Martech

DECEMBER 4, 2024

Getting swept up in the hype of shiny new tools is easy. From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience platforms (DXPs), there’s always something newer, flashier and supposedly game-changing on the market.

Transform 109

Transform CMO Analytics CRM 109

Martech

FEBRUARY 8, 2024

Over the last 12 months, we’ve seen the sunsetting of Universal Analytics (UA) , the rise of generative AI , and major fluctuations in consumer spending owing to persistent inflation and eye-watering interest rates. Yet, amid these transformations, one thing has remained constant: our reliance on data.

Transform 113

Transform Finance Marketing Marketers 113

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Predictive Analytics Using AI to predict customer behavior and trends is highly beneficial for marketers.

CRM 123

CRM Transform Marketing Marketers 123

Adobe Experience Cloud Blog

JANUARY 25, 2013

by Dayna Rothman We have seen a huge transformation in marketing over the past 10-12 years. All of these changes can prove to add up to numerous challenges, but they also open up new opportunities for marketers. Build new, repeatable processes around lead nurturing. Build new, repeatable processes around lead nurturing.

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Management Transform CMO eBook 131

Marketing Insider Group

JUNE 18, 2024

With digital transformation reshaping consumer behavior and the emergence of new marketing channels , it’s essential to reassess traditional methods. The Changing Landscape of Sales in 2024 In 2024, the sales landscape is transforming rapidly, driven by evolving consumer behaviors and technological advancements.

Transform 121

Transform Direct Mail Customer Journey User-Generated 121

Martech

OCTOBER 27, 2021

Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology. It’s not just the people who are actually going to be affected [by the technology] but a much wider facet of the business.”.

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Transform Customer User-Generated Advertising 117

Adobe Experience Cloud Blog

APRIL 6, 2018

For Marketo power users: Analytics That Matter: Reports For Every Stage of the Funnel. Mildenhall is one of the greatest brand marketers of the last decade and led transformation in the travel and hospitality industry. And a lot of times we don’t have the time to hear the latest best practices or learn about new technologies.

Transform 134

Transform Thought Leadership Marketing Marketers 134

Martech

DECEMBER 15, 2021

Transformations, or market trends, are ultimately driven by audiences and consumers and what they demand,” said Knudson. The introduction of new technologies, coupled with the COVID-19 pandemic, has accelerated digital transformation in the marketplace. Pay attention to digital demand.

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Transform Education Customer Journey New Technology 127

Adobe Experience Cloud Blog

NOVEMBER 12, 2019

As an experiential marketing agency, we’re focused on forming memories through experiences, living by the mantra, “The right moment can transform someone forever.”. But to make a memory stick and to truly make a moment transformative, marketers face unique challenges beyond those of traditional or digital marketing.

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Transform Branding Logistics Thought Leadership 134

Marketing Insider Group

OCTOBER 26, 2020

Pre-2020, digital transformation preparation advice involved looking at the long-term evolution of corporate culture and incorporating advanced technologies. All this planning would take a lot of time and money – it was predicted that in 2022, businesses would spend almost $2 trillion on digital transformation.

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Transform Content Marketing Marketing Strategy Whitepaper 145

Adobe Experience Cloud Blog

OCTOBER 14, 2014

One of the biggest beneficiaries of this new technology is email marketing. It’s not uncommon to see case studies reporting transformative results like100-150% increases in click thru, 10-20% decreases in churn, and 2X or 3X increases in average revenue per customer. We don’t need to accept poor email performance anymore.

Transform 134

Transform B2C Thought Leadership Customer Acquisition 134

Econsultancy

MARCH 21, 2022

Digital transformation has accelerated rapidly over the past two years. According to PwC , 53% of businesses (in a survey of 1,250 global executives) have accelerated digital transformation in this time, with 57% reporting that technology has been critical to their performance.   ” Platforms like Heap.io

Customer Journey 78

Customer Journey Analytics Customer Transform 78

Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. If you are in a decision-making role you are probably tasked with at least evaluating whether this is a technology that you need to pay attention to,” said Milicevic.

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Transform Marketing Marketers Analytics 124

Martech

OCTOBER 13, 2021

Digital Asset Management is a metadata engine, that can dive your content through a myriad of channels on a tonne of devices with the automation and analytics your business needs to compete today and in future digital ecosystems. Fact 1: Digital Asset Management is a metadata engine. Digital Asset Management is a complex business.

Management 111

Management Transform New Technology Analytics 111

Trade Press Services Newsletter

APRIL 6, 2023

Technological assimilation Over the last decade, technology has transformed the B2B marketing world. From artificial intelligence to Google Analytics to the latest design software, new technology can be overwhelming for even the savviest of marketers.

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Transform Thought Leadership Marketing Marketers 130

Adobe Experience Cloud Blog

MAY 21, 2018

These platforms typically fall into one of five categories: data management, marketing automation , CRM, ecommerce, and analytics. They provide the backbone of the marketing technology infrastructure. As the foundation of the MarTech stack they are mission-critical to the overall marketing technology strategy of every company.

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Transform Whitepaper Thought Leadership CRM 134

Martech

SEPTEMBER 25, 2024

Digital marketing and martech are transforming businesses, but getting leadership to invest can be difficult. Haphazardly introducing new technology or agencies is not enough to yield success.” Marketing teams often struggle with doubts about past results, tight budgets or a fear of change, making it hard to win support.

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Digital Marketing Transform CMO Marketing 111

Martech

MAY 22, 2024

Using AI and customer data to enhance the customer experience By leveraging AI, brands can transform their customer data platforms (CDPs) into potent tools for real-time, data-driven decision-making. AI’s predictive analytics can forecast the topics and formats likely to engage specific audience segments.

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Transform Customer Journey Key Performance Indicator New Technology 114

SmartBrief - Marketing

JANUARY 22, 2024

AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. The early adoption of predictive AI models throughout the B2B martech stack, paired now with generative AI capabilities, promises even greater transformation.

Transform 97

Transform User-Generated Marketing Marketers 97

Martech

OCTOBER 7, 2021

In order to manage a successful digital transformation, marketing leaders have to assemble the team and technologies that will deliver the end goal, according to Michael McCune, Senior Director at Gartner, who spoke at our recent MarTech conference about the key components to the always-on marketing machine. Audience prioritization.

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Transform Marketing Marketers Analytics 94

Martech

JUNE 12, 2023

And so on… I’ve come to conclude that CDP technology initiatives frequently become “stalking horses” for the broader need for customer data ecosystem modernization and should therefore be treated as such. Shouldn’t we get our enterprise act together before we select any new technology? For some of you, that’s good news!

Transform 110

Transform eCommerce Energy CRM 110

Martech

APRIL 8, 2022

MOps leaders are constantly testing and evaluating, and we are often the team that houses the new analytics team of modern data scientists. We’re kids waiting for presents under the holiday tree, even though we know some of the new toys will be short-lived and discarded by the new year. S cientists.

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Transform New Technology Direct Mail Marketing 108

The CMO Survey

FEBRUARY 21, 2020

Specifically, over half of respondents are utilizing AI technologies for content personalization (56.5%) and generating customer insights using predictive analytics (56.5%). Predictive Analytics for Customer Insights : Predictive analytics provides the opportunity for companies to deliver relevant and timely offers to consumers.

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CMO B2C Marketing Marketers 130

Martech

APRIL 6, 2023

AI makes data analysis, insights generation and even predictive analytics easier. Your data and reporting will evolve to a significantly new level of sophistication without too much effort or cost. The ability to reduce expenses and achieve greater scale will be transformative for marketers. Not anymore.

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Thought Leadership Telemarketing Transform Direct Mail 142

Adobe Experience Cloud Blog

MARCH 24, 2017

It is imperative for marketers to be able to adapt to new touchpoints as they develop and utilize new technologies to engage more effectively than ever before. With the theme of “Leading in the Engagement Economy,” our 2017 focus will be just that. The Synergies of AdTech and MarTech.

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Thought Leadership Transform CMO Marketing 118

Martech

JANUARY 10, 2023

How organizations will transform their martech stacks and digital experiences. Experience, Ecommerce and Transformation. How data will change marketing in the new year. They’ll be looking at how they can use these technologies to enhance loyalties and more secure rewards currencies.”. Digital media and advertising.

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Transform eCommerce Marketing Marketers 103

Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is making waves in the business world as more and more companies are moving towards digital transformation. Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable.

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Transform CMO Thought Leadership Retail 134

Adobe Experience Cloud Blog

MAY 16, 2018

Still, the process and analytical skills for developing a channel strategy remain very valuable. As a marketer that has lived through the digital transformation, the core approaches and principles of multi-channel marketing still steer the vast majority of planning conversations that I have on a daily basis.

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Transform Thought Leadership Communications Marketing 134

Adobe Experience Cloud Blog

JANUARY 7, 2015

Today with all of the analytical tools available and the shift toward engagement, marketing departments are under a lot of pressure to provide hard-hitting numbers. It seems as if every day people are coming up with new technologies that make it easier and more efficient to connect with potential and current customers.

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Transform Whitepaper Thought Leadership User-Generated 134

Marketing Insider Group

JUNE 15, 2020

This is where you see the people who are building web sites and applications and creating new offerings, I think of them as “market makers”, and they are actually creating these new technology offerings for an external audience then building them internally. A: That is a great question!

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Transform Law Marketing Marketers 135

MarketingOps

FEBRUARY 26, 2024

The new model includes the original four pillars – platform operations and marketing development are included under the Technology and Data Management pillar, campaign operations is under Enablement and PMO, and Marketing Intelligence has been changed to Marketing Business Intelligence and Insights.

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Transform Marketing Marketers Thought Leadership 130

Rock Content

DECEMBER 11, 2020

They talk about innovations on the market, the role of technology, stats to prove their points, digital transformation , and more. It will clarify your vision on content reach, Google Analytics , outsourcing on marketing, marketing plan, and more. This one covers everything from brand publishing to storytelling and SEO.

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Content Marketing Transform Marketing Marketers 124

illumin

AUGUST 6, 2024

Predictive analytics are the perfect AI introduction Predictive AI, also known as predictive analytics, is free of much of the ethical baggage Generative AI carries, and it has a much lower barrier to entry. This tried and true technology gives advertisers an effective and low-risk method to leverage AI for their businesses.

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Advertising Advertisers Transform Energy 59

Martech

OCTOBER 12, 2021

How the pandemic affected marketing technology replacements. One key insight from the MarTech Replacement Survey was that the pandemic affected how teams staffed up to manage these new technologies. What marketers should know about customer journey analytics. Read more here.

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Transform Customer Journey Analytics New Technology 97

Martech

APRIL 28, 2023

Despite the transformative potential of generative AI, specific challenges exist. For instance, current AI technology can not fully grasp the cultural or business context, which could result in superficial or nonsensical content. Generative AI models can also improve predictive analytics.

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Whitepaper Transform User-Generated Marketing 125

Adobe Experience Cloud Blog

OCTOBER 18, 2012

New technology requires new ways of doing things. Most categories of enterprise software are “all-or-nothing propositions” that require you to fully implement the new system, transforming your processes completely. The second is that automation applied to an inefficient operation will magnify the inefficiency.”.

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Marketing Automation Platform Non-Profit Key Performance Indicator Transform 128

Neil Patel

SEPTEMBER 30, 2020

Keeping this in mind, digital strategy consulting can help you recognize new technologies and services suitable for your platform. Gaining New Partnerships. In fact, you can transform your company vision and enter a new frontier in your niche if you choose your partnerships carefully.

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Transform Inbound Marketing Outbound Marketing Advertising 123