Content Marketing Institute

MAY 14, 2018

Know the most critical component of video marketing. Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos. Other marketers mistakenly believe if they put big dollars into a video project, it will be a big success.

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Jeff Bullas

FEBRUARY 26, 2023

This tool detects the most trending hashtags based on a search of your choice and instantly provides analytics, data, and hashtag recommendations that you can use to increase your exposure. It’s a must-have for any serious Instagram marketer. With video marketing on the rise, it’s important to keep up with the industry.

Marketing 246

Marketing Marketers Analytics User-Generated 246

Sprout Social

JANUARY 10, 2017

Video marketing has exploded tremendously over the past few years. It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. But simply creating videos doesn’t necessarily guarantee anyone is going to watch them. Not sure where to start?

Promotion 111

Promotion User-Generated Millennials SEO 111

Search Engine Land

JANUARY 24, 2023

In today’s world, video ads are the most effective way for businesses to reach their target audience and promote their products or services. Vertical video: Comparison by platform TikTok for B2B Using TikTok for B2B is a common concern for marketers.

Market Trends 18

Market Trends Video Marketing User-Generated Marketing 18

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 89

Video Marketing Gen Z Marketers Marketing 89

Marketing Insider Group

MAY 22, 2023

Write an email newsletter that provides exclusive content and promotions to subscribers. Digital Marketing Analytics 23. What are the best website analytics tools B2B businesses can use? How can we track our company’s analytics on social media? SEO Video Source: Popupsmart 44. Video Marketing 65.

Digital Marketing 27

Digital Marketing Promotion User-Generated Marketing 27

Martech

DECEMBER 18, 2024

founder and CEO of data analytics firn Amoeba, lets explore how AI-powered solutions can turn overwhelming data into actionable marketing intelligence. Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions.

Transform 102

Transform CRM Analytics eCommerce 102

Marketing Insider Group

AUGUST 27, 2024

Using analytics to track performance and make data-driven decisions enables you to use data to its full potential. Understanding Your Market Before all else, you’ll need to understand your specific market. Digital Marketing Strategies Digital marketing is a cornerstone of successfully promoting a manufacturing company.

Manufacturing 122

Manufacturing Whitepaper Marketers Marketing 122

Digital Marketer

JULY 24, 2023

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing? But what exactly is video marketing? Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023.

Video Marketing 74

Video Marketing Digital Marketing Marketing Marketers 74

Sprout Social

JANUARY 5, 2022

Sure, Instagram has rolled out a ton of business-friendly features recently (think: IG shopping updates, Reels analytics and fresh video editing options). Instagram editing tools for photos, videos, Stories and Reels. Instagram tools for insights and analytics. In-depth analytics. Strategic scheduling.

Price 140

Price Analytics User-Generated Real Estate 140

Hubspot Marketing

MAY 9, 2019

Whether you want that job promotion or to sidestep into a new field, you'll need to commit to learning new skills. Google Analytics for Beginners by Google. This course shows new Google Analytics users how to create an account, implement a tracking code, and set up data filters. Content Marketing Courses.

Finance 145

Finance Inbound Marketing eCommerce Non-Profit 145

Hubspot Marketing

AUGUST 7, 2019

Depending on the goal of your specific blog, you may choose to promote other blog content by linking to various posts, sharing links to your social media pages, linking to your partners’ websites and products, or writing about your product line. Example of Podcast Content Marketing. Returning customers, promoters, followers, mentions.

Content Marketing 145

Content Marketing Inbound Marketing Shipping Key Performance Indicator 145

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Video Marketing Digital Marketing 134

SocialPilot

JULY 24, 2024

It provides insights into the effectiveness of your content in promoting users to share it with others and amplifying its reach beyond your followers. Video views Video views are the number of times a video has been watched on social media platforms.

Key Performance Indicator 100

Key Performance Indicator User-Generated Analytics Advertisers 100

Sprout Social

SEPTEMBER 2, 2020

As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. What makes Instagram video marketing so compelling?

Branding 145

Branding User-Generated Video Marketing Analytics 145

Hootsuite

JULY 21, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Social video metrics for every platform. Facebook video metrics. Tip: To get a deeper dive on this topic, check out our article on Facebook analytics and insights. Instagram video metrics.

Analytics 145

Analytics Promotion Social Media Marketing Management 145

Sprout Social

NOVEMBER 18, 2020

Video content can be daunting to create, requiring more resources in production and editing. Break down the essential steps you need to be aware of so you can start planning and creating engaging videos. 7 steps to a successful social media video marketing strategy. Content tips for social media video.

Social Media Marketing 111

Social Media Marketing Analytics Promotion Video Marketing 111

Hubspot Marketing

JUNE 24, 2022

Regardless of industry or size, all nonprofits benefit from volunteers, and marketing your organization can help bring in new hands. Nonprofit marketing promotes your services. Crafting these before you employ your marketing is important for a few reasons: Key messages keep your organization aligned. Email marketing.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Marketing Insider Group

MAY 27, 2020

Creating customer personas for each of your target markets can be a useful exercise for getting to know your audience better. Some types of digital marketing you might want to choose as part of your overall strategy include: SEO (search engine optimization). Content marketing. Email marketing. Social media marketing.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

Sprout Social

JULY 1, 2021

In this article, we’ll walk through the most valuable types of social media content identified by marketers and how you can use social analytics to determine the best types of content for your business. No matter what your goals are for social, video can help you accomplish them. if u can do this u can have my job.

Transform 143

Transform Food User-Generated Branding 143

Neil Patel

APRIL 19, 2021

The truth is, it’s only helpful for promoting your brand if you know how to use it in the right ways. Then, measure activity and track goals with a tool like Google Analytics. Don’t forget to promote your tweets, too. Promoted Ads. Users can like and retweet them just like they would with non-promoted tweets.

User-Generated 137

User-Generated Promotion Energy Analytics 137

Calvyn Lee Blog

JANUARY 10, 2024

Core Topic: Content Marketing Sub-Topic: Content Creation Article: “Crafting Compelling Content: A How-To Guide” Article: “The Art of Storytelling in Content Marketing” Sub-Topic: Content Distribution Article: “Effective Strategies for Content Distribution” Article: “Harnessing the Power of Social Media for (..)

Digital Marketing 130

Digital Marketing Marketing Marketers Social Media Marketing 130

Marketing Insider Group

JUNE 16, 2020

So the questions I want to answer today: Where should we post our video content marketing ? How to promote my Youtube videos ? How to promote videos on LinkedIn ? Web pages with video are favored in search engine results, so you want to add more video to your site. But Why Video?

Content Marketing 141

Content Marketing Entertainment Marketing Marketers 141

Sprout Social

JANUARY 31, 2024

YouTube engagement refers to the level of activity associated with your channel and videos. YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. Where do most of a video’s views come from (ex: YouTube search vs. suggested videos)?

Analytics 115

Analytics SEO Promotion Food 115

Neil Patel

OCTOBER 12, 2020

This certification is a great stepping stone for anyone getting started in the marketing world. Google Analytics Individual Qualification. The Google Analytics Individual Qualification is highly specialized. Google Analytics should be in every marketer’s tool belt. Google Ads Marketing Certification.

Social Media Marketing 145

Social Media Marketing Digital Marketing Analytics Marketers 145

Hubspot Marketing

JANUARY 5, 2021

In just a few seconds, the brand presented a problem, offered a solution, and promoted their product. Another highlight in this video is that it caters to viewers who may be discovering the brand and those who already know it. Takeaways for Video Marketers. Hippo Video. The first step is uploading your videos.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Sprout Social

MARCH 2, 2023

Once your event is created, you’ll be provided a custom URL to promote your presentation. LinkedIn Live best practices and tips Recent video marketing statistics illustrate the demand for live video for consumers and brands. Also, consider that having a clear agenda helps with promoting your stream.

Education 127

Education Promotion Food Analytics 127

Hootsuite

APRIL 8, 2021

Plus, early findings from LinkedIn’s beta program show that LinkedIn native videos are five times more likely than other content to start a conversation among LinkedIn members. Impressive engagement stats aside, video marketing has been shown to boost revenue across social platforms. LinkedIn video specs.

Transform 145

Transform Promotion User-Generated Management 145

TechWyse

FEBRUARY 15, 2022

How to Use Video Marketing to Promote New Products. Video marketing can be a great way to introduce your audience to new products, as they are both attention-grabbing and engaging. Click the article linked to learn all about the power of video marketing! Click the link above to learn more!

Video Marketing 52

Video Marketing SEO User-Generated Marketing 52

Sprout Social

JULY 7, 2022

YouTube is not just a platform for sharing videos. It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. You’re also unable to make extensive changes to your videos like trimming, adding audio, blurring faces, and more.

Analytics 129

Analytics Marketers Marketing Management 129

Orbit Media Studios

JULY 27, 2022

Suppose you wrote a how-to post about Google Analytics. You search for the potential target keyphrase “how to share access to Google Analytics” and see a lot of videos. Even if you write a search-optimized article and it ranks high, the clickthrough rate will be low because the searcher is likely to watch one of those videos.

SEO 122

SEO PR Manufacturing Analytics 122

Hubspot Marketing

MAY 16, 2023

Here’s an example of Facebook’s newsfeed: For those who want to dabble in video or graphics, these platforms could be a great place to test this new content. With the growth of video marketing, many have begun to launch more advanced features like Facebook Stories and Twitter’s live streams.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Marketing Insider Group

FEBRUARY 5, 2024

Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. HBR) 72% of marketers consider content crucial for improving client retention. MarketingEvolution) Marketers allocate 15.9% (Statista) 45.1%

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Sprout Social

NOVEMBER 17, 2021

Moreover, consumers watch live videos for 10-20x longer than pre-recorded videos. In this article, you’ll learn why YouTube Live should be a part of your video marketing strategy and how to livestream on YouTube successfully. As a way to promote your YouTube Live event , consider showing a trailer. Show a trailer.

Logistics 140

Logistics Analytics Promotion Health 140

Sprout Social

MAY 26, 2020

With 2 billion unique users watching 1 billion hours of video every day, YouTube offers an excellent platform to market your business. Add that to the compelling nature of video in marketing and you have a winning combination. How often do they expect to get new videos from you? Cross-promoting your videos.

Marketing 134

Marketing Marketers Promotion SEO 134

Buffer Marketing

NOVEMBER 14, 2024

Cross-promote your Instagram handle on other channels 5. Build an Instagram marketing strategy 7. Understand your analytics 10. Use   Buffer’s analytics  to determine the best times to post, the best types of posts, and the best post frequency. Embed keywords into your username and name 3.

Social Media Marketing 112

Social Media Marketing Education Analytics Entertainment 112

Hubspot Marketing

MARCH 4, 2019

There are hundreds of content marketing tools available, some free or cheap and some very expensive. They also serve tons of different purposes, from content ideation to production to promote, optimization, and more. The content marketing technology landscape is growing every year. The 19 Best Content Marketing Tools in 2019.

Content Marketing 111

Content Marketing Analytics Marketing Marketers 111