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How to create a product differentiation strategy

Welcome Software

How is your product different from the others? These are the concerns at the heart of product differentiation. And, though they are deceptively simple, developing a compelling product differentiation strategy requires a deep understanding of the market, the competition, and the target audience. And why should people use it?

Product 52
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A look at martech investment and innovation

Martech

For us, as a martech management platform, it’s any product that supports developing and managing the customer experience or contributes to acquiring, engaging and retaining customers. However, the reality is we add any product to our directory of 15,000+ products that a customer wants to include in their martech stack.