Martech

APRIL 18, 2025

Digital transformation has reached near-universal adoption but success remains elusive. The reasons are well-documented, but the solution lies in something more specific: shifting how transformation is delivered in practice, especially within marketing, data, martech and digital teams. The investment was, too. Processing.

Transform 90

Transform Communications Customer Journey User-Generated 90

Martech

FEBRUARY 18, 2025

With real-time AI-powered analytics, leaders no longer rely on delayed, inaccurate reports. From reputational risk monitoring to supply chain analytics, AI ensures that organizations remain agile and proactive in a fast-changing environment. The post AI is transforming GTM teams into fiduciary powerhouses appeared first on MarTech.

Transform 108

Transform Price PR Health 108

Martech

OCTOBER 2, 2024

But, many still struggle to transform this data into actionable insights. This is where predictive analytics comes into play. Predictive analytics, a form of artificial intelligence, uses historical data and advanced algorithms to: Forecast future trends. Dig deeper: 4 AI categories impacting marketing: Predictive analytics 2.

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94

Search Engine Land

OCTOBER 8, 2024

Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. Clarity has good prebuilt filters, allowing you to segment out users and answer important analytics questions. Recordings.

Analytics 105

Analytics User-Generated Transform eCommerce 105

Martech

MAY 15, 2025

Many companies are trying to implement AI transformation but most stall because the focus is on technology, not of people. Successful transformation requires rethinking roles, processes and mindsets across the organization. Why AI transformation is more complex than it looks AI transformation goes beyond using the technology.

Transform 102

Transform Communications Analytics Product 102

Marketing Insider Group

OCTOBER 1, 2024

Most modern CRM systems have reporting and analytics features that help businesses extract meaningful insights from their data. This article will explore how reporting and analytics in CRM systems empower organizations to reach their full potential. What is CRM Analytics?

CRM 113

CRM Analytics Key Performance Indicator Transform 113

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers.

Transform 128

Transform CRM Analytics User-Generated 128

Martech

JULY 17, 2024

Marketing must drive the transition from problem-market fit to product-market fit. A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. By addressing shared challenges head-on, Emma can transform her team into a driving force of the GTM strategy.

Product Marketing 104

Product Marketing Product Transform Marketing 104

illumin

JANUARY 7, 2025

Agencies are experts in advertising who create brand stories for specific companies or products. Reporting and analytics Robust reporting and analytics features are vital for ad agencies to assess campaign performance, monitor key metrics, and fine-tune their advertising strategies. What do agencies need in a DSP?

Transform 59

Transform Advertising Advertisers Analytics 59

SocialPilot

JANUARY 21, 2025

Thats where a social media analytics dashboard comes in. Whether youre a small business looking to improve ROI or an agency managing multiple clients, an analytics dashboard simplifies reporting and decision-making. Ready to transform raw data into actionable insights? What is a Social Media Analytics Dashboard?

Analytics 110

Analytics Key Performance Indicator Transform User-Generated 110

Use Insider

SEPTEMBER 13, 2024

AI email marketing leverages artificial intelligence algorithms to transform how businesses create, deliver, and optimize email campaigns. AI email marketing software ensures that every email feels personal and relevant, whether suggesting products based on previous purchases or adjusting messaging to match a recipient’s tone and style.

Transform 52

Transform Email Marketing User-Generated Key Performance Indicator 52

Martech

JANUARY 6, 2025

AI is transforming martech by automating tasks, providing real-time insights and scaling operations more effectively. Identify AI use cases that can build on existing clean data sets like product feeds or digital campaign performance data. Remember to factor in the value of time savings or increased speed to production.

Transform 120

Transform Analytics Product Management 120

Martech

DECEMBER 18, 2024

founder and CEO of data analytics firn Amoeba, lets explore how AI-powered solutions can turn overwhelming data into actionable marketing intelligence. Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. With insights from Tooba Durraze , Ph.D.,

Transform 107

Transform CRM Analytics eCommerce 107

Martech

JULY 29, 2024

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. Unlike other recently hyped technologies (e.g.,

Transform 140

Transform Branding CMO Education 140

Martech

FEBRUARY 3, 2025

Innovation demands, digital transformation imperatives and the complexity of connecting with customers across expanding touchpoints all drive this behavior. Consider the retail CMO who deployed an AI-driven recommendation engine to address product page bounce rates. This strategic foresight can spark transformation.

Transform 113

Transform Finance Marketing Automation Platform Health 113

Sprout Social

SEPTEMBER 12, 2024

Beyond supporting content creation, AI-driven tools are transforming marketing because these emerging technologies also provide insights through data and analytics. For example, by monitoring analytics you can determine audience sentiment and gauge emotional perceptions of your content.

Management 138

Management User-Generated Key Performance Indicator Transform 138

Martech

JANUARY 30, 2024

This information is then utilized to create personalized product recommendations, targeted marketing campaigns and customized user interfaces. This is the transformative potential of AI for CX success. The post How to transform customer experience with AI appeared first on MarTech. Get MarTech! In your inbox.

Transform 143

Transform Customer Customer Journey User-Generated 143

Martech

OCTOBER 28, 2024

Predictive analytics based on historical data Then: AI-driven predictive analytics based on historical data, such as past purchase behaviors, were heavily used to predict future buying patterns. Now: Basic predictive analytics alone is no longer enough, as customers expect companies to adapt in real-time.

Market Trends 132

Market Trends Transform Customer loyalty Millennials 132

Martech

APRIL 9, 2025

Beyond single-step tasks: The potential of full-process orchestration While many AI applications today focus on single-step tasks, the real transformation lies in full-process orchestration, which AI agents (in the future) will manage autonomously. Human insight and ingenuity still matter most in these areas.

Transform 130

Transform Marketing Marketers Copywriting 130

Martech

DECEMBER 11, 2024

The visionary leader in AI integration A successful AI initiative begins with a visionary leader who understands its transformative potential and aligns it with business strategy. Using predictive analytics, they help businesses forecast customer behavior, optimize operations and personalize experiences.

Transform 115

Transform Key Performance Indicator User-Generated Communications 115

Martech

APRIL 10, 2025

However, some of that lost organic traffic may be categorized differently in your analytics. If someone searches for your product by brand name and AI provides a link to your site, there’s no issue. Take action now: Set up your analytics tool to track AI-driven visits. In some cases, AI tools do send header information.

Transform 136

Transform User-Generated Analytics Retail 136

Martech

MARCH 24, 2025

Todays top platforms leverage AI for: Hyper-personalization AI analyzes customer behavior in real-time, crafting highly personalized subject lines, email content and product recommendations. Its clear that AI is transforming how email campaigns are created, optimized, and delivered but is it delivering measurable ROI?

Email Marketing 117

Email Marketing Transform User-Generated eCommerce 117

Martech

JULY 16, 2024

Most analytical solutions in the market, with or without AI, often default to generic measures such as views or downloads. Ideally, a lead score should rank prospects’ readiness to buy and assign an expected monetary value (EV) to the prospect pipeline based on the products of interest, engagement levels and purchase probability.

Finance 128

Finance Non-Profit Transform CMO 128

Martech

JULY 17, 2024

These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics vendor SAS. What we do is position ourselves as that analytical horsepower that can sit behind them.”

Transform 144

Transform Food Analytics Place 144

Martech

OCTOBER 10, 2024

Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. Clarity has good prebuilt filters, allowing you to segment out users and answer important analytics questions. Recordings.

Analytics 78

Analytics User-Generated Transform eCommerce 78

Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. However, tapping into genAI’s full potential requires more than just adding another tool to the martech stack.

Transform 137

Transform Customer loyalty User-Generated Management 137

Martech

OCTOBER 9, 2024

Data Gravity, Privacy and AI Explore how data gravity, privacy and AI will continue to redefine the marketing and advertising landscape, transforming from fleeting trends into enduring industry shifts. Marketing technologists who are passionate about integrating advanced data analytics and machine learning into campaigns. PT / 1 p.m.

Transform 119

Transform Marketing Marketers Advertising 119

Martech

SEPTEMBER 12, 2024

A novel development, however, is the incorporation of data from back office sources including finance, contracts, product usage and supply chain. Oracle Analytics Cloud integration. One point he made is that Oracle Unity CDP is actually a relatively young product. Responsys is our leading product; Unity is very popular there.

Transform 120

Transform B2C Manufacturing Finance 120

Martech

SEPTEMBER 18, 2024

Below, I’ll share strategic insights on how customer experience can transform your marketing department into a profit center. But this transformation requires a shift in how we think about marketing’s role. This transformation won’t happen overnight. The data speaks for itself. Processing.

Transform 120

Transform Customer loyalty Customer Journey Marketing 120

Martech

JULY 22, 2024

When analyzing analytics data, it is critical to put it into context. Dig deeper: Marketing analytics: What it is and why marketers should care The art of contextualizing data A meme circulating a few years ago demonstrated how data can be counterintuitive. What if previous campaigns over the past two years averaged a 25% ROI?

Key Performance Indicator 127

Key Performance Indicator Transform Analytics Manufacturing 127

Jeff Bullas

FEBRUARY 13, 2023

transform digital marketing? Artificial intelligence (AI) has been transforming industries across the board, and digital marketing is no exception. AI algorithms can analyze customer data and predict which products or services they are most likely to be interested in. ChatGPT has given us a human face to the robot. How will A.I

Digital Marketing 321

Digital Marketing Transform User-Generated Analytics 321

Martech

JULY 30, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. While SEO has traditionally helped brands increase visibility on search engines like Google and Microsoft Bing, GEO transforms how brands appear on AI-driven platforms.

Transform 117

Transform User-Generated SEO Digital Marketing 117

Martech

FEBRUARY 13, 2025

Content takes center stage Content-related genAI applications (orange) lead the pack, with seven of the top 20 use cases focusing on content ideation, production and optimization. Copy production (43.9%) : Automation plays a major role in drafting content across multiple formats. Content: Image/video production (21.1%).

Transform 140

Transform Copywriting Marketing Marketers 140

Martech

APRIL 15, 2025

As marketing complexity accelerates and the volume of data expands exponentially, the marketing analyst role is transforming into a hybrid strategist, technologist and translator between humans and machines. But transformation doesn’t happen in isolation. Email: Business email address Sign me up! Processing.

Transform 129

Transform Customer Journey Analytics Marketing 129

Martech

JUNE 4, 2024

This is occurring at the moment that generative AI arrives, promising to boost marketer productivity. However, the extra complexity in data integrations, analytics and content creation hampers usage to the point where only 1 in 6 marketers use most of their hub’s capabilities. or “What is your current martech utilization?”

Transform 128

Transform Customer Journey Marketing Marketers 128

Martech

DECEMBER 6, 2024

Let’s examine how AI can amplify your creativity and productivity and aid the human insight and strategic thinking of exceptional marketing. This transforms it into a specialized marketing partner that understands your company’s unique perspective and communication style. Creating engaging imagery.

Transform 132

Transform Analytics User-Generated Education 132

Martech

AUGUST 7, 2024

However, it’s potentially transformational for those who invest in a forward path. While you need to have voices from your technical, HR and legal teams, you must surround these protectionist voices with parties interested in creating value, such as sales, marketing, customer success, sales enablement, product and more. Probably not.

Transform 129

Transform Marketing Marketers Marketing Automation Platform 129