Hootsuite

OCTOBER 22, 2024

It aids in PR crises and issue management. PS: Armanino also used Hootsuite Amplify , our employee advocacy tool, to help equip their 595 active users with plenty of content to reshare and make their own. Which advocates are generating the most engagement? Employee advocacy can also aid in PR crises and issues management.

Gen Z 108

Gen Z PR Thought Leadership Communications 108

Animalz blog

OCTOBER 24, 2024

Organic traffic often drives your highest-quality customers, but few teams have the analytics setup and know-how to discover this. I knew Google Analytics existed but hadn’t done any of the trainings or understood what was important to look for. Everyone had to be certified in Google Analytics — that was a requirement.

Analytics 57

Analytics PR User-Generated Food 57

Scoop.it!

FEBRUARY 7, 2023

As businesses adapt to embrace new technologies, they’ve started to use influencers and user-generated content for marketing purposes. Influencers carry a lot of trust and clout with their followers as user-generated content tends to feel more authentic and shared than corporate messaging.

User-Generated 111

User-Generated Customer Journey Customer Affiliate Marketing 111

Backlinko

JANUARY 23, 2025

Others, like Google Flights and Google Hotels, keep users within Googles ecosystem. These include organic search traffic, revenue, and user engagement. Step 2: Conduct Keyword Research Google advises creating content for users, not solely to rank for keywords. Search Intent: The purpose behind a user’s search query.

SEO 86

SEO PR User-Generated Non-Profit 86

Search Engine Land

SEPTEMBER 22, 2023

Ever wondered which is the best generative AI tool for writing PR content? I have just finished conducting a series of tests to determine just that and found that the post generated by Bard produced: Slightly better results than a post I had written from scratch. Significantly better results than the post by ChatGPT.

PR 102

PR User-Generated Analytics Communications 102

Sprout Social

SEPTEMBER 18, 2024

Some common social media goals include: Increasing brand awareness Generating more sales or leads Boosting your community engagement or PR Growing your audience through increasing follower counts Building traffic to your website If you’re already engaged on social media, conduct a global social audit.

Social Media Marketing 130

Social Media Marketing Marketing Marketers User-Generated 130

Buffer Marketing

OCTOBER 31, 2024

When it comes to hashtags, the social media platform recommends no more than five, but the research from HubSpot found that posts that used over 11 hashtags seem to resonate the most with Instagram users. Buffer’s analytics tools will help you figure out the best content types, post times, and frequency, that work for you.

Transform 117

Transform PR Product User-Generated 117

Sprout Social

SEPTEMBER 1, 2021

Social media analytics tools simplify this process by identifying all your brand or product mentions across platforms. This will give you an idea of which publications to focus on for your outreach and PR efforts. You can also encourage people to share user-generated content to drive more social media visibility for your brand.

PR 145

PR SEO Analytics Shipping 145

Hubspot Marketing

JANUARY 22, 2025

Read: How to Create an SEO Strategy for 2025 [Template Included] User-generated Content (UGC) UGC is content your buyers create about your brand, product, or services. Glossier: UGC A lot of brands invest in user-generated content these days. Its social proof of everything you claim. Its a win-win.

Gen Z 116

Gen Z User-Generated Social Media Marketing Inbound Marketing 116

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencers sharing products from brands they personally love often feels more authentic than a social ad a user was served randomly.

Influencer Marketing 126

Influencer Marketing Key Performance Indicator Transform Marketing 126

Orbit Media Studios

MAY 18, 2022

The user is flowing through a stream of posts. If you add campaign tracking code to the link, you can see the actual traffic from the post in Google Analytics. Here is what the analytics in YouTube Studio look like for a video that ranks in Google. Authority: Contributions in digital PR. This is one type of “digital PR.”.

PR 135

PR SEO Analytics Marketing 135

Buffer Marketing

OCTOBER 28, 2024

The AI assistant helps you generate ideas, repurpose content, and edit posts to perfection. I even have a prompts category for ideas in case I get stuck (many of which came from Buffer's Creator Camp ) — but there's a nifty "generate ideas" button that can jumpstart your content creation. All in all, Predis.ai

Digital Marketing 103

Digital Marketing Price User-Generated Affiliate Marketing 103

Jeff Bullas

FEBRUARY 27, 2023

Content marketing was an obscure term that I stumbled upon while reading the book “ The New Rules of Marketing and PR ” by David Meerman-Scott in 2008. It revealed a new creative digital marketing tactic that turned my old ideas of lead generation on its head. text generators change the rules of engagement. The result?

Content Marketing 219

Content Marketing Inbound Marketing Outbound Marketing User-Generated 219

Neil Patel

OCTOBER 28, 2020

Let’s cover some Instagram analytic tools you need to be using. I’m going to show you some of the best Instagram analytics tools and why they are worth your time. Owlmetrics is basically a one-stop-shop for all things Instagram analytics. There’s going to be some analytics overlap in a few of these tools.

Analytics 111

Analytics PR Management CRM 111

Hubspot Marketing

OCTOBER 17, 2019

Online software like social media schedulers gives you analytics to help you keep track of what your audience likes and doesn't. Alternatively, you might consider Google Analytics to measure blog and web page performance. Earned media is another way to say user-generated content. Small Girls PR.

Marketing Strategy 145

Marketing Strategy PR eBook User-Generated 145

Sprout Social

SEPTEMBER 24, 2024

Respond to social media comments , share user-generated content and spark dialogue around your brand. If an issue or PR crisis arises, follow social channels closely and prepare a templated response that your team can adapt to specific issues. Monitor any potential issues.

Influencer Marketing 97

Influencer Marketing Marketing Strategy Marketing Marketers 97

Exposure Ninja

DECEMBER 12, 2024

You’ll notice something happening in your Google Analytics – organic traffic from traditional search might be slipping. Google’s UK users have dropped year-over-year for the first time ever – and that’s before ChatGPT even had web search capabilities. Welcome to the next evolution of search. Their traffic?

Thought Leadership 52

Thought Leadership User-Generated Whitepaper CRM 52

Hubspot Marketing

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). Both Google and Bing have suggested that positive brand mentions may play a role in how they rank your site, meaning positive PR coverage can aid your SEO efforts even without a link. A press release can generate more sales.

PR 145

PR SEO Analytics Price 145

Search Engine Land

APRIL 17, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Well, it differs by organization.

Whitepaper 115

Whitepaper Analytics User-Generated Key Performance Indicator 115

Adobe Experience Cloud Blog

MAY 8, 2017

User Intent Metrics. Part of the foundation of any effective SEO strategy is keyword and user intent research. No amount of technical SEO will drive organic rankings if content fails to satisfy the user’s need for target keywords. There are three major metrics that provide insights regarding user intent.

SEO 133

SEO Thought Leadership User-Generated Analytics 133

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Well, it differs by organization.

Whitepaper 112

Whitepaper Analytics User-Generated CMO 112

Orbit Media Studios

JULY 27, 2022

Suppose you wrote a how-to post about Google Analytics. You search for the potential target keyphrase “how to share access to Google Analytics” and see a lot of videos. I worked with an established brand on a play like this, and the PR team were surprised to see which publishers were actually ranking for these queries.

SEO 122

SEO PR Manufacturing Analytics 122

Buffer Marketing

JUNE 13, 2024

Without a solid distribution strategy, even the best creative can get lost in this vast universe of content, failing to make an impact and costing you dearly without generating the intended ROI. What motivates users to share content with others? Then, focus on those channels that generate the most traffic and conversions.

PR 131

PR User-Generated Promotion Key Performance Indicator 131

Hubspot Marketing

NOVEMBER 30, 2022

billion global internet users as of 2021, a 400 million jump from 2020. A content marketer, for example, could create a series of blog posts that generate leads from an ebook. You can also see how many pages they visited, what device they were using, and where they came from, amongst other digital analytics data.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Marketing Insider Group

MAY 16, 2023

Are you happy with the idea of replacing human-generated content with mundane marketing material generated by robots? AI will automate mundane tasks, like generating social media copy from a blog post, not conquer the marketing industry. Image Source: Giphy What is this, the zombie apocalypse? Of course not! You know what to do.

SEO 124

SEO PR Thought Leadership Education 124

Martech

NOVEMBER 30, 2023

Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration.

Transform 107

Transform PR User-Generated Industry Insights 107

Martech

JULY 6, 2023

Turbo to its event analytics platform. The integration is designed to allow users to “chat with their data,” using natural language to query data. In a refreshing moment of PR humility, the company says it “believes Yext Content is the first headless CMS built on a foundation of AI and knowledge graph technology.” Get MarTech!

User-Generated 112

User-Generated PR Analytics Management 112

Sprout Social

JANUARY 24, 2024

Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. Generate 500 leads within the next month through influencer marketing campaigns. The #PartyNeverStops campaign generated £3.68M in sales, an 18x return on ad spend, 91M video views and reached 11.9M jxrdanhames m.A.A.d

Influencer Marketing 129

Influencer Marketing User-Generated Key Performance Indicator Analytics 129

Marketing Insider Group

JANUARY 26, 2021

Use data from Google Analytics, your email marketing service, and your marketing automation system to understand what sources are driving the most leads. How many clicks or new leads do you expect this tactic to generate? 90% of visitors will immediately leave a site with low-quality design that doesn’t prioritize user experience.

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145

Martech

JUNE 22, 2023

Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner. Using generative AI in creating buyer-centric messaging and content is already reducing the time to produce and disseminate content.

PR 105

PR User-Generated Influencer Marketing Analytics 105

Welcome Software

JANUARY 24, 2025

increasing website traffic, lead generation Make your goals SMART (specific, measurable, achievable, relevant, time-bound) Communicate goals clearly to your whole team (or even get them involved in the process) Plan for regular reporting and optimizations because, let's face it.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Sprout Social

FEBRUARY 19, 2024

By combining AI tasks like machine learning (ML) and natural language processing (NLP) with traditional rules-based automation, intelligent automation systems handle complex AI analytics to improve decision-making and workflows. This personalization enriches the quality of the interaction and makes you more memorable to the user.

Marketing Strategy 136

Marketing Strategy Manufacturing PR Marketing 136

Martech

FEBRUARY 15, 2024

First, up are these findings from the PR person at GetResponse: Nearly 30% of marketers are not using AI in their marketing processes and don’t plan to. Users can access informative tooltips, data analytics, CPC calculation, tracking setup, and AI-generated creatives. 6% still don’t know what AI is.

Affiliate Marketing 103

Affiliate Marketing PR User-Generated Analytics 103

Customers.ai

DECEMBER 12, 2023

After all, technology changes fast, user expectations change fast, and those who don’t adapt, won’t succeed. Its user-friendly interface ensures beginners can swiftly set up and customize their digital storefronts while at the same time simplifying inventory management, order processing, and payment transactions.

eCommerce 106

eCommerce PR User-Generated Marketing 106

Kevin Indig

APRIL 19, 2023

Fast forward to today, the impact of backlinks on SEO has made space for content and user experience, but it’s still one of the most important factors in some verticals. Google’s PR campaign against link building has been incredibly effective. Ranks can fluctuate due to SERP fluctuations or a change in user intent.

PR 122

PR SEO User-Generated CMO 122

Trade Press Services Newsletter

DECEMBER 1, 2022

Even something as simple as a new headline or updated statistics can transform an outdated blog into a fresh lead-generation piece. Use website analytics and a strategic eye to determine your best content, and you might be surprised how a few minor adjustments can fuel your content strategy across a variety of channels.

Whitepaper 130

Whitepaper Transform PR eBook 130

Neil Patel

NOVEMBER 4, 2020

Being a more distracted medium, 40% of mobile users will abandon a page that takes longer than three seconds to load. It identifies elements that are leading to slow loading time and a poor mobile user experience. Page Analytics by Google. Would you care to understand the user behavior on your website?

SEO 145

SEO User-Generated PR Analytics 145