Martech

JUNE 14, 2024

Dig deeper: Mastering the art and science of creative analytics A holiday campaign gone awry: The cost of disconnects Let’s take a look at how easy it is for data and creative teams to have the best intentions and still miss the mark in the following scenario. On average, employees waste 5.3 hours every week waiting for data from colleagues.

Gen Z 127

Gen Z Marketers Marketing Copywriting 127

Martech

MAY 27, 2022

Your advertising methodology needs to have a built-in feedback loop to collect crucial performance data and incorporate it into your ongoing campaign. One of the biggest benefits of non-traditional marketing tools, such as social media , is that they generate actionable data that reveal insights. times better ad recall.

Advertising 120

Advertising Advertisers Transform Customer Acquisition 120

Martech

MARCH 9, 2023

White, author of “Email Marketing Rules,” perfectly put it: “You talk about ‘data-data-data.’ What they really want are insights and analytics are how you find the insights that are hiding in your data. Marketers in all channels, from social media to influencer marketing, make the same mistake.

Email Marketing 115

Email Marketing eCommerce Analytics Traditional Marketing 115

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Our approach is different than traditional marketing agencies.

Digital Marketing 126

Digital Marketing SEO Marketers Marketing 126

Set Up

AUGUST 9, 2022

Tal Cohen | Chief Marketing Officer | Stratasys. Good analytics and data prove what you’re doing, why you’re doing it, and how it’s performing. I'm a big advocate of performance marketing, working with numbers, and proving it because it creates a very solid foundation for the discussion,” Cohen shared.

Real Estate 52

Real Estate Marketing Mix Education Marketers 52

CXL

MAY 27, 2022

Where DGMs and their demand generation teams differ from traditional marketing teams is in their close relationship to sales. Their focus is on a marketing strategy that supports overall sales efforts. For this to work, it requires complete marketing and sales alignment. Analytics platforms.

Management 79

Management User-Generated Inbound Marketing CRM 79

verse.ai

OCTOBER 1, 2024

Google Analytics. Email marketing platforms. When you look at what emails are performing the best, that can clue you into what customers are most interested in. Blogging is budget-friendly at 60% cheaper than traditional marketing. Marketers that blog gain 97% more backlinks than marketers who don’t.

B2C 59

B2C Content Marketing CRM Marketers 59

Bannerflow

APRIL 6, 2023

In 2023, decision makers need to adopt an approach that incorporates trends with a data-driven approach, to be able to make informed decisions and optimise marketing strategies. According to McKinsey Global Institute , taking advantage of customer analytics can generate immense value for business.

Transform 52

Transform Customer Acquisition Marketing Mix Marketers 52

Duct Tape Marketing

AUGUST 22, 2024

Forrester reports that companies using advanced analytics to optimize marketing channels see a 15 to 20% increase in marketing. Here are the analytics tools that we need to put in place. Here is how I can teach everyone about the marketing p and l. And it goes hand in hand I think with a brand strategy.

CMO 76

CMO Customer Journey Transform User-Generated 76

Search Engine Land

JULY 1, 2024

There are many ways to dig into paid media platforms, tools and reports to analyze this kind of data (Semrush, Google Analytics 4, etc.), Examining your historical performance – looking into profitability and efficiency – can provide guidance into what is attainable. which can offer insight into this first foundational question.

Marketers 81

Marketers Marketing CRM Promotion 81