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How to create a product differentiation strategy

Welcome Software

Get to know your audience To understand how you can help your product stand out from others on the market, you need to know exactly what your audience needs. The process of this will look different throughout the product life cycle, but generally, you can analyze the following: Marketing data such as online surveys or focus groups.

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A look at martech investment and innovation

Martech

New product announcements jumped to 124 in Q2 2022, up from 49 in Q1 and by far the most in the past two years. These cover a wide range of product categories, but the top five of these are remarkably consistent – advertising, analytics, segmentation, customer engagement and experience, and data management.