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A co-pilot approach to genAI (with prompt examples)

Martech

It also knows about machine learning, marketing analytics, and Agile Marketing. This includes the values of the Agile Marketing Manifesto. It understands the challenges and goals of marketing directors at mid-sized to global Fortune 2000 companies. What information would help my target marketer do her job?

Transform 124
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The 4 Ps of Marketing: How to Apply Them in the AI Era

Backlinko

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Nailed place and promotion.

Price 112
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Brand Tracking: How to Streamline This Process With AI

Hubspot Marketing

This offers a valuable window into customer behavior, enabling marketers to improve brand messaging and shape acquisition strategies around the attributes that resonate most with their audience. Net Promoter Score (NPS) is a key indicator of customer loyalty and brand satisfaction — but it’s often expensive and time-consuming to measure.

Branding 131
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The 6 Best Instagram Analytics Tools (And Metrics You Need to Track)

Hootsuite

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences.

Analytics 145
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Global social media marketing: 8 strategies for selling worldwide

Sprout Social

For example, KFC’s Kazakhstan account uses the country’s local language and influencers, while promoting country-specific promotions and products. A global social media marketing strategy enables you to clearly define your new audience. This process is far easier if you use a social media analytics tool.

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How to Use Promoted Videos to Generate More E-commerce Sales

Neil Patel

Organic and promoted videos serve multiple purposes for consumers in their increasingly multi-channel B2C journey. So as online sellers, these should become your go-to places for running promoted video content. But how do you use promoted videos from paid campaigns that translate to tangible results for your e-commerce store?

Promotion 135
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Understanding Target Market vs Target Audience: What’s the Key Difference?

Rock Content

Another common example of terms that are often confused with each other is “target market” vs ‘target audience”. Both mean different things and have different applications in your marketing and advertising strategies. What is a Target Market? However, keep in mind that the target market is rather broad.