Martech

JULY 17, 2024

Marketing must drive the transition from problem-market fit to product-market fit. A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. By addressing shared challenges head-on, Emma can transform her team into a driving force of the GTM strategy.

Product Marketing 101

Product Marketing Product Transform Marketing 101

Customers.ai

JANUARY 17, 2024

At the heart of it, we are seeing 10 key trends in 2024: Loss of Cookies Privacy & Data Changes Email Constraints Purpose-Driven Marketing Generative AI & Content Creation Video Content is Still Here AI-Based Personalization Advanced Data Analytics Agile Marketing Partnership Marketing Let’s dive a bit deeper into each of these trends.

User-Generated 84

User-Generated Marketing Marketers Analytics 84

CXL

JUNE 2, 2022

Alignment with sales ops, field marketing, customer marketing, and the sales dev team is a non-negotiable for Snowflake. “We We needed to make sure that when you see an ABM campaign, it’s reflective of not only sales input, but also product marketing, partner marketing, field marketing, and our SDRs.

Direct Mail 87

Direct Mail Transform Marketing Marketers 87

Hootsuite

APRIL 3, 2023

Source: Vans on Facebook Influencer and partner marketing can help you: Reach a new, highly targeted audience. Whether it’s a personal anecdote about building your business or a customer testimonial about their transformation, vulnerable storytelling can bring in massive engagement. Network in your industry. Try it free today.

Gen Z 134

Gen Z User-Generated Transform Education 134