Sprout Social

SEPTEMBER 15, 2020

While TikTok seems to be the hub for young Millennials and Gen Zers, that doesn’t mean your business should discount this platform. Which is exactly why you need to know how to access and understand TikTok analytics. How to access TikTok analytics. How to get to your TikTok analytics. Your guide to TikTok analytics.

Analytics 145

Analytics Millennials Marketers Marketing 145

Hubspot Marketing

DECEMBER 10, 2024

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. AI overviews are not that significant yet; users are scrolling to the organic listing. Many of the startups I work with set up Google Analytics but are unaware of Google Search Console (GSC). Startups can be very agile.

SEO 130

SEO Gen Z Finance Transform 130

Buffer Marketing

JULY 22, 2024

  You might use influencer-generated or user-generated content within your ads, but the ads are displayed from your own account (except in influencer whitelisting, where you run ads using a creator’s account). Conversion is an objective for lead generation. When should you consider running social media ads?

Advertising 102

Advertising Advertisers Gen Z Social Media Marketing 102

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. With over three billion active monthly users , Facebook is still the worlds most-used social platform. Of course, thats a massive generalization. Uh, yes, please!

Gen Z 83

Gen Z User-Generated Marketers Marketing 83

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. Better Analytics When you publish an article in a newspaper or hang a billboard, you cant truly know how many people took the time to read that message and take action.

Tentpole 108

Tentpole Gen Z Thought Leadership User-Generated 108

Adobe Experience Cloud Blog

OCTOBER 13, 2017

You generated a lot of leads and revenue with creative emails, in-depth content, and shareable social posts, but new ideas are falling flat, and you’re suffering from a severe case of marketer’s block. One source of new ideas that may come as a surprise is SEO website analytics. Expand “Users.”. Click the “Audience” tab.

Analytics 134

Analytics SEO Transform User-Generated 134

Buffer Marketing

DECEMBER 4, 2024

Data and insights : A larger following provides more comprehensive analytics. Know your target audience and create for them TikTok is a melting pot of cultures, age groups, and interests, with over a billion active users. Start by diving into your TikTok analytics. Are they millennials who love travel?

User-Generated 93

User-Generated Fashion Gen Z Analytics 93

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. Summit audience on Tuesday, March 21, 2023, in Las Vegas.

Analytics 116

Analytics Product Automobile Customer Journey 116

Hootsuite

OCTOBER 22, 2024

Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. PS: Armanino also used Hootsuite Amplify , our employee advocacy tool, to help equip their 595 active users with plenty of content to reshare and make their own. Which advocates are generating the most engagement? Not too shabby!

PR 112

PR Gen Z Thought Leadership Communications 112

Litmus

OCTOBER 16, 2024

For example, a clothing retailer might segment customers into “trendy teens,” “eco-conscious millennials,” and “luxury-seeking boomers.” With the right email builder and email analytics tools, you can make this process even more efficient.

Health 93

Health Customer Journey User-Generated Marketers 93

Buffer Marketing

APRIL 2, 2025

TikTok stepped onto the social scene in 2016 and completely reshaped the way we create and consume content, but nearly a decade later, with over 1 billion monthly active users uploading millions of videos daily, standing out can feel impossible. Boost engagement with trending audio TikTok users love audios.

Transform 80

Transform Millennials Analytics User-Generated 80

Scoop.it!

OCTOBER 13, 2022

The answer lies in social media analytics. Social media analytics data helps you create content that interests and meets each customer’s needs, leading to increased engagement and sales. Let’s take a closer look at how you can use social media analytics to tailor your content curation efforts for your ideal customer.

Analytics 110

Analytics Millennials User-Generated Fashion 110

Welcome Software

SEPTEMBER 17, 2024

Unlike traditional banks, which have often struggled to offer customized experiences at scale, these digital innovators are leveraging cutting-edge technology to create financial services that feel tailor-made for each user. The personalization revolution Personalization in banking isn’t just a trend—it’s a game-changer.

Gen Z 52

Gen Z User-Generated Law Transform 52

Vertical Response

NOVEMBER 20, 2024

Key Takeaways Email marketing offers one of the highest returns on investment, with an average of $42 generated for every dollar spent. Utilizing automation tools and analytics can streamline email campaigns, enhance personalization, and optimize performance for better results.

Email Marketing 64

Email Marketing Key Performance Indicator User-Generated Marketers 64

Sprout Social

SEPTEMBER 29, 2020

When Snapchat emerged in 2012, it excited users by letting them tell stories, use fun filters and create off-the-cuff content. By the end of Q1 2020, Snapchat still has 229 million daily active users around the world. And Snapchat users post over 210 million snaps on the platform every single day. increase in usage since 2019.

Gen Z 141

Gen Z Millennials User-Generated eCommerce 141

Martech

MAY 3, 2022

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Neil Patel

SEPTEMBER 8, 2021

It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. Because of this, studies from Google have found B2B buyers are increasingly of that generation. Here are a few benefits of niche marketplaces B2B.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Adobe Experience Cloud Blog

OCTOBER 1, 2013

For a growing portion of users, mobile is no longer a secondary, fill-in-the-gaps channel, but the primary way they go online. This is especially true for the Millennials (aka Gen Y). At 76 million strong in the US alone, Millennials are the largest generational market since the Baby Boomers. On ‘found time.’

Millennials 134

Millennials Thought Leadership User-Generated Energy 134

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. About 60% of TikTok users in the U.S. Google knows this. are 50 and up.

Millennials 123

Millennials Gen Z User-Generated Marketers 123

Hubspot Marketing

AUGUST 8, 2022

Here, we'll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation. While many marketers find success on YouTube for different reasons, its large user base ( 2.6 billion active users , to be exact) and advanced ad targeting certainly help.

Video Marketing 134

Video Marketing Branding User-Generated Millennials 134

Neil Patel

MARCH 25, 2021

TikTok is a video sharing platform that allows users to create and share dynamic short-form (maximum of 60 seconds) videos. Users can add song snippets, special effects, and filters to their videos and then share them with a vast global network. Bringing your brand to TikTok gives you visibility with millions of new users worldwide.

Product 141

Product eCommerce Millennials User-Generated 141

Marketing Insider Group

MARCH 24, 2021

Leverage Your Superpower with Employee-Generated Content. One secret the legends of advertising didn’t know was the power of employee-generated content. But employee-generated content builds trust. If your target audience includes Gen Zers or millennials, employee-generated content is a must.

Branding 145

Branding Transform Whitepaper User-Generated 145

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. Pinterest users are also doubly likely to say their time on the platform was well-spent. Pinterest has 291 million monthly active users. As of the first quarter of 2019, Pinterest reported 291 million monthly active users worldwide.

Millennials 112

Millennials Shoppers Food User-Generated 112

Marketing Insider Group

OCTOBER 25, 2021

In fact, leads that your employees generate through social media marketing posts are seven times more likely to convert than leads you generate through other channels, according to Sociabble. Smart speaker users can ask their digital assistant to “ask Patròn for a cocktail recipe.”

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

SEPTEMBER 12, 2023

By optimizing social media content for search, you can ensure that your posts, videos, and other forms of content are easily discoverable by users searching for relevant topics, keywords, or hashtags. Tools with analytics capabilities like HubSpot enable you to gain valuable insights into what audiences are interacting with your brand.

Gen Z 142

Gen Z Product User-Generated Millennials 142

Hubspot Marketing

JANUARY 5, 2021

More User-Generated Content (UGC). Consumers generally love UGC. In fact, it influences their purchasing decisions more than brand- or influencer-generated content. This is a great example of how you can leverage user-generated content in your strategy. Short-Form Video Trends to Look Out For. Image Source.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Sprout Social

APRIL 22, 2019

With a heavily active user base ( 500 million people access the app daily), there are tons of opportunities for users, influencers and businesses alike. Instagram has 1 billion monthly active users. billion monthly active users ). Instagram has a diverse user base, but is undeniably most popular with young people.

Millennials 111

Millennials Gen Z User-Generated Marketers 111

Adobe Experience Cloud Blog

JUNE 6, 2018

Digital marketing analytics helps marketers understand the value that content marketing brings to a company and its audience. 4 Steps to Choosing the Right Digital Marketing Analytics. Example Goal: Generate more leads. Example KPI: Generate 100 new leads for sales in the next 90 days. Determine the goals of the program.

Content Marketing 134

Content Marketing Transform Social Media Marketing Analytics 134

Sprout Social

FEBRUARY 28, 2023

of users were male and 42.8% The numbers of users are skewed slightly higher to male in the United States, at 58%. Members in the US are generally older than global users. LinkedIn usage statistics on age of users vary globally. of LinkedIn users while only 2.9% As of January 2022, 57.2% were female.

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Hubspot Marketing

OCTOBER 18, 2019

Make an infographic about your analytics and break down the pros and cons of each. Make a post that celebrates your user-generated content. Share your top analytics services and explain why they’re great. Write about how you engage millennials. We Asked People About [insert topic], Here's What They Said ".

Thought Leadership 145

Thought Leadership Millennials eBook User-Generated 145

Neil Patel

JULY 31, 2021

For example, you might use Google Analytics or email automation software to measure your success rates. You’re trying to generate some buzz and encourage prospects to learn more about your company and how your products can help them. Implement Strategies and Create Content to Generate Awareness. Generate Interest and Desire.

User-Generated 145

User-Generated Analytics Millennials Price 145

Hootsuite

JANUARY 7, 2020

The Instagram Explore page is made up of photos, videos, Stories—and, of course, products—tailored for each user based on “the people you follow or the posts you like,” according to Instagram. More than half of Instagram users check out the Explore page every month. Pay attention to analytics. Reposts from other users.

Millennials 145

Millennials User-Generated B2C Fashion 145

Hootsuite

MAY 28, 2020

With knowledge of global Twitter user demographics you’ll have a clearer picture of who your brand can reach here. Bonus: Download the free strategy guide that reveals how Hootsuite grew our Twitter following to over 8 million users and learn how you can put the tactics to work for your business. Where do Twitter users reside?

Social Media Marketing 145

Social Media Marketing Education User-Generated Millennials 145

Sprout Social

SEPTEMBER 22, 2016

A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust. Leverage User-Generated Content. User-generated content on Instagram is significant for any brand’s social strategy because it’s authentic.

Manufacturing 100

Manufacturing Millennials User-Generated Analytics 100

Sprout Social

JULY 8, 2021

In terms of sheer numbers, Facebook takes the lion’s share of social media users, with 55% of UK and Irish consumers using the platform. Millennials: Millennials flock to Facebook (83%), Instagram (82%) and YouTube (78%). Niche social media sites attract users that are interested in a particular industry or topic.

Gen Z 141

Gen Z Millennials eCommerce Thought Leadership 141

Hubspot Marketing

MARCH 11, 2019

Generate Leads and Boost Conversions. Promoting and sharing your products on social media is a simple way to improve lead generation , boost conversions, and increase sales because you’re advertising to people who have opted engaging with you by following your account. billion users. billion users.

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98