Hootsuite

APRIL 23, 2025

Millennials dominate, but theres multigenerational appeal. Smart marketers should tailor their content to resonate with a broad age range, especially when aiming for both reach and relevance. LinkedIn users are millennials Millennials are the largest generation of U.S. Click Show all analytics , then click on Followers.

Gen Z 72

Gen Z Millennials User-Generated Analytics 72

SocialPilot

JANUARY 21, 2024

In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. Dive in to learn how to do hotel social media marketing.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Hootsuite

APRIL 22, 2025

With over three billion active monthly users , Facebook is still the worlds most-used social platform. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either. Use OwlyWriter to: Instantly generate new social media postsand ads!

Gen Z 94

Gen Z User-Generated Marketers Marketing 94

Hubspot Marketing

DECEMBER 12, 2024

Better Analytics When you publish an article in a newspaper or hang a billboard, you cant truly know how many people took the time to read that message and take action. Social media is actually the preferred product discovery channel for Gen Z, millennials, and boomers, and its also where they go to consume content.

Tentpole 106

Tentpole Gen Z Thought Leadership User-Generated 106

Hootsuite

OCTOBER 22, 2024

Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Hootsuite’s research shows employee advocacy on social networks is directly related to higher brand health metrics, including positive sentiment, value, and share of voice — especially among mature organizations. Our program earns over 4.1

PR 114

PR Gen Z Thought Leadership Communications 114

Scoop.it!

OCTOBER 13, 2022

The answer lies in social media analytics. Social media analytics data helps you create content that interests and meets each customer’s needs, leading to increased engagement and sales. What Are Social Media Analytics? Social Media Metrics Worth Noting. Wrapping up.

Analytics 110

Analytics Millennials User-Generated Fashion 110

Buffer Marketing

DECEMBER 4, 2024

Whether you're an individual looking to build a personal brand or a business aiming to reach new customers with your social media marketing, TikTok offers an unparalleled opportunity for growth. Data and insights : A larger following provides more comprehensive analytics. Start by diving into your TikTok analytics.

User-Generated 84

User-Generated Fashion Gen Z Analytics 84

Hootsuite

APRIL 26, 2023

This is where social media market research comes in. By practicing social listening and social media monitoring , marketers can get an accurate, up-to-the-minute understanding of audience attitudes and customer needs. What is social media market research?

Market Research 140

Market Research Social Media Marketing Real Estate Fashion 140

Hootsuite

DECEMBER 2, 2019

Getting started with social doesn’t have to be scary or expensive. With these 11 simple social media marketing tips, businesses of any size can reach new markets, build brand awareness, and drive sales. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

Food 145

Food Gen Z Social Media Marketing Millennials 145

Sprout Social

SEPTEMBER 29, 2020

Compared to Twitter and Facebook, Snapchat is the most highly trafficked social platform among teenagers and young adults. Who can still benefit from Snapchat marketing? If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. Image via Snapchat. Collection ads.

Gen Z 141

Gen Z Millennials User-Generated eCommerce 141

Hootsuite

MAY 1, 2025

Influencer marketing campaigns work because they build trust, drive engagement, and deliver measurable results. 36% of millennial consumers trust recommendations from people they follow more than traditional ads. Cause marketing Because sometimes social media marketing should be about more than just selling products.

Influencer Marketing 71

Influencer Marketing Affiliate Marketing Marketers Marketing 71

Marketing Insider Group

OCTOBER 13, 2020

No department understands the need for change like marketing does. We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. Marketing has already gone through the ring of fire.

Gen Z 145

Gen Z Millennials CMO Marketers 145

Adobe Experience Cloud Blog

JUNE 6, 2018

The most successful content marketing programs are those that track essential digital marketing metrics and use them to engage in constant refinement and improvement. Digital marketing analytics helps marketers understand the value that content marketing brings to a company and its audience.

Content Marketing 134

Content Marketing Transform Social Media Marketing Analytics 134

Hootsuite

MAY 27, 2020

In this post, we’ll walk you through an eight-step plan to create a winning social media marketing strategy of your own. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. How to create a social media strategy. Do a social media audit.

Millennials 145

Millennials Social Media Marketing Analytics Promotion 145

Buffer Marketing

APRIL 2, 2025

You can also create your videos in TikTok Studio, a separate app specifically for content creators who want all their content in an easily accessible place along with your analytics and inspiration. Schedule at your best time to post on TikTok , leveraging analytics to identify when your audience is most active and likely to engage.

Transform 74

Transform Millennials Analytics User-Generated 74

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Sprout integrations: Google Analytics, Bitly.

Management 145

Management Gen Z CRM Shipping 145

Martech

FEBRUARY 22, 2023

are under 30, accounting for the Gen Z audience and younger millennials. 16% are older millennials between 30-39 years old, 13.9% As older millennials are in their mid-30s and almost 40, they have also been promoted to managers and directors, leading teams. If you buy media on Facebook, you know exactly what I mean.

Millennials 122

Millennials Gen Z User-Generated Marketers 122

Marketing Insider Group

OCTOBER 25, 2021

In fact, leads that your employees generate through social media marketing posts are seven times more likely to convert than leads you generate through other channels, according to Sociabble. Big data, supported by AI and predictive analytics, is also helping brands to learn more about their audience and customers.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hootsuite

AUGUST 4, 2021

And not just my mom, I’ll have you know: various Millennials in my life were also very curious. I used Hootsuite Analytics to check out what my engagement rate has been for my normal posts over the last three months. Looking at Instagram’s in-house analytics, though, my reach seemed to be the same. Save time and get results.

Millennials 142

Millennials Analytics Social Media Marketing Promotion 142

Neil Patel

SEPTEMBER 17, 2021

Pinterest is a goldmine for marketers. It also offers an awesome analytics page to boot. Once you’ve upgraded to the free business account, you can select “Analytics” and “Overview” from the top-left corner. This is their native analytics tool to aid you in measuring performance. Do you know who your followers are?

Analytics 145

Analytics Energy Key Performance Indicator Social Media Marketing 145

Digital Marketer

JUNE 7, 2023

So, grab your favorite snack, sit back, and get ready to unlock the potential of social media for your ecommerce business. What is Ecommerce Social Media Marketing? So, now that you know what ecommerce social media marketing is and the benefits it offers let’s look at how to use it.

eCommerce 85

eCommerce Gen Z Millennials Social Media Marketing 85

Sprout Social

APRIL 22, 2019

If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. Learn more about your own Instagram follower demographics with Sprout Social’s Instagram profile insights. If you’ve ever wondered if social media marketing actually works, think about this statistic.

Millennials 111

Millennials Gen Z User-Generated Marketers 111

Hootsuite

JULY 8, 2020

Developing a clear understanding of your social media target audience may be the most important thing you do as a social media marketer. Your target audience informs all elements of your social media strategy. You can start with broad categories like millennials or single dads.

Fashion 145

Fashion Food Analytics Retail 145

Hootsuite

MAY 17, 2023

These Facebook ads are the “bread n’ butter” of real estate social marketing. Especially millennials, who spend about 14 hours a week looking at house listings on social media. Try Hootsuite for free Wondering how often to track your analytics? How to turn analytics numbers into real strategic improvements?

Real Estate 116

Real Estate Millennials Analytics Advertising 116

Sprout Social

NOVEMBER 15, 2021

Note: The majority of these are free marketing resources but some paid options did make the cut. Social media marketing resources. Social media marketing is an enormous and ever-changing field. What to read first: Building your social media marketing strategy for 2022.

Copywriting 98

Copywriting Social Media Marketing CMO Marketers 98

Sprout Social

JANUARY 3, 2022

Buyer personas are important to brands and social media marketers because they act as a guide to understanding the voice of their customers. When built on diligent market research , they can be helpful in a variety of circumstances in and beyond marketing, offering critical audience insights.

Millennials 145

Millennials Social Media Marketing B2C Market Research 145

Adobe Experience Cloud Blog

APRIL 8, 2014

Even TV is becoming individually addressable: Millennials today spend their entertainment time online and only 44% of their TV watching time actually happens on a television. This can include video advertising, content marketing, event management, social media marketing, and display ads, to name just a few.

Marketers 134

Marketers Marketing Transform Thought Leadership 134

Martech

APRIL 15, 2022

Marketers need a more analytical and innovative approach to selling. This article will walk you through various marketing strategies to help you reach your target business audiences and tell you about a few of the latest trends in the industry. Social media marketing.

B2C 124

B2C Marketing Automation Platform Gen Z Whitepaper 124

Hootsuite

JANUARY 13, 2022

And with 93% of marketers agreeing that consumers trust content created by customers more than content created by brands, this signals that UGC is the perfect format for businesses to level up their trust score. Social media content (e.g., You also need to align your UGC campaign with broader social media goals.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Sprout Social

NOVEMBER 28, 2016

According to global market intelligence firm Mintel : 69% of people—including 82% of millennials—check online reviews before making a purchase. 72% of 25-34 year-olds and 50% of 45-54 year-olds value the recommendations of social media contacts. Go-to app for millennials. Social Marketing Trends for Ecommerce.

eCommerce 111

eCommerce Shoppers Millennials User-Generated 111

Hubspot Marketing

MARCH 15, 2023

Here's an example of what we mean: 3 Ways to Improve Your Social Media Marketing Be unique! Use your analytics to tell you what's working. Of course, you should do all these things in your social media marketing. Social Media & Digital Habits." Take risks. Try out-of-the-box ideas.

Millennials 113

Millennials CRM B2C eCommerce 113

Hootsuite

JANUARY 23, 2020

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Why use a social media content calendar? And a long-term vision means you’re pushing a consistent brand voice and content that supports your marketing goals. Save time by being organized.

Analytics 145

Analytics Logistics Marketing Strategy Social Media Marketing 145

Hootsuite

JULY 29, 2020

Get the free social video guide now! Then, post when your analytics shows your followers are most likely to be online. millennial #chipotle #chipotlehacks #avocadotoast #fyp. ? The post How the TikTok Algorithm Works in 2020 (And How to Work With It) appeared first on Social Media Marketing & Management Dashboard.

Millennials 145

Millennials Law Social Media Marketing Analytics 145

Hootsuite

APRIL 25, 2023

But working it into your marketing strategy isn’t such a bad idea either. Twitter has become a millennial digital haven, with its largest user group between the ages of 25 and 34. Here’s how to widdle the list of social media sites to a few that’ll help your real estate business grow.

Real Estate 118

Real Estate User-Generated Shoppers Marketers 118

SMA Marketing

APRIL 13, 2023

Depending on the type of product or service provided, social media can also be used as an outlet for promotions and advertisements, particularly when engaging millennials and younger generations. Social Media Marketing - Your social platforms are a great place to extend the conversation about your products and services.

Affiliate Marketing 94

Affiliate Marketing Marketers Marketing Millennials 94

Sprout Social

NOVEMBER 21, 2019

From what your customers want to see in future products to which brands are killin’ it, social media represents a massive repository of real-time data and insights that’ instantly accessible. The importance of social media market research. Why conduct market research on social media?

Market Research 111

Market Research Gen Z Price B2C 111

Buffer Marketing

APRIL 3, 2024

  You probably also already know that Facebook has incredibly robust shopping tools, and the vast majority (27 percent) of global online shoppers use Facebook as their preferred social platform for purchasing.   Facebook’s incredible popularity also means the platform is crowded.

User-Generated 130

User-Generated Social Media Marketing Millennials Analytics 130