Hubspot Marketing

JANUARY 22, 2025

How Landing Page Split Testing Works Landing Page Split Testing Ideas: 12 Places to Start As you go through the process of designing your landing page , you naturally want to make the best decisions for what goes on the page, where it goes, and why you put it there. Testimonials and (honest) reviews are great places to begin.

Place 122

Place User-Generated eBook Marketing 122

Backlinko

SEPTEMBER 6, 2024

Let’s face it: When it comes to analytics tools, we want it all. But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. Many marketers default to Google Analytics because it’s free and popular. Consider these factors when evaluating Google Analytics 4 alternatives.

Analytics 99

Analytics Price Law User-Generated 99

Sprout Social

DECEMBER 17, 2024

Thats where understanding Threads analytics plays a vital role. In this guide, well walk through Meta Threads analytics, from how to access the dashboard to making sense of the data. In this guide, well walk through Meta Threads analytics, from how to access the dashboard to making sense of the data.

Analytics 92

Analytics Social Media Marketing Place Marketing Strategy 92

Buffer Marketing

DECEMBER 5, 2024

What are social media analytics? First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. By paying close attention to social media analytics, you can measure your performance against your social media goals.

Analytics 104

Analytics Price Social Media Marketing Key Performance Indicator 104

Trade Press Services Newsletter

JANUARY 9, 2025

Create or Update Your Marketing Plan If you dont already have a marketing plan in place, now is the perfect time to create one. Digital marketing offers precision targeting, real-time analytics, and cost efficiency. Here are some tips for marketers to ensure their B2B marketing plans remain relevant and effective in 2025 and beyond.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketing 220

Hubspot Marketing

JULY 26, 2024

In a report from May 2023 , Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance. These include serving personalized ads or collecting analytics via trackers. Who is Google Consent Mode for?

Law 127

Law Analytics Advertisers Advertising 127

Sprout Social

SEPTEMBER 12, 2024

Beyond supporting content creation, AI-driven tools are transforming marketing because these emerging technologies also provide insights through data and analytics. For example, by monitoring analytics you can determine audience sentiment and gauge emotional perceptions of your content.

Management 135

Management User-Generated Key Performance Indicator Transform 135

Marketing Insider Group

AUGUST 27, 2024

Using analytics to track performance and make data-driven decisions enables you to use data to its full potential. Your customers will look online for service providers, so you have to do everything in your power to increase your visibility in the places they’re searching.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Martech

JULY 17, 2024

These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics vendor SAS. What we do is position ourselves as that analytical horsepower that can sit behind them.”

Transform 143

Transform Food Analytics Place 143

illumin

JULY 18, 2024

Predictive AI (predictive analytics) has the lowest barrier to entry of any artificial intelligence technology. If a customer typically shops for clothes during specific times of the year, predictive analytics can forecast when they are likely to shop next. So how exactly can marketers leverage this technology to improve performance?

Advertisers 110

Advertisers Advertising Analytics Place 110

SmartBrief - Marketing

OCTOBER 30, 2024

Marketers have typically measured success using factors like foot traffic, demographics and location such as high-traffic areas to determine where to place OOH media. Real-time data analytics. Predictive analytics. The state of OOH marketing Traditionally, OOH marketing has relied on a combination of art and intuition.

Transform 126

Transform Analytics Education Marketing 126

Martech

APRIL 15, 2025

Predictive analytics and generative AI merge to enable true one-to-one personalization, placing analysts at the heart of customer strategy. Generative AI has already streamlined routine and repetitive tasks, but agentic promises even more time savings and broadens the types of work that marketing analytics can perform.

Transform 122

Transform Customer Journey Analytics Marketing 122

Marketing Insider Group

AUGUST 12, 2024

MonsterInsights MonsterInsights is a popular analytics plugin for WordPress that brings the power of Google Analytics directly to your website dashboard. Key Features MonsterInsights is notable because of its seamless integration with Google Analytics. of all emails are spam , so having these protections in place is vital.

User-Generated 119

User-Generated Analytics Marketing Marketers 119

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. An all-in-one tool that offers end-to-end management and Facebook analytics tools and that integrates with your other social channels will save you time and energy.

Analytics 99

Analytics Social Media Marketing Marketers Marketing 99

Buffer Marketing

SEPTEMBER 17, 2024

  As I always do in these articles on the best time to post on social media, I advise experimenting with your posting schedule as part of your  LinkedIn marketing  strategy, then digging into your  social media analytics  to uncover your unique best time to post and make the most of the  LinkedIn algorithm. 

Analytics 131

Analytics Social Media Marketing Place Branding 131

Martech

JULY 22, 2024

When analyzing analytics data, it is critical to put it into context. Dig deeper: Marketing analytics: What it is and why marketers should care The art of contextualizing data A meme circulating a few years ago demonstrated how data can be counterintuitive. Because planes with bullet holes in those places never made it back.

Key Performance Indicator 117

Key Performance Indicator Transform Analytics Manufacturing 117

Martech

APRIL 10, 2025

However, some of that lost organic traffic may be categorized differently in your analytics. Let’s say your website supports a chain of ice cream parlors, and an AI assistant helps users find the nearest location with hours and directions when they ask, “Where is the closest place to buy ice cream right now?”

Transform 130

Transform User-Generated Analytics Retail 130

Martech

FEBRUARY 4, 2025

Unassigned traffic in Google Analytics 4 (GA4) can leave marketers scratching their heads, wondering where these visits are coming from. Sources like google / cpc and bing / cpc share the “cpc” (cost-per-click) medium, placing them in the Paid Search channel. What is unassigned traffic in GA4?

Analytics 112

Analytics Place SEO Management 112

Martech

JULY 24, 2024

The good news, though, is that it said what I always say, which is that this is a place to start, and we should make changes after we begin based on the results. Measurement, reporting and analytics with AI Regarding analytics, AI can do a first pass at the data to look for anomalies. Today, however, this is a human step.

Marketing 125

Marketing Marketers Analytics Place 125

Marketing Insider Group

SEPTEMBER 2, 2024

CTA Placement and Wording A well-placed and compelling call to action (CTA) is crucial in content marketing, as it drives conversions by prompting your audience to take a specific action, such as subscribing to a newsletter, downloading a resource, or making a purchase. Publish these versions at different times or on different days.

Content Marketing 126

Content Marketing Marketing Marketers Analytics 126

Martech

JANUARY 8, 2025

Data inputs in a media performance report, its crucial to validate conversion tracking tools, such as Adobe, Google Analytics (GA), or other platforms, to ensure confidence in performance metrics. If one isnt already in place, starting with a centralized repository for all marketing and analytics data is key. Processing.

Analytics 106

Analytics eCommerce CRM Retail 106

Martech

OCTOBER 29, 2024

Your web analytic tools also track web activity, but often they don’t allow you to see what specific users are doing. CDP as your activation hub A CDP is designed to house all of your customer data and connect to other systems, which can make it a good place to orchestrate campaigns. That’s not always true.

Customer 117

Customer Customer loyalty Customer Journey Analytics 117

Martech

OCTOBER 29, 2024

“While the universality of the creative process has been noticed, it has not been noticed universally.” — Robert and Michele Root-Bernstein, “Sparks of Genius” Step 1: Define the problem Contrary to a common misconception, a blank sheet of paper is a poor place to start innovating. Step 4 is the analytical part of the process.

Energy 119

Energy Marketing Marketers Customer Journey 119

Martech

JULY 24, 2024

Why can’t you get all your data in one place? It’s almost impossible to get the deep insights that would reveal themselves if you could get all the data into one place. Getting all the data in one place, however, is not easy. For example, we don’t need to use both Google Analytics and SharpSpring for website analytics.

CRM 115

CRM Marketing Automation Platform Analytics Place 115

Hubspot Marketing

OCTOBER 22, 2024

The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform. The real game-changer is the ability to use AI tools for end-to-end data analytics and performance tracking. Use case #1: Predictive analytics for campaign performance.

Analytics 124

Analytics Transform CRM Marketing 124

Martech

AUGUST 1, 2024

When you enter a McDonald’s, you’re greeted by a kiosk for placing your order, not an employee. Customers can place their orders even without entering the restaurant. Analytical AI tools within an email service provider can identify: Your most engaged customers. Also, ensure it is relevant to your reader.

Email Marketing 129

Email Marketing Food Marketing Marketers 129

Martech

AUGUST 26, 2024

These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. See my earlier article for useful stats and resources on this subject.

eCommerce 132

eCommerce Direct Mail B2C Marketing 132

Martech

JANUARY 14, 2025

.” Stevens said Michael Lowenstein’s book “Customer Win Back,” has compelling evidence that “customers whose problem was surfaced and resolved turned out to be more loyal than the customers who didn’t have a problem in the first place.”

Customer 129

Customer Shipping Customer loyalty Analytics 129

Martech

SEPTEMBER 24, 2024

Instead of reading a QR code placed on the content, it recognizes the entire image or video and takes the user to the next stage in the journey. Advertisers and publishers also can measure ad engagement in real time using IRCODE’s analytics. Scanning ads. That’s why placements are directed by the brand and network.” Why we care.

Advertisers 109

Advertisers Advertising Analytics Product 109

Buffer Marketing

JULY 18, 2024

Whenever I dream up a home improvement project for my place, I work the smartest and fastest when I have the right tools. However, Google Analytics has since stopped showing which keywords send you that traffic. ” Alternatives:  Matomo ,  Open Web Analytics , and  Clicky 5. 

SEO 119

SEO User-Generated Analytics Price 119

The Marketing Operations Leader

MARCH 25, 2025

Top Commentary from Social Everything starts with analytics for me! Cutting-edge analytics could enable businesses to work smarter, not harder--which would ultimately enable more efficient content creation, ad & campaign optimization, and workflow automation. Sign up here. Leslie K. Brooke Heron Read more

Marketing Strategy 130

Marketing Strategy Customer Acquisition Finance Marketing 130

Sprout Social

JANUARY 22, 2025

Because there’s no better place on social media to position yourself as a leader in your industry. The platform is a prime place to connect with B2B customers as they research your company, plus your achievements and accomplishments. Define your goals and objectives So, why are you planning to post on LinkedIn in the first place?

Marketing Strategy 126

Marketing Strategy Content Marketing Thought Leadership Marketers 126

Martech

OCTOBER 2, 2024

For instance, a product image with a blank or single-color background can be enhanced with relevant “lifestyle” imagery that places the product shot in context. The new option allows advertisers to target the most valuable shoppers using Pinterest’s predictive analytics, based on thousands of signals in Pinterest. Promotions.

Shoppers 117

Shoppers User-Generated Price Promotion 117

Hootsuite

JULY 26, 2024

The thing is, your own performance analysis is much more valuable when your marketing efforts are placed in the context of your industry niche. 1 Analytics Tool for Growth Beautiful reports. Hootsuite Hootsuite offers built-in competitor analysis and benchmarking tools within Hootsuite Analytics. Clear data.

Analytics 109

Analytics User-Generated Branding Social Media Marketing 109

Hootsuite

NOVEMBER 28, 2024

In any case, we recommend an analytics tool for smooth sailing. Good news: Hootsuite Analytics lets you easily track the performance of all your social channels in one place , so you can replicate what works and get more engagement. Tracking and analytics is essential for any successful social media strategy, Pinterest included.

Gen Z 115

Gen Z Affiliate Marketing Fashion Social Media Marketing 115

Hubspot Marketing

JANUARY 16, 2025

The numbers matter : Over half of marketing decisions are influenced by marketing analytics. Some tools will score content by assigning an objective number, while others will gather analytical data. Google Analytics 4 (GA4): website traffic. Later : social analytics. Yet data's falling through the cracks. per month.

Analytics 121

Analytics SEO Price User-Generated 121

Hubspot Marketing

JULY 12, 2024

1 on that list should be data analytics. With robust analytics, you can lean into efforts that drive ROI, and change those that don’t. The biggest challenge we have with Bettermode at the moment is the analytics tool, but that is something their team is working on.” “So that folks know how to engage with the community.”

Management 105

Management CRM Price Analytics 105