Adobe Experience Cloud Blog

JULY 27, 2011

by Maria Pergolino Marketing Metrics are key to developing the right campaign mix and proving the value of your efforts, but how do you stay up-to-date on everything analytics-focused? The experts below represent the best of the best in marketing analytics, marketing metrics , marketing forecasting, and marketing ROI.

Analytics 115

Analytics Whitepaper eBook Global Marketing 115

Marketing Insider Group

JULY 22, 2024

Google Analytics 4 (GA4) is the latest version of Google’s powerful analytics platform. Its purpose is to provide deeper insights into user behavior and website performance, helping you make adjustments whenever necessary. Quality content can also drive engagement and improve overall website performance.

User-Generated 122

User-Generated Analytics Performance Marketing Promotion 122

Martech

OCTOBER 1, 2024

Analytics that enable them to compare that forecast with actual performance across time. Nonlinear multipliers: Why marketing’s impact is different The need for this is particularly acute for functions that are nonlinear multipliers of business performance.

Finance 118

Finance Marketing Marketers CMO 118

Martech

JANUARY 8, 2025

Data inputs in a media performance report, its crucial to validate conversion tracking tools, such as Adobe, Google Analytics (GA), or other platforms, to ensure confidence in performance metrics. If one isnt already in place, starting with a centralized repository for all marketing and analytics data is key.

Analytics 110

Analytics eCommerce CRM Retail 110

Search Engine Land

FEBRUARY 28, 2024

Google Analytics 4 introduced a default Google Ads report, now available within your account’s performance reporting section. The inclusion of this Google Ads report, formerly found in GA4’s predecessor Universal Analytics, simplifies data access within GA4.

Analytics 117

Analytics Advertising Advertisers Performance Marketing 117

Martech

JULY 26, 2024

Comprehensive analytics : Advanced analytics provide deep insights into customer behavior, allowing for fine-tuned marketing strategies that align with business objectives. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools.

Transform 130

Transform Whitepaper Thought Leadership Customer Journey 130

Marketing Insider Group

NOVEMBER 6, 2023

This smart, data-driven approach is what we’re discussing today, and it’s got a name: Performance marketing. In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential. What Is Performance Marketing?

Performance Marketing 83

Performance Marketing Transform Marketing Marketers 83

Martech

SEPTEMBER 7, 2023

Analytics is at the heart of every business. In today’s data-driven world, data and marketing teams can no longer operate in silos, pull from disparate data sources and be constrained by the limitations of their analytics. The post Get beyond Google Analytics with these real-time data strategies appeared first on MarTech.

Analytics 125

Analytics Marketing Strategy Customer Marketing 125

Martech

JANUARY 13, 2022

The post Unbounce acquires LeadsRX marketing analytics appeared first on MarTech. In practice, of course, although software is available to orchestrate complex, personalized, omnichannel customer journeys and report on attribution, that software can be expensive and a drain on operational resources.

Analytics 116

Analytics Customer Journey Marketing Marketers 116

Martech

SEPTEMBER 10, 2024

For example, if survey data reveals that a certain demographic is interested in eco-friendly products, appending transactional data might show that this group is more likely to purchase products during certain times of the year, allowing for more precise marketing campaigns.

Market Research 118

Market Research Analytics Marketing Marketers 118

Martech

MARCH 12, 2025

Inflation-proofing your marketing isn’t about cutting back it’s about moving forward with precision. To thrive in this climate, focus on using data analytics, embracing technological efficiency and reimagining what marketing means in an age of economic pressure. Yet, adversity often sparks innovation. Processing.

Transform 113

Transform Finance Marketing Marketers 113

Martech

JULY 30, 2024

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement.

CRM 115

CRM Marketing Marketers Customer loyalty 115

Martech

JULY 26, 2024

Relief and positive reactions Asher Mirza , a digital and performance marketing specialist, said it was great news to wake up with as a performance marketer and shocking as a consumer. Instead of waiting for incomplete analytics data and crying over it, let’s be proactive.

Non-Profit 130

Non-Profit Advertising Advertisers Digital Marketing 130

Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Every enterprise is unique and at a different level of maturity in its web, social, mobile and multichannel marketing efforts.

Analytics 98

Analytics Real Estate CRM Communications 98

Martech

MARCH 18, 2025

They don’t want to share data or have it mined by vendors, and they don’t want to be the target of pervasive, automated marketing. AI-powered search, knowledge aggregation and bot-led procurement are systematically eliminating the need for vendor-led education, sales prospecting and performance marketing.

CMO 117

CMO Transform Price Education 117

Martech

JANUARY 14, 2025

This way, you can better understand the channels performing well and the customer journey. Your analytics can help you pinpoint areas for improvement quickly so you can implement needed changes efficiently. Set up event tracking Set up tracking for each phase in the funnel, not just the sale.

Customer Acquisition 122

Customer Acquisition Customer Journey Marketing Marketers 122

Lusha

MAY 17, 2018

We are searching for a talented Performance Marketing Manager to join our TLV office, who is looking for a great growth opportunity to be part of a fast-paced growing team. You will be joining at a pivotal time, as we are scaling up our marketing activity. Analyze ad performance based on ROI and other critical KPIs (CPL, CPA).

Performance Marketing 7

Performance Marketing Management Analytics Marketing 7

Lusha

MAY 17, 2018

We are searching for a talented Performance Marketing Manager to join our TLV office, who is looking for a great growth opportunity to be part of a fast-paced growing team. You will be joining at a pivotal time, as we are scaling up our marketing activity. Analyze ad performance based on ROI and other critical KPIs (CPL, CPA).

Performance Marketing 75

Performance Marketing Management Analytics Marketing 75

Martech

DECEMBER 16, 2024

Over-reliance on quantitative data Marketing teams equate data-driven with worshipping numbers and ignoring the critical context from squishier qualitative data. Analytics and A/B testing are important tools, but they say what happened without explaining why. They also assume they have identified the best channels.

Marketing Strategy 106

Marketing Strategy Customer Transform Marketing Mix 106

Martech

FEBRUARY 6, 2025

LinkedIn’s revenue attribution reports can connect LinkedIn engagement data with CRM revenue data to track leads, opportunities and closed-won deals influenced by LinkedIn marketing plus insights into deal size and time to close.

Marketing 89

Marketing Marketers CRM Customer Journey 89

Martech

JULY 17, 2024

Marketing must drive the transition from problem-market fit to product-market fit. A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Here’s why it matters and how it can be done. Fast-forward to 2024, and Emma’s reality has shifted.

Product Marketing 102

Product Marketing Product Transform Marketing 102

Martech

APRIL 7, 2022

Salesforce’s 3rd Marketing Intelligence Report reveals insights trends on data and analytics from 2,500+ marketers worldwide. Join us as we unpack how data has become central to marketing success. Register today for “Top Data and Analytics Trends for the Digital-First Marketer,” presented by Salesforce.

Analytics 98

Analytics Marketing Marketers Customer 98

Martech

APRIL 1, 2025

SEO adjustments: Monitor keyword performance, update meta tags and refine site structure because search algorithms evolve. This should include using tools like Google Analytics to track user behavior, traffic sources and engagement metrics. Dig deeper: How to increase website engagement with content recommendations 8.

Transform 129

Transform SEO Copywriting User-Generated 129

Martech

JANUARY 6, 2022

The analytics capabilities provided through this partnership also give brands the ability to capture demographic, psychographic and behavioral insights from first-party data. The post Yahoo’s new partnership with MikMak brings native ads and analytics to CPG brands breaking into e-commerce appeared first on MarTech.

Analytics 110

Analytics eCommerce Branding Retail 110

Martech

APRIL 17, 2025

Most marketers approach branded search with a healthy dose of skepticism. Because most performance marketing campaigns are conversion-optimized. Unfortunately, the typical response is, “Oh, we just need to deduplicate let’s use Google Analytics data instead.” Email: Business email address Sign me up!

Non-Profit 100

Non-Profit CMO Energy Marketing Mix 100

Search Engine Land

JULY 23, 2024

” Relief and positive reactions Asher Mirza , a digital and performance marketing specialist, said it was great news to wake up with as a performance marketer and shocking as a consumer. “Instead of waiting for incomplete analytics data and crying over it, let’s be proactive.

Advertising 97

Advertising Advertisers Non-Profit Digital Marketing 97

Martech

FEBRUARY 6, 2025

Marketing strategies must be verified and proven with metrics and analytics. Paid search and conversion-driven marketing aren’t the only easily trackable initiatives. However, not all metrics and KPIs carry the same weight.

Thought Leadership 92

Thought Leadership Customer Journey Customer loyalty Marketing 92

Martech

JANUARY 29, 2025

Certified partners such as Analytics Edge are ready to assist marketers in implementing Meridian and optimizing their investments. How to get started: Download the code. Meridian is available on GitHub, providing immediate access to its robust modeling framework. Partner program. Whats next.

Marketing Mix 93

Marketing Mix Traditional Marketing Marketing Marketers 93

Martech

APRIL 18, 2025

Pitfall 2: Siloed and underutilized proprietary data science initiatives The marketing team should be the primary target for partnering with data science teams. Yet marketing and data science are often completely disconnected, restricting your ability to leverage your data science investment.

Transform 87

Transform Communications Customer Journey User-Generated 87

Duct Tape Marketing

AUGUST 22, 2024

Forrester reports that companies using advanced analytics to optimize marketing channels see a 15 to 20% increase in marketing. Here are the analytics tools that we need to put in place. Here is how I can teach everyone about the marketing p and l. And it goes hand in hand I think with a brand strategy.

CMO 88

CMO Customer Journey Transform User-Generated 88

Avinash Kaushik

SEPTEMBER 5, 2023

We’ll apply the methodology to Paid Media today – both Brand and Performance Marketing. They also help ensure that you appropriately distribute the work among the analytics resources you do have available. Performance marketing has too much focus today on Overall Conversions and Cost Per Sale (or CPA). Carpe Diem!

CMO 52

CMO Analytics Retail Non-Profit 52

Sprout Social

OCTOBER 14, 2021

Beyond assessing your company data, business intelligence tools are likewise capable of identifying trends and opportunities related to marketing and sales. What are your top-performing marketing channels and best-selling products? The platform lets you pull data from internal sources such as Google Sheets and Analytics.

eCommerce 138

eCommerce Analytics User-Generated Food 138

Backlinko

DECEMBER 6, 2024

Test and Optimize for Better Results Even a perfectly crafted marketing funnel may not deliver the results you expect. Here are a few strategies: Set up the funnel tracking in Google Analytics 4 Run A/B tests Conduct usability testing With Google Analytics 4, you can track goals at each marketing funnel stage. Only 69.1%

Customer Journey 84

Customer Journey User-Generated Marketing Marketers 84

Marketing Insider Group

APRIL 21, 2020

In conditions like these, performance video is a smart approach. Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment. What Is Performance Video?

Marketing Plan 138

Marketing Plan Content Marketing Marketing Marketers 138

Martech

SEPTEMBER 18, 2023

Those are really what bring our sales and marketing teams together. I collaborate with folks like our performance marketer, who’s much more in the campaigns and workflow side. You can have all the analytics and all the tools, you’re still going to be trying to find the gaps on that next step or whatever it is.

Manufacturing 127

Manufacturing Copywriting CRM Marketing 127

Martech

MARCH 21, 2024

AI’s predictive analytics can unlock nuanced consumer behavior patterns, allowing for more targeted marketing efforts. AI can refine attribution models, making it simpler to connect marketing spend with outcomes. Dig deeper: 3 ways MOps can bridge the gap in marketing analytics Get MarTech! Customer insights.

Transform 126

Transform Analytics CMO CRM 126

Martech

FEBRUARY 1, 2023

By July 1, 2023, Universal Analytics, the older version of Google Analytics, will cease to collect data. To get ahead, marketers should be well on the way to migrating to the preferred version, Google Analytics 4. utm_medium : The marketing medium (i.e., google, newsletter4, billboard). cpc, banner, email).

Analytics 123

Analytics Advertisers Advertising Customer 123