The CMO Survey

AUGUST 28, 2019

of marketing leaders are unlikely to use their brands to take a stance on politically-charged issues, this percentage is trending down from the 82.6% Marketing leaders believe that new technologies have strengthened the importance of marketing in their companies, scoring an average of 2.75 of marketing budgets.

CMO 130

CMO New Technology B2C Analytics 130

Sprout Social

NOVEMBER 21, 2023

This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. Or there might be a new viral trend your competitors are all hopping on. This could be anything from pricing, limited product range to weak engagement. Want to dive deeper?

Market Trends 97

Market Trends Market Segmentation New Technology Price 97

Duct Tape Marketing

OCTOBER 8, 2023

Their job involves aligning business objectives with current marketing strategies while also staying abreast with changes in the digital marketing landscape. Remember though: while potential clients may balk at higher rates initially, they’re typically willing to pay premium prices for proven expertise within specific industries.

CMO 71

CMO Price Transform Marketing Strategy 71

Adobe Experience Cloud Blog

MAY 12, 2011

One thing is certain: The demand gen role is a pretty new phenomenon in business and marketing. So, as my colleague and I debated when (and where) the demand gen term started to be commonly used in the marketing mix, technology provided the clues that helped us narrow down the timing question. Moore’s Law ).

CRM 104

CRM Manufacturing Analytics Finance 104

Sprout Social

FEBRUARY 7, 2024

By filling this gap, the company can potentially capture a new market segment and position itself as innovative at the same time. Respond quickly to new threats What if your competitor launches a new product that directly competes with your flagship offering?

Price 95

Price Marketing Marketers Analytics 95

Martech

JULY 22, 2021

An interdisciplinary team of marketing and technical stakeholders is the best way to go. You’re going somewhere with this new marketing technology. Instead, project leaders tend to articulate goals like “We need to replace our outdated marketing automation platform.” Define business success.

Marketing Automation Platform 122

Marketing Automation Platform Price New Technology Place 122

Content Marketing Institute

NOVEMBER 1, 2018

Still, when considering new technologies, many content tech buyers are curious about what tools and technologies other content marketers use to build their programs. Tech a look under the content marketing hood. Digital analytics. Content marketing platforms. Social media analytics. Demandbase.

Content Marketing 111

Content Marketing CRM Analytics Marketing 111