Martech

JULY 17, 2024

As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done.

Product Marketing 102

Product Marketing Product Transform Marketing 102

Martech

SEPTEMBER 16, 2024

Partner marketing Role: Use partnerships to extend market reach. Sample goals: Launch three co-marketing campaigns, generating a 20% increase in leads. Expand partner-driven revenue by 30%. Increase partner engagement and training completion rates by 25%.

User-Generated 64

User-Generated CRM Customer Acquisition Partner Marketing 64

Pam Didner

JANUARY 20, 2021

What is Channel Partner Marketing. How Does Channel Marketing Impact Sales Enablement? I have seen companies that have no official sales enablement group, but the enablement work was done by the product marketing teams in business units. . What is Channel Partner Marketing. What is Sales Training.

Partner Marketing 138

Partner Marketing Key Performance Indicator Management Manufacturing 138

CXL

JUNE 2, 2022

Alignment with sales ops, field marketing, customer marketing, and the sales dev team is a non-negotiable for Snowflake. “We We needed to make sure that when you see an ABM campaign, it’s reflective of not only sales input, but also product marketing, partner marketing, field marketing, and our SDRs.

Direct Mail 87

Direct Mail Transform Marketing Marketers 87

Animalz blog

MAY 3, 2024

Large blogs and legacy content necessitate ancillary projects like content audits , custom analytics solutions, and reporting. A marketing organization is likely made up of several teams, each with their own specialties (product marketing, paid, SEO, social, brand, etc.).

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52