Hubspot Marketing

JANUARY 22, 2025

How Landing Page Split Testing Works Landing Page Split Testing Ideas: 12 Places to Start As you go through the process of designing your landing page , you naturally want to make the best decisions for what goes on the page, where it goes, and why you put it there. I believe thats especially true with complicated products and services.

Place 119

Place User-Generated eBook Marketers 119

Martech

NOVEMBER 7, 2024

Should product-led growth (PLG) be your No. went to market with a product-led process that, for a decade, obviated the need for a sales team. went to market with a product-led process that, for a decade, obviated the need for a sales team. Product-led. People try the products, they like them, they tell their peers.

Product 122

Product Analytics Education Place 122

Trade Press Services Newsletter

JANUARY 9, 2025

Create or Update Your Marketing Plan If you dont already have a marketing plan in place, now is the perfect time to create one. Involve cross-functional teams, such as sales, product development, technology, and customer service, in the planning process. A documented strategy is foundational to marketing success.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketers 220

Buffer Marketing

DECEMBER 5, 2024

What are social media analytics? First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. By paying close attention to social media analytics, you can measure your performance against your social media goals.

Analytics 106

Analytics Price Social Media Marketing Key Performance Indicator 106

Martech

SEPTEMBER 20, 2024

Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the company. But there’s a problem — the company operates in silos, treating all products as separate cost centers. Product-market fit. “We need a scalable platform.

Product Marketing 114

Product Marketing Product Finance Marketers 114

Hubspot Marketing

NOVEMBER 29, 2024

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. Here’s what I learned.

Product Marketing 105

Product Marketing Product Management Marketers 105

Sprout Social

SEPTEMBER 12, 2024

Beyond supporting content creation, AI-driven tools are transforming marketing because these emerging technologies also provide insights through data and analytics. For example, by monitoring analytics you can determine audience sentiment and gauge emotional perceptions of your content. 10 tips for social media content creation 1.

Management 139

Management User-Generated Key Performance Indicator Transform 139

Hubspot Marketing

JULY 26, 2024

In a report from May 2023 , Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance. These include serving personalized ads or collecting analytics via trackers. Who is Google Consent Mode for?

Law 123

Law Analytics Advertising Advertisers 123

Marketing Insider Group

AUGUST 27, 2024

Using analytics to track performance and make data-driven decisions enables you to use data to its full potential. Video Source In the manufacturing industry, your target audience is companies that sell products you have the ability to manufacture. Industry reports help you stay informed about market trends and competitor activities.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Martech

JULY 17, 2024

These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics vendor SAS. What we do is position ourselves as that analytical horsepower that can sit behind them.”

Transform 144

Transform Food Analytics Place 144

Martech

AUGUST 26, 2024

Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. But programs with more modest production values can be very effective, too.

eCommerce 136

eCommerce Direct Mail B2C Marketers 136

Martech

JANUARY 14, 2025

Foundational excellence An exceptional product or service, coupled with a seamless and positive customer experience, is the bedrock of customer retention. “Your product/service has to be great, and the customer experience also has to be great, Stevens said. Here are seven ways to keep your most profitable customers.

Customer 134

Customer Shipping Customer loyalty Analytics 134

Martech

AUGUST 1, 2024

They become obsessed with how it can create productivity. When you enter a McDonald’s, you’re greeted by a kiosk for placing your order, not an employee. Customers can place their orders even without entering the restaurant. The prompt was to write a sales email for a new product in the pickleball industry.

Email Marketing 135

Email Marketing Food Marketers Marketing 135

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. Want to increase productivity? Use analytics to track results Finally, use analytics to see how well your Facebook monitoring strategy is working.

Analytics 101

Analytics Social Media Marketing Marketing Marketers 101

Martech

JULY 24, 2024

To summarize what I’ve read: AI is the panacea; problems will cease to exist and we’ll be more productive than ever if we just use AI. The good news, though, is that it said what I always say, which is that this is a place to start, and we should make changes after we begin based on the results. Today, however, this is a human step.

Marketers 131

Marketers Marketing Analytics Place 131

Martech

SEPTEMBER 24, 2024

Instead of reading a QR code placed on the content, it recognizes the entire image or video and takes the user to the next stage in the journey. Shoppable products. A consumer scans the screen of an episode and is immediately shown featured products, which they can purchase. Scanning ads.

Advertising 114

Advertising Advertisers Analytics Product 114

Martech

JULY 22, 2024

When analyzing analytics data, it is critical to put it into context. Dig deeper: Marketing analytics: What it is and why marketers should care The art of contextualizing data A meme circulating a few years ago demonstrated how data can be counterintuitive. Because planes with bullet holes in those places never made it back.

Key Performance Indicator 124

Key Performance Indicator Transform Analytics Manufacturing 124

Martech

JULY 24, 2024

Why can’t you get all your data in one place? It’s almost impossible to get the deep insights that would reveal themselves if you could get all the data into one place. Getting all the data in one place, however, is not easy. For example, we don’t need to use both Google Analytics and SharpSpring for website analytics.

CRM 121

CRM Marketing Automation Platform Analytics Place 121

Martech

FEBRUARY 4, 2025

Unassigned traffic in Google Analytics 4 (GA4) can leave marketers scratching their heads, wondering where these visits are coming from. Sources like google / cpc and bing / cpc share the “cpc” (cost-per-click) medium, placing them in the Paid Search channel. What is unassigned traffic in GA4?

Analytics 118

Analytics Place SEO Management 118

Martech

OCTOBER 2, 2024

For instance, a product image with a blank or single-color background can be enhanced with relevant “lifestyle” imagery that places the product shot in context. The new option allows advertisers to target the most valuable shoppers using Pinterest’s predictive analytics, based on thousands of signals in Pinterest.

Shoppers 123

Shoppers User-Generated Price Promotion 123

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. Proof: 80% of Pinners have discovered a new brand or product on Pinterest.

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Buffer Marketing

SEPTEMBER 17, 2024

  As I always do in these articles on the best time to post on social media, I advise experimenting with your posting schedule as part of your  LinkedIn marketing  strategy, then digging into your  social media analytics  to uncover your unique best time to post and make the most of the  LinkedIn algorithm. 

Analytics 133

Analytics Social Media Marketing Place Branding 133

Martech

APRIL 10, 2025

However, some of that lost organic traffic may be categorized differently in your analytics. Let’s say your website supports a chain of ice cream parlors, and an AI assistant helps users find the nearest location with hours and directions when they ask, “Where is the closest place to buy ice cream right now?”

Transform 135

Transform User-Generated Analytics Retail 135

Martech

OCTOBER 29, 2024

Your web analytic tools also track web activity, but often they don’t allow you to see what specific users are doing. CDP as your activation hub A CDP is designed to house all of your customer data and connect to other systems, which can make it a good place to orchestrate campaigns. That’s not always true.

Customer 124

Customer Customer loyalty Customer Journey Analytics 124

Backlinko

NOVEMBER 8, 2024

People still want great products, fair prices, convenient access, and compelling reasons to buy. We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Your product stands out. Nailed place and promotion.

Price 111

Price Real Estate Promotion Food 111

Martech

OCTOBER 18, 2024

Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for LinkedIn LinkedIn Live Employee advocacy LinkedIn Groups Marketing tips What is LinkedIn?

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Martech

OCTOBER 29, 2024

“While the universality of the creative process has been noticed, it has not been noticed universally.” — Robert and Michele Root-Bernstein, “Sparks of Genius” Step 1: Define the problem Contrary to a common misconception, a blank sheet of paper is a poor place to start innovating. Step 4 is the analytical part of the process.

Energy 126

Energy Marketers Marketing Customer Journey 126

Hubspot Marketing

OCTOBER 22, 2024

The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform. 5 Key Benefits of AI Reporting for Marketers Our AI Insights for Marketers report indicates that nearly half (45%) of marketing leaders claim AI tools make employees more productive.

Analytics 120

Analytics Transform CRM Marketers 120

Martech

OCTOBER 25, 2024

The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. For example, brands should disclose when using photographs of real people and places versus synthetic compositions. GenAI’s transformative power accelerates marketing objectives and unlocks growth.

Transform 136

Transform Customer loyalty User-Generated Management 136

Sprout Social

JANUARY 22, 2025

Because there’s no better place on social media to position yourself as a leader in your industry. The platform is a prime place to connect with B2B customers as they research your company, plus your achievements and accomplishments. Define your goals and objectives So, why are you planning to post on LinkedIn in the first place?

Marketing Strategy 133

Marketing Strategy Content Marketing Thought Leadership Marketing 133

Buffer Marketing

NOVEMBER 14, 2024

Understand your analytics 10. No one should have to manually go and search for you on Instagram if they already follow you in other places. A small Instagram icon or your QR code works for most places. But when you’re sharing an aesthetic product image, shorter is sweeter. Build an Instagram marketing strategy 7.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Martech

JULY 12, 2024

Salesforce’s Summer 2024 releases will help teams work smarter, with new product innovations built on data, AI, CRM and trust. Include attachments when importing products Previously, adding attachments to products during the import process was done manually, which was time consuming and introduced more potential for human error.

CRM 113

CRM Analytics Place Product 113

Buffer Marketing

JULY 18, 2024

Whenever I dream up a home improvement project for my place, I work the smartest and fastest when I have the right tools. However, Google Analytics has since stopped showing which keywords send you that traffic. ” Alternatives:  Matomo ,  Open Web Analytics , and  Clicky 5. 

SEO 121

SEO User-Generated Analytics Price 121

Martech

SEPTEMBER 6, 2024

From improving how you engage with your audience to getting more out of your analytics, these updates will give you better visibility into your organization, and better tools to act on what you learn. With the new Social Inbox, you can streamline all your social interactions in one place, eliminating the need to switch between platforms.

CRM 116

CRM User-Generated Analytics Management 116

Hubspot Marketing

MAY 28, 2025

I dont want to read novel-length product descriptions. It shows off your product and convinces people to buy fast. Ecommerce video marketing is the use of videos to promote products, boost online sales, and engage customers on ecommerce platforms and social media. And live-streamed videos take third place.

eCommerce 103

eCommerce Shoppers Marketing Marketers 103

Hootsuite

OCTOBER 18, 2024

If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Social media marketing ia marketing is about building relationships with your audience in the places they already spend their time online. Social media goals should align with your overall marketing objectives.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketers Marketing 112

Martech

JULY 10, 2024

It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product. Recent advancements in generative AI and tools like ChatGPT have marketers asking how to prove ROI and measure success.

User-Generated 132

User-Generated Social Media Marketing Marketers Marketing 132