Sprout Social

SEPTEMBER 1, 2021

As brands find new channels and avenues to promote their products, there’s no shortage of data to track and measure. Social media analytics tools simplify this process by identifying all your brand or product mentions across platforms. This will give you an idea of which publications to focus on for your outreach and PR efforts.

PR 145

PR SEO Analytics Shipping 145

Sprout Social

SEPTEMBER 18, 2024

For example, KFC’s Kazakhstan account uses the country’s local language and influencers, while promoting country-specific promotions and products. One example below shows Nando’s Pakistan account promoting the recent gold medal victory of a Pakistani athlete. This process is far easier if you use a social media analytics tool.

Social Media Marketing 131

Social Media Marketing Marketing Marketers User-Generated 131

Sprout Social

AUGUST 24, 2022

Public relations is the practice of using media to promote a brand and grow a positive public reputation. In the past, PR focused on traditional media like print, radio and television for coverage. Social media has cultivated a 24/7 news cycle, forcing PR professionals to always “be on”.

PR 105

PR Branding Transform Communications 105

Hubspot Marketing

MARCH 5, 2025

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring. Measuring and analyzing data.

Analytics 65

Analytics Customer Acquisition CRM Marketing 65

Buffer Marketing

OCTOBER 31, 2024

Buffer’s analytics tools will help you figure out the best content types, post times, and frequency, that work for you. It's promotion and engagement all in one! If you're a creator, you can partner with a brand on a giveaway or offer up items you've tested or received in PR.

Transform 116

Transform PR Product User-Generated 116

Orbit Media Studios

DECEMBER 17, 2024

Audience research: Communities and PR opportunities This method comes from our friend, Liza Adams , who uses AI for marketing strategy and research. This may give you ideas for PR, event marketing and community engagement. Let AI find that nugget for you, then use it in social promotion. Show your thinking.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketing 117

Backlinko

JANUARY 23, 2025

Use your travel site’s analytics tools (e.g., Google Analytics 4 ). Like this: Use Digital PR for Industry-Wide Authority In the travel industry, digital PR campaigns are one of the best ways to establish authority. Use internal linking, partnerships, digital PR, and guest posting.

SEO 89

SEO PR User-Generated Non-Profit 89

Hubspot Marketing

AUGUST 16, 2018

Commonly abbreviated to PR, public relations defines how a company communicates with people. Your PR strategy should be using all three. Defined as any content that your business controls, owned media is often the go-to strategy for businesses looking to build a PR campaign. That’s no different when it comes to PR.

PR 145

PR Communications Inbound Marketing Management 145

SocialPilot

MARCH 26, 2025

Channels like PR, SEO, paid ads, and social media accord your brand the chance to own its space and rise above the competition. Lets explore how to calculate the share of voice of your brand across channels SEO, social media, PR, and advertising. Tools like Cision or CoverageBook can help you collect data on your brands PR mentions.

PR 45

PR Whitepaper User-Generated Advertising 45

Hubspot Marketing

JANUARY 22, 2025

Also, unlike many other channels were discussing here, email doesnt have a paid option, though some ads are designed to look like email, such as Gmail Sponsored Promotions. Airbnb: Email While still promotional, Airbnbs emails go for the soft sale. Think product reviews, interviews, or features about your team, brand, or offer.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Hubspot Marketing

JULY 22, 2024

Here's an example: if you found that one of your competitors employs stronger social media marketing strategies , you might add "We'll post 3 times per week on our social media profiles" under "Promotion." Map out any campaigns needed for each project (social media, PR, sales promotions, landing pages, events, etc.).

Marketing Plan 106

Marketing Plan Social Media Marketing Marketing Marketers 106

Animalz blog

JULY 16, 2024

Turns out he owned a PR agency, and I ended up starting there, specifically covering his meetup, and then broke into PR and content from there. Do you still think that journalism and PR are useful skills to learn for content marketers? When it came time to talk about promotions and team structure, I wanted a director title.

Content Marketing 62

Content Marketing PR SEO Marketing 62

Martech

MAY 9, 2024

These departments are supported by shared services like graphic/web design, data/analytics and writing/editing. Data (not analytics) is also probably safe. Brand/PR will have fewer, higher-skill people. AI will take over the enforcement of brand guidelines and AI agents will handle brand promotion and basic PR.

PR 130

PR Transform CMO Marketing 130

Hubspot Marketing

AUGUST 9, 2018

Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. According to the dictionary , marketing is “the process or technique of promoting, selling, and distributing a product or service. ” Do you like the creative side of marketing, or do you like working with numbers and analytics?

PR 145

PR Non-Profit Marketing Marketers 145

Hubspot Marketing

OCTOBER 17, 2019

Online software like social media schedulers gives you analytics to help you keep track of what your audience likes and doesn't. Alternatively, you might consider Google Analytics to measure blog and web page performance. Small Girls PR. A post shared by Small Girls PR (@smallgirlspr) on Oct 9, 2019 at 8:23am PDT.

Marketing Strategy 145

Marketing Strategy PR eBook Food 145

Neil Patel

MARCH 15, 2021

Pull a PR Stunt. If you want that first sale fast, pulling a PR stunt could do the trick. Much like viral videos, a PR stunt has the potential to propel your brand into fame. A PR stunt consists of doing something unusual, outrageous, hilarious, or remarkable enough to be worthy of media attention. Run a Survey.

PR 145

PR Affiliate Marketing eCommerce Shipping 145

Hubspot Marketing

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). Both Google and Bing have suggested that positive brand mentions may play a role in how they rank your site, meaning positive PR coverage can aid your SEO efforts even without a link. Enter: The press release. Don't panic.

PR 145

PR SEO Analytics Price 145

Hubspot Marketing

JULY 31, 2019

You should know where and how you’re going to publish and promote your content before you put the proverbial pen to paper — otherwise, your time and resources could go to waste. Content distribution channels are the channels through which you share and promote the content you create. Where should I publish my content , you ask?

PR 145

PR Key Performance Indicator Price Whitepaper 145

Sprout Social

AUGUST 17, 2022

Likewise, native social analytics primarily focuses on direct @mentions and @tags. And with Sprout’s social analytics, you can report on all of the above to track the progress of your social presence. These alerts can give you a head start on understanding your competitors’ positioning, promotions and campaigns.

PR 136

PR CRM Analytics Branding 136

Sprout Social

AUGUST 31, 2020

Other budgeting items you’ll need to consider that are related to virtual events include: heavy social media promotion, live captioning, comment moderation and hosting videos and documents after the event is over. Lastly, speakers are another source of promotion for your event. Plan the promotion: Before, during & after.

PR 138

PR Promotion Analytics Communications 138

Adobe Experience Cloud Blog

JUNE 25, 2020

They take less time to plan and promote. But you need technology to efficiently plan, promote, and deliver your event—especially if you’re planning to run multiple events throughout the year or you have a small marketing team. Virtual events are both an art and a science.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

Search Engine Land

SEPTEMBER 12, 2023

One big change from last year is that you’re likely now fully using Google Analytics 4. The holiday season offers more chances to connect with your audience through promotions and exclusive deals. Digital PR Digital PR can boost authority for ecommerce holiday season campaigns and the upcoming year, if executed correctly.

eCommerce 134

eCommerce PR Marketing Marketers 134

Duct Tape Marketing

OCTOBER 12, 2017

Transcript of Traditional PR is Still a Fabulous Way to Stand Out written by John Jantsch read more at Duct Tape Marketing. John Jantsch: PR’s one of those terms, I mean I’ve been doing this a really long time. It’s evolved greatly, the role of the PR firm, the role of the PR practitioner. Transcript.

PR 63

PR Promotion SEO Education 63

Sprout Social

MARCH 22, 2021

Rather than focus on selling, most B2B companies use social as a top-of-the-funnel marketing channel, specifically for content promotion and awareness. Social media is the perfect place to make it happen, providing a place to promote bite-sized pieces of content that highlight all of the above. New promotional tactics.

Education 145

Education Promotion Thought Leadership Finance 145

Orbit Media Studios

JULY 27, 2022

Suppose you wrote a how-to post about Google Analytics. You search for the potential target keyphrase “how to share access to Google Analytics” and see a lot of videos. You’re promoting content on another platform, YouTube. Your only play here is digital PR. Either way, this problem is a black hole in your Analytics.

SEO 122

SEO PR Manufacturing Analytics 122

Hubspot Marketing

JANUARY 7, 2024

Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." They can help with public speaking, creative problem-solving, logistics, sales, and analytics.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

Buffer Marketing

JUNE 13, 2024

Content distribution is the practice of publishing, sharing, and promoting your content to your target audience. Earned channels Earned media includes user-generated content (UGC), media coverage, social media shares, as well as PR and guest posts your brand pushes out.   What is content distribution?

PR 129

PR User-Generated Promotion Key Performance Indicator 129

Marketing Insider Group

MAY 16, 2023

Optimize landing pages for SEO, include CTAs, and track analytics to identify areas of improvement. Build your subscriber list, share high quality content, and promote your brand regularly. Get Your Name Out There Lastly, you need all eyes on PR and content promotion. Medium or Substack account (without paywall).

SEO 124

SEO PR Thought Leadership Education 124

Sprout Social

APRIL 29, 2024

Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis. Then they develop your websites and business directory listings and create, optimize, publish and promote content to foster a more positive reputation for you.

Management 129

Management Branding PR Food 129

Adobe Experience Cloud Blog

JULY 14, 2014

At Marketo, the blog falls under our content marketing function; other companies consider their blog to be a function of PR. On our blog, however, it’s more like the 10-1-1 rule — we hardly run any promotional content at all. After all, your blog is the voice of your company – not just a voice of your company.

Thought Leadership 134

Thought Leadership PR Education Entertainment 134

Power Digital Marketing

FEBRUARY 22, 2023

Most people understand the distinction between PR and marketing. Typically, marketing is regarded as a way to generate leads for a company, while PR is about influencing consumers’ perceptions of the company as a whole. What is PR? What does a PR team do? Of course, none of this work directly generates sales. Profession.

PR 52

PR Non-Profit Marketing Marketers 52

Sprout Social

JANUARY 24, 2024

Flannels, for example, partnered with influencers to promote its festive party wear collection on TikTok. To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you. unique users in the UK.

Influencer Marketing 131

Influencer Marketing User-Generated Key Performance Indicator Analytics 131

Marketing Insider Group

JANUARY 26, 2021

Use data from Google Analytics, your email marketing service, and your marketing automation system to understand what sources are driving the most leads. PR & Social Media. The key is to think of your content as a PR tool and social media as the promotional channel. Don’t broadcast. Curate content from other sources.

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145

Hubspot Marketing

NOVEMBER 30, 2022

A social media marketer might help promote those blogs through paid and organic posts on the business's social media accounts , and the email marketer could create an email campaign to send those who download the ebook more information on the company. Content Marketing. Want to learn and apply content marketing to your business?

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Orbit Media Studios

MARCH 29, 2023

Really a great plan would combine all of these elements (topics, formats, promotion channels) and mix in a few more. They fit nicely in a chart under three columns: creation, promotion and measurement. Collaborators Who helps to create and promote this content? Promotion channels How will it be discovered?

Marketing Strategy 126

Marketing Strategy Content Marketing PR Non-Profit 126

Search Engine Land

APRIL 22, 2024

Rebranding happens when companies grow or face big PR problems. Use analytics for this. Branded vs. non-branded campaigns in PPC to see if consumers are using the new branding or if the branding, email, PR, lifecycle and social teams need to ramp up the announcements and adoption. But don’t panic.

PR 102

PR SEO User-Generated Promotion 102

Hubspot Marketing

MAY 1, 2019

Particularly if you work for a small-to-medium sized business with limited PR resources, software can help you keep track of what people are saying online about your brand. While Cision provides tools to ensure you're able to monitor and protect your online brand, its features are particularly impressive for strategic, proactive PR outreach.

Management 145

Management Branding PR Price 145