Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Conduct a Market Analysis.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Martech

DECEMBER 4, 2024

Getting swept up in the hype of shiny new tools is easy. From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience platforms (DXPs), there’s always something newer, flashier and supposedly game-changing on the market. A clear understanding of core objectives (i.e.,

Transform 120

Transform CMO Analytics CRM 120

Martech

OCTOBER 15, 2024

Tech stack : Surge in technology adoption, particularly in marketing automation and data collaboration platforms. Retirements of analytics platforms and clean rooms signal challenges. Programmatic spending : Decline in programmatic spending, with an even split between budgets for walled gardens and the open web.

Global Marketing 117

Global Marketing Analytics Digital Marketing Advertisers 117

Martech

OCTOBER 26, 2021

Likely, your team will be looking at using machine learning models and AI solutions to achieve these kinds of analytical insights. The post How to implement new marketing technology to drive innovation appeared first on MarTech. Experience. See the full presentation from our MarTech conference here.

Transform 124

Transform New Markets Retail New Technology 124

Martech

OCTOBER 29, 2024

Step 4 is the analytical part of the process. Use analytical models that rate ideas against objective criteria. Use analytical models that rate ideas against objective criteria. For high-stakes innovation objectives such as a new marketing strategy, invest in a lot of research and testing.

Energy 118

Energy Marketers Marketing Customer Journey 118

Martech

DECEMBER 9, 2024

With that said, as we look forward beyond genAI, the year 2025 will be the year of the human to bring strategy and judgement into marketing automation that will be further infused with AI. Amidst this wave of automation and innovation, the role of the human marketer is more vital than ever.

Customer Journey 117

Customer Journey Analytics Branding Customer 117

Martech

OCTOBER 9, 2024

Beacons of Marketing Success See how data-empowered marketers from leading brands like Zillow and Chipotle Mexican Grill are leveraging data, AI and the technologies in the Modern Marketing Data Stack to realize marketing value and deliver superior experiences. 22, 2024 Time: 10 a.m. PT / 1 p.m.

Transform 109

Transform Marketers Marketing Advertisers 109

Content Marketing Institute

OCTOBER 12, 2017

You might have designers , copywriters, content creators , and people working with social media and analytics. How to Persuade the Naysayers to Embrace New Marketing Technology. Analytics and reporting. What out-of-the-box analytics and reporting features are available? Ask questions from multiple perspectives.

New Markets 109

New Markets New Technology Marketers Marketing 109

Martech

SEPTEMBER 6, 2024

From improving how you engage with your audience to getting more out of your analytics, these updates will give you better visibility into your organization, and better tools to act on what you learn. How it helps you This update is essential for podcast creators looking to optimize their content strategy.

CRM 110

CRM User-Generated Analytics Management 110

Martech

SEPTEMBER 23, 2024

Integration of marketing technologies: A martech manager is responsible for integrating various marketing technologies, such as customer relationship management (CRM) systems, email marketing platforms, social media management tools, and analytics software. What was the outcome?”

Management 105

Management CMO Key Performance Indicator Marketers 105

Jeff Bullas

MARCH 1, 2023

10 AI tools for digital marketing There are many new marketing startups that are designed and built to use AI to help businesses improve their marketing efforts. Receptiviti Receptiviti is an AI-powered customer analytics platform that helps businesses understand customer sentiment, personality, and behavior.

Transform 295

Transform Marketing Strategy Marketers Marketing 295

Martech

MARCH 11, 2022

We also have a pretty sophisticated martech stack, whether analytics or our CRM or the adtech infrastructure. The post Lending Tree’s new marketing chief says customer experience is king appeared first on MarTech. They’re better skilled at living in that world, engaging consumers around their finances.

New Markets 108

New Markets Finance Customer CMO 108

Backlinko

SEPTEMBER 6, 2024

Google Search Console Enhanced Analytics Best for quick website performance comparisons Google Search Console Enhanced Analytics supercharges your Google Search Console (GSC) experience. Google Search Console Enhanced Analytics makes it easy to compare your website’s performance across different time periods. Let’s get started!

SEO 111

SEO Price User-Generated Analytics 111

Martech

AUGUST 5, 2024

I got a new pair of sunglasses at a good price, and Costco got my money. Product placement Product placement isn’t a new marketing strategy. Let’s also think about analytics folks for a minute. Well, a few minutes later, I went back and bought them. Sometimes it is subtle, while other times, it is obvious or clunky.

Product 121

Product User-Generated Price Entertainment 121

Martech

MARCH 10, 2025

Marketings biggest challenge today isnt a lack of data its too much of it. The decline of third-party cookies and the explosion of new marketing channels connected TV, retail media, digital out-of-home and more only deepen this fragmentation. Outdated attribution The data analytics landscape is shifting fast.

Transform 114

Transform Marketing Mix Retail User-Generated 114

Hubspot Marketing

OCTOBER 14, 2024

When to Use It I find this framework especially useful during strategic planning, whether entering a new market or launching a new product. Lean Analytics Stages The Lean Analytics Stages framework is a must-know for anyone involved in a startup or looking to scale a new product.

Price 117

Price Marketers Marketing User-Generated 117

Hubspot Marketing

SEPTEMBER 23, 2024

For example, let’s say I run a local pizza restaurant and plan to expand into new markets within the next year. I can use local SEO to get in front of my new target audiences before I open. This is why it’s important to have an analytics dashboard where you can keep an eye on all of your metrics in one place. Track KPIs.

SEO 130

SEO PR Thought Leadership Health 130

Search Engine Land

AUGUST 29, 2024

While new marketing strategies may seem promising, ensure these channels align with your customer’s journey. Use Google Search Console and Google Analytics : Leverage tools like search console and analytics to understand customer search trends and compare them with industry-wide search changes.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

Hubspot Marketing

JULY 12, 2024

That’s great for growth, but a challenge for analytics. Max Pete gives the example of using Square’s community reach to bring attention to a new marketing campaign. It often spans multiple channels. Finally, as your community grows, it will likely live on some combination of forums, Slack, social media, etc. But hope isn’t lost.

Management 141

Management Traditional Marketing Promotion Price 141

Martech

SEPTEMBER 20, 2024

These strategic alliances help the platform penetrate new markets efficiently while increasing credibility in different verticals. U nification: Integrate marketing, sales and customer success seamlessly. T echnology: Use advanced analytics to predict customer needs.

Product Marketing 108

Product Marketing Product Finance Marketers 108

Marketing Insider Group

MARCH 10, 2025

Outsourcing places CRM operations in the hands of specialists who configure automation, monitor analytics, and refine processes. Whether managing an influx of new customers or refining loyalty programs, outsourced CRM services provide the flexibility needed to support business objectives.

Transform 66

Transform CRM Customer Analytics 66

SMEI

DECEMBER 20, 2022

By using data and analytics, businesses can better understand their customers’ needs and preferences, and use this information to tailor their marketing efforts and create more personalized and relevant experiences for their customers.

Transform 61

Transform Marketers Marketing Manufacturing 61

Digital Marketer

FEBRUARY 27, 2023

Ability to Work in Any Industry Most marketing initiatives or activities are industry agnostic. Being a T-shaped marketer makes handling various tasks in any company or industry easy. For context, you can seamlessly pivot and fit into a new market, technology, or industry without compromising quality service delivery.

New Markets 80

New Markets Marketers Marketing Traditional Marketing 80

Sprout Social

SEPTEMBER 18, 2024

Build audience personas for better targeting Once you’ve understood your audience and assembled your team, you need to create audience personas for your new market. Work with influencers and marketing team members with lived experience in your chosen region of expansion if possible.

Social Media Marketing 127

Social Media Marketing Marketers Marketing User-Generated 127

Businesses Grow

MARCH 10, 2025

It is certainly a weird world where our hard-earned brand marketing can be tarnished in a single post. 7) Activating influencer marketing I was sitting at a table of brand managers, and one of them said, “Influencers are everything.” Something I hear all the time: “There is no shortage of marketing jobs.

Transform 104

Transform Influencer Marketing Thought Leadership Marketers 104

Hubspot Marketing

JULY 22, 2024

If you’re going for a unified marketing solution , however, you must pinpoint exactly what you’ll use it for, why it’s a better option compared to other software dedicated to specific channels, and in what areas would this type of solution help you the most. The first step I take when creating a marketing plan is conducting a SWOT analysis.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketers Marketing 106

Sprout Social

SEPTEMBER 19, 2024

If you truly need the most impressions possible, or want to break into a new market, a macro or even mega influencer with a large audience may be the best fit. This may include things like generating sales, increasing brand awareness, launching in a new market or boosting customer sentiment.

Influencer Marketing 123

Influencer Marketing Key Performance Indicator Transform Marketers 123

Adobe Experience Cloud Blog

JANUARY 15, 2015

Make sure Finance understands why you need $75K to build a new online community, $500K to build your brand’s awareness in a new market segment or $30K to buy that new marketing platform. They think analytically. Marketers have to be analytical about their business. They think logically.

Finance 134

Finance Thought Leadership Marketers Marketing 134

Set Up

SEPTEMBER 7, 2022

The Director of Marketing is responsible for implementing the company's overall Marketing strategy and works closely with the Chief Marketing Officer (CMO).

New Markets 59

New Markets CMO Marketers Marketing 59

The CMO Survey

AUGUST 28, 2019

I would like to see the use of new technologies help marketers shift to a more dominant forward-looking stance. #3—Marketing 3—Marketing Analytics: Budget spent on marketing analytics has grown steadily over the last three years, rising from a low of 4.6% of marketing budgets in 2017 to the current 7.2%.

CMO 130

CMO New Technology B2C Analytics 130

Adobe Experience Cloud Blog

MARCH 23, 2018

In addition to creative work, it now also involves a lot of analytics. As a marketer, how can you fulfill your increasingly important responsibility and justify the investments the organization makes to execute your growth strategy? How can you achieve results by combining creativity and analytics? The Alexa of Marketing.

Customer 134

Customer Thought Leadership Analytics Finance 134

Martech

MAY 28, 2024

On July 1, 2024, Universal Analytics 360 will shut down. And so I’ve yet to see a migration — whether it’s a new CRM, a new marketing platform, a new ecommerce platform — that happened on time. A: Probably the first one is exporting the critical historical data from universal analytics.

Analytics 112

Analytics eCommerce CRM Advertisers 112

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. MOps is increasingly recognized as the backbone of successful marketing strategies, wielding data, technology, and analytics to drive decision-making.

Transform 120

Transform Communications Marketers Marketing 120

Neil Patel

SEPTEMBER 3, 2021

Marketing technology, or MarTech, as it is more commonly known, refers to software and platforms that help individuals or organizations achieve marketing goals. This term is very inclusive, covering everything from email templates to data analytics. Data Analytics. Increased Spending on Analytics.

Direct Mail 131

Direct Mail Analytics Market Trends Email Marketing 131

Martech

JANUARY 9, 2023

The more basic functions of marketing automation have become somewhat commoditized, so platform vendors mostly try to differentiate on the ability to scale (especially to new marketing channels), usability, ease of implementation and customer experience features. Predictive analytics.

Marketing Automation Platform 127

Marketing Automation Platform CRM Marketers Marketing 127

Marketing Insider Group

APRIL 29, 2024

Quick Takeaways Successful customer acquisition starts with a thorough understanding of your target audience, using surveys, analytics, and engagement to uncover their needs and preferences. Regularly reviewing and responding to your analytics will help you stay relevant and effective in your acquisition efforts.

Customer Acquisition 124

Customer Acquisition Customer Key Performance Indicator Transform 124

Litmus

JANUARY 14, 2021

Use open data—either from your email sending platform or a tool like Litmus Email Analytics —to identify the most popular open times for your audience. See what’s the most popular time for your audience to open your email with individual-level tracking in Litmus Email Analytics. Expand into new markets. Learn more ?.

Analytics 139

Analytics Email Marketing New Markets Marketers 139