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March Madness advertising: why brands are scoring big this season

illumin

Paramount and Warner Brothers Discovery saw increased spending among pharmaceutical, insurance, automotive, and banking companies as well. Our real-time insights also help track and improve your campaigns instantly through the help of advanced analytics.

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Pharma marketing could shake up with Pfizer’s new generative AI

illumin

Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing. Get to know Charlie So who is this “Charlie”?

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When it comes to marketing technology, ends come before means

Martech

First we sort of chased email testing technologies, and then it was web and mobile analytics, and then it became journey orchestration and personalization and recommendation technologies and then multi-touch attribution.”. Tech needs to be in service of goals.

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MarTech’s digital transformation experts to follow

Martech

Her clients have included Chipotle, Maytag, Burns & McDonnell and numerous pharmaceutical brands. A corporate trainer and frequent speaker, Shelly was named among the Forbes Top 40 Social Selling Marketing Experts and Top 50 Social Media Influencers. LinkedIn: Shelly DeMotte Kramer (14.7K

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How to Prepare for A Job in Digital Marketing and E-commerce [Google Certification]

Hubspot Marketing

Within those specialties, you can become an expert in SEO for real estate platforms, a pharmaceutical content strategist, or an e-commerce performance marketer. This certificate’s curriculum is extensive and includes everything from digital marketing and e-commerce foundations to marketing analytics and measurement.

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Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options

Martech

As part of the CTV ecosphere, it benefits from the measurement and analytics advertisers gain by running campaigns through an omnichannel SSP. CTV platforms offer advertisers digital-quality targeting, attribution and analytics at scale, while traditional TV provides reach and scale,” said Markman. AVOD isn’t coming out of nowhere.

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12 Niche Marketplaces to List Your B2B Services

Neil Patel

By putting all shipment tracking, collaboration, insights, analytics, and inventory knowledge onto a simple digital tool, Flexport helps businesses take control of their supply chains. This niche B2B marketplace also offers advertising tools, data and analytics, and customer support, so your business is always set up for growth.