 7, 2022

YouTube is not just a platform for sharing videos. It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. You’re also unable to make extensive changes to your videos like trimming, adding audio, blurring faces, and more.

Analytics 141

Analytics Marketing Marketers Management 141