Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. Marketers are placing less emphasis on traditional analytics in favor of operations. Why is it going down?

Analytics 118

Analytics Product CMO Marketing 118

Martech

FEBRUARY 17, 2025

RevOps engineer Streamline revenue operations by integrating sales, marketing, and customer success functions. Utilize data analytics to drive decision-making and improve operational efficiency. Data analysis: Proficiency in data analytics, market research, and performance measurement. Google Analytics).

Customer Acquisition 115

Customer Acquisition CRM Marketing Automation Platform Analytics 115

Adobe Experience Cloud Blog

JULY 28, 2015

It’s about tracking all the touch points at which a prospect connects with your marketing programs, and measuring those multi-touch impacts. Here are four marketing analytics for demonstrating marketing’s ability to drive revenue: Flow: Where are prospects connecting with your marketing programs?

Analytics 134

Analytics Whitepaper Thought Leadership Marketing 134

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. We asked Brian Glover to share some highlights.

Analytics 116

Analytics Product Automobile Customer Journey 116

Martech

NOVEMBER 12, 2024

The evidence underscores the need for a strong analytics partner who can help model the effectiveness and efficiency gains driven by genAI adoption. B2B marketers and sales teams love frameworks, and good ones have value. But with major respect to my friend Sangram Vajre, B2B GTM is neither simple nor can it be simplified. Processing.

Marketing Strategy 123

Marketing Strategy B2C Finance Analytics 123

Martech

FEBRUARY 12, 2025

Additionally, synthetic personas help test and validate product value and messaging. With these advancements, researchers can generate insights faster, saving time and money before launching marketing campaigns. Automation also streamlines product launch logistics, managing handoffs and approvals between teams.

Transform 127

Transform Logistics User-Generated Marketing 127

Rock Content

APRIL 20, 2023

With thousands of products to compete with, it’s vital for companies to understand how to market their products to boost sales, improve branding, and gain a loyal customer following. Product marketing is just one of the many ways marketers can influence the buyer’s journey and turn leads into sales.

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Content Marketing Institute

AUGUST 21, 2018

Look at how your analytics create a narrative over time, says @ahaval. I look at my search analytics report inside of Google Search Console to see what people are searching for to find my site (search impressions) and to land on my site (search clicks). Morgan Molnar , product marketing manager, SurveyMonkey.

Analytics 110

Analytics Copywriting B2C Education 110

The Marketing Operations Leader

APRIL 15, 2025

Learn a new platform (even if it’s not in your job description) Pick up an adjacent skill: project management, analytics, data privacy Volunteer to lead a new initiative—something no one else wants to touch Shadow a cross-functional partner like sales ops or product marketing When you're learning, time moves faster and momentum returns.

Customer Acquisition 130

Customer Acquisition Management Analytics Place 130

Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

Product Marketing 92

Product Marketing Product Transform CMO 92

Customers.ai

NOVEMBER 20, 2024

To crack the code on your audience, use tools like: Google Analytics: Analyze website traffic and behavior patterns. That’s where your competitive analytics analysis comes in. Creative Production: Include expenses for tools like Canva or freelance designers and editors. Survey Platforms (e.g.,

PR 76

PR Gen Z User-Generated Analytics 76

illumin

AUGUST 13, 2024

When : Sep 10, 2024, 1.30pm ET Hosts : Ron Jacobson (Co-founder/CEO, Rockerbox) Lyndsie Wise ( Sr Product Marketing Director, illumin) Speakers Ron Jacobson, CEO/Co-founder, Rockerbox: With a background in economics and computer science, Ron has a passion for building innovative and scalable solutions that solve real-world problems for marketers.

Retail 105

Retail Advertising Advertisers Analytics 105

Martech

APRIL 16, 2025

What to watch out for : Presents static reports and basic analytics without advanced modeling. Tip: You may need to speak with someone from product marketing or engineering, as sales reps might not have this information readily available.) predictive lead scoring that updates as new data comes in).

Price 90

Price Analytics Product Product Marketing 90

Martech

APRIL 3, 2025

These agents help businesses optimize personalization and growth by providing deep analytics from existing data. Revuze launched ActionHub, an AI-powered tool that converts voice-of-customer data from reviews, social media, and surveys into actionable recommendations for product, marketing, and e-commerce teams.

User-Generated 73

User-Generated Entertainment CRM Retail 73

The Marketing Operations Leader

FEBRUARY 25, 2025

Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada , and Rohan Bhatt, Senior Product Marketing Manager at Adobe. ⚠️ Limitation: Needs large datasets and strong analytics capabilities.

Customer Journey 130

Customer Journey Marketing Marketers Marketing Mix 130

Martech

DECEMBER 26, 2024

In live event production, AI will automate captioning, analyse video in real time, and engage viewers, said Sujatha Gopal, Chief Technology Officer of the Communications, Media and Information Services Business Unit at TCS. Marketers will seek partnerships to expand the dimensions of loyalty programs and improve experience.

Customer 125

Customer Direct Mail Transform Health 125

Hubspot Marketing

FEBRUARY 26, 2025

The map organized the different types of stakeholders into three key circles of influence: circle of influence types of stakeholders Core Decision Makers VP of Marketing: Final approval on messaging strategy and budget. Product Marketing Manager: Product positioning and feature communication.

Finance 99

Finance Transform Communications CRM 99

Backlinko

OCTOBER 16, 2024

Plus, you’ll need to analyze the data available to you in Google Search Console (GSC) and Google Analytics. This means there’s plenty of room for growth in SEO jobs. Site Audits You’ll need to learn how to use a web crawler like Screaming Frog or Sitebulb—or Semrush and Ahrefs’s site audit tools—to audit a site’s SEO performance.

SEO 106

SEO Search Marketers CMO Marketing 106

Martech

SEPTEMBER 11, 2024

While many collect customer input, someone should filter, organize and prioritize it to turn feedback into actionable insights for testing, messaging and product improvement. customer persona, product feature, sentiment). The goal is to automate feedback collection and segment the feedback based on predefined criteria (e.g.,

Customer 112

Customer Customer Journey B2C Management 112

Martech

SEPTEMBER 16, 2024

Sample goals: Launch three co-marketing campaigns, generating a 20% increase in leads. Product marketing Role: Define the positioning and messaging of products or services. Sample goals: Launch two new product positioning campaigns, increasing market share by 10%. Expand partner-driven revenue by 30%.

User-Generated 66

User-Generated CRM Customer Acquisition Partner Marketing 66

Martech

MARCH 18, 2025

Dig deeper: It’s time for B2B marketing to understand its GTM role From vendor-driven GTM to buyer-controlled AI B2B companies have relied on marketing to capture attention and create demand, sales to convert leads into opportunities and customer success to drive retention and expansion.

CMO 117

CMO Transform Price Education 117

Marketing Insider Group

OCTOBER 1, 2024

Leveraging data and analytics means they can track what’s working, identify trends, and optimize their efforts for better outcomes. Marketing metrics like conversion rates , customer engagement, and return on investment provide concrete insights into the effectiveness of campaigns.

CMO 80

CMO B2C Marketing Marketers 80

illumin

MARCH 10, 2025

Teams using visual campaign tools are 50% more productive Marketing and advertising teams rely on clear communication to execute campaigns effectively. When information is presented in that way, people retain 80% of it compared to just 20% from text alone.

Management 89

Management Advertising Advertisers Analytics 89

Welcome Software

MARCH 17, 2025

Organizations that thrive won’t just be those who experiment but those that seamlessly integrate personalization, experimentation, analytics and AI into their decision-making processes. Video: Warehouse native analytics scorecard 5. But that's not all. This is why fast, self-serve data access is critical for experimentation.

Transform 52

Transform User-Generated Analytics Customer Journey 52

Martech

MAY 9, 2024

These departments are supported by shared services like graphic/web design, data/analytics and writing/editing. Data (not analytics) is also probably safe. Product marketers are the most likely group to become marketing generalists. All this leads to a terribly inefficient campaign flow.

PR 133

PR Transform CMO Marketing 133

Hubspot Marketing

MARCH 18, 2020

Digital Marketing Specialist. Skills needed: Writing, editing, problem-solving, experience with programming and technical thinking, analytics, spreadsheets, drive, the ability to adapt. Product Marketing Team. They'll organize and drive the messages of a product and how it connects to your brand and the customer.

Inbound Marketing 141

Inbound Marketing SEO eBook Communications 141

Power Digital Marketing

JANUARY 19, 2023

of their total budget on marketing, so there’s no question that marketing is one of the most significant drivers of growth for businesses. 1 But there’s a difference between a generic marketing campaign and an effective marketing campaign, and it comes down to making use of marketing data analytics.

Analytics 52

Analytics Non-Profit CMO Transform 52

Buffer Marketing

MARCH 20, 2025

Because business accounts have access to: Analytics for how your pins are performing Advertising features to create various types of ads Pinterest Business Hub & Creator Hub Pinterest itself recommends converting to a business account to access helpful growth features. The pin links to your Pinterest profile. And you’re done!

Social Media Marketing 100

Social Media Marketing User-Generated Fashion Food 100

Martech

AUGUST 29, 2023

Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and that makes it the most widely used analysis tool on the web. followers) Blog: SimoAhava.com Brie E Anderson Brie is the founder and owner of Beast Analytics, an analytics solution provider. LinkedIn: Simo Ahava (24.8K

Analytics 113

Analytics Digital Marketing Event Marketing Email Marketing 113

Adobe Experience Cloud Blog

JUNE 1, 2010

While every marketing position likely requires a mix of writing, lead generation , public speaking, decision-making, networking, critical-thinking and researching skills, there are a few key skills that every marketer needs to have mastered. These include: Analytics skills – Take responsibility for your marketing.

Marketing 114

Marketing Marketers Analytics Communications 114

Martech

DECEMBER 3, 2021

“Often organizations are using a one-size-fits-all approach of sending out the same message to everyone,” said Ganesh Subramanian, Director of Product Marketing for cloud data company Snowflake, at our recent MarTech conference. Marketing analytics maturity curve. Courtesy: Snowflake.

Transform 127

Transform Customer Analytics Place 127

Hubspot Marketing

APRIL 4, 2025

Gong gives you access to extensive call transcripts that are rich in prospect data, offering insights into how you can best position your product. Marketers can use AI tools to analyze this information and identify potential risks or opportunities for growth. Say that your sales and service teams use Gong to track customer calls.

Transform 71

Transform Education Energy Communications 71

Martech

SEPTEMBER 23, 2021

. “Now a lot of companies that we talked to struggle with where to begin in terms of how to prioritize and even identify what their use cases are,” said Karen Wood, Senior Director, Product Marketing at Acquia, in her MarTech presentation. Take the data journey. Source: Acquia. That’s where CDPs come in.

Transform 123

Transform Analytics Customer Email Marketing 123

Marketing Insider Group

MAY 12, 2021

A limited budget to spend on content marketing is another challenge business owners face. Many tend to think that it takes a lot of money to create high-quality content, especially when it comes to video production. Marketing professionals and business owners should know that it does not take much money to create good content.

Content Marketing 139

Content Marketing Thought Leadership Marketing Marketers 139

Martech

NOVEMBER 8, 2021

Many marketers have moved their campaigns online to keep up, but connecting the data from many channels requires an optimized digital experience strategy. That’s why so many marketing teams are looking for new ways to collect and act on data. An evolving marketing data ecosystem. Measurement and analytics.

Entertainment 117

Entertainment Transform Law Analytics 117

Adobe Experience Cloud Blog

JUNE 3, 2015

This group focuses on many things, including full-funnel marketing programs, lead nurturing, and analytics. Product Marketing: Product marketers focus on positioning the product or service in a way that is unique within the industry.

Thought Leadership 134

Thought Leadership eBook Marketing Marketers 134

Hubspot Marketing

JANUARY 7, 2024

Marketing is also incredibly dynamic and diverse. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. In this article, we’ll break down what marketers do. We'll show you how you can get into marketing and the different marketing jobs that are out there.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127