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Marketing analytics: What it is and why marketers should care

Martech

To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. New technologies surface insights faster and create the opportunity to visualize and share data. Data and analytics take the guesswork out of marketing.

Analytics 126
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4 Marketing Digital Transformation Trends for 2023

SMEI

By using data and analytics, businesses can better understand their customers’ needs and preferences, and use this information to tailor their marketing efforts and create more personalized and relevant experiences for their customers.

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10 Takeaways From BlueGlassX: The Internet Marketing Experience Part 2

Adobe Experience Cloud Blog

The idea behind The Furrow was not to sell John Deere equipment, but instead educate farmers on new technology and how they could be more successful business owners. As radio became more popular, P&G sponsored programs in an effort to reach their target market, housewives.

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Mobile-first marketing strategies for modern consumers

SmartBrief - Marketing

Personalization and mobile content marketing strategies In the mobile-centric world, tailoring content marketing strategies to individual user preferences and behaviors stands as a key method for engaging contemporary audiences. By using personalization, new technologies and SEO, companies can create engaging, user-centric experiences.

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How to Calculate Your Total Addressable Market (TAM)

Lusha

Segmenting Your Target Market Once you have a solid ICP, it’s time to break your TAM into smaller, more manageable pieces. This process is called market segmentation. However, segmenting your market might show that: Small businesses might prioritize affordability and ease of use.

Price 52
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The 60 Best Free Online Courses For Whatever You Want to Learn

Hubspot Marketing

With new technology emerging at breakneck speeds, there's a palpable pressure to continuously upskill. Whether you want that job promotion or to sidestep into a new field, you'll need to commit to learning new skills. However, learning new skills can be both time-consuming and challenging.

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The Step-by-Step Guide to Sales-Marketing Alignment for B2B

Marketing Insider Group

The secret to building a workable and effective martech stack that both marketing and sales teams can use is to correctly identify the problem that you’re trying to solve with each tool — whether it is brand awareness, lead scoring, web analytics, or retargeting. Do we really need this new technology?

CRM 141