Martech

SEPTEMBER 19, 2024

At IAB’s Connected Commerce Summit: Retail Reimagined in New York this week, brands, retailers and tech partners met to discuss the evolution of RMNs, an evolution that is clearly taking place. With a report earlier this year , IAB placed further emphasis on the opportunity for RMNs to drive sales in-store.

Retail 112

Retail Shopper Market Shoppers Advertising 112

Martech

JULY 12, 2021

She recently restructured her organization to reflect a more formal omnichannel approach and to ensure a consistent brand experience across pre-purchase, digital engagement and shopper marketing, and post-purchase behavior. “Shopper marketing is where we spend most of our time and money now,” she said.

Shoppers 119

Shoppers Shopper Market Millennials Retail 119

Econsultancy

MAY 11, 2022

  In marketing, and in business more generally, we often hear that decision-making should be “data-driven” Data can yield all kinds of crucial insights into customer behaviour and preferences, as well as helping to identify opportunities, potential challenges, and strategies that are working effectively.

Analytics 76

Analytics Key Performance Indicator Transform Shopper Market 76

Martech

OCTOBER 28, 2022

This is because digital marketers use many campaign and reporting platforms with unique algorithms and ad formats. Digital advertising leaders experience overwhelm, not only with the many CMS platforms, reporting tools and analytic insights available but also with feature updates within each tool. Algorithms change all the time.

Digital Marketing 139

Digital Marketing Advertisers Advertising Shopper Market 139

Martech

AUGUST 19, 2021

“Brand safety technology is so crude it harms news publications,” said Dr. Augustine Fou, Group Chief Digital Officer of Fou Analytics, a marketing science consulting firm. They avoid being placed on fake news sites trafficking conspiracy theories, but also lose placement on news sites that trafficking facts. Read more here.

Shopper Market 110

Shopper Market Retail Shoppers B2C 110

Search Engine Land

OCTOBER 28, 2022

This is because digital marketers use many campaign and reporting platforms with unique algorithms and ad formats. Digital advertising leaders experience overwhelm, not only with the many CMS platforms, reporting tools and analytic insights available but also with feature updates within each tool. Algorithms change all the time.

Digital Marketing 95

Digital Marketing Advertisers Advertising Shopper Market 95