Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. I didn’t know it yet, but I was about to take a crash course in event marketing. The year I turned 30, I started a new job. Also tucked in the job description? Leverage relationships.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Hubspot Marketing

JANUARY 22, 2025

Some of the perks of organic social media? Read : Social Media Marketing: The Ultimate Guide Blogging This ones pretty self-explanatory, so Ill be quick. Read: Podcasting in 2025: What You Need + 9 Steps To Get Started Lets take a look at some examples of organic marketing in action.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Hootsuite

DECEMBER 15, 2021

It’s one thing to know in your heart that you’re a social media whiz: it’s another to be able to prove it. Which is why social media analytics are so critical to any successful campaign or brand strategy. What is social media analytics? How to track social media analytics.

Analytics 144

Analytics Social Media Marketing PR Place 144

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Marketers 112

Hootsuite

DECEMBER 3, 2024

In this post, we’ll explore how social measurement can drive real results for your business. Key takeaways Social media measurement involves tracking social metrics using analytics tools to assess the success of your social strategy and how it aligns with broader business goals.

Analytics 105

Analytics CRM Price Key Performance Indicator 105

Hubspot Marketing

SEPTEMBER 5, 2022

But it’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help them attain specific outcomes in the short-term and keep users engaged over time. Ready to take your social media marketing to the next level? Social Media Marketing Goals for 2022.

Social Media Marketing 98

Social Media Marketing PR User-Generated Marketing 98

Orbit Media Studios

MAY 18, 2022

How visuals drive social media marketing. Social media is clearly a very visual channel. But which specific marketing visuals drive which marketing metrics? If you add campaign tracking code to the link, you can see the actual traffic from the post in Google Analytics.

PR 135

PR SEO Analytics Marketing 135

Buffer Marketing

OCTOBER 31, 2024

Buffer’s analytics tools will help you figure out the best content types, post times, and frequency, that work for you. If you're a creator, you can partner with a brand on a giveaway or offer up items you've tested or received in PR. ⚡ Ready to remove the guesswork?

Transform 116

Transform PR Product User-Generated 116

Hubspot Marketing

JULY 22, 2024

For instance, when I'm filling out this section, I always pull insights from my SWOT analysis, my competitive analysis, and my general market research. As for marketing analytics software , make sure to specify what metrics you’ll track with it, why, and how it will benefit your overall marketing strategy.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketing Marketers 106

Sprout Social

SEPTEMBER 19, 2024

The Sprout Social Index™ 2023 found that one of social media marketers’ top priorities in 2024 is to better quantify engagement in terms of business revenue, and 42% now include social traffic that leads to purchases in their reporting. Earned media value (EMV) assigns advertising value to that earned coverage.

Influencer Marketing 126

Influencer Marketing Key Performance Indicator Transform Marketing 126

Orbit Media Studios

DECEMBER 17, 2024

Audience research: Communities and PR opportunities This method comes from our friend, Liza Adams , who uses AI for marketing strategy and research. This may give you ideas for PR, event marketing and community engagement. Analysis of social media data AI can analyze social media performance data.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketing 117

Buffer Marketing

OCTOBER 28, 2024

Think of this as your cheat sheet for building a powerful marketing tech stack on a budget. Whether you're looking to improve your customer service , gather product feedback, or keep tabs on your online reputation, Mentionlytics could be a valuable addition to your digital marketing toolkit. Pricing: Starts at $69/month.

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104

Hootsuite

JANUARY 10, 2025

Using a trusted, verified source to get your facts and figures limits any risk of spreading misinformation or dealing with a PR disaster. Get Started The post Storytelling with data: Strategies to captivate your audience appeared first on Social Media Marketing & Management Dashboard. Try it free today.

PR 121

PR Communications Management Food 121

Marketing Insider Group

NOVEMBER 8, 2021

I am not referring to performance analytics. Optimizing search programs, email campaigns and other forms of outbound marketing is certainly a best practice. This is great information for analytics teams to build social audiences based on the business and IT job function. Media Analysis is Not Just for PR.

Outbound Marketing 145

Outbound Marketing PR Inbound Marketing Analytics 145

SocialPilot

MARCH 26, 2025

Channels like PR, SEO, paid ads, and social media accord your brand the chance to own its space and rise above the competition. Lets explore how to calculate the share of voice of your brand across channels SEO, social media, PR, and advertising. The thing is, you don’t have to shout louder.

PR 45

PR Whitepaper User-Generated Advertisers 45

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond.

Communications 122

Communications PR Gen Z Analytics 122

Hubspot Marketing

AUGUST 9, 2018

Marketing is also an incredibly dynamic, diverse field that offers positions for people of all strengths. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. The following degree programs can lead to a career in marketing: Marketing. Management. Psychology.

PR 145

PR Non-Profit Marketing Marketers 145

Buffer Marketing

AUGUST 1, 2022

Social media marketing is a huge part of what we do for them, but we also help out with PR, branding, and events. Between the five of us, we have many years of marketing and PR experience, and when you combine that with our customer-focused attitude, we’re truly able to get results that our clients actually want.

Management 110

Management PR Social Media Marketing Analytics 110

Martech

APRIL 9, 2025

What started as a halo effect turned into a PR firestorm. When brands apply the same analytical discipline they use in product launches, pricing strategy or media planning to celebrity partnerships, better decisions follow. Then came the backlash, and Adidas was left holding the bag literally billions in unsold products.

Fashion 77

Fashion Influencer Marketing PR Entertainment 77

Hootsuite

AUGUST 4, 2022

Well, whether you’re managing one social media account or ten, it can be overwhelming to strategize content, create posts, and react to trends on the fly. Not to mention, tracking analytics across platforms, apps, and devices can leave you feeling like you’re chasing your tail. What is a social media dashboard?

Social Media Marketing 136

Social Media Marketing Analytics PR Place 136

Sprout Social

MARCH 23, 2021

If businesses want to be at the forefront of digital transformation, they must fully embrace the power of social conversation. It’s something we at Sprout Social and Hofer-Shall agree on. But now everyone’s starting to ask if they should be in the social space as well.

Transform 145

Transform PR Analytics Social Media Marketing 145

Sprout Social

SEPTEMBER 2, 2022

We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Org-wide social media marketing training. It’s all too easy for social media to become siloed from the rest of your business, or even the rest of your marketing team.

Social Media Marketing 142

Social Media Marketing Price Marketing Marketers 142

Sachs Marketing Group

JANUARY 13, 2025

Data-Driven Decision Making In 2025, data isnt just an assetits the foundation of every successful marketing campaign. Businesses must use integrated analytics tools to track user behavior across platforms, identify patterns, and optimize real-time performance. Paid social advertising for targeted reach and conversions.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Hubspot Marketing

JANUARY 7, 2024

Marketing is also incredibly dynamic and diverse. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. In this article, we’ll break down what marketers do. We'll show you how you can get into marketing and the different marketing jobs that are out there.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

Sprout Social

SEPTEMBER 18, 2023

Remove siloes within marketing and sales teams Oftentimes, sections of the marketing teams are functioning in separate bubbles. The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to.

Social Media Marketing 144

Social Media Marketing Marketing Marketers Influencer Marketing 144

Hubspot Marketing

JULY 31, 2019

Start by collecting demographic data from your website visitors, email subscribers, social media followers, and customers. You can pull this information from Google Analytics or your social media analytics tools. PR Newswire. PR Newswire is a press release distribution network. Price : Free.

PR 145

PR Key Performance Indicator Price Whitepaper 145

Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 1 Analytics Tool for Growth Beautiful reports. Examples include the number of followers, likes, or comments on social media posts.

Key Performance Indicator 115

Key Performance Indicator Social Media Marketing Whitepaper Marketing 115

Buffer Marketing

SEPTEMBER 5, 2023

You’re not *just* a social media person You don’t *only* need a minute of someone’s time You’re not *somewhat* sure what the business needs to do You’re a subject matter expert in business critical fields of Social Media, PR or Comms.

PR 121

PR Social Media Marketing Management Education 121

Welcome Software

JANUARY 24, 2025

Step 1: Clarify your overarching campaign and content goals Define your primary marketing goals and objectives Set specific KPIs eg.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Adobe Experience Cloud Blog

JANUARY 10, 2012

The Cloud Must Go On – How to Catalyze a PR win into Revenue with Marketing – See how salesforce.com used social media as part of a multi-channel marketing campaign to turn a bad situation into success. Side 1: You Light up my Revenue – Revenue is the reason, for every season.

Social Media Marketing 105

Social Media Marketing PR Entertainment Analytics 105

Search Engine Land

APRIL 17, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.”

Whitepaper 115

Whitepaper Analytics User-Generated Key Performance Indicator 115

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.”

Whitepaper 114

Whitepaper Analytics User-Generated CMO 114

Marketing Insider Group

JANUARY 24, 2013

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments. San Mateo, CA – [link].

PR 112

PR Whitepaper CMO Marketing 112

Sprout Social

JANUARY 3, 2023

Social is a goldmine of unfiltered comments and posts with this type of information. Across all departments, audience insights from data-driven social media marketing are crucial to predicting the success of campaigns and product launches. Plus, they’ll inform you of upcoming releases that may require social promotion.

Customer Journey 133

Customer Journey Analytics PR Communications 133

Hubspot Marketing

NOVEMBER 30, 2022

And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal. A content marketer, for example, could create a series of blog posts that generate leads from an ebook. Social Media Marketing. Download These Templates.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Hootsuite

APRIL 25, 2024

It helps businesses drive loyalty, attract new customers, and gain a competitive edge through advanced social listening, media monitoring, and social benchmarking technologies. With Talkwalker, you can dig into the granular social analytics and really buff out your marketing strategy. Media monitoring.

Management 119

Management Price Analytics User-Generated 119

Customers.ai

DECEMBER 12, 2023

Shopify also has a robust suite of marketing tools, analytics, and third-party app integrations, which helps merchants expand their reach, enhance customer engagement, and ultimately foster sustainable growth in the competitive ecommerce landscape. billion on influencer-related marketing campaigns in 2024.

eCommerce 106

eCommerce PR User-Generated Marketing 106