Martech

NOVEMBER 7, 2024

Should product-led growth (PLG) be your No. went to market with a product-led process that, for a decade, obviated the need for a sales team. went to market with a product-led process that, for a decade, obviated the need for a sales team. Product-led. People try the products, they like them, they tell their peers.

Product 116

Product Analytics Education Place 116

Trade Press Services Newsletter

JANUARY 9, 2025

Create or Update Your Marketing Plan If you dont already have a marketing plan in place, now is the perfect time to create one. Involve cross-functional teams, such as sales, product development, technology, and customer service, in the planning process. A documented strategy is foundational to marketing success.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketing 220

Hubspot Marketing

NOVEMBER 29, 2024

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. Here’s what I learned.

Product Marketing 106

Product Marketing Product Management Marketing 106

Buffer Marketing

DECEMBER 5, 2024

What are social media analytics? First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. By paying close attention to social media analytics, you can measure your performance against your social media goals.

Analytics 106

Analytics Price Social Media Marketing Key Performance Indicator 106

Martech

SEPTEMBER 20, 2024

Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the company. But there’s a problem — the company operates in silos, treating all products as separate cost centers. Product-market fit. “We need a scalable platform.

Product Marketing 109

Product Marketing Product Finance Marketing 109

Marketing Insider Group

AUGUST 27, 2024

Using analytics to track performance and make data-driven decisions enables you to use data to its full potential. Video Source In the manufacturing industry, your target audience is companies that sell products you have the ability to manufacture. Industry reports help you stay informed about market trends and competitor activities.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Martech

JULY 17, 2024

These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics vendor SAS. What we do is position ourselves as that analytical horsepower that can sit behind them.”

Transform 143

Transform Food Analytics Place 143

Hubspot Marketing

MARCH 5, 2025

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring. Measuring and analyzing data.

Analytics 66

Analytics Customer Acquisition CRM Marketing 66

Welcome Software

MARCH 12, 2025

How is your product different from the others? These are the concerns at the heart of product differentiation. And, though they are deceptively simple, developing a compelling product differentiation strategy requires a deep understanding of the market, the competition, and the target audience. And why should people use it?

Product 52

Product Product Life Cycle Key Performance Indicator Price 52

Martech

AUGUST 26, 2024

Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. But programs with more modest production values can be very effective, too.

eCommerce 133

eCommerce Direct Mail B2C Marketing 133

Martech

JANUARY 14, 2025

Foundational excellence An exceptional product or service, coupled with a seamless and positive customer experience, is the bedrock of customer retention. “Your product/service has to be great, and the customer experience also has to be great, Stevens said. Here are seven ways to keep your most profitable customers.

Customer 129

Customer Shipping Customer loyalty Analytics 129

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. Want to increase productivity? Use analytics to track results Finally, use analytics to see how well your Facebook monitoring strategy is working.

Analytics 100

Analytics Social Media Marketing Marketing Marketers 100

Martech

AUGUST 1, 2024

They become obsessed with how it can create productivity. When you enter a McDonald’s, you’re greeted by a kiosk for placing your order, not an employee. Customers can place their orders even without entering the restaurant. The prompt was to write a sales email for a new product in the pickleball industry.

Email Marketing 130

Email Marketing Food Marketing Marketers 130

Welcome Software

FEBRUARY 25, 2025

Whether you caught our recent deep dive into warehouse native analytics, missed parts of it, or couldn't make it at all – no worries! Without warehouse-native analytics, you'd miss half the story of how your digital experiments impact real-world behavior. We've got the good stuff right here. Now you can.

Analytics 52

Analytics Management Product Place 52

Animalz blog

OCTOBER 24, 2024

Your measurement strategy should be in place before creating content. Organic traffic often drives your highest-quality customers, but few teams have the analytics setup and know-how to discover this. I knew Google Analytics existed but hadn’t done any of the trainings or understood what was important to look for.

Analytics 57

Analytics PR User-Generated Food 57

Martech

JULY 24, 2024

To summarize what I’ve read: AI is the panacea; problems will cease to exist and we’ll be more productive than ever if we just use AI. The good news, though, is that it said what I always say, which is that this is a place to start, and we should make changes after we begin based on the results. Today, however, this is a human step.

Marketing 126

Marketing Marketers Analytics Place 126

Martech

SEPTEMBER 24, 2024

Instead of reading a QR code placed on the content, it recognizes the entire image or video and takes the user to the next stage in the journey. Shoppable products. A consumer scans the screen of an episode and is immediately shown featured products, which they can purchase. Scanning ads.

Advertising 109

Advertising Advertisers Analytics Product 109

Animalz blog

OCTOBER 28, 2024

That’s the core philosophy of Keith Perhac, founder of SegMetrics, a marketing analytics platform specializing in tracking complex, multi-touch customer journeys. Long customer journeys require different attribution approaches than traditional analytics tools provide. How did you end up creating an analytics tool like SegMetrics?

Copywriting 109

Copywriting Customer Journey Analytics Key Performance Indicator 109

Martech

JULY 22, 2024

When analyzing analytics data, it is critical to put it into context. Dig deeper: Marketing analytics: What it is and why marketers should care The art of contextualizing data A meme circulating a few years ago demonstrated how data can be counterintuitive. Because planes with bullet holes in those places never made it back.

Key Performance Indicator 118

Key Performance Indicator Transform Analytics Manufacturing 118

The Marketing Operations Leader

MARCH 25, 2025

Includes setting KPIs, forecasting targets, aligning with GTM, sales, and product, and prioritizing through an OKR framework. That’s when the conversation becomes really productive. Top Commentary from Social Everything starts with analytics for me! 4️⃣ Campaign Planning This is the execution engine.

Marketing Strategy 130

Marketing Strategy Customer Acquisition Finance Marketing 130

Buffer Marketing

SEPTEMBER 17, 2024

  As I always do in these articles on the best time to post on social media, I advise experimenting with your posting schedule as part of your  LinkedIn marketing  strategy, then digging into your  social media analytics  to uncover your unique best time to post and make the most of the  LinkedIn algorithm. 

Analytics 133

Analytics Social Media Marketing Place Branding 133

Backlinko

NOVEMBER 8, 2024

People still want great products, fair prices, convenient access, and compelling reasons to buy. We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Your product stands out. Nailed place and promotion.

Price 112

Price Real Estate Promotion Transform 112

Martech

JULY 24, 2024

Why can’t you get all your data in one place? It’s almost impossible to get the deep insights that would reveal themselves if you could get all the data into one place. Getting all the data in one place, however, is not easy. For example, we don’t need to use both Google Analytics and SharpSpring for website analytics.

CRM 115

CRM Marketing Automation Platform Analytics Place 115

Hubspot Marketing

OCTOBER 22, 2024

The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform. 5 Key Benefits of AI Reporting for Marketers Our AI Insights for Marketers report indicates that nearly half (45%) of marketing leaders claim AI tools make employees more productive.

Analytics 123

Analytics Transform CRM Marketing 123

Martech

OCTOBER 2, 2024

For instance, a product image with a blank or single-color background can be enhanced with relevant “lifestyle” imagery that places the product shot in context. The new option allows advertisers to target the most valuable shoppers using Pinterest’s predictive analytics, based on thousands of signals in Pinterest.

Shoppers 117

Shoppers User-Generated Price Promotion 117

Martech

FEBRUARY 4, 2025

Unassigned traffic in Google Analytics 4 (GA4) can leave marketers scratching their heads, wondering where these visits are coming from. Sources like google / cpc and bing / cpc share the “cpc” (cost-per-click) medium, placing them in the Paid Search channel. What is unassigned traffic in GA4?

Analytics 110

Analytics Place SEO Management 110

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. Proof: 80% of Pinners have discovered a new brand or product on Pinterest.

Gen Z 112

Gen Z Affiliate Marketing Fashion Social Media Marketing 112

Martech

OCTOBER 29, 2024

“While the universality of the creative process has been noticed, it has not been noticed universally.” — Robert and Michele Root-Bernstein, “Sparks of Genius” Step 1: Define the problem Contrary to a common misconception, a blank sheet of paper is a poor place to start innovating. Step 4 is the analytical part of the process.

Energy 120

Energy Marketing Marketers Customer Journey 120

Martech

OCTOBER 29, 2024

Your web analytic tools also track web activity, but often they don’t allow you to see what specific users are doing. CDP as your activation hub A CDP is designed to house all of your customer data and connect to other systems, which can make it a good place to orchestrate campaigns. That’s not always true.

Customer 117

Customer Customer loyalty Customer Journey Analytics 117

Buffer Marketing

NOVEMBER 14, 2024

Understand your analytics 10. No one should have to manually go and search for you on Instagram if they already follow you in other places. A small Instagram icon or your QR code works for most places. But when you’re sharing an aesthetic product image, shorter is sweeter. Build an Instagram marketing strategy 7.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Martech

OCTOBER 25, 2024

The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. For example, brands should disclose when using photographs of real people and places versus synthetic compositions. GenAI’s transformative power accelerates marketing objectives and unlocks growth.

Transform 132

Transform Customer loyalty User-Generated Management 132

Hubspot Marketing

JANUARY 16, 2025

The numbers matter : Over half of marketing decisions are influenced by marketing analytics. Product pages. Some tools will score content by assigning an objective number, while others will gather analytical data. Google Analytics 4 (GA4): website traffic. Later : social analytics. Email marketing. Landing pages.

Analytics 120

Analytics SEO Price User-Generated 120

Sprout Social

JANUARY 22, 2025

Because there’s no better place on social media to position yourself as a leader in your industry. The platform is a prime place to connect with B2B customers as they research your company, plus your achievements and accomplishments. Define your goals and objectives So, why are you planning to post on LinkedIn in the first place?

Marketing Strategy 126

Marketing Strategy Content Marketing Thought Leadership Marketing 126

Hubspot Marketing

JULY 12, 2024

After all, if you’re running a B2B product support forum you need a different tech stack than someone modding a Bluey fandom on TikTok, right? 1 on that list should be data analytics. With robust analytics, you can lean into efforts that drive ROI, and change those that don’t. I’m not even a little surprised. That’s not a typo.

Management 104

Management CRM Price Analytics 104

Unbounce

JANUARY 6, 2025

It focuses on immediate actions, like clicking on call to action buttons to move to the next stage of the funnel, adding a product to your cart, or completing a form to move forward. Website: the hub for all of your landing pages, content and products. Product promotion : Highlighting specific products or services.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Backlinko

OCTOBER 23, 2024

You’re in the right place. Sample goals include: Increasing product sales by 30% Boosting organic traffic by 20% in six months Growing email subscribers by 15% this quarter Then, outline the actionable steps you’ll take to achieve each goal. Especially effective for product demonstrations and tutorials. Let’s get started.

Marketing Strategy 113

Marketing Strategy Content Marketing eBook Marketing 113

Martech

SEPTEMBER 6, 2024

From improving how you engage with your audience to getting more out of your analytics, these updates will give you better visibility into your organization, and better tools to act on what you learn. With the new Social Inbox, you can streamline all your social interactions in one place, eliminating the need to switch between platforms.

CRM 111

CRM User-Generated Analytics Management 111