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21 of the Best Social Media Analytics Tools for 2024

Hootsuite

Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience. What were our top posts on LinkedIn this year?

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15 TikTok analytics tools that do the math for you

Hootsuite

If you’re looking to grow on TikTok, getting a grasp on your analytics is a must. Luckily, there are plenty of TikTok analytics tools you can use to get insights that will help you see better results on the platform. What are TikTok analytics tools? TL;DR: Without a TikTok analytics tool, you’re essentially working in the dark.

Analytics 108
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How AI-generated images could redefine product placement

Martech

They were on sale for a great price. I got a new pair of sunglasses at a good price, and Costco got my money. Product placement Product placement isn’t a new marketing strategy. Product placement Product placement isn’t a new marketing strategy. Well, a few minutes later, I went back and bought them.

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Sprout Social Pricing: Is It Worth the Cost?

SocialPilot

Its robust suite of features comes at a high price, though. The Sprout Social pricing plans are designed with large businesses in mind, so there may be better options for small businesses. If youre struggling to decide whether or not Sprout Social plans and pricing are worth it, youve come to the right place.

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23 Top Social Media Analytics Tools in 2025 — Free and Paid Options

Buffer Marketing

What are social media analytics? First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. By paying close attention to social media analytics, you can measure your performance against your social media goals.

Analytics 104
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5 alternatives to Heap for holistic product analytics

Welcome Software

Heap emerged as a pioneering product analytics tool aimed at helping businesses understand how users interact with their digital products and services, By offering automated, self-service product instrumentation and analytics, Heap empowered teams to analyze user behavior, identify pain points, and optimize the product experience.

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Mixpanel pricing and better alternatives

Welcome Software

Its pricing model is based on product usage, meaning the more you grow and the events you track, the more you pay. We'll examine Mixpanel pricing in detail and consider why teams might choose Mixpanel or more affordable alternatives. How does Mixpanels pricing work? Is it worth the cost? Why do teams choose Mixpanel?

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