Martech

MARCH 28, 2024

Nowhere is this shift more evident than in healthcare products and services. At each step of this research for pharmaceuticals, health insurance and treatments, brands have an opportunity to build a relationship that will increase the likelihood of conversions. Common queries include “What is telemedicine?” “How

Transform 109

Transform Pharmaceutical Health User-Generated 109

Hootsuite

FEBRUARY 6, 2023

Just like your social media style guide and social media policy , social media content moderation guidelines outline how to refer to your brand and your products on social channels. For example, a skateboard brand might have a broader range of acceptable vocabulary than a pharmaceutical firm. What those words and phrases are will vary.

Pharmaceutical 142

Pharmaceutical User-Generated Energy Management 142

Content Marketing Institute

OCTOBER 26, 2017

Winmo , a database that includes many contacts in the pharmaceutical industry as well as a lot of market research (“I didn’t have the resources to hire someone to do this research. Even a product-description page can act as a landing page. For example, you might create a LinkedIn campaign that connects to existing product pages.

Whitepaper 108

Whitepaper Pharmaceutical Marketers Marketing 108

Duct Tape Marketing

OCTOBER 6, 2017

The company environment will change a little too, and staff will feed off the success which can help with productivity. If you’re looking for another tangible way to measure PR, try logging into your Google Analytics account. After all, good vibes count. So never shrug off a physical feeling, as this is definitely one of the signs.

PR 65

PR Pharmaceutical Analytics SEO 65

Set Up

MAY 12, 2022

She then moved to the Pharmaceutical industry where she completed a training program at Johnson & Johnson. The Centers of Excellence consists of marketing, digital, insights, analytics, and sales customer-centric. She explained, “If it's marketing, sales, or product supply, I oversee the whole program.”. and The Netherlands.

Health 52

Health CMO Pharmaceutical Transform 52

Martech

MARCH 18, 2024

Contributor Katie Robbert is the CEO and co-founder with Chris Penn, of Trust Insights, a marketing analytics agency. Before Trust Insights, she built and grew multi-million dollar lines of business in the marketing technology, pharmaceutical, and healthcare industries. Interview edited for length and clarity.) What do people want?

Pharmaceutical 65

Pharmaceutical PR Management Analytics 65

Welcome Software

JUNE 7, 2022

Chris Willis ( 01:29 ): Everybody that you can think of, many of the biggest manufacturers and now adding banks and pharmaceuticals and medical device manufacturing. So connecting to post production analytics to see how an Acrolinx 80 or 90 piece of content works in the real world. That's a base rule that we all have to follow.

Communications 40

Communications Manufacturing Pharmaceutical eBook 40

Content Marketing Institute

DECEMBER 18, 2018

While web analytics can show page views, dwell times and usage paths, they won’t reveal issues with the content itself,” he writes. Meanwhile, Clare discussed data’s role in the production stages, and how conducting some original research can give your content greater authority. Click To Tweet. Now that’s a hill I’m willing to die on.

Whitepaper 106

Whitepaper Pharmaceutical Energy Education 106

Search Engine Land

FEBRUARY 9, 2023

How to use Google’s new price competitiveness report in Merchant Center 2020: You could see how your product pricing compared to your Google Shopping competitors. Previously, he had been in charge of search products at Google. After Nine Years, Google’s Udi Manber Moves On 2015: Manber was VP of Engineering at YouTube.

Search Marketers 75

Search Marketers Pharmaceutical Price Marketers 75

Lusha

JANUARY 1, 2022

Know the product better than anyone . You already know that being a sales rep means explaining your product’s benefits and features several times a day. But it also means knowing the product (or service) better than anyone. A sales presentation is when you get in front of clients to introduce your product and answer questions.

Non-Profit 52

Non-Profit CRM Pharmaceutical Management 52

Martech

APRIL 21, 2025

While it is valuable to examine productivity gains, this mindset limits AI’s transformational potential. Their strategy didn’t simply layer AI onto broken pharmaceutical processes. 600% reduction in data ingestion time for commercial analytics. Their efforts yielded : 30% reduction in process times.

Transform 79

Transform Pharmaceutical Customer Acquisition Marketers 79