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21 of the Best Social Media Analytics Tools for 2024

Hootsuite

Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience.

Analytics 114
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15 TikTok analytics tools that do the math for you

Hootsuite

If you’re looking to grow on TikTok, getting a grasp on your analytics is a must. Luckily, there are plenty of TikTok analytics tools you can use to get insights that will help you see better results on the platform. What are TikTok analytics tools? TL;DR: Without a TikTok analytics tool, you’re essentially working in the dark.

Analytics 105
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A Guide To Social Media Analytics: Measure Social Social Success

SocialPilot

That is where the practice of social media analytics comes in. In this guide, we will walk you through the complete process of doing social media analysis, the types of analytics you need to consider, and the right tools to measure these metrics. What is Social Media Analytics? What are the Types of Social Media Analytics?

Analytics 115
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23 Top Social Media Analytics Tools in 2025 — Free and Paid Options

Buffer Marketing

What are social media analytics? First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. By paying close attention to social media analytics, you can measure your performance against your social media goals.

Analytics 106
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Sprout Social Pricing: Is It Worth the Cost?

SocialPilot

Its robust suite of features comes at a high price, though. The Sprout Social pricing plans are designed with large businesses in mind, so there may be better options for small businesses. If youre struggling to decide whether or not Sprout Social plans and pricing are worth it, youve come to the right place.

Price 85
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Metricool Pricing: Is it worth the cost?

SocialPilot

If youre exploring Metricools pricing, chances are youre weighing its value against your social media management needs. Whether youre running a small business, managing multiple clients, or just looking for a tool to simplify content scheduling and analytics, understanding what youre paying for is a smart move.

Price 75
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Later Pricing: Is It Worth the Cost?

SocialPilot

If you are here to determine whether or not Later pricing plans are worth the investment, youre in the right place. We will guide you through Later pricing plans and features suitable for different business types from individuals to small businesses, growing businesses, agencies, and enterprises.

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