Adobe Experience Cloud Blog

OCTOBER 13, 2017

One source of new ideas that may come as a surprise is SEO website analytics. Reviewing web analytics reports can help marketers find new uses for underperforming content, discover new audiences to engage and educate, and identify gaps in coverage that need to be filled. Click the “Audience” tab. Expand “Demographics.”.

Analytics 134

Analytics SEO Transform User-Generated 134

Search Engine Land

AUGUST 19, 2024

From my viewpoint, deeply rooted in the analysis of creative and client performance results to drive revenue for our agency, I concede that my perspective is very analytical and data-focused, which I think is crucial in today’s video and advertising medium. Thus, analytics play a vital role in video creation, optimization, and production.

Advertising 102

Advertising Advertisers Gen Z Transform 102

Hootsuite

APRIL 9, 2025

Half of Facebook users are Millennials Just over half (51%) of Facebook users are Millennials, measured as people between the ages of 25 and 45. Save a billion hours of tracking analytics manually on each platform with everything you need in Hootsuite Analytics. Comparatively, the United States has 193.8 Post at 3 A.M.,

Gen Z 104

Gen Z Social Media Marketing Millennials User-Generated 104

Hubspot Marketing

NOVEMBER 18, 2024

I mean, the data shows that “ nearly 50 percent of millennials worldwide find influencers’ recommendations more engaging than regular advertisements.” Tools like HubSpot Analytics , Google Analytics , Sprout Social , or BuzzSumo can be invaluable for analyzing influencer performance and refining your strategies.

Influencer Marketing 126

Influencer Marketing Price Affiliate Marketing Millennials 126

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. Summit audience on Tuesday, March 21, 2023, in Las Vegas.

Analytics 111

Analytics Product Automobile Customer Journey 111

Search Engine Land

MAY 3, 2023

Register and attend “The Changing Face of Marketing: Connecting with Gen X, Millennials and Gen Z,” presented by Zeta Global. The post How to connect with Gen X, Millennials and Gen Z appeared first on Search Engine Land. Click here to view more Search Engine Land webinars.

Gen Z 84

Gen Z Millennials Transform Marketing Strategy 84

Buffer Marketing

JULY 22, 2024

  For example, GenZ’s favorite social media channels include Instagram and TikTok, while millennials prefer Facebook, according to GWI. Ad analytics All social networks will give you the performance details of your social media advertising campaign. This makes the process of tracking conversions easier and more precise.

Advertising 102

Advertising Advertisers Gen Z Social Media Marketing 102

Scoop.it!

OCTOBER 13, 2022

The answer lies in social media analytics. Social media analytics data helps you create content that interests and meets each customer’s needs, leading to increased engagement and sales. Let’s take a closer look at how you can use social media analytics to tailor your content curation efforts for your ideal customer.

Analytics 110

Analytics Millennials User-Generated Fashion 110

Customers.ai

JANUARY 6, 2025

Were diving into strategies that push beyond the basics, using real-time data, predictive analytics, and omnichannel precision to help you connect with your customers. And no, millennials who like coffee isnt cutting it anymore. with predictive analytics tools can give you the ultimate edge in understanding and engaging your audience.

Customer 90

Customer eCommerce CRM Shipping 90

Hootsuite

OCTOBER 22, 2024

Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Plus, Amplify analytics reports allow you to track program growth and content performance metrics—and measure its ROI along with all your other social media metrics in your Hootsuite account. Our program earns over 4.1

Gen Z 111

Gen Z PR Thought Leadership Communications 111

Hubspot Marketing

DECEMBER 10, 2024

Many of the startups I work with set up Google Analytics but are unaware of Google Search Console (GSC). This is where tools like Google Analytics and Google Search Console come in. In HubSpots survey of web analytics pros, 39% said trustworthiness was the most important factor in ranking highly on SERPs.

SEO 128

SEO Gen Z Finance Transform 128

Buffer Marketing

APRIL 2, 2025

You can also create your videos in TikTok Studio, a separate app specifically for content creators who want all their content in an easily accessible place along with your analytics and inspiration. Schedule at your best time to post on TikTok , leveraging analytics to identify when your audience is most active and likely to engage.

Transform 80

Transform Millennials Analytics User-Generated 80

illumin

APRIL 16, 2025

A huge majority of the Gen Z and millennial generations are in the digital world nowadays. By tapping into advanced data analytics and machine learning, it delivers content and messages that are truly tailored to each individual. Its become a powerful way to build stronger connections with students and boost enrollment outcomes.

Education 80

Education Advertising Advertisers Gen Z 80

Hubspot Marketing

DECEMBER 12, 2024

Better Analytics When you publish an article in a newspaper or hang a billboard, you cant truly know how many people took the time to read that message and take action. Social media is actually the preferred product discovery channel for Gen Z, millennials, and boomers, and its also where they go to consume content. What can you do?

Tentpole 106

Tentpole Gen Z Thought Leadership User-Generated 106

Buffer Marketing

DECEMBER 4, 2024

Data and insights : A larger following provides more comprehensive analytics. Start by diving into your TikTok analytics. Are they millennials who love travel? Keep an eye on your analytics, listen to your audience, and be ready to pivot your content strategy when needed. Are they mostly teenagers interested in fashion?

User-Generated 93

User-Generated Fashion Gen Z Analytics 93

SmartBrief - Marketing

MAY 19, 2024

Leveraging AI for predictive analysis One area in which the genuine potential of AI shines is in predictive analytics. Another use case for predictive analytics is in forecasting demand through historical data, weather forecasts, and upcoming events. However, this is where caution is warranted.

Retail 132

Retail Gen Z Customer Millennials 132

Neil Patel

SEPTEMBER 8, 2021

It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. Thankfully, B2B legacy brands can easily reach the Millennial market without completely revamping their sales strategies. Speak to More Customers.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Marketing Insider Group

OCTOBER 13, 2020

We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. Or, maybe you like to blame it on those darn millennials. Marketing has already gone through the ring of fire. We also are dealing with a culture shift.

Gen Z 145

Gen Z Millennials CMO Marketers 145

Martech

MAY 3, 2022

For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness. Facebook has a strong appeal to millennials too , but less so to Gen Z. Analytics and reporting. billion daily active users as of December 2021. Analyzing competitors.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Martech

JULY 28, 2022

This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. Somewhere in the middle, Millennials are likely too busy with children and careers to be spending as much time and money on apps. SUBSCRIBE.

Gen Z 130

Gen Z Advertising Advertisers Millennials 130

Martech

FEBRUARY 7, 2024

Here’s a hypothetical example: The marketing team for an athletic footwear company wants to better target millennials in an upcoming campaign for a new style of running shoes. Since the team doesn’t know much about millennials, they utilize ChatGPT to answer some questions about where this demographic shops for shoes.

Millennials 119

Millennials Marketers Marketing Marketing Automation Platform 119

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace.

Millennials 277

Millennials Whitepaper Transform Gen Z 277

Welcome Software

SEPTEMBER 17, 2024

These offerings strike a chord with tech-savvy millennials and Gen Z, who prioritize convenience and a tailored touch in their financial dealings. Digital banks are drawing inspiration from these non-banking platforms by employing predictive analytics to offer personalized product recommendations and financial tips.

Gen Z 52

Gen Z User-Generated Law Transform 52

Hubspot Marketing

MAY 8, 2023

To overcome this challenge, marketers can use tools like Google Analytics or heat maps to gather data on customer behavior. Current-day consumers, especially Millennials and Gen Z, want to buy from companies that display values and a purpose that resonates with them.

Market Research 143

Market Research Gen Z Key Performance Indicator Millennials 143

Sprout Social

SEPTEMBER 29, 2020

If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. Every Snapchat business account has access to their account analytics through the platform’s native analytics tool, Snapchat Insights. Who can still benefit from Snapchat marketing? Image via Snapchat.

Gen Z 141

Gen Z Millennials User-Generated eCommerce 141

Adobe Experience Cloud Blog

OCTOBER 1, 2013

This is especially true for the Millennials (aka Gen Y). At 76 million strong in the US alone, Millennials are the largest generational market since the Baby Boomers. A 2013 study from Flurry Analytics shows that iOS and Android users spend 80% of their time in native apps. Go native. This percentage is growing year by year.

Millennials 134

Millennials Thought Leadership User-Generated Energy 134

Martech

FEBRUARY 22, 2023

are under 30, accounting for the Gen Z audience and younger millennials. 16% are older millennials between 30-39 years old, 13.9% As older millennials are in their mid-30s and almost 40, they have also been promoted to managers and directors, leading teams. About 60% of TikTok users in the U.S. are 50 and up.

Millennials 117

Millennials Gen Z User-Generated Marketers 117

Litmus

OCTOBER 16, 2024

For example, a clothing retailer might segment customers into “trendy teens,” “eco-conscious millennials,” and “luxury-seeking boomers.” With the right email builder and email analytics tools, you can make this process even more efficient.

Health 93

Health Customer Journey User-Generated Marketers 93

Neil Patel

MARCH 30, 2021

This means you’re looking at an audience with a lot of millennials who spend a great deal of time on social media. Increasingly, parents are millennials. To target parents effectively, many brands have to understand how to target millennials. For the first time, women in the U.S. Develop Trust. It’s about offering value.

Millennials 114

Millennials Advertising Advertisers Product 114

Marketing Insider Group

OCTOBER 25, 2021

Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Big data, supported by AI and predictive analytics, is also helping brands to learn more about their audience and customers. million for the previous “generation x”.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Sprout Social

MAY 21, 2019

50% of millennials use Pinterest every month. One out of every two millennials use Pinterest every month. Social-savvy millennials are used to planning their future and looking for new ideas on the platform, and they’re increasingly likely to buy the things they Pin. 27% of marketers are already using Pinterest.

Millennials 112

Millennials Shoppers Food User-Generated 112

Hubspot Marketing

MARCH 12, 2020

During this time, I'm able to build out content strategies, take time for analytics reporting, and churn out hefty blog posts with limited interruption. Global Workplace Analytics ). 69% of millennials will trade other benefits for flexible work options including remote work. ( Global Workplace Analytics ). In the U.S.,

Millennials 144

Millennials Analytics Communications Management 144

Sprout Social

SEPTEMBER 22, 2020

And if you’re using an analytics tool like Sprout, honing in on your most important metrics is a cinch. Open up your social media analytics. Note that a social media analytics tool like Sprout can really speed up the process of pulling your metrics, not to mention keep them all up-to-date in one place.

Gen Z 145

Gen Z Analytics Millennials Promotion 145

Hootsuite

DECEMBER 10, 2019

That’s more than one in every four people, and one in two US millennials (according to proprietary user data from Pinterest). That’s huge, since 62% of Gen Zers and millennials say they’d like to be able to search by image. Pinterest business accounts have access to analytics via Audience Insights. Visual search is on the rise.

Millennials 145

Millennials Fashion Promotion SEO 145

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. It’s an especially great place to reach Gen Z and Millennial customers. Author: Mike Tomita It’s time to join the big league and go digital! This can work for any marketer.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Hubspot Marketing

OCTOBER 18, 2019

Make an infographic about your analytics and break down the pros and cons of each. Share your top analytics services and explain why they’re great. Write about how you engage millennials. We Asked People About [insert topic], Here's What They Said ". Research the most popular social media channel and break down their numbers.

Thought Leadership 145

Thought Leadership Millennials eBook User-Generated 145

Sprout Social

JULY 8, 2021

Millennials: Millennials flock to Facebook (83%), Instagram (82%) and YouTube (78%). Check referral traffic from Google Analytics. While Google Analytics shows which platforms drive website traffic, checking your engagement levels will show you where your audience connects with you the most.

Gen Z 140

Gen Z Millennials eCommerce Thought Leadership 140