Content Marketing Institute

OCTOBER 8, 2018

I’m talking about rethinking the model of video marketing itself. As an agency owner, I’ve analyzed hundreds of YouTube channels and thousands of videos over the years that use the old model. HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. Inadequate promotion.

Video Marketing 111

Video Marketing Key Performance Indicator Whitepaper Marketing 111

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Why You Need to Focus on Video Marketing in 2018.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Content Marketing Institute

MAY 14, 2018

Know the most critical component of video marketing. Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos. Other marketers mistakenly believe if they put big dollars into a video project, it will be a big success.

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

TechWyse

FEBRUARY 15, 2022

How to Use Video Marketing to Promote New Products. Video marketing can be a great way to introduce your audience to new products, as they are both attention-grabbing and engaging. Click the article linked to learn all about the power of video marketing! Click the link above to learn more!

Video Marketing 52

Video Marketing SEO User-Generated Marketing 52

Jeff Bullas

FEBRUARY 26, 2023

This tool detects the most trending hashtags based on a search of your choice and instantly provides analytics, data, and hashtag recommendations that you can use to increase your exposure. It’s a must-have for any serious Instagram marketer. With video marketing on the rise, it’s important to keep up with the industry.

Marketing 246

Marketing Marketers Analytics User-Generated 246

Sprout Social

JANUARY 10, 2017

Video marketing has exploded tremendously over the past few years. It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. But simply creating videos doesn’t necessarily guarantee anyone is going to watch them. Not sure where to start?

Promotion 111

Promotion User-Generated Millennials SEO 111

Calvyn Lee Blog

JANUARY 10, 2024

Core Topic: Content Marketing Sub-Topic: Content Creation Article: “Crafting Compelling Content: A How-To Guide” Article: “The Art of Storytelling in Content Marketing” Sub-Topic: Content Distribution Article: “Effective Strategies for Content Distribution” Article: “Harnessing the Power of Social Media for (..)

Digital Marketing 130

Digital Marketing Marketing Marketers Social Media Marketing 130

SocialPilot

JULY 24, 2024

It provides insights into the effectiveness of your content in promoting users to share it with others and amplifying its reach beyond your followers. Video views Video views are the number of times a video has been watched on social media platforms.

Key Performance Indicator 108

Key Performance Indicator User-Generated Analytics Advertising 108

Marketing Insider Group

AUGUST 27, 2024

Using analytics to track performance and make data-driven decisions enables you to use data to its full potential. Understanding Your Market Before all else, you’ll need to understand your specific market. Digital Marketing Strategies Digital marketing is a cornerstone of successfully promoting a manufacturing company.

Manufacturing 112

Manufacturing Whitepaper Marketing Marketers 112

SocialPilot

APRIL 25, 2024

This section is categorized into six types: Videos, Shorts, Live, Playlists, Podcasts, and Promotions. You can filter your videos based on age, copyright, description, made for kids, Title, views, and visibility. From there, you can change the visibility of your content, edit video details (title, description, tags, etc.),

Analytics 102

Analytics Transform Management Video Marketing 102

Sprout Social

JANUARY 5, 2022

Sure, Instagram has rolled out a ton of business-friendly features recently (think: IG shopping updates, Reels analytics and fresh video editing options). Instagram editing tools for photos, videos, Stories and Reels. Instagram tools for insights and analytics. In-depth analytics. Strategic scheduling.

Price 139

Price Analytics User-Generated Real Estate 139

Sprout Social

JANUARY 31, 2024

YouTube engagement refers to the level of activity associated with your channel and videos. YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. Where do most of a video’s views come from (ex: YouTube search vs. suggested videos)?

Analytics 110

Analytics SEO Promotion Food 110

Customers.ai

DECEMBER 12, 2023

Shopify also has a robust suite of marketing tools, analytics, and third-party app integrations, which helps merchants expand their reach, enhance customer engagement, and ultimately foster sustainable growth in the competitive ecommerce landscape. billion on influencer-related marketing campaigns in 2024.

eCommerce 122

eCommerce PR User-Generated Marketing 122

Buffer Marketing

NOVEMBER 14, 2024

Cross-promote your Instagram handle on other channels 5. Build an Instagram marketing strategy 7. Understand your analytics 10. Use   Buffer’s analytics  to determine the best times to post, the best types of posts, and the best post frequency. Embed keywords into your username and name 3.

Social Media Marketing 104

Social Media Marketing Analytics Education Entertainment 104

Digital Marketer

JULY 11, 2023

Generally, videos go viral on social media when they connect with their audience, make them laugh, inform, teach, and persuade them. Determine Your Video Marketing Goals Learning how to create viral short videos for social media isn’t enough for a successful social media video marketing strategy.

Transform 86

Transform Social Media Marketing Video Marketing Analytics 86

Sprout Social

NOVEMBER 18, 2020

Video content can be daunting to create, requiring more resources in production and editing. Break down the essential steps you need to be aware of so you can start planning and creating engaging videos. 7 steps to a successful social media video marketing strategy. Content tips for social media video.

Social Media Marketing 111

Social Media Marketing Analytics Promotion Video Marketing 111

Sprout Social

MARCH 2, 2023

Once your event is created, you’ll be provided a custom URL to promote your presentation. LinkedIn Live best practices and tips Recent video marketing statistics illustrate the demand for live video for consumers and brands. Also, consider that having a clear agenda helps with promoting your stream.

Education 121

Education Promotion Food Analytics 121

Search Engine Land

JANUARY 24, 2023

In today’s world, video ads are the most effective way for businesses to reach their target audience and promote their products or services. Vertical video: Comparison by platform TikTok for B2B Using TikTok for B2B is a common concern for marketers.

Market Trends 18

Market Trends Video Marketing User-Generated Marketing 18

Vertical Response

AUGUST 19, 2024

Buzz Marketing Strategies Buzz marketing is a dynamic strategy that primarily encourages customers to share company information spontaneously, creating a ripple effect of word-of-mouth promotion. Imagine the power of your target audience doing the marketing for you, simply because they are excited about your product or service.

Advertisers 53

Advertisers Advertising Buzz Marketing Marketing 53

Customers.ai

JANUARY 17, 2024

At the heart of it, we are seeing 10 key trends in 2024: Loss of Cookies Privacy & Data Changes Email Constraints Purpose-Driven Marketing Generative AI & Content Creation Video Content is Still Here AI-Based Personalization Advanced Data Analytics Agile Marketing Partnership Marketing Let’s dive a bit deeper into each of these trends.

User-Generated 101

User-Generated Marketing Marketers Analytics 101

Digital Marketer

NOVEMBER 2, 2023

Video marketing is almost equally challenging. Gone are the days when you had to invest in professional equipment and hire an editor to be able to create a video. These days anyone can create great videos at home and edit them using affordable software. It’s in combining these two marketing channels.

SEO 103

SEO User-Generated Video Marketing CRM 103

Orbit Media Studios

JULY 11, 2023

This is the easiest way to make a promotional social media video. If you recorded this on your phone, share the raw video file with yourself to get it onto your computer, then open it in Camtasia. Adding campaign tracking code allows you to track traffic from that link separately in Google Analytics. That’s all it does.

Promotion 98

Promotion Social Media Marketing Analytics Energy 98

SocialPilot

MAY 30, 2024

Implement Analytics Tool When it comes to planning and strategizing, your brand needs a social media analytics tool that provides insights into your performance and helps in strategic decisions. SocialPilot is a dedicated suite of features with analytics and reporting to enhance data-driven decision-making.

Branding 67

Branding Social Media Marketing User-Generated Analytics 67

Hubspot Marketing

JUNE 24, 2022

Regardless of industry or size, all nonprofits benefit from volunteers, and marketing your organization can help bring in new hands. Nonprofit marketing promotes your services. Crafting these before you employ your marketing is important for a few reasons: Key messages keep your organization aligned. Email marketing.

Non-Profit 145

Non-Profit Inbound Marketing Education Transform 145

Digital Marketer

OCTOBER 25, 2022

However, with users having a great time on the app, promoting their talents and skills while making money, brands are still unsure how their businesses can succeed here. Tiktok is the king of short-form Video marketing. . On Tiktok, you do not need a large marketing team or invite a photography company to make videos.

Video Marketing 70

Video Marketing Analytics Place Promotion 70

Orbit Media Studios

JULY 27, 2022

Suppose you wrote a how-to post about Google Analytics. You search for the potential target keyphrase “how to share access to Google Analytics” and see a lot of videos. Even if you write a search-optimized article and it ranks high, the clickthrough rate will be low because the searcher is likely to watch one of those videos.

SEO 122

SEO PR Manufacturing Analytics 122

Marketing Insider Group

FEBRUARY 5, 2024

Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. HBR) 72% of marketers consider content crucial for improving client retention. MarketingEvolution) Marketers allocate 15.9% (Statista) 45.1%

Digital Marketing 101

Digital Marketing Marketing Strategy Shoppers User-Generated 101

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Some of our highest performing videos are embedded in blog articles.

Customer Acquisition 92

Customer Acquisition Analytics Education Entertainment 92

SMA Marketing

APRIL 13, 2023

Depending on the type of product or service provided, social media can also be used as an outlet for promotions and advertisements, particularly when engaging millennials and younger generations. Why Is Internet Marketing Important for Business? Podcasting and Video Marketing - The preferred learning method continues to evolve.

Affiliate Marketing 94

Affiliate Marketing Marketing Marketers Digital Marketing 94

Sachs Marketing Group

DECEMBER 1, 2023

Analytics play a crucial role in understanding what types of content perform best and informing future content decisions. Remember, content marketing is a long-term strategy. Whether it’s newsletters, promotional offers, or informational content, your emails should provide value and encourage recipients to take action.

Key Performance Indicator 97

Key Performance Indicator Marketing Marketers SEO 97

Exposure Ninja

JUNE 23, 2022

Google Digital Garage teaches you the fundamentals of digital marketing and provides a general certification covering building your online presence, analysing performance, setting your website and business goals and much more. What Are the Best Free Online Digital Marketing Courses?

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Search Engine Land

MAY 30, 2023

Equally, business leaders often just don’t understand video, marketing or audiences well enough to produce anything other than dull corporate brand videos. This brings us to the concept of a brand video graveyard. There are two types of analytics: Channel analytics. Video analytics.

Branding 95

Branding Gen Z Transform Education 95

Hubspot Marketing

MAY 16, 2023

Here’s an example of Facebook’s newsfeed: For those who want to dabble in video or graphics, these platforms could be a great place to test this new content. With the growth of video marketing, many have begun to launch more advanced features like Facebook Stories and Twitter’s live streams.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Sprout Social

SEPTEMBER 2, 2020

As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. What makes Instagram video marketing so compelling?

Branding 145

Branding User-Generated Video Marketing Analytics 145

Sprout Social

JULY 7, 2022

YouTube is not just a platform for sharing videos. It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. You’re also unable to make extensive changes to your videos like trimming, adding audio, blurring faces, and more.

Analytics 125

Analytics Marketing Marketers Management 125

Rock Content

JANUARY 7, 2024

Wherever you may be in your current use of video content, now is the time to learn how you can maximize its impact and achieve the results you want now rather than later. The Rise of Video Marketing You only have to spend a few minutes cruising around the web to realize the rise of video marketing is pervasive.

Entertainment 95

Entertainment Video Marketing Thought Leadership Education 95

Hootsuite

JULY 21, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Social video metrics for every platform. Facebook video metrics. Tip: To get a deeper dive on this topic, check out our article on Facebook analytics and insights. Instagram video metrics.

Analytics 145

Analytics Promotion Social Media Marketing Management 145