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How AI-generated images could redefine product placement

Martech

I recently experimented with Midjourney to generate an image of two hikers. Product placement Product placement isn’t a new marketing strategy. Companies have been paying for characters to use their products since radio was the entertainment source. Trade-offs Currently, many AI image generators charge a subscription fee.

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How to use Microsoft Clarity for deeper website analytics

Search Engine Land

Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. TL;DR Clarity is a free, no-frills heatmapping and user session recording tool. Google Analytics. Recordings.

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5 Ways that AI Analytics Tools Can Make You a Better Marketer

Hubspot Marketing

Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that really work for your needs. A lot of marketers find that AI analytics tools are tremendous time-savers. Data Analysis and Insights Data analysis is perhaps the most obvious use for AI marketing analytics.

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7 Top Google Analytics Alternatives (Free and Paid)

Backlinko

Let’s face it: When it comes to analytics tools, we want it all. But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. Many marketers default to Google Analytics because it’s free and popular. Consider these factors when evaluating Google Analytics 4 alternatives.

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Social Media Analytics Dashboard: 4 Examples and How to Create One

SocialPilot

Thats where a social media analytics dashboard comes in. Whether youre a small business looking to improve ROI or an agency managing multiple clients, an analytics dashboard simplifies reporting and decision-making. What is a Social Media Analytics Dashboard? By opening analytics of every platform? Too, tedious.

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How to manage social media content creation across networks

Sprout Social

Beyond supporting content creation, AI-driven tools are transforming marketing because these emerging technologies also provide insights through data and analytics. For example, by monitoring analytics you can determine audience sentiment and gauge emotional perceptions of your content. You should meet your audience where they are.

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23 Top Social Media Analytics Tools in 2025 — Free and Paid Options

Buffer Marketing

What are social media analytics? First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. By paying close attention to social media analytics, you can measure your performance against your social media goals.

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