Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. The evidence underscores the need for a strong analytics partner who can help model the effectiveness and efficiency gains driven by genAI adoption.

Marketing Strategy 117

Marketing Strategy B2C Finance Analytics 117

Martech

JULY 10, 2024

New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. I wish it were that simple when it comes to AI.

User-Generated 126

User-Generated Social Media Marketing Marketers Marketing 126

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

Key Performance Indicator 113

Key Performance Indicator Marketers Marketing CRM 113

Martech

SEPTEMBER 16, 2024

The two groups need to address data silos, identify missing technologies—such as AI-driven analytics platforms, automated tagging, and sentiment analysis tools—and work together to narrow those gaps. This means upskilling individuals and giving them the time to learn new tools.

Law 109

Law New Technology Communications Management 109

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Dont feel like youre prepared? Dont worry, we have the perfect, last-minute cheat sheet to identifying the top trends for the upcoming year.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

illumin

AUGUST 6, 2024

Predictive analytics are the perfect AI introduction Predictive AI, also known as predictive analytics, is free of much of the ethical baggage Generative AI carries, and it has a much lower barrier to entry. This tried and true technology gives advertisers an effective and low-risk method to leverage AI for their businesses.

Advertisers 59

Advertisers Advertising Transform Energy 59

Jeff Bullas

DECEMBER 6, 2022

New technology brings new inspiration, new capabilities and more ideas. I know embracing new technology is tough: Oftentimes you need some training for your team. The ad creation platform offers advanced editing and analytics options allowing you to put together effective social media ads.

New Technology 284

New Technology Marketing Strategy Branding Analytics 284

Martech

DECEMBER 23, 2024

Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning.

Whitepaper 105

Whitepaper Key Performance Indicator Thought Leadership User-Generated 105

The CMO Survey

AUGUST 28, 2019

Marketing leaders believe that new technologies have strengthened the importance of marketing in their companies, scoring an average of 2.75 I would like to see the use of new technologies help marketers shift to a more dominant forward-looking stance. #3—Marketing Although 73.5% of marketing budgets.

CMO 130

CMO New Technology B2C Analytics 130

Exposure Ninja

JUNE 7, 2022

Love it or hate it, Google Analytics 4 is here to stay. Google has decided to move towards a more customisable analytics platform which helps to combine website and app data, as well as giving you more control over the data that you see. What is Google Analytics 4? Should I switch to Google Analytics 4?

Analytics 98

Analytics User-Generated Management Place 98

Search Engine Land

AUGUST 1, 2024

In the evolving world of SEO , staying ahead means adapting to new technologies like Google’s AI Overviews and OpenAI’s ChatGPT. This article explores how these tools function, offers strategies for optimizing your site today and anticipates future changes in search engine technology and user behavior.

PR 88

PR User-Generated SEO New Technology 88

SMEI

DECEMBER 20, 2022

By using data and analytics, businesses can better understand their customers’ needs and preferences, and use this information to tailor their marketing efforts and create more personalized and relevant experiences for their customers.

Transform 61

Transform Marketers Marketing Manufacturing 61

Econsultancy

MARCH 21, 2022

We can also include digital experience analytics in this, too, which Gartner describes as “tools that provide diagnostic insights into visitor activity and the CX on responsive web and mobile apps.” Here’s a look at some key elements of CX strategy, and how data and digital experience technology can deliver it.  

Customer Journey 78

Customer Journey Analytics Customer Transform 78

Duct Tape Marketing

DECEMBER 20, 2024

From automation to advanced analytics, AI can optimize processes, from SOPs to campaigns. Im also observing how Google Analytics is leveraging AI for analysis. Small and mid-sized businesses often lack the resources for a full-time CMO, but they do need someone who can build strategy, orchestrate teams, and navigate new technologies.

Market Trends 73

Market Trends CMO Transform Influencer Marketing 73

Martech

MARCH 19, 2025

It means embracing new technologies and methods. Marketers are encouraged to test, iterate and refine strategies without fear of failurebecause AI and real-time analytics allow for immediate course correction. Marketers must embrace a fundamental philosophical change to expand capabilities beyond their area of expertise.

Transform 71

Transform Manufacturing Key Performance Indicator Marketers 71

Adobe Experience Cloud Blog

MAY 2, 2013

To reach and engage prospects and measure effectiveness, it’s critical that marketers leverage trends and new technology. To make sure we take full advantage of this rare opportunity, here are some tips to navigate and survive this new (and maybe scary) marketing frontier: Work/Market Smarter. Leverage analytics wisely.

Marketing Automation Platform 134

Marketing Automation Platform New Technology Marketers Marketing 134

Martech

NOVEMBER 21, 2024

Are employees open to new technologies and methods? Some teams may fear AI will lead to job loss or additional pressure to learn new skills. Are employees open to learning and adopting new technologies? Assess the mindset of your team. Have they shown enthusiasm for previous tech changes or is there resistance?

Transform 62

Transform New Technology Law User-Generated 62

Martech

APRIL 30, 2024

Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack. This includes tools and solutions integral to MOps, such as data management platforms, analytics tools, customer relationship management (CRM) systems and content delivery platforms.

CRM 113

CRM New Technology Marketers Marketing 113

Martech

OCTOBER 26, 2021

When a company has decided to invest in new technology, for example, failure or success can hinge on avoiding the following mistakes. Businesses need to get critical insights from their technology, so marketers should be armed with the right questions. Not asking the right questions. Not organizing around innovation. Experience.

Transform 125

Transform New Markets Retail New Technology 125

Adobe Experience Cloud Blog

MARCH 6, 2017

New technologies are emerging and showing up in our everyday lives at a rapid rate. Applying AI in marketing, through predictive analytics , data science, and natural language processing (NLP), is almost an expected outcome. Predictive marketing is just one of the many general applications of AI, analytics, and data science.

Transform 134

Transform Thought Leadership Marketers Marketing 134

Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. If you are in a decision-making role you are probably tasked with at least evaluating whether this is a technology that you need to pay attention to,” said Milicevic.

Transform 131

Transform Marketers Marketing Analytics 131

The CMO Survey

FEBRUARY 21, 2020

Specifically, over half of respondents are utilizing AI technologies for content personalization (56.5%) and generating customer insights using predictive analytics (56.5%). Predictive Analytics for Customer Insights : Predictive analytics provides the opportunity for companies to deliver relevant and timely offers to consumers.

CMO 130

CMO B2C Marketers Marketing 130

Adobe Experience Cloud Blog

FEBRUARY 22, 2013

However, lead scoring is one of the areas that stand to get most value from the new wave of Big Data analytics. This is where Big Data analytic tools come into play, as they structure the unstructured. If you’re like me, you must be getting tired of all the hype surrounding Big Data.

New Technology 134

New Technology Analytics Price Management 134

Marketing Insider Group

JULY 24, 2018

Forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics, marketing has already gone through the ring of fire. No department understands the idea of change like marketing does.

CMO 109

CMO Social Media Marketing New Technology Marketers 109

Content Marketing Institute

OCTOBER 12, 2017

As a marketing leader, you’re faced with a crushing number of marketing technologies to consider: almost 5,000 of them, falling into some 75 categories. When it’s time to consider new technology, how on earth do you know what all to consider? In many cases, the changes companies need to make don’t even require new technology.

New Markets 110

New Markets New Technology Marketers Marketing 110

Adobe Experience Cloud Blog

MAY 18, 2017

For example, if I think about myself as a consumer, I have recently been targeted (very well, I might add) on Instagram for all types of products and I’ve even purchased some items via their new ‘Shop Now’ feature. How many companies have a team or even a single employee focused on this new technology? Not many, probably.

Thought Leadership 128

Thought Leadership CMO New Technology Marketers 128

Adobe Experience Cloud Blog

MAY 8, 2018

For example, sales reps can get insights from the customer data and analytics compiled by the marketing team to identify key B2B stakeholders so they can shorten the sales cycle and maximize upsell or cross-selling opportunities. Leverage AI and Predictive Analytics. Use the Right Automation Tools Strategically.

Marketers 134

Marketers Marketing Thought Leadership Analytics 134

Marketing Insider Group

NOVEMBER 22, 2022

With this new technology, your business can immediately meet customers’ wants to create a personal and helpful shopping experience. To ensure that your bot is actually benefiting your buyers and driving sales, you have to measure its activity with chatbot analytics. Outside Platform Analytics. What is a Chatbot?

Analytics 141

Analytics User-Generated Price Fashion 141

Hubspot Marketing

MAY 3, 2017

Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. Social Media Analytics " by quintly. quintly is a social media analytics tool that offers courses through quintly Academy. 19) Social Media Analytics.

Inbound Marketing 145

Inbound Marketing eBook Copywriting Social Media Marketing 145

Martech

NOVEMBER 28, 2022

Other actions being taken to address privacy laws: Creating a first-party data strategy 54% Creating second-party data-sharing agreements 52% Investing in new technologies (e.g., Garbage in, garbage out is a fact when it comes to data and analytics. a customer data platform) 51% Reducing internal data silos 49%. Why we care.

Law 126

Law New Technology Marketers Marketing 126

Adobe Experience Cloud Blog

FEBRUARY 27, 2019

But they taught us how new technology can be leveraged to improve how we interact with customers. The earliest automated marketing tools were introduced in the ‘90s with the invention of web analytics and predictive marketing campaign management software. Web analytics and AI are simply advancing too fast.

Customer 134

Customer CRM Thought Leadership Marketers 134

Adobe Experience Cloud Blog

APRIL 6, 2018

For Marketo power users: Analytics That Matter: Reports For Every Stage of the Funnel. And a lot of times we don’t have the time to hear the latest best practices or learn about new technologies. At this year’s Summit, we’re bringing all of the greatest best practices and technologies to one single place.

Transform 134

Transform Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

APRIL 5, 2010

Analytics tools: Right now I can view my website stats on my iPhone. Perfect during a meeting when my boss wants the results (views, conversions) of a new piece of content and I can’t run to my computer. The analytical B2B marketer will consider these a must have. Having these apps on an iPad may work out great! .

CRM 130

CRM Marketers Marketing Analytics 130

Martech

MARCH 28, 2024

It’s part of the hype cycle of any new technology. That means adopting AI will require less ripping and replacing of tools and begging for budget compared to other new technologies. Enhanced targeting When you combine AI with predictive analytics you enable deeper, faster segmentation of customer data.

Copywriting 126

Copywriting User-Generated CRM Marketers 126

Adobe Experience Cloud Blog

JANUARY 12, 2017

Thankfully, everyone is excited about the potential for new touchpoints, but marketers in the United States shared different priorities from their counterparts in Australia, France, Germany, and the United Kingdom. Typically, American marketers adopt new technology categories faster than their global counterparts. 50% of U.S.

Thought Leadership 117

Thought Leadership Analytics Marketers Marketing 117

Martech

OCTOBER 24, 2023

Most of this funding, amounting to $713 million (38%), was channeled into analytics companies, indicating a focus on business intelligence. CabinetM MarTech Innovation Reports are a quarterly summary of new technology introductions, feature updates and acquisitions. billion in Inflection AI in Q2.) Emerging AI tools.

New Technology 113

New Technology Analytics Product Marketers 113

Martech

DECEMBER 1, 2022

One of the big mistakes is you get so excited and energized that you’re going to move to an account-based strategy, or you’re going to revise your account-based strategy, that you need to run out and change every process and buy new technology. Now you can pick your technology.

Marketing Strategy 121

Marketing Strategy New Technology Marketers Marketing 121