Martech

DECEMBER 3, 2024

Ecommerce is experiencing the best holiday season ever, keeping pace with a record-breaking forecast from Adobe Analytics. online sales alone, Adobe Analytics found. Marketers continue to line up promotions for this day, and consumers, no matter where they happen to be at that moment, are ready to capitalize on the savings.

Shoppers 117

Shoppers eCommerce Retail Health 117

Search Engine Land

JULY 23, 2024

Detailed analytics metrics Organic traffic: Measure the number of visitors coming from search engines using Google Analytics. Detailed analytics metrics Page views: The number of times your content pages are viewed. Website traffic: Track the number of visitors to your site from social media using Google Analytics.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Marketing Insider Group

AUGUST 27, 2024

Using analytics to track performance and make data-driven decisions enables you to use data to its full potential. Digital Marketing Strategies Digital marketing is a cornerstone of successfully promoting a manufacturing company. Utilizing Data and Analytics Data and analytics are vital when marketing a manufacturing company in 2024.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Martech

DECEMBER 6, 2024

It also knows about machine learning, marketing analytics, and Agile Marketing. For instance, asking, “What do you know about the use of AI to improve marketing analytics?” What research studies about AI and marketing analytics would support the average B2B marketer? The GPT knows a lot about AI.

Transform 126

Transform Analytics User-Generated Education 126

Sprout Social

JULY 24, 2024

Metrics such as Net Promoter Scoreâ (NPS) and customer satisfaction score (CSAT) help you measure the customer experience. Net Promoter Scoreâ (NPS) Net Promoter Scoreâ or NPS tracks how likely people are to recommend your business to others. This will depend on the purpose of your analytics.

Customer 117

Customer Customer loyalty Analytics Promotion 117

Sprout Social

SEPTEMBER 26, 2024

Once you have these two numbers, here’s how to check engagement rate on Instagram: Engagement rate = (Total interactions/Total followers) x 100 Alternatively, you can automatically calculate your Instagram engagement using an Instagram analytics tool. Review your Instagram analytics to see your past months’ best-performing posts.

User-Generated 122

User-Generated Food Analytics Promotion 122

Hootsuite

NOVEMBER 4, 2024

Audience demographics Hootsuite Analytics These are the basic characteristics of your audience – things like age, gender, language, and location. How to get these insights You can find this information in the native analytics tools of most social media platforms, or in a dedicated social media analytics tool.

Analytics 103

Analytics Price Social Media Marketing CRM 103

SocialPilot

OCTOBER 20, 2024

Over 200 million businesses are promoting their products and services on Instagram. From eco-friendly practices to promoting green products. They frequently showcase their BTS in their coffee-making process and launch-time promotional offers. HypeAuditor is an influencer monitoring tool that tracks influencers’ analytics.

User-Generated 110

User-Generated Analytics Promotion Branding 110

Martech

OCTOBER 2, 2024

The new option allows advertisers to target the most valuable shoppers using Pinterest’s predictive analytics, based on thousands of signals in Pinterest. Promotions. The deals ads module promotes discounts and sales events to users in their Home Feeds.

Shoppers 119

Shoppers User-Generated Price Promotion 119

Martech

MARCH 28, 2025

Apples iOS 15 and iOS 18 updates have complicated the email picture, making analytical insights and subsequent solutions difficult to pinpoint. Brands in our client portfolio saw almost all of their messages (aside from truly transactional ones) filtered into the Promotions tab. Its not for lack of trying, either.

Promotion 127

Promotion Email Marketing Analytics Branding 127

Marketing Insider Group

AUGUST 12, 2024

The plugin supports a variety of marketing tools, including forms and pop-ups, which you can seamlessly integrate into your site to capture leads, promote special offers, and engage visitors more effectively. Key Features MonsterInsights is notable because of its seamless integration with Google Analytics.

User-Generated 119

User-Generated Analytics Marketers Marketing 119

Marketing Insider Group

SEPTEMBER 10, 2024

Quick Takeaways Researching and using analytics can help determine when your audience is most active to optimize your release schedule. You can use surveys or analytics tools to collect this information. Promote Your Schedule Promoting your podcast schedule guarantees your audience knows when to tune in.

Promotion 126

Promotion Analytics User-Generated Communications 126

Backlinko

OCTOBER 23, 2024

Next, use Google Analytics to research essential demographic information (if you have enough existing data). Go to Reports > Tech > Overview in Google Analytics to see what browsers and operating systems your audience uses. Find the Most Effective Channels to Promote Your Content Creating great content is only half the battle.

Marketing Strategy 111

Marketing Strategy Content Marketing eBook Marketers 111

Marketing Insider Group

FEBRUARY 3, 2025

Use analytics to refine and improve over time. Image source Promote Content Effectively A blog’s success depends on how well it reaches its audience. Tailor promotions to match the preferences of your audience and the platforms you use. Promotions also involve repurposing content for different formats.

Thought Leadership 104

Thought Leadership Promotion Analytics User-Generated 104

Marketing Insider Group

AUGUST 26, 2024

As a result, each customer receives messages and promotions that are relevant to them, enhancing their overall experience. Predictive Analytics Using AI to predict customer behavior and trends is highly beneficial for marketers. Predictive Analytics Using AI to predict customer behavior and trends is highly beneficial for marketers.

CRM 123

CRM Transform Marketers Marketing 123

Martech

DECEMBER 18, 2024

founder and CEO of data analytics firn Amoeba, lets explore how AI-powered solutions can turn overwhelming data into actionable marketing intelligence. Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. With insights from Tooba Durraze , Ph.D.,

Transform 102

Transform CRM Analytics eCommerce 102

Martech

FEBRUARY 19, 2025

AI-driven predictive analytics and real-time decision support are shifting marketing from a reactive discipline to one that anticipates trends and delivers insights in the moment. Traditional analytics often feels like driving using only the rearview mirror. Many marketers have yet to capitalize on predictive analytics.

Analytics 132

Analytics Marketers Marketing User-Generated 132

Sprout Social

JANUARY 22, 2025

You also dont have to look hard to find brands networking and promoting their presence at events on the platform. Especially if you have a B2C audience, you shouldnt go to the platform promoting coupons and deals for your products. This is where your LinkedIn analytics and tools like Sprout Social can really help.

Marketing Strategy 125

Marketing Strategy Content Marketing Thought Leadership Marketers 125

Martech

JULY 29, 2024

For a jewelry brand, this could include high-resolution images of products, promotional videos, and marketing collateral. Content complexity: If your marketing strategy involves complex content that requires frequent updates (like seasonal collections or promotions), a CMS is crucial for managing that content effectively.

Management 116

Management eCommerce CRM User-Generated 116

Hubspot Marketing

MARCH 5, 2025

I primarily work with B2B clients, so Im getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesnt have to be boring. Measuring and analyzing data.

Analytics 62

Analytics Customer Acquisition CRM Marketers 62

Martech

JULY 26, 2024

Comprehensive analytics : Advanced analytics provide deep insights into customer behavior, allowing for fine-tuned marketing strategies that align with business objectives. Deep analytics platforms : Employ tools like Google Analytics 360, Adobe Analytics and Tableau for granular data analysis and actionable insights.

Transform 127

Transform Whitepaper Thought Leadership Customer Journey 127

Martech

JULY 18, 2024

That’s 11% more than last year, according to Adobe Analytics, which pulled data from 1 trillion visits to U.S. Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. Home, furniture and appliance categories saw a 76% boost in sales, Adobe Analytics found.

eCommerce 122

eCommerce Retail Shoppers Health 122

Marketing Insider Group

JANUARY 8, 2025

Native advertising is a subtle yet valuable approach that blends promotional content seamlessly into the format of the platform it appears on. Native advertising is an alternate type of paid promotion that blends seamlessly with the content, format, and style of the platform where it appears. What is Native Advertising?

Advertising 114

Advertising Advertisers Promotion Entertainment 114

Martech

SEPTEMBER 9, 2024

This typically includes: Marketing expenses: Costs associated with advertising, promotions, content creation, social media , SEO, and any other marketing initiatives. For this prompt, try selecting the analytics expert persona. Promotional events and campaigns. MarTechBot now has 10+ personas to provide more targeted responses.

Customer Acquisition 109

Customer Acquisition Customer Food CRM 109

Marketing Insider Group

DECEMBER 10, 2024

Integrated CRM campaigns improve tracking and analytics. Look for platforms offering segmentation, automation, and detailed analytics. Analytics: Reporting capabilities for tracking opens, clicks, conversions, and other key metrics. Seasonal Campaigns: Send timely promotions around holidays or events.

CRM 111

CRM Email Marketing Analytics Marketers 111

Martech

AUGUST 12, 2024

Data-driven decision-making Analytics and Reporting: Leverage the analytics capabilities of the CDP to track campaign performance, customer engagement metrics, and conversion rates. email marketing platforms, social media management tools, analytics software) to create a cohesive marketing ecosystem.

Customer 113

Customer B2C CMO Customer Journey 113

Martech

OCTOBER 18, 2024

Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for LinkedIn LinkedIn Live Employee advocacy LinkedIn Groups Marketing tips What is LinkedIn?

User-Generated 138

User-Generated Thought Leadership Promotion Analytics 138

Martech

AUGUST 5, 2024

Data analytics: Continuously analyze the performance of your campaigns using data analytics tools. Martech tools: HubSpot: For content management and analytics. How to achieve: Promote your content on social media and through email newsletters. This can help you discover new contacts through word-of-mouth.

Whitepaper 119

Whitepaper User-Generated eBook Analytics 119

illumin

JANUARY 23, 2025

Footfall attribution refers to tracking and measuring how online marketing campaigns (like ads or social media promotions) lead to physical visits at brick-and-mortar stores. How footfall attribution works Footfall attribution uses a combination of technology, data, and analytics tools to track visitors. What is footfall attribution?

Retail 95

Retail Transform Analytics Promotion 95

Sprout Social

DECEMBER 20, 2024

TikTok branded content can take several forms, including: Paid promotions : Where a creator is compensated with money or free products to feature a brand. Avoid overly scripted or forced promotions that scream “advertisement.” This makes the video clear to viewers that it is a paid partnership.

Branding 125

Branding Influencer Marketing User-Generated Key Performance Indicator 125

Marketing Insider Group

JULY 22, 2024

Google Analytics 4 (GA4) is the latest version of Google’s powerful analytics platform. This guide will help you unlock the potential of your analytics data, offering practical insights to enhance user engagement and boost your website’s effectiveness.

User-Generated 122

User-Generated Analytics Performance Marketing Promotion 122

Martech

MARCH 26, 2025

They will also promote the survey and the webinar about it. Executives need hard numbers before investing in data hygiene, yet without analytics, it’s nearly impossible to prove that quality is satisfactory. You’ll promote it, and your partners will, too, because they’ll want to get the research out.

Marketers 114

Marketers Marketing Event Marketing Analytics 114

Martech

NOVEMBER 12, 2024

Automation, machine learning and analytics are taking center stage as AI reshapes the business landscape. Concepts like machine learning, predictive analytics and natural language processing might sound like tech jargon, but understanding these basics makes all the difference when using AI effectively.

Marketers 121

Marketers Marketing Analytics Management 121

Martech

NOVEMBER 20, 2024

For instance, they can deploy dynamic email journeys for a campaign that automatically adjusts based on customer interactions, promoting tailored content and offers without requiring manual intervention. With A/B/n testing running in the background, each journey continually refines itself to maximize relevance and impact.

Customer 125

Customer Transform Customer loyalty Marketers 125

Buffer Marketing

JULY 29, 2024

Promote new content: Use posts to tease upcoming videos, share behind-the-scenes content, or just remind people of your work. Don’t forget the analytics As is always the case with social media, your analytics are the best indicator of which of your content efforts are working. 

Analytics 107

Analytics User-Generated Promotion Branding 107

Marketing Insider Group

NOVEMBER 18, 2024

Is the primary focus on brand awareness, engagement, driving traffic to your website, or promoting products and services? Facebook: A mix of everything, including videos, images, blog links, and event promotions. Promotional Content: Special offers, product highlights, or sales events.

User-Generated 98

User-Generated Education Promotion Management 98

Martech

JANUARY 7, 2025

Data analytics and reporting: Utilize data analytics tools to track and measure event performance metrics, such as attendee engagement, lead generation, and ROI, providing actionable insights for future events. Marketing and promotion: Develop a marketing plan to promote the event.

Key Performance Indicator 105

Key Performance Indicator Logistics Marketers Marketing 105