Hubspot Marketing

SEPTEMBER 23, 2024

For instance, if you want to improve your domain authority through quality backlinks, you might want to hire a PR firm to help secure thought leadership opportunities. Speaking as a former PR person, I can tell you that media outreach is a specialized skill that’s definitely worth outsourcing. Allocate based on the highest impact.

SEO 131

SEO PR Thought Leadership Health 131

Sprout Social

SEPTEMBER 1, 2021

Social media analytics tools simplify this process by identifying all your brand or product mentions across platforms. This will give you an idea of which publications to focus on for your outreach and PR efforts. The post Share of voice: Measuring it for social media, PPC, SEO and PR appeared first on Sprout Social.

PR 145

PR SEO Analytics Shipping 145

Hubspot Marketing

MARCH 5, 2025

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring. Measuring and analyzing data.

Analytics 65

Analytics Customer Acquisition CRM Marketing 65

Hootsuite

OCTOBER 22, 2024

It aids in PR crises and issue management. Who is the public face of your company, either in their role (speaking engagements, PR, etc.) Employee advocacy can also aid in PR crises and issues management. It improves staff recruitment , retention , and engagement. Who naturally shares industry content or brand messages ?

Gen Z 111

Gen Z PR Thought Leadership Communications 111

Search Engine Land

SEPTEMBER 22, 2023

Ever wondered which is the best generative AI tool for writing PR content? Testing the best generative AI tool for PR content In August, Katie Delahaye Paine , CEO of Paine Publishing, and I uploaded four posts on successive Fridays to a blog, Facebook, and LinkedIn. The lead read: “Hey fellow PR and communications enthusiasts!

PR 102

PR User-Generated Analytics Communications 102

Search Engine Land

SEPTEMBER 12, 2024

Earned media will remain important SearchGPT is likely to prioritize high-authority publications, meaning digital PR and thought leadership may become even more important. However, brands that are not invested in earning high-quality media coverage and links through digital PR should consider adding this to their 2025 budget.

PR 100

PR User-Generated Transform Thought Leadership 100

Backlinko

OCTOBER 23, 2024

Next, use Google Analytics to research essential demographic information (if you have enough existing data). Go to Reports > Tech > Overview in Google Analytics to see what browsers and operating systems your audience uses. PR outreach: Get your content featured in trusted industry publications and media outlets.

Marketing Strategy 113

Marketing Strategy Content Marketing eBook Marketing 113

Orbit Media Studios

MAY 18, 2022

If you add campaign tracking code to the link, you can see the actual traffic from the post in Google Analytics. Here is what the analytics in YouTube Studio look like for a video that ranks in Google. Authority: Contributions in digital PR. This is one type of “digital PR.”. So it’s definitely a 10x effort.

PR 135

PR SEO Analytics Marketing 135

Hootsuite

DECEMBER 15, 2021

Which is why social media analytics are so critical to any successful campaign or brand strategy. Read on to dig into how to track social media analytics and social post analytics, and why these numbers are key to unlocking your engagement and reach. What is social media analytics? How to track social media analytics.

Analytics 144

Analytics Social Media Marketing PR Place 144

Sprout Social

AUGUST 24, 2022

In the past, PR focused on traditional media like print, radio and television for coverage. Social media has cultivated a 24/7 news cycle, forcing PR professionals to always “be on”. Similar to social teams, PR practitioners need a variety of skills and expertise to be successful.

PR 105

PR Branding Transform Communications 105

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. An event marketing agency can market your event through creative design, advertising strategy in markets you don’t know well, or PR for media coverage. The year I turned 30, I started a new job.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Search Engine Land

AUGUST 1, 2024

Note : Referral traffic from ChatGPT can be tracked in Google Analytics, providing a partial solution. Using digital PR and off-page SEO to build brand authority and trust Build brand authority through consistent, high-quality content and strong backlink profiles, drawing on the power of the intersection of SEO and digital PR.

PR 88

PR User-Generated SEO New Technology 88

Animalz blog

OCTOBER 28, 2024

That’s the core philosophy of Keith Perhac, founder of SegMetrics, a marketing analytics platform specializing in tracking complex, multi-touch customer journeys. Long customer journeys require different attribution approaches than traditional analytics tools provide. How did you end up creating an analytics tool like SegMetrics?

Copywriting 109

Copywriting Customer Journey Analytics Key Performance Indicator 109

Backlinko

DECEMBER 9, 2024

Head to the Backlink Analytics tool to see a breakdown of the sites link profile: And you can see how its authority has been trending over time: (Ideally, the site will be gaining authority, or at least not losing it.) Youd pop their domain into Semrushs Backlink Analytics tool and head to the Indexed Pages tab.

SEO 93

SEO PR Thought Leadership Analytics 93

Sprout Social

JANUARY 9, 2024

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 134

Analytics Transform Key Performance Indicator CRM 134

Buffer Marketing

OCTOBER 31, 2024

Buffer’s analytics tools will help you figure out the best content types, post times, and frequency, that work for you. If you're a creator, you can partner with a brand on a giveaway or offer up items you've tested or received in PR. ⚡ Ready to remove the guesswork?

Transform 116

Transform PR Product User-Generated 116

Martech

FEBRUARY 18, 2025

With real-time AI-powered analytics, leaders no longer rely on delayed, inaccurate reports. From reputational risk monitoring to supply chain analytics, AI ensures that organizations remain agile and proactive in a fast-changing environment.

Transform 100

Transform Price PR Health 100

Adams & Knight Marketing

JANUARY 11, 2023

Tess Myers is the agency’s new Program Manager bringing valuable client service experience from Liberty Mutual and a passion for digital marketing, with certifications in HubSpot and Google Analytics. In her new role, Myers supports and manages a variety of projects and campaigns for Adams & Knight’s travel/lifestyle clients.

PR 246

PR Digital Marketing Education Management 246

Hootsuite

DECEMBER 3, 2024

Key takeaways Social media measurement involves tracking social metrics using analytics tools to assess the success of your social strategy and how it aligns with broader business goals. Social media measurement involves using social metrics and analytics tools to track the success of your brand on social channels.

Analytics 105

Analytics CRM Price Key Performance Indicator 105

Backlinko

JANUARY 23, 2025

Use your travel site’s analytics tools (e.g., Google Analytics 4 ). Like this: Use Digital PR for Industry-Wide Authority In the travel industry, digital PR campaigns are one of the best ways to establish authority. Use internal linking, partnerships, digital PR, and guest posting.

SEO 89

SEO PR User-Generated Non-Profit 89

Neil Patel

OCTOBER 28, 2020

Let’s cover some Instagram analytic tools you need to be using. I’m going to show you some of the best Instagram analytics tools and why they are worth your time. Owlmetrics is basically a one-stop-shop for all things Instagram analytics. There’s going to be some analytics overlap in a few of these tools.

Analytics 111

Analytics PR Management CRM 111

Backlinko

AUGUST 7, 2024

SEO Focus Area Relevant Examples of Work Reporting Data tracking, analytics, dashboarding, investigations User experience Core Web Vitals , accessibility, information architecture Technical SEO Crawling, indexing, schema markup , JavaScript rendering, migrations Content marketing Content publishing, keyword research, gap analysis, pruning outdated (..)

SEO 126

SEO PR Communications Management 126

Hubspot Marketing

AUGUST 16, 2018

Commonly abbreviated to PR, public relations defines how a company communicates with people. Your PR strategy should be using all three. Defined as any content that your business controls, owned media is often the go-to strategy for businesses looking to build a PR campaign. That’s no different when it comes to PR.

PR 145

PR Communications Inbound Marketing Management 145

Animalz blog

JULY 16, 2024

Turns out he owned a PR agency, and I ended up starting there, specifically covering his meetup, and then broke into PR and content from there. Do you still think that journalism and PR are useful skills to learn for content marketers? That’s not typically something that sits on an events or product marketing or PR team.

Content Marketing 62

Content Marketing PR SEO Marketing 62

Orbit Media Studios

DECEMBER 17, 2024

Audience research: Communities and PR opportunities This method comes from our friend, Liza Adams , who uses AI for marketing strategy and research. This may give you ideas for PR, event marketing and community engagement. You are a content strategist, skilled at using Analytics data to identify gaps in a content strategy.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketing 117

SocialPilot

MARCH 26, 2025

Channels like PR, SEO, paid ads, and social media accord your brand the chance to own its space and rise above the competition. Lets explore how to calculate the share of voice of your brand across channels SEO, social media, PR, and advertising. Tools like Cision or CoverageBook can help you collect data on your brands PR mentions.

PR 45

PR Whitepaper User-Generated Advertising 45

Sprout Social

SEPTEMBER 18, 2024

Some common social media goals include: Increasing brand awareness Generating more sales or leads Boosting your community engagement or PR Growing your audience through increasing follower counts Building traffic to your website If you’re already engaged on social media, conduct a global social audit.

Social Media Marketing 131

Social Media Marketing Marketing Marketers User-Generated 131

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond. PR will continue to evolve over the next few years.

Communications 122

Communications PR Gen Z Analytics 122

Martech

MAY 9, 2024

These departments are supported by shared services like graphic/web design, data/analytics and writing/editing. Data (not analytics) is also probably safe. Brand/PR will have fewer, higher-skill people. AI will take over the enforcement of brand guidelines and AI agents will handle brand promotion and basic PR.

PR 130

PR Transform CMO Marketing 130

Jeff Bullas

FEBRUARY 27, 2023

Content marketing was an obscure term that I stumbled upon while reading the book “ The New Rules of Marketing and PR ” by David Meerman-Scott in 2008. It revealed a new creative digital marketing tactic that turned my old ideas of lead generation on its head.

Content Marketing 219

Content Marketing Inbound Marketing Outbound Marketing User-Generated 219

Sprout Social

SEPTEMBER 19, 2024

and earned (coverage of your brand that wasn’t purchased advertising and usually comes from PR efforts, such as television or print media mentions). Earned media value Marketing approaches typically involve two types of media: owned (the channels you have direct control of the content on, including social media, blogs, etc.)

Influencer Marketing 127

Influencer Marketing Key Performance Indicator Transform Marketing 127

Marketing Insider Group

NOVEMBER 8, 2021

I am not referring to performance analytics. This is great information for analytics teams to build social audiences based on the business and IT job function. Media Analysis is Not Just for PR. Analyzing the media can provide valuable insights for everyone, not just PR pros either. Let me explain.

Outbound Marketing 145

Outbound Marketing PR Inbound Marketing Analytics 145

Hubspot Marketing

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). Both Google and Bing have suggested that positive brand mentions may play a role in how they rank your site, meaning positive PR coverage can aid your SEO efforts even without a link. Enter: The press release. Don't panic.

PR 145

PR SEO Analytics Price 145

Martech

MARCH 27, 2023

Hiring talent with analytics experience is emerging as a critical priority this year. Top skills marketing leaders look for when hiring Up to 57% of marketing leaders prioritize analytics experience when hiring new talent, according to the State of Marketing 2023 report. Hiring talent with analytics experience.

Digital Marketing 25

Digital Marketing PR Analytics Copywriting 25

Hootsuite

JANUARY 10, 2025

Using a trusted, verified source to get your facts and figures limits any risk of spreading misinformation or dealing with a PR disaster. Find trusted data sources It matters where your data comes from. Just because a statistic is widespread doesnt automatically make it true, so be sure to check your sources before posting.

PR 121

PR Communications Management Food 121

Buffer Marketing

OCTOBER 28, 2024

Buzzstream: PR relationship management Source: Buzzstream In the five years I spent managing partnerships at Tortuga , I can't recommend using a CRM for partnerships enough. Robust analytics tie directly to revenue so you can see the impact of your program. It generates human-like text for both creative and analytical tasks.

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104

Sprout Social

AUGUST 17, 2022

Likewise, native social analytics primarily focuses on direct @mentions and @tags. And with Sprout’s social analytics, you can report on all of the above to track the progress of your social presence. These instances can help brands identify a potential social media crisis or PR opportunity sooner rather than later.

PR 136

PR CRM Analytics Branding 136