Search Engine Land

JULY 29, 2024

Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise.

Transform 131

Transform User-Generated SEO Law 131

Martech

JULY 30, 2024

Generative engine optimization (GEO) is how marketers can catch this wave. Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO? User experience: Both prioritize creating content that is engaging, easy to find and navigate.

Transform 110

Transform User-Generated SEO Digital Marketing 110

Martech

OCTOBER 2, 2024

The new offering aims to optimize targeting to Pinterest users and manage campaign budgeting. Some of the new tools have generative AI creative capabilities, allowing brands to create and improve visual assets. Some of the new tools have generative AI creative capabilities, allowing brands to create and improve visual assets.

Shoppers 119

Shoppers User-Generated Price Promotion 119

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. One of the most common applications of generative AI in B2B marketing is aiding in the writing process.

User-Generated 131

User-Generated Food Transform Marketing 131

Hubspot Marketing

JULY 16, 2024

Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article). Categorize them into informational, navigational, transactional, general, and commercial categories. What I like about ChatGPT is that it’s a good idea generator.

SEO 138

SEO User-Generated Transform eCommerce 138

Martech

OCTOBER 25, 2024

The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. The buy approach needs minimal training due to user-friendly models, while the build approach requires extensive training to design, develop and deploy the model. Email: Business email address Sign me up!

Transform 133

Transform Customer loyalty User-Generated Management 133

Sprout Social

JANUARY 22, 2025

Because there’s no better place on social media to position yourself as a leader in your industry. Lead generation Food for thought: nearly one-fourth of all B2B digital advertising happens on Linkedin. Through organic content and ads, generating leads on LinkedIn can become a long-term, consistent channel for your brand.

Marketing Strategy 126

Marketing Strategy Content Marketing Thought Leadership Marketing 126

Martech

JULY 10, 2024

New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. Recent advancements in generative AI and tools like ChatGPT have marketers asking how to prove ROI and measure success. I wish it were that simple when it comes to AI.

User-Generated 128

User-Generated Social Media Marketing Marketing Marketers 128

Martech

DECEMBER 16, 2024

We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. Through 1:1 interviews tracking how early users found their service, they discovered two critical insights to drive 3,900% growth in 15 months. This aligned its growth strategy with what mattered most to its users.

Marketing Strategy 104

Marketing Strategy Customer Transform Marketing Mix 104

Hubspot Marketing

MARCH 5, 2025

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring. Measuring and analyzing data.

Analytics 66

Analytics Customer Acquisition CRM Marketing 66

Hootsuite

NOVEMBER 28, 2024

Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. Unlike paid social ads, Pinterest content seamlessly blends into user feeds, making it an effective tool for building brand awareness, driving traffic, and boosting conversions. ICYMI: Pinterest is more than a social network. The strategy?

Gen Z 112

Gen Z Affiliate Marketing Fashion Social Media Marketing 112

Jeff Bullas

MARCH 1, 2023

First used on Twitter in 2007, they’ve been going strong ever since in helping users find content that they are interested in and want to see. We’ll start with hashtag generator tools and round out with an FAQ guide. Pricing One of the best parts about Kicksta’s hashtag generator tool? That’s why it is our top pick.

Social Media Marketing 321

Social Media Marketing User-Generated Price Analytics 321

Search Engine Land

SEPTEMBER 27, 2024

From generating unique images to optimizing content, AI platforms like Grok, ChatGPT and Midjourney offer endless possibilities. You and your team can collaborate together within Canva while using AI tools to: Generate copy with Magic Write. AI can significantly streamline SEO tasks, freeing time to focus on high-impact strategies.

SEO 119

SEO Transform User-Generated Analytics 119

Backlinko

JULY 22, 2024

This turns your site from an afterthought into an asset that generates leads and sales. Now it generates over 680K monthly sessions, with 74% coming from organic searches. Now it generates over 680K monthly sessions, with 74% coming from organic searches. And make your site more user-friendly.

SEO 117

SEO Law User-Generated Analytics 117

Backlinko

OCTOBER 23, 2024

You’re in the right place. Next, use Google Analytics to research essential demographic information (if you have enough existing data). Navigate to Reports > User Attributes > Demographic details. As long as your content is high quality and addresses user intent.) And your site protects user privacy.

Marketing Strategy 113

Marketing Strategy Content Marketing eBook Marketing 113

Martech

SEPTEMBER 6, 2024

From improving how you engage with your audience to getting more out of your analytics, these updates will give you better visibility into your organization, and better tools to act on what you learn. Users no longer need to scroll through multiple sections to gather important information.

CRM 112

CRM User-Generated Analytics Management 112

Sprout Social

DECEMBER 20, 2024

Here are some tips to help you create branded content that resonates with TikTok users and achieves your business goals: Know your audience : Its crucial to understand who your target audience is on TikTok before you start creating content. TikTok users value authenticity above all else. Creative freedom for creators places into this.

Branding 122

Branding Influencer Marketing User-Generated Key Performance Indicator 122

Animalz blog

OCTOBER 24, 2024

Your measurement strategy should be in place before creating content. Organic traffic often drives your highest-quality customers, but few teams have the analytics setup and know-how to discover this. I knew Google Analytics existed but hadn’t done any of the trainings or understood what was important to look for.

Analytics 57

Analytics PR User-Generated Food 57

Backlinko

NOVEMBER 8, 2024

We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Get all the four Ps of marketing right, and your campaigns fall into place. But price , place t, and promotion miss the mark. Nailed place and promotion.

Price 112

Price Real Estate Promotion Food 112

Search Engine Land

SEPTEMBER 12, 2024

It delivers answers to user queries using real-time information from across the web. Rather than returning a list of links for users to sift through like traditional search engines, SearchGPT provides direct answers, summaries and insights based on an understanding of context and the user’s intent.

PR 100

PR User-Generated Transform Thought Leadership 100

Buffer Marketing

AUGUST 7, 2024

In a report by CreatorIQ , 55 percent of TikTok users state that they trust a brand more when it's shared by a creator – and we can assume the same rings true for other platforms. 6 places to find influencers or creators Finding the right influencers or creators for your marketing campaign is crucial for its success.

Influencer Marketing 111

Influencer Marketing Fashion User-Generated Analytics 111

Buffer Marketing

JANUARY 20, 2025

In fact, according to  a blog post  shared by the Meta-owned platform, “a variety of algorithms, classifiers, and processes, each with its own purpose,” ensure that IG users see the content that most interests them.  Posts the user has liked, shared, saved, or commented on. ⚡ Need Instagram help?

User-Generated 129

User-Generated Social Media Marketing Analytics Fashion 129

Buffer Marketing

JULY 22, 2024

With over 3 billion monthly active users , it's little wonder that Facebook is the most popular social media platform for running ads. 💡 Schedule your Facebook posts and save time with Buffer : Plan, schedule, and analyze your posts to Facebook Pages and Groups with Buffer's Facebook scheduling and analytics tools.

Advertising 113

Advertising Advertisers User-Generated Management 113

Backlinko

NOVEMBER 22, 2024

Sia can also handle the following SEO content creation tasks: Analyze top-ranking content for your target keywords Identify the elements helping your competitors rank Generate a comprehensive outline Write an optimized first draft This helps ensure your content aligns with search intent. Struggling to keep up with content demands?

SEO 91

SEO Price User-Generated Analytics 91

Martech

MARCH 24, 2025

Contrast this with AI-enabled brainstorming, which can rapidly generate and evaluate hundreds, even thousands, of possibilities by tapping expansive knowledge bases and historical datasets. Your team sets clear objectives, such as boosting initial adoption rates and user engagement.

Transform 115

Transform Marketing Marketers User-Generated 115

Hubspot Marketing

JANUARY 16, 2025

The numbers matter : Over half of marketing decisions are influenced by marketing analytics. Some tools will score content by assigning an objective number, while others will gather analytical data. Google Analytics 4 (GA4): website traffic. Later : social analytics. Yet data's falling through the cracks. per month.

Analytics 121

Analytics SEO Price User-Generated 121

Hootsuite

OCTOBER 18, 2024

If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. These insights allow you to refine your strategy and better target your audience.

Social Media Marketing 107

Social Media Marketing Marketing Strategy Marketing Marketers 107

Marketing Insider Group

NOVEMBER 18, 2024

A different approach might focus more on user-generated content, interactive polls, or influencer collaborations if engagement is the priority. User-Generated Content: Content shared by your followers, testimonials, or photos of your products in use. Believe us, if anything is missing or looks “off”, users will notice.

User-Generated 98

User-Generated Education Promotion Management 98

Hubspot Marketing

DECEMBER 10, 2024

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. The great content, steered by SEO, means theyre featured in four places right at the top of Google. AI overviews are not that significant yet; users are scrolling to the organic listing. Startups can be very agile.

SEO 133

SEO Gen Z Finance Transform 133

Buffer Marketing

JANUARY 13, 2025

Matt Navarra , founder of Geekout , a newsletter and community for social media pros, already correctly predicted Meta’s push towards AI as the platform kicked off the new year with AI character profiles sharing content users can interact with. This consolidation aims to streamline workflows and increase user reliance on native tools.

Gen Z 129

Gen Z Transform User-Generated Analytics 129

Unbounce

JANUARY 6, 2025

The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Sales conversion : Turning leads, trial users, or freemium users into paying customers. At this stage, the goal is to attract a wide audience and generate interest in your products or services.

Price 111

Price User-Generated Copywriting Analytics 111

Marketing Insider Group

DECEMBER 3, 2024

Statista estimates suggest there could be over six billion social media users worldwide by 2028, and reaching them could make or break your business. A well-placed CTA, like “Check out our latest blog” or “Sign up for updates,” directs followers to take action, boosting engagement across your platforms.

Entertainment 111

Entertainment User-Generated Analytics Promotion 111

Hootsuite

JULY 26, 2024

The thing is, your own performance analysis is much more valuable when your marketing efforts are placed in the context of your industry niche. 1 Analytics Tool for Growth Beautiful reports. Hootsuite Hootsuite offers built-in competitor analysis and benchmarking tools within Hootsuite Analytics. Clear data.

Analytics 106

Analytics User-Generated Branding Social Media Marketing 106

Sprout Social

SEPTEMBER 17, 2024

It’s often the first place a customer will look for information about your business. But it’s also the first place they’ll go to ask questions, get help and offer you feedback. These environments are ideal for sharing feedback, generating ideas, and engaging in dialogue, all of which strengthen their loyalty to your brand.

Retail 119

Retail Shoppers User-Generated Customer Journey 119

Jeff Bullas

MARCH 15, 2023

Nowadays, it has evolved into a massive social media platform with over a billion active users. Today, Instagram ranks 7 th on the list of the Top 15 Most Popular Social Networking Sites with over 100 million unique monthly users and over 300 million active users posting photos and videos every day.

User-Generated 357

User-Generated Fashion Product Place 357

Martech

NOVEMBER 11, 2024

I am the first generative AI chatbot for marketing technology professionals. Centralized data: An MPM platform gathers all our marketing data in one place. User-friendly interface: Look for a platform that is easy to navigate. Reporting and analytics features: Choose a platform that offers robust reporting and analytics.

Management 110

Management CMO Marketing Automation Platform Marketing 110

Buffer Marketing

JANUARY 9, 2025

TikTok users can customize their ads a lot , including whether they want to use branded content or user generated content , video or carousel, bidding strategy, etc. 56 percent of TikTok users in the U.S. Topview ads : Topview ads are the ads that are shown to TikTok users as soon as they open their TikTok app.

Advertising 107

Advertising Advertisers User-Generated Gen Z 107