Martech
JULY 17, 2024
Marketing must drive the transition from problem-market fit to product-market fit. A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Here’s why it matters and how it can be done. Fast-forward to 2024, and Emma’s reality has shifted.
Martech
SEPTEMBER 16, 2024
Partner marketing Role: Use partnerships to extend market reach. Sample goals: Launch three co-marketing campaigns, generating a 20% increase in leads. Expand partner-driven revenue by 30%. Sample goals: Grow user group membership by 40%. Increase online community engagement by 30%.
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Martech
MAY 2, 2022
Streaming TV platform Roku announced it has expanded its Measurement Partner Program to include media mix modeling (MMM) so advertisers can fill in the measurement gap between older media and the growing streaming landscape. Media mix modeling is currently available on Roku through an existing partner, marketing research company IRI.
Pam Didner
JANUARY 20, 2021
What is Channel Partner Marketing. How Does Channel Marketing Impact Sales Enablement? What is Channel Partner Marketing. A channel partner is an individual or business that sells products or services on behalf of technology or service providers, manufacturers and hardware or software vendors. . Final Words.
Martech
MARCH 6, 2024
It requires knowing data analytics, mathematical concepts, and the ability to think critically. We talked to him about marketing’s AI skills shortage and what can be done. This isn’t just because AI is suddenly showing up in all facets of business. The fact is getting the most out of AI goes well beyond mastering the UI.
Pam Didner
SEPTEMBER 16, 2020
Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. I was an operations-person-turned-marketer. Co-marketing or Partner Marketing.
Adobe Experience Cloud Blog
NOVEMBER 21, 2013
He pointed out integration, personalization, and migration/automation as some of the key trends in the marketing technology space today. He then went into a deep discussion around LUMA Partners’ Marketing Technology LUMAscape. In response Phil talked about how Marketo helps companies drive value and growth.
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