Analytics Partner Marketing Performance Marketing 
Martech
JULY 17, 2024
Marketing must drive the transition from problem-market fit to product-market fit. A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Here’s why it matters and how it can be done. Fast-forward to 2024, and Emma’s reality has shifted.
Martech
MAY 2, 2022
Streaming TV platform Roku announced it has expanded its Measurement Partner Program to include media mix modeling (MMM) so advertisers can fill in the measurement gap between older media and the growing streaming landscape. Media mix modeling is currently available on Roku through an existing partner, marketing research company IRI.
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