Sprout Social

SEPTEMBER 12, 2024

Beyond supporting content creation, AI-driven tools are transforming marketing because these emerging technologies also provide insights through data and analytics. For example, by monitoring analytics you can determine audience sentiment and gauge emotional perceptions of your content.

Management 134

Management User-Generated Key Performance Indicator Transform 134

Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. Your marketing data champion should work closely with data, analytics and technology leaders to identify and link metadata that will drive marketing’s productivity and effectiveness, focusing on use cases that can be augmented by genAI.

Transform 130

Transform Customer loyalty User-Generated Management 130

Martech

MARCH 24, 2025

They put AI at the center of their decision-making, asking themselves how AI can improve their processes and transform how they make decisions. AI’s ability to rapidly analyze extensive datasets, combined with human thinking, has the potential to transform how you identify opportunities and manage campaigns.

Transform 108

Transform Marketing Marketers User-Generated 108

Marketing Insider Group

MARCH 10, 2025

Outsourcing places CRM operations in the hands of specialists who configure automation, monitor analytics, and refine processes. Businesses gain access to advanced tools, automation, and analytics without investing in additional infrastructure. Outsourcing removes these costs while delivering specialized expertise.

Transform 66

Transform CRM Customer Analytics 66

Martech

JULY 22, 2024

When analyzing analytics data, it is critical to put it into context. Dig deeper: Marketing analytics: What it is and why marketers should care The art of contextualizing data A meme circulating a few years ago demonstrated how data can be counterintuitive. Because planes with bullet holes in those places never made it back.

Key Performance Indicator 117

Key Performance Indicator Transform Analytics Manufacturing 117

Martech

JULY 30, 2024

While SEO has traditionally helped brands increase visibility on search engines like Google and Microsoft Bing, GEO transforms how brands appear on AI-driven platforms. Data insights and analytics: Both use data insights and analytics to refine strategies, understand user behavior and market trends and optimize content performance.

Transform 108

Transform User-Generated SEO Digital Marketing 108

Martech

SEPTEMBER 12, 2024

Oracle Analytics Cloud integration. “This is the place where sales and marketing teams are falling in love again. In addition, enhancements to Oracle’s revenue transformation solution include: Unified CPQ, contracts, and order management helping to organize and execute complex sales agreements. ” Pinkerton asked.

Transform 110

Transform B2C Manufacturing Finance 110

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? The answer: AI, baby.

Transform 126

Transform Analytics Marketing Marketers 126

SmartBrief - Marketing

JULY 25, 2024

Whitmer (Mosaicx) Research clearly illustrates the value consumers place on personalization. The good news is that this level of personalization offers businesses the potential to transform a routine shopping experience into something much more engaging – something that offers a deeper connection between customer and brand.

Customer 124

Customer Transform Retail Finance 124

Search Engine Land

JULY 29, 2024

While SEO has traditionally helped brands increase visibility on search engines like Google and Microsoft Bing, GEO is transforming how brands appear on AI-driven platforms. Data insights and analytics: Both use data insights and analytics to refine strategies, understand user behavior and market trends and optimize content performance.

Transform 131

Transform User-Generated SEO Law 131

Martech

APRIL 10, 2025

However, some of that lost organic traffic may be categorized differently in your analytics. Let’s say your website supports a chain of ice cream parlors, and an AI assistant helps users find the nearest location with hours and directions when they ask, “Where is the closest place to buy ice cream right now?”

Transform 97

Transform User-Generated Analytics Retail 97

Martech

DECEMBER 16, 2024

We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. Dig deeper: How to augment market research and glean customer insights with AI Why do we fall into the assumption trap and how to get out Dropboxs transformation was powerful, but they arent alone.

Marketing Strategy 103

Marketing Strategy Customer Transform Marketing Mix 103

Search Engine Land

SEPTEMBER 27, 2024

Transform photos with Magic Edit. Diib Diib is designed to automate your SEO with an answer engine that dives deep into your analytic data to identify benchmarks that you can start using to grow online brands. Semantic analytics further help you understand search intent and provide usable data that you can use to optimize your content.

SEO 119

SEO Transform User-Generated Analytics 119

SmartBrief - Marketing

MARCH 26, 2025

The implications are profound not just for CMO job security, but for marketing’s ability to fulfill its potential as a core driver of business growth and transformation. ” Their research demonstrates that companies placing marketing at the core of their growth strategy consistently outperform their peers by 1.5-2x

CMO 93

CMO Transform Analytics Communications 93

Hubspot Marketing

OCTOBER 22, 2024

After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform.

Analytics 121

Analytics Transform CRM Marketing 121

illumin

JANUARY 23, 2025

How footfall attribution works Footfall attribution uses a combination of technology, data, and analytics tools to track visitors. Wi-Fi or bluetooth : Retailers can place beacons in-store to track when a customer enters based on the Wi-Fi or Bluetooth signals from their devices.

Retail 95

Retail Transform Analytics Promotion 95

Rock Content

MAY 24, 2024

For the most part, generative AI functions through one of three models: GANs, VAEs, and transformers. Transformers break content along contextual lines to predict the best possible output. With very large sources of training data and complex analytical models, these AIs break down many examples of the type of content they create.

Transform 98

Transform Finance Energy User-Generated 98

Marketing Insider Group

SEPTEMBER 24, 2024

An Analytical Mindset Developing an analytical mindset is crucial as you figure out how to become a good social media marketer. Google Analytics and social media analytical tools from platforms like Facebook, Instagram, and Twitter provide valuable data. They know it is all about you and not them or their companies.

Transform 78

Transform Social Media Marketing Whitepaper Marketing 78

Backlinko

NOVEMBER 8, 2024

But do these classic principles hold up even as AI transforms whole businesses and industries? We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Get all the four Ps of marketing right, and your campaigns fall into place.

Price 111

Price Real Estate Promotion Transform 111

Martech

DECEMBER 26, 2024

AI will also drive participation and sales through gamification and predictive analytics, aiding in dynamic content creation and moderation. Brand safety tools do more than ever to evaluate and rate content to avoid placing ads in the wrong context. Real-time translation will help reach global audiences.

Customer 118

Customer Direct Mail Transform Health 118

SocialPilot

JANUARY 30, 2025

In this blog, were diving into how automating your review collection can transform your business. Multi-platform Integration: Collect reviews across various platforms, all in one place. Reporting and Analytics: Opt for a tool that provides detailed insights and analytics to track performance and optimize your review strategies.

Transform 40

Transform CRM Automobile Management 40

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Example : IKEA already uses AR in its IKEA Place app, letting customers place virtual furniture in their homes before buying it.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Buffer Marketing

OCTOBER 31, 2024

Since Instagram is such a visual platform, high-quality imagery typically performs well, but raw footage has its place. Buffer’s analytics tools will help you figure out the best content types, post times, and frequency, that work for you. Before-and-after transformations Everyone loves a good transformation story.

Transform 116

Transform PR Product User-Generated 116

Martech

SEPTEMBER 23, 2024

Salesforce says Einstein Marketing Intelligence (EMI) gives marketers one place to manage and optimize cross-channel campaign performance with ready-to-use marketing insights and automated data harmonization, enrichment and visualization. EMI also plays a role in forecasting and optimizing campaign performance.

Transform 102

Transform Marketing Marketers Health 102

Lynton Web

JANUARY 31, 2025

With that in mind, here are eight proven ways to transform your recruitment process with HubSpot. Track Application Status with Smart Lists Smart lists in HubSpot are dynamic, self-updating tools that can transform how recruiters manage their candidate pipeline. Interested?

Transform 69

Transform Communications User-Generated Management 69

Martech

OCTOBER 6, 2023

Collaboration empowers marketing operations to support and educate data science teams to advance marketing analytics within a data-driven framework. For many marketing automation platforms, system default glossaries can be an easy starting place. MOps documentation may also have many of these terms outlined. In your inbox.

Analytics 131

Analytics Transform Marketing Automation Platform Health 131

Buffer Marketing

JANUARY 13, 2025

He anticipates that enhanced editing tools and expanded analytics will empower creators and brands to optimize content, leading to a surge in video-first campaigns on the platform. LinkedIn: the platform for professionals Meanwhile, Lindsey Gamble observes that LinkedIn is also transforming into a more comprehensive ecosystem.

Gen Z 127

Gen Z Transform User-Generated Analytics 127

Search Engine Land

SEPTEMBER 12, 2024

Google’s AIO still primarily relies on traditional search, with the addition of an LLM-generated response at the top of the page, which feels more like an enhancement of rich snippet results than a full transformation. Non-tech-savvy users may not notice a significant difference. Conversational search.

User-Generated 100

User-Generated PR Transform Thought Leadership 100

Hubspot Marketing

DECEMBER 10, 2024

The great content, steered by SEO, means theyre featured in four places right at the top of Google. Many of the startups I work with set up Google Analytics but are unaware of Google Search Console (GSC). This is where tools like Google Analytics and Google Search Console come in. Startups can be very agile.

SEO 130

SEO Gen Z Finance Transform 130

Hubspot Marketing

AUGUST 20, 2024

Transform long-form content into short-form educational social media posts. Take SEO analytics company Ahrefs. This article on the 23 best marketing automation tools is a great place to start. The AI available to B2B marketers won’t take your place, but it will help you take back time to level up where it matters most.

User-Generated 130

User-Generated Food Transform Marketing 130

Hubspot Marketing

JULY 16, 2024

While it might not be perfect, it gives you a good idea of where you could place the keywords. You can ask it to create RegEx formulas for your website analytics tools, or Excel formulas, by giving it a prompt that specifies the end goal. Create catchy headings. Sometimes when you write content, you get stuck.

SEO 137

SEO User-Generated Transform eCommerce 137

Martech

DECEMBER 20, 2023

Marketing analytics stands out as an ideal starting point for businesses to integrate machine learning and artificial intelligence. First and most importantly, marketing analytics has immediate impact on revenue generation and the ability to build stronger customer relationships. This is due to a confluence of complementary factors.

Analytics 103

Analytics Transform Marketers Marketing 103

illumin

AUGUST 6, 2024

Since the generative AI boom of 2023, the category has earned its place in the controversy Hall of Fame. Predictive analytics are the perfect AI introduction Predictive AI, also known as predictive analytics, is free of much of the ethical baggage Generative AI carries, and it has a much lower barrier to entry.

Advertising 59

Advertising Advertisers Transform Energy 59

Sprout Social

SEPTEMBER 19, 2024

The world of social media influencers has transformed significantly in recent years. Consider what tools you already have in place and whether they have features that translate to influencer marketing. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies.

Influencer Marketing 126

Influencer Marketing Key Performance Indicator Transform Marketing 126

Martech

JANUARY 23, 2025

It can be a useful way to transform complex data into something relatable, understandable and actionable, with real consequences. A well-placed annotated chart or a simple infographic can do wonders for comprehension. Begin by framing your data like a story: Who are the characters? Visuals are key as well.

Promotion 117

Promotion Transform Marketing Marketers 117

Duct Tape Marketing

DECEMBER 4, 2024

With years of experience helping businesses grow through strategic marketing approaches, I reviewed five transformative trends poised to disrupt how marketers, agencies, and organizations connect with audiences in 2025. so participating in at least understanding what's going on in those places, I think is going to matter.

Market Trends 78

Market Trends Transform CRM Marketing 78

Sprout Social

SEPTEMBER 17, 2024

It’s often the first place a customer will look for information about your business. But it’s also the first place they’ll go to ask questions, get help and offer you feedback. And don’t forget to keep an eye on engagement through social analytics. And the potential it holds for those retailers who might be hesitant.

Retail 119

Retail Shoppers User-Generated Customer Journey 119