Sprout Social

JANUARY 22, 2025

Because there’s no better place on social media to position yourself as a leader in your industry. You also dont have to look hard to find brands networking and promoting their presence at events on the platform. Define your goals and objectives So, why are you planning to post on LinkedIn in the first place?

Marketing Strategy 126

Marketing Strategy Content Marketing Thought Leadership Marketing 126

Marketing Insider Group

AUGUST 12, 2024

The plugin supports a variety of marketing tools, including forms and pop-ups, which you can seamlessly integrate into your site to capture leads, promote special offers, and engage visitors more effectively. Key Features MonsterInsights is notable because of its seamless integration with Google Analytics.

User-Generated 119

User-Generated Analytics Marketing Marketers 119

Backlinko

OCTOBER 23, 2024

You’re in the right place. Next, use Google Analytics to research essential demographic information (if you have enough existing data). Go to Reports > Tech > Overview in Google Analytics to see what browsers and operating systems your audience uses. You need to promote it effectively, too.

Marketing Strategy 118

Marketing Strategy Content Marketing eBook Marketing 118

Marketing Insider Group

SEPTEMBER 10, 2024

Quick Takeaways Researching and using analytics can help determine when your audience is most active to optimize your release schedule. You can use surveys or analytics tools to collect this information. Promote Your Schedule Promoting your podcast schedule guarantees your audience knows when to tune in.

Promotion 126

Promotion Analytics User-Generated Communications 126

Hubspot Marketing

MARCH 5, 2025

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring. Measuring and analyzing data.

Analytics 66

Analytics Customer Acquisition CRM Marketing 66

Marketing Insider Group

JANUARY 8, 2025

Native advertising is a subtle yet valuable approach that blends promotional content seamlessly into the format of the platform it appears on. Native advertising is an alternate type of paid promotion that blends seamlessly with the content, format, and style of the platform where it appears. What is Native Advertising?

Advertising 114

Advertising Advertisers Promotion Entertainment 114

Hootsuite

APRIL 12, 2023

For LinkedIn power users, that superpower is LinkedIn hashtag analytics skills. But if you clicked to find out how hashtags fuel LinkedIn audience growth, and — most importantly — how to tell if your LinkedIn hashtag strategy is working, then you’re in the right place. #1 Free 30-Day Trial What is LinkedIn hashtag analytics?

Analytics 141

Analytics Social Media Marketing Promotion Place 141

Martech

NOVEMBER 12, 2024

Automation, machine learning and analytics are taking center stage as AI reshapes the business landscape. Concepts like machine learning, predictive analytics and natural language processing might sound like tech jargon, but understanding these basics makes all the difference when using AI effectively.

Marketing 121

Marketing Marketers Analytics Management 121

Hootsuite

OCTOBER 18, 2024

If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. What is social media marketing?

Social Media Marketing 107

Social Media Marketing Marketing Strategy Marketing Marketers 107

illumin

JANUARY 23, 2025

Footfall attribution refers to tracking and measuring how online marketing campaigns (like ads or social media promotions) lead to physical visits at brick-and-mortar stores. How footfall attribution works Footfall attribution uses a combination of technology, data, and analytics tools to track visitors. What is footfall attribution?

Retail 95

Retail Transform Analytics Promotion 95

Marketing Insider Group

NOVEMBER 18, 2024

Is the primary focus on brand awareness, engagement, driving traffic to your website, or promoting products and services? Facebook: A mix of everything, including videos, images, blog links, and event promotions. Promotional Content: Special offers, product highlights, or sales events.

User-Generated 98

User-Generated Education Promotion Management 98

Sprout Social

DECEMBER 20, 2024

TikTok branded content can take several forms, including: Paid promotions : Where a creator is compensated with money or free products to feature a brand. Avoid overly scripted or forced promotions that scream “advertisement.” Creative freedom for creators places into this.

Branding 122

Branding Influencer Marketing User-Generated Key Performance Indicator 122

Buffer Marketing

JANUARY 9, 2025

have said they’ve purchased products promoted on TikTok, and another 36 percent said they haven’t bought anything yet, but are open to doing so. The different types of ads on TikTok are differentiated mainly by ad placements — aka, where they’re placed on the TikTok app.

Advertising 107

Advertising Advertisers User-Generated Gen Z 107

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. A social analytics tool like Hootsuite Analytics is critically important here in helping you understand your customers beyond their basic demographic details. The question?

Branding 118

Branding Customer loyalty User-Generated Promotion 118

Hootsuite

JANUARY 14, 2025

A Facebook Business Page is a public profile on Facebook that businesses, organizations, and public figures can use to promote themselves. This is also the spot to opt in or out of marketing and promotional materials. 1 for Facebook marketing Schedule posts, answer messages, and manage ads from one place. Start posting!

Analytics 107

Analytics User-Generated Social Media Marketing Management 107

Sprout Social

SEPTEMBER 17, 2024

It’s often the first place a customer will look for information about your business. But it’s also the first place they’ll go to ask questions, get help and offer you feedback. Whenever you’re running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Don’t be shy.

Retail 119

Retail Shoppers User-Generated Customer Journey 119

Martech

JULY 29, 2024

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. Unlike other recently hyped technologies (e.g.,

Transform 139

Transform Branding CMO Education 139

Buffer Marketing

NOVEMBER 14, 2024

Cross-promote your Instagram handle on other channels 5. Understand your analytics 10. Cross-promote your Instagram handle on other channels Redirecting potential customers from other channels to your  Instagram profile  is a lightweight strategy to make yourself discoverable and boost your following quickly.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. Here are 9 tips to get started with this often weird and wacky place. Is Reddit a good platform for marketing? Reddit is… interesting.

Marketing 96

Marketing Marketers Promotion User-Generated 96

Marketing Insider Group

DECEMBER 3, 2024

The goal is to attract followers naturally by sharing content that inspires or informs rather than relying on promoted posts or paid campaigns. A well-placed CTA, like “Check out our latest blog” or “Sign up for updates,” directs followers to take action, boosting engagement across your platforms.

Entertainment 111

Entertainment User-Generated Analytics Promotion 111

Martech

JANUARY 29, 2025

Advocate , promoting the brand through word-of-mouth and reviews. Offer limited advocacy , rarely promoting the brand unless theres an issue. Impact operations , placing a strain on customer service due to high transaction volumes while providing little strategic feedback.

Customer 107

Customer Price Customer Acquisition Customer loyalty 107

Martech

OCTOBER 6, 2023

Collaboration empowers marketing operations to support and educate data science teams to advance marketing analytics within a data-driven framework. For many marketing automation platforms, system default glossaries can be an easy starting place. MOps documentation may also have many of these terms outlined. In your inbox.

Analytics 134

Analytics Transform Marketing Automation Platform Health 134

Hubspot Marketing

OCTOBER 18, 2024

Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. or can incur a sponsorship cost, like placing an event ad in a relevant email newsletter. A dedicated budget and financial management software can help you track your budget plan, expenses, and receipts all in one place.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Buffer Marketing

FEBRUARY 6, 2025

A TikTok business account is suitable for people using the TikTok app to promote their products or services. It has additional commercial features like the TikTok business center , advanced analytics, etc. Your TikTok analytics can offer a lot of insight into when your content gets the most engagement.

SEO 112

SEO Real Estate User-Generated Promotion 112

Hootsuite

FEBRUARY 5, 2024

Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. Keep reading to find out how to get started with tracking Instagram analytics, learn which metrics matter the most, and get comfortable with reporting your Instagram results to your boss. What are Instagram analytics?

Analytics 125

Analytics Social Media Marketing Management Promotion 125

Hootsuite

NOVEMBER 28, 2024

For instance, travel enthusiasts looking for tips might be intrigued by promoted Pins highlighting micro-financing options for their next adventure.” In any case, we recommend an analytics tool for smooth sailing. Tracking and analytics is essential for any successful social media strategy, Pinterest included.

Gen Z 112

Gen Z Affiliate Marketing Fashion Social Media Marketing 112

Orbit Media Studios

FEBRUARY 4, 2025

Its one of the most popular reports in Analytics. This is why you have Analytics. New Research (plus tips from 9 veteran content pros) Andy Crestodina There is more where this came from… The best content from this blog are available all in one place our book. By Andy Crestodina Which content do readers love most?

Analytics 111

Analytics CMO User-Generated Content Marketing 111

Sprout Social

OCTOBER 7, 2024

Why you should schedule your YouTube Shorts Scheduling your content in advance on the native platform is a good place to start. Sprout Social’s analytics and reporting features offer deep insight into how your audience responds to your content, so you can make smarter decisions and get better results. Publish at the right time.

Entertainment 119

Entertainment Place Analytics Promotion 119

Hubspot Marketing

OCTOBER 14, 2024

It started in the '60s with just four Ps — Product, Price, Place, and Promotion — but as businesses and markets became more complex, it expanded to include People, Process, and Physical Evidence. Place: Where are you going to sell it? Promotion: How are you going to get the word out? Traditional Marketing Models 1.

Price 117

Price Marketing Marketers User-Generated 117

The Marketing Operations Leader

JANUARY 2, 2025

Certifications to Consider: Google Analytics, HubSpot Marketing Automation, Salesforce Administrator, Marketo Certified Expert, Digital Marketing Institute (DMI) Certified Digital Marketing Professional. Her focus on mentorship resulted in two promotions within her team. Consider apps like Yelp or Google Places.

Non-Profit 130

Non-Profit CRM Thought Leadership Marketing 130

Sprout Social

JANUARY 21, 2025

Once theyve clicked follow on your account, theyll want to see more than promotional content popping up in their feeds every day. Organic content is any piece of social media content that you post for free, with no funds put toward promotion or boosting meant to increase conversions or reach. Both have a place.

Social Media Marketing 125

Social Media Marketing User-Generated Fashion Promotion 125

Jeff Bullas

MARCH 15, 2023

Also make sure you place an item number or tag that could make their purchase easier. Sharing special promotions or coupons is another way to get your followers involved in a contest and turn those leads into sales. Ask them to double-tap or tag a friend to get their name in the draw box. Buffalo Wings and Rings Jordan contest 7.

User-Generated 357

User-Generated Fashion Product Place 357

Hubspot Marketing

JULY 22, 2024

Here's an example: if you found that one of your competitors employs stronger social media marketing strategies , you might add "We'll post 3 times per week on our social media profiles" under "Promotion." If you publish (or intend to publish) on social media, this is the place to talk about it. Conduct a situation analysis.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketing Marketers 106

Sprout Social

SEPTEMBER 18, 2024

For example, KFC’s Kazakhstan account uses the country’s local language and influencers, while promoting country-specific promotions and products. Set yourself up for success by getting the right documentation in place and creating ways to align your team. This process is far easier if you use a social media analytics tool.

Social Media Marketing 129

Social Media Marketing Marketing Marketers User-Generated 129

illumin

JANUARY 14, 2025

Moreover, augmented reality (AR) will play a huge role imagine trying on clothes virtually or placing furniture in your living room before making a purchase, all via an ad. Example : IKEA already uses AR in its IKEA Place app, letting customers place virtual furniture in their homes before buying it.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Backlinko

JULY 22, 2024

Now, it’s time to promote your content across various platforms. Set Up Google Search Console and Google Analytics Set up analytics tools like Google Search Console (GSC) and Google Analytics (GA) to track your website’s performance and understand how visitors interact with your content. Then, scroll to “ Next.”

SEO 121

SEO Law User-Generated Analytics 121

Unbounce

JANUARY 6, 2025

Product promotion : Highlighting specific products or services. Step 8: Double-check that you have the proper analytics tracking in place Set up analytics to monitor the performance of each page in your funnel. Event registration: Driving sign-ups for webinars, workshops, and events.

Price 111

Price User-Generated Copywriting Analytics 111