Marketing Insider Group

JULY 24, 2024

4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands. Actively promoting your brand and maintaining a positive presence helps boost brand awareness, too. Optimize your marketing funnel to convert leads efficiently, and continuously track and adjust your strategies based on performance metrics.

Content Marketing 120

Content Marketing Customer Acquisition Marketing Marketers 120

Martech

MARCH 27, 2025

Kibo Commerce launched Kibo Agentic Commerce, an AI platform with nine specialized agents supporting various commerce operations, including shopper interaction, customer service, promotions, and analytics. MeetingPulse added an AI Summary Tool to transform live Q&A and collaborative sessions into actionable insights.

Transform 78

Transform Shoppers Retail User-Generated 78

Neil Patel

OCTOBER 14, 2020

Organic and promoted videos serve multiple purposes for consumers in their increasingly multi-channel B2C journey. So as online sellers, these should become your go-to places for running promoted video content. But how do you use promoted videos from paid campaigns that translate to tangible results for your e-commerce store?

Promotion 135

Promotion Shoppers User-Generated B2C 135

Hootsuite

MARCH 21, 2025

TL;DR Shoppers on Instagram spend more than on other platforms (40.1% Shoppers spend more on Instagram than on other platforms: Instagram ranks highest among all social media platforms for people who spend $200 or more 40.1% of Instagram shoppers reach this threshold. This also unlocks analytics and scheduling tools.

eCommerce 90

eCommerce User-Generated Shoppers Entertainment 90

Hootsuite

NOVEMBER 28, 2024

Reach new shoppers Play your cards right and your Pinterest strategy could have you seeing (several) dollar signs. For instance, travel enthusiasts looking for tips might be intrigued by promoted Pins highlighting micro-financing options for their next adventure.” In any case, we recommend an analytics tool for smooth sailing.

Gen Z 114

Gen Z Affiliate Marketing Fashion Social Media Marketing 114

Sprout Social

JANUARY 27, 2025

Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in UK retail is its capability to captivate shoppers along their purchasing path. Whenever youre running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Dont be shy.

Retail 83

Retail Shoppers User-Generated Customer Journey 83

Neil Patel

JUNE 21, 2021

When you secure buyers through word-of-mouth referrals, they are likely to spend more , it helps consumers make the buying decision , and above all, shoppers trust their friends when it comes to recommendations. That’s why you want to encourage your satisfied customers to promote your business by sharing their positive experiences.

Promotion 136

Promotion Shoppers Non-Profit Advertisers 136

Customers.ai

DECEMBER 4, 2024

Instead, you’re speaking directly to your repeat buyers with exclusive perks, re-engaging cart abandoners with tempting discounts, or wowing your seasonal shoppers with time-sensitive offers. Pro tip: Use Klaviyo’s predictive analytics to identify customers likely to churn and send them win-back offers before it’s too late.

eCommerce 75

eCommerce Shoppers Price Customer Journey 75

Vertical Response

AUGUST 19, 2024

Buzz Marketing Strategies Buzz marketing is a dynamic strategy that primarily encourages customers to share company information spontaneously, creating a ripple effect of word-of-mouth promotion. Similarly, companies like Apple create immersive experiences at their physical locations to promote engagement.

Advertisers 84

Advertisers Advertising Buzz Marketing Marketing 84

Sprout Social

APRIL 8, 2025

With a business account, you can also review how many people click these links via Pinterest analytics. A 2023 study also found that roughly one-third of luxury shoppers on Pinterest make more than US$100K annually. With more disposable income, Pinners can (and do) spend more than the average social shopper.

Shoppers 63

Shoppers Customer loyalty Analytics Branding 63

Litmus

OCTOBER 17, 2024

“50 shoppers are checking this out!”). Your email service provider (ESP) is a great starting point for segmentation, but to refine your strategy, consider an email marketing analytics tool like Litmus Email Analytics for advanced audience insights like email read rates , mobile vs. desktop engagement, and more.

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Neil Patel

FEBRUARY 20, 2021

Google Analytics is a staple in every experienced digital marketer’s set of tools. Google defines it as a group of users who share a common characteristic, identified by an Analytics dimension. For example, cohorts in Google Analytics are grouped based on Acquisition Date , or the users’ first visit to your site.

Analytics 145

Analytics Whitepaper Shoppers Management 145

Customers.ai

NOVEMBER 14, 2024

With inboxes crammed full of promotions, newsletters, and offers, getting your emails noticed (and actually read) has become a real challenge. With in-depth analytics and reporting, you can track everything from engagement rates to conversion metrics. Email marketing isn’t as easy as it used to be. The best part?

Email Marketing 83

Email Marketing eCommerce Shipping Analytics 83

Neil Patel

NOVEMBER 16, 2021

Essentially, Automotive Inventory Ads leverage user engagement and show ads to in-market shoppers. Through integration, shoppers are presented with vehicles relevant to their interests, allowing your sales team to focus on converting quickly. Further, AIAs don’t just look for car shoppers—they can look for choosy car shoppers.

Shoppers 122

Shoppers Key Performance Indicator Promotion Analytics 122

Hubspot Marketing

MARCH 11, 2025

When properly implemented, RMNs can integrate ad performance data into existing analytics platforms, providing real-time visibility into impressions, clicks, and conversions. Youll get access to millions of high-intent shoppers (once youre on Amazon, youre probably buying something ). Gather first-party data.

Retail 75

Retail Customer Shoppers Advertisers 75

Customers.ai

NOVEMBER 18, 2024

Predictive Analytics : Leverage AI to forecast customer behavior, including likely next purchase dates and lifetime value. out of 5 stars Users praise Klaviyo for its ease of use, robust analytics, and the ability to create highly personalized campaigns. A boost in repeat purchases and stronger customer loyalty.

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Customers.ai

JANUARY 2, 2025

Browse Abandonment Emails : Re-engage window shoppers who clicked around but didnt take the plunge. Why It Works : Its a way to remind shoppers of what caught their eye without coming off as overly salesy. Pro Tip : Use your tool’s analytics features to see which triggers are driving results and which need a little extra love.

Email Marketing 79

Email Marketing eCommerce Shoppers Marketing 79

Sprout Social

SEPTEMBER 21, 2021

Product descriptions, shipping policies, and prices can either be drafted manually or integrated from an existing online store: Beyond serving as a static storefront, the platform boasts features to help brands promote products to followers. Of course, shoppers aren’t going to flock to your FB Shop “just because.”

Shoppers 141

Shoppers Shipping eCommerce Energy 141

Customers.ai

DECEMBER 24, 2024

Real-Time Data and Analytics What it does : Provide up-to-the-minute performance metrics to fine-tune campaigns. Why its essential : Whether youre promoting a regional sale or a local store, geotargeting ensures your ads resonate with the audience theyre designed for. Performance Tracking : Many appreciate the detailed analytics.

eCommerce 71

eCommerce Price User-Generated CRM 71

Neil Patel

SEPTEMBER 9, 2020

Research shows that two of the top reasons shoppers abandon carts are: 28% say it’s because of being forced to create an account 21% say it’s due to a long (or complicated) checkout process. Checkout page : This works best for products you’re promoting with urgency/scarcity, like a flash sale. Cart abandonment costs businesses $4.6

Shoppers 136

Shoppers Affiliate Marketing User-Generated Health 136

Sprout Social

FEBRUARY 26, 2020

However, what happens to those customers once they click through your promotions? A landing page is a destination page that’s part of a specific marketing campaign or promotion. When your followers or subscribers click through a promotional link (think: social bio, email link), a landing page is quite literally well, they, land.

Shoppers 144

Shoppers eCommerce Promotion Shipping 144

Martech

DECEMBER 28, 2022

In 2023, companies will use advanced analytics, often powered by AI to scale it, to make better use of their customer data. Marketers need to continue to understand their customers better through analytics. The problem is that brands aren’t sending the right messages and it’s causing shoppers to unsubscribe.”.

Transform 119

Transform eCommerce Shoppers Retail 119

CXL

NOVEMBER 17, 2022

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics 88

Analytics Key Performance Indicator Non-Profit Customer Acquisition 88

Sprout Social

AUGUST 19, 2021

Instagram offers more opportunities for creative social commerce promotion due to the visual nature of the platform. Once shoppers find the item they like, they can purchase directly on Instagram fuss-free which encourages shoppers to buy. A social media analytics tool can help you keep up on information as your audience grows.

Shoppers 142

Shoppers eCommerce Transform User-Generated 142

Neil Patel

MARCH 3, 2021

They can focus on the specific needs of a handful of shoppers at a time, answering their questions and providing bespoke recommendations until browsers are ready to buy. NTWRK: Promotes daily limited-release product drops and shopping events. Traditional, physical retailers are great at customer service. Build a Dedicated Following.

Shoppers 135

Shoppers Retail User-Generated Promotion 135

Sprout Social

SEPTEMBER 30, 2021

In this guide, we break down the best practices of how to sell on Instagram and how to capture the attention of eager shoppers. Product photos and promotions. Whether you’re a retailer or ecommerce brand, publishing product photos is a no-brainer to reach your followers and digital window-shoppers alike. Influencer marketing.

Gen Z 130

Gen Z User-Generated Shoppers Real Estate 130

Neil Patel

DECEMBER 8, 2020

In this article, we’ll discuss why the most successful mobile ads are the ones that promote audience engagement. Then you’ll see how to use your ads to promote engagement. And finally, you’ll discover how to promote the right engagement to set yourself up for future conversions. And then I’ll show you how to start doing that.

User-Generated 145

User-Generated Shoppers Advertisers Advertising 145

Hootsuite

MARCH 2, 2023

Whether it’s for frequently asked questions , shipping information, promotional offers, or your extended family asking when you’ll get married. Newsletters are a cost-effective way to gain leads and promote your business. Use your analytics Keep an eye on your analytics, and use them to inform your DM strategy.

Analytics 144

Analytics Shoppers Shipping Communications 144

Martech

NOVEMBER 28, 2023

Over the five days from Thanksgiving to Cyber Monday online shoppers spent $38 billion total, up 7.8% year-over-year, according to Adobe Analytics ecommerce data. For Cyber Monday, solid discounts were found across major categories, Adobe Analytics found. In-store shopper visits were up 4.6% year-over-year. billion, up 9.6%

eCommerce 107

eCommerce Shoppers Price Retail 107

Neil Patel

DECEMBER 2, 2021

shoppers say they won’t shop in-store at all this season. While it’s tempting to front-load your budget and catch shoppers as early as possible, consumers may not be ready to purchase at the start of November. Use Promotions but Use Them Carefully. Promotions and discounts are something of a double-edged sword.

Digital Marketing 140

Digital Marketing Shoppers Retail Marketing 140

Hubspot Marketing

APRIL 2, 2021

Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. Gelb continued,"Now, let's say you're a CEO who wants to promote a 'letter to our customers.' The platform also promotes cost and analytics transparency.

Shoppers 142

Shoppers User-Generated Health Advertisers 142

Sprout Social

MAY 21, 2019

Moreover, these Pinterest shoppers invest in what they’re passionate about. Data published in January last year found that 27% of global marketers are already using Pinterest for promotion. On most social media channels, it’s crucial to find the balance between promotional and engaging content. Are you active on Pinterest yet?

Millennials 112

Millennials Shoppers Food User-Generated 112

Sprout Social

MAY 16, 2022

When you have a sale, email newsletter and new blog post to promote, which link do you put in your Instagram bio when you can only choose one? With 70% of shoppers going to Instagram for their next purchase, it pays to make your profile a clear step in the buying journey. — Hannah Waye (@hannah_waye) May 5, 2022.

Branding 120

Branding Shoppers Retail Social Media Marketing 120

Marketing Insider Group

FEBRUARY 5, 2024

Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. Mailchimp) Google Analytics allows cross-platform data analysis and can reduce reporting time by 50%. Ruler Analytics) B2B Ecommerce has the lowest conversion rate at 1.8%.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hootsuite

OCTOBER 3, 2022

Access to Promote (ads) feature? Access to analytics? Access to the Promote feature: Creator accounts can use TikTok’s advertising tools to get more people to discover their videos and gain more followers. Access to Analytics: Creator accounts have access to simple analytics under “Creator Tools.” Access to sounds?

Analytics 113

Analytics Promotion Shoppers Price 113

Neil Patel

MARCH 4, 2021

You can showcase your best-selling products, tell your brand story and promote brand new products. Amazon’s Brand Analytics dashboard provides metrics and all the information you need to improve ad performance and boost page views. Integrated Promotion. Measure Performance With Brand Analytics. Sponsored Product Ads.

Analytics 130

Analytics Promotion Shoppers Advertisers 130

Sprout Social

NOVEMBER 16, 2021

For the sake of understanding how social media can increase sales, focus your analysis on owned content that includes information about your products or services, promotions and links to your website. What data matters most? Here’s a quick breakdown of the KPIs you should be on the lookout for.

Transform 145

Transform Customer Journey Shoppers Customer loyalty 145