Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior.

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Promotion Gen Z Social Media Marketing Fashion 145

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023?

Social Media Marketing 102

Social Media Marketing Transform Gen Z User-Generated 102

Hootsuite

APRIL 12, 2023

For LinkedIn power users, that superpower is LinkedIn hashtag analytics skills. 1 Social Media Tool Create. Free 30-Day Trial What is LinkedIn hashtag analytics? LinkedIn hashtag analytics is the process of tracking and analyzing the performance of hashtags on your LinkedIn posts, articles, company page, and profile.

Analytics 135

Analytics Social Media Marketing Promotion Place 135

Sachs Marketing Group

NOVEMBER 22, 2023

Understanding how to measure social media marketing success involves analyzing various metrics that reflect audience engagement, brand reach, and the effectiveness of marketing strategies. Key indicators include engagement rates, follower growth, website traffic from social media, and return on investment (ROI).

Social Media Marketing 98

Social Media Marketing Non-Profit User-Generated Marketing 98

Hootsuite

MARCH 23, 2022

Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. You can look at the amount of engagement you’re getting and other Snapchat analytics to help build a successful Snapchat strategy. This will help you refine your social strategy.

Analytics 145

Analytics Social Media Marketing Promotion Fashion 145

Marketing Insider Group

AUGUST 8, 2023

Not only does this make it hard to keep up as a user, but it’s especially challenging when you’re trying to master the art of social media marketing. And, with the right tools and techniques, you can navigate this dynamic digital world of social media marketing like a pro. Advertising.

Social Media Marketing 98

Social Media Marketing User-Generated Marketing Marketers 98

Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. Table of Contents What are LinkedIn hashtag analytics? This is where LinkedIn hashtag analytics come into play.

Analytics 118

Analytics User-Generated Social Media Marketing Promotion 118

Hootsuite

APRIL 14, 2022

If you answered yes to either of these questions, then it might be time to promote your posts. Promoting an Instagram post (a.k.a. In this post, we’ll give you some tips on how to promote Instagram posts for maximum reach and impact. What is Instagram promotion (a.k.a. Benefits of promoting an Instagram post.

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Promotion Advertising Advertisers Analytics 131

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

Analytics 144

Analytics User-Generated Key Performance Indicator Social Media Marketing 144

Hootsuite

JANUARY 11, 2022

Google Analytics is an important tool for any digital marketer. Providing details about social traffic and conversions, Google Analytics social media reports are an important resource to help you prove social ROI. What is Google Analytics? What is Google Analytics?

Analytics 145

Analytics Key Performance Indicator Digital Marketing Management 145

Hootsuite

FEBRUARY 5, 2024

Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. Keep reading to find out how to get started with tracking Instagram analytics, learn which metrics matter the most, and get comfortable with reporting your Instagram results to your boss. What are Instagram analytics?

Analytics 112

Analytics Social Media Marketing Management Promotion 112

Hootsuite

JULY 21, 2022

The problem is that tools like Google Analytics or Optimizely will automatically calculate your conversion rate for you. Divide the total goal completions in Google Analytics by the total visits (this can be social media traffic, general website traffic, or the total visits to your website). True conversion rate =.

Promotion 121

Promotion Finance Analytics User-Generated 121

Buffer Marketing

OCTOBER 9, 2023

Through your analytics. YouTube offers different content types, each with robust analytics. In this article, we’ll walk through the key metrics made available in YouTube Shorts analytics and how to interpret them to optimize your content for better performance and growth. And how do you find these results?

Analytics 126

Analytics Entertainment SEO Promotion 126

Rock Content

APRIL 22, 2024

What’s the biggest difference between marketing that makes money and marketing that’s just a huge waste of time? “It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. Digital marketing is any form of online marketing.

Digital Marketing 98

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 98

Marketing Insider Group

AUGUST 27, 2024

Optimizing your website for SEO, creating valuable content, and engaging on the right social media platforms can reach and attract your audience. Using analytics to track performance and make data-driven decisions enables you to use data to its full potential. Social Media Marketing Social media marketing is equally important.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Jeff Bullas

MARCH 1, 2023

There’s little doubt that Microsoft has achieved additional success by using Facebook as a social media marketing platform. But is it the best social platform for your company? This depends on your goals, your traffic-handling capabilities, your audience and your resources.

Entertainment 211

Entertainment Social Media Marketing User-Generated Advertising 211

Marketing Insider Group

JANUARY 21, 2022

Knowing this, it’s important not to take a universal approach to social media marketing. This resource, The Elite B2B Social Media Marketing Manual , breaks down everything you need to know from establishing your brand voice on social media to creating right-fit content for each platform.

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Social Media Marketing Entertainment Analytics Industry Insights 145

SocialPilot

JULY 24, 2024

16 Social Media Metrics That Businesses Always Look For Every team has its business priorities; based on them, they curate their marketing strategy. However, there are always some key metrics that all social media marketers and businesses keep track of. Be sure to check it often.

Key Performance Indicator 104

Key Performance Indicator User-Generated Analytics Advertising 104

Hootsuite

MAY 19, 2022

Even if the number of total users shrunk for the first time in early 2022, getting Facebook likes still promotes your content to some 2.11 Read on for tips to help you understand the role likes play in your Facebook marketing and why it’s important that your likes are authentic. Source: Hootsuite Analytics. billion accounts.

Social Media Marketing 144

Social Media Marketing User-Generated Promotion Influencer Marketing 144

Orbit Media Studios

MARCH 14, 2023

Usually the list of social media marketing goals includes “brand awareness” and “drive website traffic.” What social media channel is bringing visitors to the site? Not long after you start sharing content on social media, you find yourself asking this question: “How do I track social media in Google Analytics?”

Analytics 136

Analytics Social Media Marketing Shoppers Energy 136

Sprout Social

DECEMBER 21, 2022

As social becomes even more of a pay-to-play game, “organic social is dead” has become a popular catchphrase for marketing thought leaders. While organic social media definitely isn’t what it used to be, it certainly isn’t dead. In fact, brands can still promote themselves and their products organically.

Food 142

Food Social Media Marketing Promotion User-Generated 142

Hubspot Marketing

JANUARY 7, 2024

Marketing is also incredibly dynamic and diverse. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. In this article, we’ll break down what marketers do. We'll show you how you can get into marketing and the different marketing jobs that are out there.

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Copywriting CMO PR Social Media Marketing 119

Calvyn Lee Blog

JANUARY 10, 2024

For example, in digital marketing, core topics might include SEO, content marketing, social media marketing, email marketing, etc. Identify Core Topics: List the primary topics within your niche that you want your website to cover.

Digital Marketing 130

Digital Marketing Marketing Marketers Social Media Marketing 130

Search Engine Land

JULY 23, 2024

Detailed analytics metrics Organic traffic: Measure the number of visitors coming from search engines using Google Analytics. Shareability: Content being shared widely across social platforms. Detailed analytics metrics Page views: The number of times your content pages are viewed. Dig deeper: What is content marketing?

Digital Marketing 87

Digital Marketing Whitepaper User-Generated Affiliate Marketing 87

Marketing Insider Group

JUNE 24, 2024

Estimates suggest the average social media buyer could spend $937 annually by 2025 , so there’s significant money-making potential when using these platforms efficiently. Cost-Effective Advertising Compared to traditional advertising methods, social media marketing is much more affordable.

Entertainment 118

Entertainment Social Media Marketing Advertising Advertisers 118

Hootsuite

SEPTEMBER 25, 2023

1 Analytics Tool for Growth Beautiful reports. Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. You can create engaging social content even if your industry has a boring reputation. Clear data.

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Real Estate Food Entertainment Analytics 133

Buffer Marketing

NOVEMBER 14, 2024

Cross-promote your Instagram handle on other channels 5. Build an Instagram marketing strategy 7. Understand your analytics 10. Use   Buffer’s analytics  to determine the best times to post, the best types of posts, and the best post frequency. Embed keywords into your username and name 3.

Social Media Marketing 118

Social Media Marketing Education Analytics Entertainment 118

Neil Patel

OCTOBER 14, 2021

If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, think again. Join the businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms.

Branding 145

Branding Analytics Marketing Marketers 145

Sprout Social

SEPTEMBER 18, 2023

For example, Sprout Social helps you manage inboxes across social platforms, monitor and manage ratings, handle paid promotions and it integrates with other tools in your stack. You will need to assign a budget for content creation as well as ad campaigns in case you’re looking into paid marketing.

Social Media Marketing 140

Social Media Marketing Marketing Marketers Influencer Marketing 140

Sprout Social

DECEMBER 27, 2023

Benefits of Facebook automation While social media marketers manage more responsibilities today, core tasks like scheduling posts remain the same. Automation tools are necessary to keep up with the pace of social and reduce the energy spent on these routine tasks.

Branding 136

Branding Analytics Social Media Marketing User-Generated 136

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections.

Customer 106

Customer Social Media Marketing Analytics User-Generated 106

Hootsuite

FEBRUARY 24, 2022

If your current advertising campaign strategy consists of, “Promote new product launch,” then we need to have a talk. Instagram: Creative visual content, like Reels and Stories, to promote engagement and discovery. LinkedIn: B2B-focused marketing campaigns and brand building. Track your analytics. Have a plan.

Analytics 145

Analytics Promotion Social Media Marketing User-Generated 145

Sprout Social

DECEMBER 15, 2022

Sponsored posts look like native content on the social network, blending with organic content in the user’s feed. There are two different sponsored posts, which are: Promoted or boosted posts: Amplifies the reach of your content by paying the platform to “boost” the post’s visibility to a larger audience. Facebook promoted posts.

Promotion 140

Promotion Advertising Advertisers Social Media Marketing 140

Orbit Media Studios

JUNE 3, 2022

Social media is a powerful tool for businesses and brands looking to grow their reach and connect with customers. Whether you’re looking to promote new products, build customer loyalty, or simply increase brand awareness, you can use many strategies and tactics to help maximize your social media presence.

Social Media Marketing 133

Social Media Marketing User-Generated Promotion Customer loyalty 133

Hootsuite

MARCH 2, 2023

Automated DMs are pre-set responses sent to people who direct message you on social media. Whether it’s for frequently asked questions , shipping information, promotional offers, or your extended family asking when you’ll get married. Newsletters are a cost-effective way to gain leads and promote your business.

Analytics 138

Analytics Shoppers Shipping Communications 138

Martech

APRIL 11, 2024

Its stack included: Advertising & Promotion Content & Experience Social & Relationships Commerce & Sales Data Management One drawback is that Perplexity’s technology recommendation was more high-level than the others. Perplexity AI In contrast, Perplexity AI’s recommendation reads like a college paper.

CRM 125

CRM Marketing Automation Platform Retail Customer Journey 125

Hootsuite

NOVEMBER 4, 2024

In this post, we’ll share tactical tips to help you understand specific audience data points, including: where to find them, what they can tell you, and how to use this information to refine your social media marketing efforts and improve ROI. Key takeaways Social media audience analysis is about more than just demographics.

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Analytics Price Social Media Marketing CRM 87