Martech

JANUARY 2, 2025

Feel like your marketing team is drowning in analytics reports? One use case for web analytics data is reducing customer friction points. If you’re on a free platform like Google Analytics 4 (GA4), youll hit platform limitations if you try to track too much. Youre not alone. So what should marketers track? Processing.

Analytics 114

Analytics Customer Health Management 114

SocialPilot

JANUARY 21, 2025

Thats where a social media analytics dashboard comes in. Whether youre a small business looking to improve ROI or an agency managing multiple clients, an analytics dashboard simplifies reporting and decision-making. What is a Social Media Analytics Dashboard? By opening analytics of every platform? Too, tedious.

Analytics 110

Analytics Key Performance Indicator Transform User-Generated 110

Buffer Marketing

DECEMBER 5, 2024

What are social media analytics? First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. By paying close attention to social media analytics, you can measure your performance against your social media goals.

Analytics 106

Analytics Price Social Media Marketing Key Performance Indicator 106

Trade Press Services Newsletter

JANUARY 9, 2025

Involve cross-functional teams, such as sales, product development, technology, and customer service, in the planning process. Digital marketing offers precision targeting, real-time analytics, and cost efficiency. It’s a Team Effort Future-proofing your B2B marketing plan should not be a siloed effort.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketing 220

Marketing Insider Group

SEPTEMBER 23, 2024

Quick Takeaways Marketing management software automates and simplifies tasks like campaign management, content creation, and data analysis, boosting productivity and saving time. Its primary functions involve streamlining marketing tasks like campaign management, content creation, and data analytics.

Management 125

Management CRM Analytics Marketing 125

Search Engine Land

JULY 31, 2024

Google Analytics 4 (GA4) is a powerful tool for analyzing website and app traffic, offering valuable insights into user behavior and campaign performance. Link Google Search Console with GA4 for data analysis By default, Google Analytics 4 does not automatically show Search Console data just by linking accounts. Processing.

SEO 124

SEO Analytics Product Advertisers 124

Marketing Insider Group

AUGUST 27, 2024

Using analytics to track performance and make data-driven decisions enables you to use data to its full potential. Video Source In the manufacturing industry, your target audience is companies that sell products you have the ability to manufacture. Industry reports help you stay informed about market trends and competitor activities.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Today, marketing is a core strategic pillar that shapes not just pipeline and revenue but also customer experience, product positioning and competitive differentiation.

Transform 118

Transform CRM Analytics User-Generated 118

Hootsuite

NOVEMBER 4, 2024

Audience demographics Hootsuite Analytics These are the basic characteristics of your audience – things like age, gender, language, and location. How to get these insights You can find this information in the native analytics tools of most social media platforms, or in a dedicated social media analytics tool.

Analytics 100

Analytics Price Social Media Marketing CRM 100

Martech

OCTOBER 28, 2024

Predictive analytics based on historical data Then: AI-driven predictive analytics based on historical data, such as past purchase behaviors, were heavily used to predict future buying patterns. Now: Basic predictive analytics alone is no longer enough, as customers expect companies to adapt in real-time.

Market Trends 124

Market Trends Transform Customer loyalty Millennials 124

Martech

JULY 26, 2024

Comprehensive analytics : Advanced analytics provide deep insights into customer behavior, allowing for fine-tuned marketing strategies that align with business objectives. Interactive experiences : Integrate interactive elements such as live chats, virtual consultations and interactive product configurators to enhance user engagement.

Transform 125

Transform Whitepaper Thought Leadership Customer Journey 125

Martech

AUGUST 29, 2024

Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. The same marketers are also keeping a watch on consumer interest in AI and other trending technologies. Consumer trends.

Market Research 125

Market Research Shoppers CMO Retail 125

Martech

FEBRUARY 21, 2025

This article was co-authored by Matt Wakeman , Weicong Zhao and Joseph Enever , analysts in the Gartner Marketing Practice , covering marketing data and analytics. Reflecting its growing importance in marketing analytics, Gartner found that 64% of senior marketing leaders have adopted MMM solutions.

Marketing Mix 113

Marketing Mix Finance Analytics Marketing 113

Martech

JANUARY 14, 2025

Foundational excellence An exceptional product or service, coupled with a seamless and positive customer experience, is the bedrock of customer retention. “Your product/service has to be great, and the customer experience also has to be great, Stevens said. Here are seven ways to keep your most profitable customers.

Customer 128

Customer Shipping Customer loyalty Analytics 128

Hubspot Marketing

OCTOBER 22, 2024

The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform. 5 Key Benefits of AI Reporting for Marketers Our AI Insights for Marketers report indicates that nearly half (45%) of marketing leaders claim AI tools make employees more productive.

Analytics 123

Analytics Transform CRM Marketing 123

Martech

JANUARY 21, 2025

Tools like Google Analytics or social media insights can help pinpoint content that resonates with your audience. Monitor key metrics: Use tools like Google Analytics or email marketing platforms to assess engagement, conversions and traffic. Technology can streamline content production, saving time and keeping processes organized.

Whitepaper 135

Whitepaper Analytics SEO User-Generated 135

Buffer Marketing

SEPTEMBER 17, 2024

  As I always do in these articles on the best time to post on social media, I advise experimenting with your posting schedule as part of your  LinkedIn marketing  strategy, then digging into your  social media analytics  to uncover your unique best time to post and make the most of the  LinkedIn algorithm. 

Analytics 133

Analytics Social Media Marketing Place Branding 133

Martech

AUGUST 15, 2024

As observed here last week, products mentioning AI are significantly less popular with consumers than the same products when they don’t mention it. MetaRouter , a provider of server-side tag management and real-time event routing, is partnering with Magellan AI , an audio intelligence, analytics, and measurement company.

Analytics 121

Analytics User-Generated Advertisers Advertising 121

Martech

JULY 22, 2024

When analyzing analytics data, it is critical to put it into context. Dig deeper: Marketing analytics: What it is and why marketers should care The art of contextualizing data A meme circulating a few years ago demonstrated how data can be counterintuitive. What if previous campaigns over the past two years averaged a 25% ROI?

Key Performance Indicator 117

Key Performance Indicator Transform Analytics Manufacturing 117

Martech

AUGUST 1, 2024

They become obsessed with how it can create productivity. In 2020, a report by experience management firm Walker predicted customer experience would overtake price and product as the key brand differentiator. The prompt was to write a sales email for a new product in the pickleball industry. The research seems to have come true.

Email Marketing 129

Email Marketing Food Marketing Marketers 129

Buffer Marketing

JANUARY 7, 2025

So, instead of just tracking mentions, you get valuable insights into how people feel about your brand, products, or campaigns. Prescient AI: Predict and optimize ad performance Source: Prescient AI Prescient AI takes the guesswork out of budget allocation for paid ads with predictive analytics. Pricing : Starts at $15/user/month.

Price 119

Price Thought Leadership Transform User-Generated 119

Backlinko

JULY 22, 2024

First, put yourself in your customers’ shoes and brainstorm questions they might have about your product, service, or industry. Enter your product or service, and the tool will list question-based keywords. For example, a homepage, about us, contact, and products/services page.

SEO 117

SEO Law User-Generated Analytics 117

Hubspot Marketing

JANUARY 16, 2025

The numbers matter : Over half of marketing decisions are influenced by marketing analytics. Product pages. Some tools will score content by assigning an objective number, while others will gather analytical data. Google Analytics 4 (GA4): website traffic. Later : social analytics. Email marketing. Landing pages.

Analytics 120

Analytics SEO Price User-Generated 120

The Marketing Operations Leader

MARCH 25, 2025

Includes setting KPIs, forecasting targets, aligning with GTM, sales, and product, and prioritizing through an OKR framework. That’s when the conversation becomes really productive. Top Commentary from Social Everything starts with analytics for me! 4️⃣ Campaign Planning This is the execution engine.

Marketing Strategy 130

Marketing Strategy Customer Acquisition Finance Marketing 130

Martech

FEBRUARY 17, 2025

Analyze market trends and customer data to inform product positioning. Collaborate with sales, marketing, and product teams to ensure alignment on GTM initiatives. Utilize data analytics to drive decision-making and improve operational efficiency. Collaborate with product teams to enhance user experience and drive engagement.

Customer Acquisition 110

Customer Acquisition CRM Marketing Automation Platform Analytics 110

Martech

JULY 17, 2024

These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics vendor SAS. What we do is position ourselves as that analytical horsepower that can sit behind them.”

Transform 143

Transform Food Analytics Place 143

Martech

JANUARY 7, 2025

In B2B, where the purchase journey is longer, its not as simple as optimizing for product-related queries; its essential to incorporate educational content to ease users into the awareness and engagement stages. Implement detailed schema, such as FAQPage, HowTo, and Product, to improve how LLMs process your content.

SEO 109

SEO Logistics User-Generated Finance 109

Marketing Insider Group

JANUARY 6, 2025

They act as a bridge between potential customers and your website, giving readers the information they seek while introducing them to your products or services. Promotion and analytics drive results, with tools like social media, newsletters, and performance metrics enhancing reach and refining strategies.

Inbound Marketing 119

Inbound Marketing Whitepaper Education User-Generated 119

Martech

DECEMBER 18, 2024

founder and CEO of data analytics firn Amoeba, lets explore how AI-powered solutions can turn overwhelming data into actionable marketing intelligence. Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. With insights from Tooba Durraze , Ph.D.,

Transform 101

Transform CRM Analytics eCommerce 101

Marketing Insider Group

JULY 22, 2024

Google Analytics 4 (GA4) is the latest version of Google’s powerful analytics platform. This guide will help you unlock the potential of your analytics data, offering practical insights to enhance user engagement and boost your website’s effectiveness.

User-Generated 122

User-Generated Analytics Performance Marketing Promotion 122

Martech

NOVEMBER 27, 2024

Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. retail site visits across 18 product categories. Updated holiday stats from Adobe Analytics can be found here. For the first 24 days of November, U.S. ecommerce sales were up 9.6% year-over-year. This exceeds the record-breaking 8.4% Processing.

eCommerce 121

eCommerce Shoppers Retail Analytics 121

Martech

JULY 24, 2024

To summarize what I’ve read: AI is the panacea; problems will cease to exist and we’ll be more productive than ever if we just use AI. Measurement, reporting and analytics with AI Regarding analytics, AI can do a first pass at the data to look for anomalies. Lately, it seems like everyone is focused on AI.

Marketing 125

Marketing Marketers Analytics Place 125

Buffer Marketing

DECEMBER 16, 2024

If you have a Bitly account, you can connect it to Buffer to use your custom domain and get your link analytics in Bitly. Each website can have its own settings and analytics, making it easy to manage different brands from one dashboard. link — effectively removing a step in your posting process. Price: The buff.ly

Price 111

Price User-Generated Analytics Shoppers 111

Buffer Marketing

JANUARY 16, 2025

Social listening is the art and science of monitoring what your buyers and potential customers are saying about: Your brand Your competitors Topics related to your product or service Staying “in the know” about all these simultaneously is no easy feat. Discover niche markets for your products.

Price 123

Price Analytics Influencer Marketing Management 123

Animalz blog

OCTOBER 28, 2024

That’s the core philosophy of Keith Perhac, founder of SegMetrics, a marketing analytics platform specializing in tracking complex, multi-touch customer journeys. Long customer journeys require different attribution approaches than traditional analytics tools provide. How did you end up creating an analytics tool like SegMetrics?

Copywriting 109

Copywriting Customer Journey Analytics Key Performance Indicator 109

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. Proof: 80% of Pinners have discovered a new brand or product on Pinterest.

Gen Z 111

Gen Z Affiliate Marketing Fashion Social Media Marketing 111

Martech

DECEMBER 6, 2024

Let’s examine how AI can amplify your creativity and productivity and aid the human insight and strategic thinking of exceptional marketing. It also knows about machine learning, marketing analytics, and Agile Marketing. For instance, asking, “What do you know about the use of AI to improve marketing analytics?”

Transform 124

Transform Analytics User-Generated Education 124