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How to make the jump from product-market fit to platform-market fit

Martech

Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the company. But there’s a problem — the company operates in silos, treating all products as separate cost centers. Product-market fit. Platform-market fit.

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Why marketers should embrace product analytics

Martech

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. Marketers are placing less emphasis on traditional analytics in favor of operations. Why is it going down?

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Moneyball for Marketers

Adobe Experience Cloud Blog

Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances. Here are some tricks of the trade you should consider: A/B Test Everything, Including the Product.

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Your Enterprise’s (Almost) Unfair Competitive Advantage

Adobe Experience Cloud Blog

Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. Often, I encounter hesitance to embrace the new paradigm. Once you have top-level buy-in, take a look at your marketing department.

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The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

Marketing is also incredibly dynamic and diverse. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. In this article, we’ll break down what marketers do. We'll show you how you can get into marketing and the different marketing jobs that are out there.

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Make Your Events Program A Star: How to Plan a Multi-Channel Event the Right Way

Adobe Experience Cloud Blog

Product Marking: Your product marketing team is extremely important in ensuring the success of your event. Get on their radar far in advance of the event, because their part often takes time—especially if you are breaking into a new market. Want to see this plan in action?

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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. It also highlights potential threats like new market entrants or changes in customer behaviors.

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