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21 of the Best Social Media Analytics Tools for 2024

Hootsuite

Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience.

Analytics 103
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The 15 Best Hashtag Generator Tools For Smart Social Media Marketers [2023 Update]

Jeff Bullas

Pricing One of the best parts about Kicksta’s hashtag generator tool? The good news is that you can still track analytics and performance of hashtags, which is a plus. Users have been known to get a place in the “top posts” for a hashtag that is more specific and not as widely used. It’s free to use!

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23 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Hubspot Marketing

Analytics tools. These are the tools you will use to capture more leads on your site, thus improving your CRO analytics. Price: Free. It’s Google Analytics meets SumoMe meets a CRM. Price: Free plan or $29/month to $49/month. Price: Free plan or $49/month. Price: $99/month to $499/month. SimilarWeb.

Analytics 145
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13 TikTok analytics tools to boost your strategy in 2024

Sprout Social

The best way to do this is through keeping a close eye on your TikTok analytics —monitoring your most popular videos, analyzing your audience demographics and using your findings to adapt your strategy. TikTok analytics tools give you more complete insight into the effectiveness of your marketing strategy.

Analytics 114
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A Guide To Social Media Analytics: Measure Social Social Success

SocialPilot

That is where the practice of social media analytics comes in. In this guide, we will walk you through the complete process of doing social media analysis, the types of analytics you need to consider, and the right tools to measure these metrics. What is Social Media Analytics? What are the Types of Social Media Analytics?

Analytics 115
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15 TikTok analytics tools that do the math for you

Hootsuite

If you’re looking to grow on TikTok, getting a grasp on your analytics is a must. Luckily, there are plenty of TikTok analytics tools you can use to get insights that will help you see better results on the platform. What are TikTok analytics tools? TL;DR: Without a TikTok analytics tool, you’re essentially working in the dark.

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7 Top Google Analytics Alternatives (Free and Paid)

Backlinko

Let’s face it: When it comes to analytics tools, we want it all. But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. Many marketers default to Google Analytics because it’s free and popular. Learn pros, cons, and pricing to make the right decision for your business.