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4 marketing ‘jobs to be done’ being transformed by genAI

Martech

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. Unlike traditional martech implementations, this transformation is happening from the ground up as individual marketers adopt AI assistants for their daily work. Heres what to do.

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AI transformation: 2025 predictions

Martech

There’s plenty of transformation underway but what does this mean practically? Many businesses will form AI councils or hire Chief AI Officers to lead AI transformation. Theyll have the real-time data insights, and genAI content production to rapidly deliver hyper-personalized messages and experiences.

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How to transform your website into a continuous marketing powerhouse

Martech

Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies. Comprehensive analytics : Advanced analytics provide deep insights into customer behavior, allowing for fine-tuned marketing strategies that align with business objectives.

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4 Marketing Digital Transformation Trends for 2023

SMEI

Digital Transformation and its Importance in 2023. Digital transformation in marketing refers to the integration of digital technology into marketing processes and strategies to improve customer engagement and reach, gather and analyze customer data, and streamline marketing workflows. . CMO and CTO Partnerships in 2023.

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How marketing leaders can transform marketing from a support function to a growth driver

Martech

They face unprecedented demands — juggling complex, multi-channel campaigns, advanced analytics and rapidly evolving technology. Here are several steps to guide this transformation. Invest in ‘last mile’ analytics The ability to track and attribute marketing efforts to financial results is essential. Processing.

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How autonomous AI pipelines will transform marketing campaigns

Martech

While these solutions help increase productivity, they don’t fundamentally change workflows. By honing analytics and audience segmentation skills, marketers can enhance their collaboration with AI, using insights to interpret analytics, measure effectiveness and respond swiftly when automation veers off course. Processing.

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10 AI Tools to Transform Your Marketing Strategy

Jeff Bullas

This technology can be used to develop new products and services, improve existing ones, and create entirely new industries. Receptiviti Receptiviti is an AI-powered customer analytics platform that helps businesses understand customer sentiment, personality, and behavior. trillion to the global economy by 2030.

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