Jeff Bullas

MARCH 1, 2023

The good news is that you can still track analytics and performance of hashtags, which is a plus. Users have been known to get a place in the “top posts” for a hashtag that is more specific and not as widely used. If you’re looking for a solid hashtag tool that’s been around for a bit, Ingramer has proven to be a popular option.

Social Media Marketing 321

Social Media Marketing User-Generated Price Analytics 321

Jeff Bullas

MARCH 15, 2023

Also make sure you place an item number or tag that could make their purchase easier. One of the best advantages of running contests and campaigns on Instagram is that you can create separate hashtags and keep all contributions in one place. Ask them to double-tap or tag a friend to get their name in the draw box.

User-Generated 357

User-Generated Fashion Product Place 357

Buffer Marketing

DECEMBER 5, 2024

What are social media analytics? First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. By paying close attention to social media analytics, you can measure your performance against your social media goals.

Analytics 70

Analytics Price Social Media Marketing Key Performance Indicator 70

Sprout Social

DECEMBER 17, 2024

Thats where understanding Threads analytics plays a vital role. In this guide, well walk through Meta Threads analytics, from how to access the dashboard to making sense of the data. In this guide, well walk through Meta Threads analytics, from how to access the dashboard to making sense of the data.

Analytics 52

Analytics Social Media Marketing Place Marketing Strategy 52

Hubspot Marketing

JULY 26, 2024

In a report from May 2023 , Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance. These include serving personalized ads or collecting analytics via trackers. Who is Google Consent Mode for?

Law 120

Law Analytics Advertising Advertisers 120

Marketing Insider Group

AUGUST 27, 2024

Using analytics to track performance and make data-driven decisions enables you to use data to its full potential. Your customers will look online for service providers, so you have to do everything in your power to increase your visibility in the places they’re searching.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Jeff Bullas

FEBRUARY 21, 2023

You should also have a content promotion plan in place before you start writing. You can use Google Analytics to get an idea of who’s reading your blog. Set up Google Analytics Google Analytics is a free tool that allows you to track who’s visiting your site and how they found you. What are their interests?

Promotion 252

Promotion Analytics SEO Influencer Marketing 252

Martech

JULY 17, 2024

These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics vendor SAS. What we do is position ourselves as that analytical horsepower that can sit behind them.”

Transform 144

Transform Food Analytics Place 144

illumin

JULY 18, 2024

Predictive AI (predictive analytics) has the lowest barrier to entry of any artificial intelligence technology. If a customer typically shops for clothes during specific times of the year, predictive analytics can forecast when they are likely to shop next. So how exactly can marketers leverage this technology to improve performance?

Advertising 111

Advertising Advertisers Analytics Place 111

Martech

JULY 22, 2024

When analyzing analytics data, it is critical to put it into context. Dig deeper: Marketing analytics: What it is and why marketers should care The art of contextualizing data A meme circulating a few years ago demonstrated how data can be counterintuitive. Because planes with bullet holes in those places never made it back.

Key Performance Indicator 128

Key Performance Indicator Transform Analytics Manufacturing 128

Martech

JANUARY 31, 2024

Predictive analytics provides a solid foundation for data-driven decision-making for marketing campaigns. But while most marketing leaders already use some form of predictive analytics, specifically predictive modeling, many still struggle to fully integrate it into their decisions.

Marketing Mix 137

Marketing Mix Transform Analytics Customer Acquisition 137

Martech

JULY 24, 2024

The good news, though, is that it said what I always say, which is that this is a place to start, and we should make changes after we begin based on the results. Measurement, reporting and analytics with AI Regarding analytics, AI can do a first pass at the data to look for anomalies. Today, however, this is a human step.

Marketers 133

Marketers Marketing Analytics Place 133

Buffer Marketing

SEPTEMBER 17, 2024

  As I always do in these articles on the best time to post on social media, I advise experimenting with your posting schedule as part of your  LinkedIn marketing  strategy, then digging into your  social media analytics  to uncover your unique best time to post and make the most of the  LinkedIn algorithm. 

Analytics 136

Analytics Social Media Marketing Place Branding 136

Marketing Insider Group

AUGUST 12, 2024

MonsterInsights MonsterInsights is a popular analytics plugin for WordPress that brings the power of Google Analytics directly to your website dashboard. Key Features MonsterInsights is notable because of its seamless integration with Google Analytics. of all emails are spam , so having these protections in place is vital.

User-Generated 119

User-Generated Analytics Marketers Marketing 119

Martech

OCTOBER 29, 2024

Your web analytic tools also track web activity, but often they don’t allow you to see what specific users are doing. CDP as your activation hub A CDP is designed to house all of your customer data and connect to other systems, which can make it a good place to orchestrate campaigns. That’s not always true.

Customer 127

Customer Customer loyalty Customer Journey Analytics 127

Martech

JULY 24, 2024

Why can’t you get all your data in one place? It’s almost impossible to get the deep insights that would reveal themselves if you could get all the data into one place. Getting all the data in one place, however, is not easy. For example, we don’t need to use both Google Analytics and SharpSpring for website analytics.

CRM 126

CRM Marketing Automation Platform Analytics Place 126

Martech

OCTOBER 29, 2024

“While the universality of the creative process has been noticed, it has not been noticed universally.” — Robert and Michele Root-Bernstein, “Sparks of Genius” Step 1: Define the problem Contrary to a common misconception, a blank sheet of paper is a poor place to start innovating. Step 4 is the analytical part of the process.

Energy 129

Energy Marketers Marketing Customer Journey 129

Marketing Insider Group

AUGUST 6, 2024

The integration of machine learning and predictive analytics allows for continuous improvement and adaptability in your advertising strategies. It ensures your ads get placed in the most effective spots through smart bidding systems, optimizing your ad spend and maximizing reach.

Advertising 126

Advertising Advertisers Transform Analytics 126

Marketing Insider Group

SEPTEMBER 2, 2024

CTA Placement and Wording A well-placed and compelling call to action (CTA) is crucial in content marketing, as it drives conversions by prompting your audience to take a specific action, such as subscribing to a newsletter, downloading a resource, or making a purchase. Publish these versions at different times or on different days.

Content Marketing 126

Content Marketing Marketers Marketing Analytics 126

Martech

SEPTEMBER 24, 2024

Instead of reading a QR code placed on the content, it recognizes the entire image or video and takes the user to the next stage in the journey. Advertisers and publishers also can measure ad engagement in real time using IRCODE’s analytics. Scanning ads. That’s why placements are directed by the brand and network.” Why we care.

Advertising 119

Advertising Advertisers Analytics Product 119

Jeff Bullas

NOVEMBER 8, 2022

If you’re looking for ways to increase your website sales without spending any additional money on advertising, you’ve come to the right place. You can use tools like Google Analytics to A/B test your website copy and see what works best. Where should I place complementary products and upsells?

Advertising 199

Advertising Advertisers Shipping Affiliate Marketing 199

Martech

AUGUST 1, 2024

When you enter a McDonald’s, you’re greeted by a kiosk for placing your order, not an employee. Customers can place their orders even without entering the restaurant. Analytical AI tools within an email service provider can identify: Your most engaged customers. Also, ensure it is relevant to your reader.

Email Marketing 136

Email Marketing Food Marketers Marketing 136

Martech

MARCH 21, 2024

AI’s predictive analytics can unlock nuanced consumer behavior patterns, allowing for more targeted marketing efforts. Uncover gaps where opportunities for AI integration exist — places where automation can streamline workflows or analytics can glean unprecedented insights. Customer insights. ROI measurement.

Transform 130

Transform Analytics CMO CRM 130

Martech

AUGUST 26, 2024

These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. See my earlier article for useful stats and resources on this subject.

eCommerce 137

eCommerce Direct Mail B2C Marketers 137

SmartBrief - Marketing

OCTOBER 30, 2024

Marketers have typically measured success using factors like foot traffic, demographics and location such as high-traffic areas to determine where to place OOH media. Real-time data analytics. Predictive analytics. The state of OOH marketing Traditionally, OOH marketing has relied on a combination of art and intuition.

Transform 108

Transform Analytics Education Marketers 108

Animalz blog

OCTOBER 28, 2024

That’s the core philosophy of Keith Perhac, founder of SegMetrics, a marketing analytics platform specializing in tracking complex, multi-touch customer journeys. Long customer journeys require different attribution approaches than traditional analytics tools provide. How did you end up creating an analytics tool like SegMetrics?

Copywriting 109

Copywriting Customer Journey Analytics Key Performance Indicator 109

Martech

OCTOBER 2, 2024

For instance, a product image with a blank or single-color background can be enhanced with relevant “lifestyle” imagery that places the product shot in context. The new option allows advertisers to target the most valuable shoppers using Pinterest’s predictive analytics, based on thousands of signals in Pinterest. Promotions.

Shoppers 127

Shoppers User-Generated Price Promotion 127

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.”

Whitepaper 124

Whitepaper Analytics User-Generated CMO 124

Martech

SEPTEMBER 6, 2024

From improving how you engage with your audience to getting more out of your analytics, these updates will give you better visibility into your organization, and better tools to act on what you learn. With the new Social Inbox, you can streamline all your social interactions in one place, eliminating the need to switch between platforms.

CRM 121

CRM User-Generated Analytics Management 121

Martech

NOVEMBER 12, 2024

Automation, machine learning and analytics are taking center stage as AI reshapes the business landscape. Concepts like machine learning, predictive analytics and natural language processing might sound like tech jargon, but understanding these basics makes all the difference when using AI effectively.

Marketers 128

Marketers Marketing Analytics Management 128

The Marketing Operations Leader

NOVEMBER 12, 2024

A data and analytics manager. An analytics lead directing dashboards/reporting and data science teams. What people do we have in place and what are they doing? What processes are in place today? Training and enablement is prioritized as early as possible to ensure scalability. A MarTech manager.

Finance 130

Finance Marketers Marketing Analytics 130

Jeff Bullas

FEBRUARY 28, 2023

Step 2: Determine the value of your blog Before you start looking for buyers, determine whether your blog is worth selling in the first place. conditions that must be met before closing takes place). Try using Google Analytics to track how many people visit your site daily, weekly, or monthly.

Affiliate Marketing 229

Affiliate Marketing Price Transform Promotion 229

Martech

APRIL 24, 2024

Getting the basics of a data foundation in place is critical for using AI in customer experiences. Dig deeper: A marketer’s glossary to essential agile marketing terms Step 3: Leverage AI analytics for customer insights With all that in place, it’s time to identify how you can use AI analytics to drive customer insights.

Customer 128

Customer User-Generated Analytics Place 128

Orbit Media Studios

FEBRUARY 28, 2024

These are places where the flow of visitors stops because the page is blank. Here I did it in old school Universal Analytics because we haven’t created this event in GA4. The bottom of the blog detail template is also a great place to offer content in another format. They land on a page and begin navigating around your website.

eCommerce 132

eCommerce Shipping Analytics Place 132

Hubspot Marketing

OCTOBER 22, 2024

The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform. The real game-changer is the ability to use AI tools for end-to-end data analytics and performance tracking. Use case #1: Predictive analytics for campaign performance.

Analytics 117

Analytics Transform CRM Marketers 117

Hubspot Marketing

SEPTEMBER 19, 2024

As businesses grow, marketing teams often find themselves caught in a balancing act: scaling their efforts to reach more customers, while still trying to maintain the campaign personalization strategies that drove customer engagement and interest in the first place. Many AI tools also have built-in analytics.

CMO 129

CMO Customer loyalty User-Generated CRM 129

Martech

OCTOBER 16, 2024

retail sales taking place in brick-and-mortar stores and nearly 80% of marketing budgets spent on digital channels, something doesn’t add up​. Dig deeper: AI and machine learning in marketing analytics: A revenue-driven approach Email: Business email address Sign me up! But with 80% of U.S. Processing.

Retail 128

Retail CMO Customer Journey Shoppers 128